Promoting Your Medical Clinic on Social Media

Social media is your community grapevine. You’ve heard that Marvin Gaye song about hearing things on the grapevine, haven’t you? Facebook, Instagram, Google Plus and Twitter are all platforms for your virtual community to interact with you on. You are the local doctor, the village healer, and your medical clinic provides many necessary healthcare services within your community. You need to get the message out and provide a place for feedback from your clients. Promoting your medical clinic on social media endowers your business with multiple marketing opportunities. These avenues are interacting 24/7, whenever a prospective patient may need you.

Social Media Makes Marketing Sense for Medical Centres

If you are running a medical clinic and are not on social media, you must have rocks in your head. I am not sure if anyone famous once said that, but they should have. Social media makes marketing sense for medical centres in Australia. When people get sick, they go online in the twenty first century. They are looking for answers to their healthcare issues. You, as a provider of healthcare, need to be online to provide those answers. Your presence on the internet is both reassuring and informative.

If Your Medical Clinic is on Social Media

People are looking to find out about specialised dental services, paediatric doctors, medicare, bulk billing, sciatica treatments, and every medical issue under the sun. If your medical clinic is on social media, there is a good chance that these prospective clients will find you. Post useful things, like health information about particular conditions and illnesses, for people to read online. Make your presence felt on these channels and you will reap the rewards of customers making appointments to see you professionally.

The Internet is a Panacea for the Sick

Chiropractors on Instagram are showing pictures of their treatments to prospective clients who may need their services. Social media has so much to offer all those people who are in pain and who don’t know where to go for relief. The internet is a panacea for the sick within our communities, it is a portal to possible solutions for serious healthcare issues. No longer are the poor and challenged within our cities dispossessed of real answers to their health problems. Social media will, not only, promote your medical business, it will, also, provide possible avenues toward better health for millions of people. Promoting your medical clinic on social media will get rid of all those rocks in your head, guaranteed!

Disabled & Cute: Positive Disability Hashtag Goes Viral

positive disabiity hashtag

When we say that we love ourself, it should also mean that we love our body and we fully accept who we are or what we are.

Last February, a positive disability hashtag went viral after Keah Brown tweeted her selfies with the hashtag #DisabledAndCute. This “Love Yourself” sort of campaign is the last thing we’d expect from a disabled person, given the society’s notion towards them. Brown, a 25-year-old journalist with cerebral palsy from New York, said that most people give the impression that people with disabilities (PWDs) are unattractive and are often perceived as undesirable and broken. Like any other human being, Brown also feels insecure about her body. But one morning, she was feeling cute, so she decided to share on Twitter what she’s feeling. And the Internet overwhelmingly responded.

Disabled & Cute: Positive Disability Hashtag Goes Viral

More often than not, the hashtags that make an impact on Twitter are about musicians, sports, politics, natural disasters and celebrities. There are only quite a few hashtags about body positivity and disability that resonate on Twitter. For the proponents of disability activism, the hashtag #DisabledAndCute gave the spotlight to the disabled and their physical and mental incapacities. It allowed the PWDs to proudly show to the world their disabilities that make them who they are.

The positive disability hashtag also became the tool of people with physical and mental impairments for them to share their stories that purvey the idea of acceptance, joy and body positivity. Having said that, their openness about their disabilities is not an act of bravery, but rather a way of demonstrating that they are fierce and fabulous despite their condition.

According to reports, the majority of the people who joined in the positive disability hashtag are those with genetic disorders, with limited ability to move, and the blind. Their stories that they share are distinct and convey empowerment. There are also people from all walks of life who got involved. These are Internet users who were feeling good and happy about themselves.

Aside from the #DisabledAndCute hashtag, there are also other hashtags that are helping PWDs tell their stories. Some of these are #GetYourBellyOut for people who use colostomy bags; #CripTheVote to empower those with mobility issues to cast their votes; and #ShowMeYourPump for diabetic people who are heavily dependent on insulin pumps.

Tourism Engaging with Social Media

tourism engaging with social media

Marketers would agree that social media is a very powerful and cost-efficient way in promoting a business. Truth be told, it has dramatically transformed how companies communicate and reach their target market. For instance, the dawn of the Internet age and the increasing popularity of social media led to big changes in travel marketing and in the industry in general. Through social tourism, travelers and holidaymakers can easily search for tourist destinations and activities to enjoy here in the Land Down Under.

The social media also became the platform where tourists can tell about their great and not so great experiences. Since word travels fast online, they take social media abuzz, and even praise or jeer the people who made their trip unforgettable.

Tourism Engaging with Social Media

One of the lessons that businesses engaged in tourism should learn by heart is that they must not doubt the influence of social media. Having said that, it is a double edged sword; that is, social media can both be a threat and an aid to a country’s tourism sector.

Our very own Tourism Australia is said to be a global powerhouse in terms of social media destination marketing. One of their strategies why they had an overwhelming online presence is that they use their social media platforms in turning the loyal fans as the hero. Each week, Tourism Australia has their “Friday Fan Photos” where fan pictures from their trips in the country are published on their page. This way, the followers become the country’s tourism ambassadors.

The businesses in tourism engaging with social media also use the platform in online reputation management. More often than not, customers express their disappointment and frustration online. Such negative feedback is damaging to the company’s brand and image. As a step in damage control, they use the social media in getting to the bottom of their client’s concerns. For instance, airline companies, such as JetBlue and American Airlines, have mastered the skills in addressing flight issues of their customers. In fact, they always add a human touch when dealing with customer complaints on social media.

According to Jesse Desjardins, the Social Media and Advocacy Officer of Tourism Australia, one of the most common mistakes of businesses in the tourism industry is that they pour too much resources in their social media campaigns that they forgot they also have a website. Yes, social media can be used in bolstering brand awareness and increasing new leads. However, customers still make transactions on websites, and not on social media channels. Therefore, it is important that they also invest in a simple, but beautiful website.

Chai memes

Chai memes made for client

Mmm chai. You either love it or you hate it, there is hardly an in between. The aromatic blend of herbs and spices hints at the deliciousness that is about to invade your senses. This traditional centuries old tea – based drink originally from India has grown so popular that there is a chai in every country. Bondi Chai latte’s spin on this spiced brew is such that it is perfect to drink either hot or cold; can be stored in its original package up to 2 years; is gluten-free; can be used to flavour drinks and desserts; and is a genuinely all-Australian product.

warms the heart chai meme

Nothing warms the heart quite like Bondi Chai


breakfast idea chai meme

Bondi Chai for breakfast idea


bondi royale chai meme

Bondi Chai Royale


another cup chai meme

What goes best with a cup of chai? Another cup


recipe chai meme

How wonderful it is to have your chai and eat it too


latte chai meme

It is never too late for a latte

Share a cup of friendship

The nature of chai

Blood group : Chai positive

I love you a latte

Take life one latte at a time

I need chai to focus

Go the extra mile

Chai is always a good idea



Can Your Social Media Profile Affect Your Job Prospects?

We live in an age of digital records permanently diarising our lives, and we are ourselves complicit in that process. Our identities are emblazoned in pixels and bytes, producing profiles for all to see. Mothers should tell their children that, “Facebook is forever!” It is a digital tattoo of everything that you may have once thought hilarious to share online with friends and…. (wait for it) strangers. Your prospective employers will scan your social media profiles; this is now de rigour for those trained in human resources. Corporations want to know who they are investing in and whether they have any stains on their character.

Can Your Social Media Profile Affect Your Job Prospects?

Of course it can and does every single minute of every single day. As the HR person weighs up the pros and cons of all the candidates before her or him, who are they going to choose, the crazy pisshead or the cleanskin? What do you think? It is all about risk management inside the company. If they could employ robots that worked 24/7 they would if the price was right. Robots are just currently too expensive in many fields, but the self-scanning aisles at the supermarket should give you some idea of the future ahead.

Remember strangers do not know the real you, so, they cannot balance out your behaviour highs and lows like intimate friends can. Facebook is a book of pictures, a digital photo album with annotated text, short videos and such; but most importantly it is open to the world at large in most instances. It is an invitation to strangers to come and peer into snapshots of your life. Everything you write, say and show goes on public trial. Sydney employers will be sifting through your posts and pages in judgement upon your character.

Can your social media profile affect your job prospects? You better believe it baby! Think about the stilted conversations you have with your employers when you first meet them. They do not really know you from a bar of soap, but they hope that you are squeaky clean. Foul Twitters from you, what kind of impression does that give? Obscene Instagrams and dirty blogs, are these the signs of an exemplary employee? They do not think so. Psychologists refer to your ‘shadow side’ because it is meant to remain in the shadows, not dance a jig centre stage. Flashing a brown eye in public is not an endearing habit in the eyes of those who seek to judge you. Remember what your mother should have told you – Facebook is forever, you dolt!


Photography Transforming Websites In The Digital Age

A picture is worth a thousand words, this saying stays true to the hearts of a huge number of individuals. There is indeed a lot to talk about with still images making them a great topic for discussion. Many find the field of photography to work quite well in the advertising and marketing space and as such, you will not be finding any shortage of pictures that are posted in several websites found today. Let us consider how websites were transformed in the digital age with the help of photography.

The lifeline of a website revolves around the content that it provides to their online visitors. Without them, a website will feel empty and hollow having little to no life in it. It should be noted that online content does not solely revolve around the creation of articles. Photos play a very important role in keeping the attention of your online visitors intact making them feel relatively at home when they visit your website. Without them, your site will feel stale and a drop in customer interest will be experienced in just a short amount of time even if you produce high quality articles on a regular basis.

It is always good to find a good measure of balance between photos and articles. This is quite apparent especially in 2016, where some webmasters are now taking the lead in developing websites that are almost like digital magazines due to their use of images. Of course, having strong and appealing photos can not just attract traffic to a website, but also when Alt Tags are used, they can contribute towards the SEO standing of a website. This in turn makes it fairly easy to gain the much needed attention that your website requires.

Online users who visit a photo-essay style website tend to enjoy reading every bits of their content especially since it they provide them in well organized and orderly manner. It is relatively easy to read and get into giving the website a user friendly feeling or experience to its visitors. Pictures are evenly placed and well distributed giving online readers a clear overview on what to expect upon their visit to their website. Indeed, the feeling that you are reading a digital magazine on your browser or phones is what you will get with this particular form of structure.

Aside from their own websites, companies today have also shifted some of their attention towards the social media aspect of their business. This can be seen with many companies today each having their very own social media profile. The ACM Group Facebook page is quite active in the social media and they alternate their content by mixing in some videos, photos and news articles their fans and followers can enjoy as these are posted over their newsfeed. Updates coming from social media are also seamless and instantaneous making them easy to find.

It is good to see that a huge number of websites are embracing the changes that are happening in this modern and digital age. There is indeed a lot of room for improvement and we can expect new innovations on how photography and other related and noteworthy features can be integrated to some of the websites found in the present.

Social Media Risks and Security in Australia

How secure is your use of social media online? Many of us use social media to interact with friends, family and acquaintances, but just how secure is our use of that medium? We have probably all heard stories about bosses monitoring their workers Facebook pages and people getting sacked for posting information and/or opinions about the business they work for. And those who take ‘sickies’ and then post pictures of themselves having a good time when they are supposed to be ill.

Are you releasing far too much information into the public sphere without considering the use of it by nefarious types? Burglars, who might be casing your joint, watching your street, can now find out about your impending holiday online with not too much trouble. Defrauders, who are everywhere on the internet, can plan strategies tailored to your hobbies and interests gleaned from social media. Social media posting can lead to defamation action if you are not careful. Every digital footprint that you leave is increasing your potential exposure to crime and unwanted attention.

Is it more risky for women than men? Women, generally, have more to fear than men from online stalkers and sexual perverts. Obsessed men watching your every move, can now, also track your social habits and activities. Innocent behaviour posted on Facebook, Instagram, Twitter and blogs can lead to unwanted attention by weirdoes. It is sad that we must consider these security issues when we are sharing online. Be careful with online dating because most people are not who they appear to be in this sphere. But what about kids and paedophiles? Yes there instances of online grooming using social media like YouTube.

Remember to lock up your property in the real world and protect your identity in the digital realm. Contact a locksmith if you do not have adequate security measures in your home, business or car. Better to be prepared for any eventuality than to blithely ignore the awful things that you hear on the news and read in the papers. Social media and security risks in Australia are very real and police are asking people to pay heed to their warnings.

The Internet is a desensitised world, meaning that you cannot trust your normal senses in this electronic digital universe. You are presented with images claiming to be this man or woman, but you don’t know who is really behind them. Stories are concocted and posted online, but they are often untrue. You cannot trust the data before your eyes and you cannot smell a rat online. Your ability to evaluate body language is completely blind online. Remember that and be prepared.

Natural Therapy Social Media: Can Individual Therapists Succeed?

There are only so many minutes in the day and good natural therapists like to spend as much time with a client as they can. This means that your individual therapist is always going to struggle to make a good living from their occupation alone. Many extend themselves into the manufacturing and/or selling of complementary medicines; hoping that through this they can make some money and ensure the quality of the substances they prescribe. Alternatively, some individual natural therapists group together to operate a healing centre, to both, share business expenses and to pave the way for future expansion if the centre becomes successful.

A few natural therapists also teach their modality to students at either, established schools of natural therapies or under the auspices of their own centre. Some successful natural therapists and teachers, even, publish books; which can, occasionally, provide extra income. There is no shortage of entrepreneurial spirit in the natural health world; with large training institutions growing out of the ambitions and hard work of a few in the industry. With two out every three Australians visiting a natural practitioner in their lifetime; the market continues to expand.

Osteopathic practitioners, homeopaths, naturopaths, body workers, acupuncturists and many more exponents of healing modalities are all contributing to the health and wellbeing of Australians. The standards in this country are high both in the training and the association accreditation within the various fields. There is a body of high quality literature available for both, consumers and practitioners. There are industry exhibitions and lecture programs, which continue to educate the public and inform those within the natural health industry.

All of these things are still, however, dependant on effective marketing, now, within the digital sphere. Social media is a great boon for the industry with online communities sharing the good and bad about particular therapists, healing centres, training institutions and products. Savvy businesses are utilising different forms of social media to generate interest in their goods and services. As in the case of the Instagram account for a rapidly growing natural therapy business called Conscious Living. These new channels of communication are linking up therapists and their clients to good effect.

Natural therapy social media: can individual therapists succeed? They are better off outsourcing their social media to professionals who have the expertise to properly take advantage of the marketing opportunities it presents. There are social media managers with niche specific experience in the natural health world and they can present their clients in the spirit they would expect. Healing centres are, now, being represented professionally in the digital realm.


Horse Racing Social Media is at a Gallop

We traditionally associate social media with women and Generation Y, and so it is interesting to see the rapid increase in the medium being utilised by lovers of horse racing. This age old equestrian pursuit, being the usual domain of men, and, indeed, older men; blokes who love a punt. However, horse racing in Australia on social media is taking off at a gallop right now, with Twitter and Facebook alive with tips, news and racing banter.


Social media being a form of communication, and a rapid response one at that, it should not really be surprising that the racing game has cottoned onto its effectiveness in this regard. The whispers in the mounting yard, the stable gossip, and the sure thing passed on in the pub are now going viral. The flow of information has moved beyond the grasp of the old media platforms, newspapers, radio and television. These channels of communication are still heavily involved in horse racing but they do not rule the roost as they used to.

Facebook is where people nest with a brand, often as a prelude to becoming a customer.

Twitter spreads the information via retweets of industry players: jockeys, owners and trainers.

Pinterest can capture the buzz of horse racing as an event with images of fashions, beautiful women and horses.

Instagram is not so much about the clicks it is a destination in itself with over 5 million Aussies now on Instagram!


Social media and the digital age has allowed racing in all its strands of being to reach its audience like never before. Participants like trainers, jockeys and owners can communicate directly with horse racing followers through social media. Promotion of events and races can be achieved without the previously essential involvement of the ‘old media’. So why has this suddenly accelerated down the main straight to post a winner for the racing community? In two words – online gambling.

When gambling on horse racing and, more generally, sports was freed from on course restrictions by the advent of online gambling and the governing bodies permitting of it, horse racing embraced the digital age. Technological laggards were transformed overnight by the online opportunities suddenly presented to them through their smart phones and computers. Masses of money flooded into the development of apps capable of harnessing these new rivers of gold. Big international betting agencies began buying up smaller local operations. Free bets are being marketed to punters as an enticement to sign up and get on board. There are tipping services on Facebook and Twitter and a host of associated information to make betting on horse racing much closer to industry sources. If punters are better informed then gambling may be a fairer field, but we will have to see.

With all this new blood and technological change it is important to promote the online gambling services now provided by the Sportsbets, William Hills, Bet 365, Crownbet and a host of others. Instant forms of communication directly linking the betting agencies to their market have become invaluable to the growth of these businesses. Money is pumping around like blue blood in a healthy body; just look at sports betting on the AFL and rugby league.

Dating Sites: Which Ones Use Social Media Best

Dating Sites

Loveless? Do not ever throw away your expectations. The advent of dating sites and social media presents the perfect solution to humankind intimate concerns. The trend seems to be on the rise and amongst them all, here are the top dating sites around the world that use social media best.

1. Match has been around for almost 20 years. Currently it has presence in over 25 countries, cutting across all the five continents in 15 different languages. It incorporates the use of mail messages, games, instant messenger, mobile apps, Facebook linking, windows live ID integration, amongst many other communication tools. No matter where you live, you can easily find your best match.

2. Sense2love is an exceptional matchmaking platform that integrates social networking trends with traditional matchmaking traditions. Members will join per invitation. This can be either as a single looking forward to finding a partner or a matchmaker aiming to connect single friends, thus bringing their social circle along. The site operates on the principle that our great love often lies within our social network. It’s an exceptional path to finding true love.

3. Friendfinder is a unique online community that will keep you coming back for more. It’s packed with plenty of attributes you could ever wish to find on a dating site, including blogs, chat rooms, message boards, forums, online magazines, and linking to your social media profile. With it you can scout your social media network and possibly come across your dream match. It’s the ideal online dating sites that fully capitalizes on social media networks, which explains its huge presence online.

4. Lavalife

Launched in 1997, is based in Toronto, Canada with widespread presence across the United States, UK, and France. Since its upgrade which brought in an array of brilliant features, including excellent communication platforms that involved the use of social media profiles and linking, it has been able to reach 15 million registered members. Its popularity, not only on the web, but across a good number of social networking sites like Facebook, Myspace, and others makes it a flourishing online community.

5. Scout

Scout is currently regarded as the latest global network for meeting new people and also one of the best online dating sites in social media. It will allow you to scout out for people in your area with the use of GPS positioning. Majority of the social media companies are trying to get more people actively involved through this technique. The fact that it’s been successfully integrated into this dating service implies that there’s increased wider access to the audience, which is why the site tends to have millions of members.

Social networking sites boast millions of people with diversified interests, dating being among the top. With the integration of dating sites into them, you have the option to combine both and capitalize on the prospects of finding your dream partner. Find your match today.