Is Your Social Wrong? Paul Keung
By Paul Keung.
Despite the revolutionary changes to our social realm in just the last few years, still very few business owners comprehend the importance of running ongoing effective social media management campaigns. These days people are not listening to radio as much because they have Youtube, they’re still watching TV but equally they can stream their favourite shows online.
The way you advertise your business has changed and in my view that change will last decades at least.
It didn’t happen overnight, it’s been like this for years, if you’re only now becoming aware of this, you may be lagging far behind your competitors when it comes to showing your brand off.
A lot of companies take the simple route, let’s pay for online advertising. Let’s just pay and it’s done. If this is your thinking, welcome to the dark side of internet. For one people have gotten really good at ignoring ads. Then you have programs like Adblock, a piece of software which removes all advertisements, including pre-Youtube videos etc so many customers will simply never see your advertisement.
So depending on the demographic you’re chasing, it’s likely many of them have already ignored you, prior to you even getting out there.
People have completely flipped how advertising works, before you’d try and get them to remember you, now they vet your advertisement and decide whether or not their friends would like to see it, before showing it to them.
So now you’re having to appeal to people on a different level, you’re actively having to be in a social mindset while at work. Most business owners aren’t very good at balancing the two. They just want to briefly act social and then start measuring the dollars within a week or two.
Outsourcing your social media activity continues to make better sense as the ever-more smarter and savvier thing to do – as there’s just so much to keep innovating at the forefront of. This might make you think, are these guys just getting to be social butterflies all day? Yes. Obviously. They’re like professional friends. Cool friends who like your brand and tell people about it.
If this still doesn’t make sense to you, you’re going to continue to run advertising which is ineffective, if something just clicked with you, you’re understanding how things are already running well and truly – in your absence.
Paul Keung is a Christchurch New Zealand based social philanthropist, property investor, businessman and writer. His interests are living close to the land, digital communications, music, film, the arts and being a dad.
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