If you are experiencing musculoskeletal problems, such as constant back pain, the best course of action would be to visit a chiropractor. The people at Complete Chiro are committed professionals that provide chiropractic care with a difference. Because of this, the people in Sydney’s Northern Beaches can now meet their health care objectives.
There are a lot of businesses in Sydney that are into chiropractic care. For you to stand out in this cutthroat field, you must utilise every weapon you have in your marketing arsenal. One of the most common, and probably the best, marketing tool for chiropractors is Instagram. According to recent data, the platform has more than 300 million active users. If you intend to do business with at least a percent of that number, it is no easy task. Let us discuss how the benefits of Instagram management helped a local chiropractic care clinic, hoping that you’ll get something out of it.
Complete Chiro Dee Why specialises in chiropractic care for mums and children. As of this writing, they have more than 2,600 followers, with at least a hundred engagements on each post on average. We’ve got a chance to discuss Complete Chiro Dee Why’s Instagram management practice with the person in charge of overseeing the business’ Instagram profile, Ms. Christine Buhay.
According to Ms. Buhay, the social media handle is updated on a day-to-day basis from Monday to Friday. She is also responsible for customer engagement, which mostly involves monitoring what the followers are saying about the posted photos. If ever there are general questions that pop up in the feed or direct messages, Ms. Buhay handles them all. But if there are chiropractic questions and business enquiries, these are flagged to the business owners so that the best possible response will be provided. One remarkable thing about her Instagram management practice is that she never forgets to thank the followers for their kind comments.
As we’ve said, Instagram management for business can be demanding. From coming up with the topics to sourcing the content of the post, it requires dedication and of course, a good strategy. In the case of Complete Chiro, the content posted on their account is always related to their brand or business. It also needs a personal touch so that the followers will get to know the brand and the people behind the business.
Ms. Buhay does this by posting images of the Complete Chiro team, and what they do when they’re in and out of the clinic. For Sydney chiropractors social media marketing and management can prove to be very effective in building a brand and also keeping customers engaged and reminded about their chiropractic services.
The photos, of course, have to be of excellent quality to give the business’ media feed that professional look. This will make their brand stand out.
Probably one of the most common challenges in Instagram management is getting people to notice the account and/or the content. With Instagram, one should really spend some time carefully crafting the perfect caption. This way, the followers can relate to the brand and the content. One of the things that Complete Chiro aims is to increase the “virality” of the post. The more viral the content becomes, the greater the likelihood for more followers and possible customers.
