Chinese social media is one that is growing at a rapid rate. And it does not show any sign of slowing down anytime soon. It is very dynamic; in fact, there have been numerous changes and platform innovations seen in just a couple of years.
China’s internet industry is indeed very responsive which is crucial in maintaining brisk Chinese social media expansion. They observe how the consumers use, connect and network that further growth and development is expected.
For a superpower like China, connections are very important. It means power and influence. And even though they do not allow global sites such as Facebook, instagram and twitter in, they recognize the need for equivalent platforms. This is to give way to the times and a nod towards digital and technological evolution. Thus, giving birth to their very own locally structured social media channels.
Having local platforms specifically targeted for the Chinese environment would have been a miscalculation had their population been less than one billion. As it stands, they stood to gain more using this strategy of regionalism and sheer numbers – a definite advantage to their active social media presence. To tap the Chinese Social Media market, you must adhere and communicate using their own tools on their own platforms.
Sina Weibo – simply put it is a microblogging site the equivalent of Twitter. “Weibo” a literal translation, was introduced in 2009 and adopted the use of images and videos earlier than its western counterpart. Sina Weibo is China’s go to platform and is widely used by businesses big or small to interact with consumers. This is where they share new events, build on new product launches and generally be present and visible to consumers.
Famous people, stars and celebrities use Sina Weibo in communicating with their fans. It is not only the Chinese stars but also personalities outside of China recognize the need to touch base with their Chinese followers.
Even multinational corporations appreciate the need to be present and involved in Chinese Social Media.
Tencent Qzone – Qzone is a combination of Tagged, Facebook and WordPress. Launched in 2005, it is a favourite among teenagers specifically because one can customize their profile. Users can put up blogs and diaries or listen and watch music videos.
Despite having to pay a fee for more access of the service, Qzone has outperformed Facebook and MySpace in this region. Catering to China’s youth, it would be come as no surprise that trendy, flashy multinational brands have done well on this platform.
WeChat – This is an instant messaging app introduced in 2011. Because it was free and quite versatile, this micro messaging app became the largest of its kind. WeChat‘s features include text and group messaging, video chat and location based sharing.
It also has an e-wallet capability to pay bills where applicable with WeChat payment option. A recent version for business and companies communication has been launched in April 2016 called Enterprise WeChat.
Renren – Renren is a platform developed by College students much like Facebook and features networking, video hosting and recently, mobile gaming. It could very well be called the Facebook of China. But where Facebook has managed to reach global proportions, Renren has failed to capitalise on their opportunities and deviated from their original purpose.
The Chinese social media market is so in tune with their audience that it is steadily gaining popularity outside China and attracting more foreign users the latest being one Bill Gates.
Chinese Social Media temperature is hot, and it is only going to get hotter. Let your business be in the center of all this. Contact us for a confidential insight into our most successful clients and how we can do it all for you: 1300 321 814.