The influence of Social Media on Chlamydia prevention


Social media sites and applications like blogs, email, forums and social networking sites such as Facebook, Twitter, Instagram and YouTube allow us to connect with people and share information regardless of geographic location. More than 62% of Australian visit social media sites regularly. Australian under 25 years old ranked as “the world’s most prolific users.” About 97% of 16 and 17 year olds login to update their profiles, post comments and messages everyday.

Young people spend an additional three hours per day on the internet using digital technologies like cellphone, tablet and smart devices. They spend more time with social media and other digital media than they spend in other activity. The internet become their primary source of
information about sexual health topics like contraception advice and sexually transmitted infection screenings before they speak to doctors. Yet in this era of technology, a lot of youth still lack awareness on safe sex and sexually transmitted infections.

Chlamydia is the most common sexually transmitted infection in the youth today. Chlamydia is a bacterial infection transmitted through oral, anal and genital intercourse. It is often asymptomatic so most people did not know they have it. 64% of people infected with Chlamydia are under 25 years old. The increasing number of Chlamydia cases can be attributed to the failure to practice safe sex by using condoms. If left untreated chlamydia can lead to serious health consequences including ectopic pregnancy and infertility. However it is easy to diagnose through urine test and swab and can be treated with antibiotics.

Health organizations are now using social media to get the message to young people about the importance of chlamydia screening to prevent infection and reinfection. Social media have been the preferred medium because it is the place where young people get information and communicate. It appealed to youth because of convenience, privacy and anonymity. 50% of teenaged users disclosed information about sexual risk behaviours in social media.

An example of social media campaign is #YorClear, it’s a Chlamydia innovative awareness campaign launched in Instagram. This campaign aims to promote the message that everybody should get tested for Chlamydia. Users were asked to take a test and join a picture wall of others who took the test and post it in their Instagram account. The result of the campaign was 30% increase in the uptake of Chlamydia screening.

Social media networking sites such as Facebook, Instagram, Twitter and LinkedIn are now being used for sexual health promotion. The influence of social media on chlamydia prevention was evident in some studies made to measure its effectiveness. Studies found that social media is a good way to make the youth become more aware of the chlamydia and its long term effects.

Studies also found that social media can be a tool for sexually transmitted infection testing as well as online counseling and education. Findings cover 23% self-reported increase in condom use, and a 54% reduction in reported chlamydia cases among 15-17 year olds. Chlamydia campaigns on social media were effective for encouraging high risk groups to use condoms and get themselves tested. Key factors for success is the large active user base, this intervention can also be used for other future health promotion activities.

The Menopause Generation on Social Media


Menopause is a natural biological process that women go through as part of the ageing process. Menopause happens when the ovaries stop producing eggs each month and menstruation stops for a period of twelve months. Menopause marks the end of women’s reproductive years. Natural menopause happens between 45 and 55 years of age, the average age of menopause is 51.

The new generation of menopausal women is increasing their use of the internet. Social media use is now strong for those in the 50-64 and above age bracket. 73% of online adults are now using social networking sites like Facebook, Twitter and Instagram. 42% of adult online users are now using multiple social networking sites and checking the sites on a daily basis. The dominant social networking site in number of users is Facebook. So expect to be making friends with more seniors on your account.

Social media isn’t just for teens and young adults anymore. Older people are becoming computer and social media literate. Study shows that the menopause generation is flocking to popular sites like Facebook, Twitter, LinkedIn and Instagram. They are creating profiles on social network and keeping in touch with family members and friends. It only shows that senior citizens are more active in social media than we thought. Seeing the trend the internet has begun launching networks specifically for them.

Some of the most popular social networking sites created for the menopause generation are: is a free website which provides users with information that is useful for communication. This helps seniors stay connected with family and friends plus some tools to find helpful services in the area. It also features articles about health, money, food and relationship.

MyBoomerPlace is the place to meet, congregate and develop new relationships. This is a site designed for seasoned travelers in their 50’s, 60’s and 70’s. Registered members can view forums, videos, picture galleries and classified ads.

The Cool Grandma is a social networking community for seniors. There are chat rooms to interact with seniors of similar interest. Members can post in active forum and view news and information about social science, cooking, home and garden and a lot more.

AARP Online Community this free networking site offers picture sharing with friends and family. This site is user-friendly for seniors and has fun applications like senior e-news, photos, videos, games and discounts. Members have easy access to webletter with latest news and information.

Greater numbers of older adults are joining these sites. Researchers have discovered the benefits that arise following adoption to social media. The study found that participation in social networking can bolster cognitive health for seniors. Members of the menopause generation with positive social interaction have elevated moods and fewer instances of negative habits like smoking, depression or disease.

Being active on social media allow seniors to remain informed on the latest technological trends and connects them to family and friends even on different location. Social media help seniors to engage in research and learn topics of interest. These activities can lead to formation of new business, new hobbies and health information. Other benefit of social media to seniors is the ability to access education opportunities. Some state colleges offer free tuition fee for senior citizens.

Seniors who engage more on social media sites are more likely to participate in leisure and health activities like cooking and cleaning the home. Researchers also found that older adults active on social media had fewer instances of diabetes and lower blood pressure compared to those who were not active.

Lenders Are Screening Borrowers through Social Media

Lenders Screen Borrowers through Social Media

Does having a lot of friends on Facebook or being popular in certain circles constitute a creditworthy image? Apparently, some lenders think so. Some banks and lending companies think that a person’s social standing, professional connections and online reputation are important factors to consider when extending credit, particularly to someone with a poor credit history who might have trouble getting a loan.

Due to the personal data found on many social media profiles, it’s now become a trend for bankers and financial institutions to use social media accounts in screening loan applicants or borrowers for any undesirable traits or opinions. They turn to social networking sites such as Facebook, Twitter and LinkedIn to look further into a borrower’s identity and creditworthiness. These social media sites have become an Intel of some sort in helping credit companies make better-informed choices.

This practice is something consumer groups and regulators have been expressing concern about. The reason it’s become alarming is due to the perception that borrowers could very well be targeted with higher interest rates and people who have missed payments would automatically be considered risky bets and denied credit entirely based on the state of their social media accounts. There are no federal laws currently in place to govern this system or to protect borrowers from unfair scrutiny.

Although this scheme appears to be limited to smaller financial institutions that provide smaller loans and operate with a larger degree of risk, it’s expected that the use of social media accounts by lenders will gain popularity in the years to come.

Bad credit happens and when it does happen, people struggle to find funding. Fortunately, there are lending companies that provide bad credit loans to those with a poor credit history in competitive interest rates without any judgment.

If you answer yes to the question “Is social media standing in the way of you getting the financial assistance you’re applying for?” then it’s time to clean up your social media profile. Social media will remain to be, well, social which means all of the information that’s freely provided by the users to the social media sites could turn out to cost them not just their stature but the financial assistance they need.

The Search is on for a Great SEO Consultant

According to Google, sooner is better than later when it comes to hiring an SEO (search engine optimization) consultant. You may be creating a new website or re-tooling your current site. Either time is optimal for putting the services of an SEO consultant to good use.

What’s your time worth?

The path toward effective SEO marketing can be very steep unless you are already SEO knowledgeable. If you are not SEO knowledgeable, it might be worthwhile to hire an SEO consultant. These are people who specialize in using SEO techniques to increase traffic to their clients’ websites. Some advantages are:

  • Advice – a consultant can advise you on which methods will optimize your website for increased traffic.
  • Expertise – you will be paying for the consultant’s expertise in building SEO. The consultant will more objectively review your website to spot its SEO weaknesses.
  • Lengthy overhaul and penalties – retooling your website can be lengthy when you are doing it yourself.
  • An SEO Sydney specialist can update it more quickly utilizing techniques that optimize traffic and keep your website from being flagged and penalized (or shut down) by search engines.
  • Results – the ROI on your SEO campaign may be fairly quick with the help of a consultant.

Ask questions

Before you begin your search for an SEO Expert in Sydney, review the current state of your website and business. Ask yourself:

  • What are my business goals – to increase brand awareness and revenue, other?
  • What are my current online business challenges?
  • What am I hoping an SEO can do for my business?

Once you have answered those questions and booked appointments with prospective consultants, it will be time to ask questions of each SEO:

  • What is your SEO marketing experience?
  • What changes will be made to the website?
  • What linking programs do you suggest be used?
  • What is included in your pricing model?
  • What other Internet marketing services do you offer?
  • What monthly reports will you provide?
  • Will you outsource any work on my project and what quality controls do you have in place?

Red flags

You should receive clear and easy-to-understand answers to each of your questions. Here are some “red flags” to be aware of:

  • The consultant won’t explain his/her linking tactics to you.
  • The consultant offers a one-size-fits-all solution to your online marketing concerns.
  • The consultant promises your website will have first position of a major search engine like Google, Yahoo, or Bing.

Maximizing your SEO efforts

Take a bit of time to learn about SEO functions, the terms and functions commonly used in an SEO campaign, and about using consulting services. Define your business objectives. Interview several SEO consultants and check their references. Disregard any candidate who does not clearly answer all your questions or promises incredible results.

Follow these steps and you may be well on your way to finding an excellent consultant to help you and your online business.

SharePoint Online: A great tool for Small and Medium Enterprise

SharePoint Online is a Microsoft cloud service included as part of Office 365 or separately as SharePoint Online. It provides a comprehensive framework for integrating internal communications, content management, document management and enterprise search working seamlessly with Microsoft Office products.

SharePoint Online is tremendous value for business with 2-10 employees as it addresses the price point issue, it offers enterprise level software on per user per month subscription. It includes several features perfect for small or medium size businesses as it can grow with your business and does not require an upfront investment in infrastructure or licenses.

Reasons why SharePoint Online is great for Small and Medium Enterprise
1. SharePoint Online requires minimal startup costs. SharePoint Online does not sit on your own servers, does not require an enterprise license, and does not require Client Access Licenses (CALs). The cost structure is simple and does not include the hardware needed. Also, if your company is a nonprofit, you might get a significant discount from your local SharePoint and Office 365 partner.
2. Ease of Deployment – there is a significant amount of development needed up-front for your SharePoint implementation but anyone with basic HTML experience will be able to create and maintain pages. It is easy to customize the entire site with colors and fonts. There is no need to install and configure SharePoint like you would need to on your own server, it comes pre-configured with a single site collection ready to go, out-of-the-box.
3. SharePoint is best to be used as database – it allow organizations to create spaces online to upload and share important documents. SharePoint Online enables your employees to access their documents from anywhere using any mobile device. It’s particularly useful when your employees need to work remotely or from home.
4. Easy integration with existing system, the possibilities are almost endless with SharePoint online. It removes the need to email documents around or keep multiple versions of the same file – the old versions of a document are always available.
5. SharePoint Online in Office 365 now includes the ability to operate a simple public facing website. This allows you to build a very simple website using SharePoint. It’s particularly of great value to small businesses currently without a web presence. With SharePoint Online, your employees can create mini-sites and use them to share documents securely over the internet.
6. SharePoint Online (and Office 365) makes it easier to collaborate with suppliers and customers, which increase the ease of communication between businesses. This result in more business and return on investment.
7. SharePoint Online makes a low cost and simple option for creating and managing your company’s intranet. The tools for managing content are simple to use and familiar to all Microsoft Office users. Your tech savvy users can make use of more sophisticated features like content query web parts, calendar apps, news and announcements.
8. The licensing model of Office 365 and SharePoint Online, allows SMBs to just pay a fixed price per month for the number of users that are working on their SharePoint Online environment. If the business grows then they can just purchase more user licenses against a fixed price per month. So at the end, the price is very low for the use of an enterprise platform. The bottom line is that Office 365 lets Small and Medium Businesses have access to an Enterprise Platform at SMB Pricing.

Large or small, every business has a different way of working. WebVine can tailor a SharePoint solution to meet the modern needs of your business, your demographic and your industry. Contact WebVine today on 1800 022 990 for a free SharePoint consultation.

Using Social Media to Attract Phone Sex Clients

social media phone sex industry

The far reach of social media has changed the way the phone sex industry solicits business. In 2003 where social media was in its infancy, there was no such thing as Facebook or Twitter, but by 2008, phone sex companies and operators have acquired as much as 25% of their clients from these channels. Technology has transformed the phone sex industry into an online business and it’s never been the same since then.

It should be no surprise that the phone sex industry uses social media the same way other businesses do to find new customers and build a brand. Phone sex companies and workers are openly using Facebook, Twitter and other social media networks to openly advertise their services. Sex sells, that’s a fact, and for the phone sex industry, attracting attention from a lot of potential clients through social media has been a successful undertaking.

But social media has a highly competitive social environment and using it to market you as a product or service is more involved than one may think. Keeping customers and users engaged can be a full-time job and in order to truly succeed in social media, you cannot afford to have a boring social media presence – especially when you’re in the business of phone sex. It’s crucial to have attention-grabbing imagery and sharp, content-rich posts to grab the clients’ attention. It’s also important to know the audience and figure out how to best reach out to them – know what they’re interested about, what messages resonate with them. Engagement is crucial here so any enquiries and comments should be answered, showing a concern and care to clients and potential clients alike.

Phone sex company Girls of OZ utilizes social media to promote their brand. Their Twitter account is where most of the engagement is done and it also features photos and videos of their phone sex babes give their clients a peek of what’s in store for them if they use their service. They also have a YouTube account you can subscribe to plus a Google+ and Vidme accounts you can follow.

Social media has become a vital part of marketing and is now an essential part of building a business. So, don’t forget to pay attention to the digital life because it’s here to stay. It’s an opportunity you wouldn’t want to miss.

Best New Social Media Platforms


Social networking sites are constantly expanding, new applications are announced everyday. Most people who find Facebook and Twitter too limiting are moving on to newer and cooler social media sites. These mobile based new social media platforms has a lot to offer from secret sharing to being paid to post. Check out the best new social media platforms to watch out for:

1. Secret

Secret is an app which is available for iOS, Android, and web platform. It allows people to share messages anonymously within their circle of friends, friends of friends, and publicly. It is intended primarily for sharing with friends. Secrets are posted by your friends, you just don’t know who. Popular secret from around the world can read and labeled only by their point of geographic origin. It has proven to be addictive especially with teenagers. Secret is working on new tools to make users feel more confident about what they post.

2. Shots

Shots is an iOS and Android social platform designed basically for selfie lovers. This app allows users to take and post selfies using front-view cameras. Users can only take pictures through the app. It does not allow users to upload previously taken pictures. Shots does not allow users to directly message other members but can “reply shot” which let users respond to followers through selfies instead of comments. Members can add captions to their own photos and use hashtags, but there’s no way to search for hashtags. Shots does not have a public comment feature over concerns about cyber-bullying and does not post follower counts.

3. Snapchat

Snapchat is a photo messaging app for iOS and Android where users can take photos, record videos, add text and doodles, and send them to a controlled list of recipients. It also introduced Snapkidz for users less than 13 years of age, allowing children to take snaps and draw on them, but they cannot send snaps to other users. “Snaps” or photos and videos can be sent to friends but it only allows users to set a 1 second to 10 second expiration of the photo. Once the photo message is sent, the receiver has the time set by the timer to look at the photo before the message is hidden from the recipient’s device and deleted from Snapchat’s server.

4. WeChat

WeChat is a mobile text and voice messaging service app available on Android, iPhone, Blackberry, Windows Phone and Symbian phones. WeChat covers many options in one application as it is a platform for chatting, shopping, gaming, and even banking. It provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It’s unique messaging service allows users to send quick voice messages. WeChat is free to download for every user, registration is completed through Facebook Connect, email, mobile phone SMS/VM, or Tencent.

5. We Heart It

We Heart It is an image based social networking app for inspiring images, available for both Android and iOS devices. It is “A home for your inspiration” and a place to “Organize and share the things you love.” Share images and express who you are and find like-minded users to share great content from across the web. Users can “heart” and tag others users in photos and “heart” their favorite images to share with friends and organize them into collections. Roughly 80% of We Heart It’s monthly users are under the age of 24, compared with Pinterest users who are over the age of 24. This younger user base, and the types of content that come with it, are what separate We Heart It and Pinterest.

6. Tinder

Tinder is a mobile dating social network , an app that is available for both Android and iOS devices. This online dating app is available in 24 languages. This app connects with your Facebook profile to provide basic information to match possible candidates who are most likely to be well-matched, based on geographical location, number of mutual friends and common interests. Users can swipe “yes” or “no” anonymously to potential matches who are nearby. If two users like each other and it’s a match then Tinder introduces the two users, opens a chat and they can now start messaging.

7. Medium

Medium is a micro blogging platform, perfect for business professionals to attract new spectators. This app lets you share articles through Twitter, Facebook and email. It’s linked to Twitter but designed make you create a regular content or blog article beyond the 140-character Twitter limit. This app also allows you to read stories on Twitter, it tells you how long it will take you to read each story and if you get bored you can swipe to the next story. Medium is a place to post essays using a highly visual publishing platform, without having to commit to starting a blog or building an independent audience.

8. Vine

Vine is a video sharing service available for both iOS and Android devices. It lets users create and share six second looped videos which can be published through Vine’s social network or shared on other services such as Facebook and Twitter. You can set what kind of notifications you want to receive from the app. Settings tab comes with options to show likes, comments, re-vines, or mentions, and also has a ‘tailored for you’ option. Users can also switch on/ off notifications for messages, new contacts, milestones for loops, likes and followers.

9. Bubblews

Earning money on social media work is now possible with Bubblews. It is a social media platform available on iOS and Android that allows users to make money by writing content of their choice that attract advertisers and traffic. Users can only post in English, and each post has to be a minimum of 400 characters. It also allows users to create posts (bubbles), follow friends, and “like” and comment on other bubbles. Users are paid a penny per click, per comment, and per like on their posts.

10. Whisper

Whisper is a social media platform available for both iOS and Android devices that allows people to anonymously share secrets, receive replies or just chat. It’s a home to different kind of confession. Post messages are displayed as text over an image similar to greeting cards. You can show appreciation to a post by tapping the heart icon. Users don’t have a public identity in the app. You can respond to a message publicly or privately by choosing a public anonymous post or a private pseudonymous chat. There’s no way to contact users except through the messages they post online.

Irish Companies Succeeding on Social Media


Irish companies have quickly grown to understand the power of social media and used it to their advantage. Today businesses are using different social media platforms like Facebook, Instagram, Pinterest and Twitter to build business relationship with customers, establish brand and improve online visibility. The challenge lies in utilizing social media correctly. Here are examples of Irish companies succeeding on social media.

Lidl Ireland
An Irish Supermarket awarded Facebook Page for a Business by the Social Media Awards 2014. Their Facebook page was set up on June 2010 and today they have 383,094 likes on their page. Lidl is using the page to interact and respond to customer’s needs in the discount retail sector.

Barry’s Tea
Irish Tea Company founded in 1901 and the largest tea supplier in Ireland. Barry’s Tea Facebook page has 121,481 likes. The people behind it regularly interact with people by keeping their page fresh with exciting content and promotions. The success of their Facebook page has also helped the brand go global recent messages show recruited fans from different parts of the world.

Ireland’s leading retailer of books, magazines, stationery and lot more with over 60 outlets throughout the country. Eason is the first Irish brand to bring its presence to Pinterest, using it to highlight its business and product range. Eason is using Pinterest to show off its range of books. It has 46 boards and 1,106 followers. Pinterest plays a big role in the overall e-commerce strategy of the company.

Irish Jewelry Company
Irish company based in New York making Irish jewelry and gifts perfect for any occasion. Irish Jewelry Company showcases their craft on Pinterest with 47 boards 3,032 followers. They have learned that Pinterest is a great way to show and promote jewelry because when someone sees your pins and re-pins it, it become endless.

Taste Ireland
Australia’s prime source for buying Irish goodies, groceries and gift hampers online. The company use Facebook, Twitter, Instagram and Pinterest to communicate with customers and Irish communities in Australia. The community driven success of their Facebook and Instagram accounts can be attributed to fresh contents on their page with community news and information on Irish Events in Australia. On July 12, 2014 Taste Ireland will be hosting a Customer Appreciation Day in Sydney. Event like this is promoted to different social media platforms to guarantee engagement and success.

Spin 1038
Dublin Independent Local Radio station awarded Best Business Twitter Account in Marketing by the Social Media Award. Spins digital presence on Twitter saw the listenership explode for the station. Promotions and competitions ran on Twitter proved how Spin thinks outside the box when it comes to their social media engagement.

Ireland’s largest telecommunications company controlling majority of fixed line telephony. The company used Twitter as a customer service channel to understand where the customers were and what they wanted. Their social medial team was open to respond to queries, even offering customers their services during off peak hours to help them. Using Twitter as a customer service channel is useful; it enhances the customer’s ability to contact the company while informing new and existing customers about new offers, promotions and news related to the services.


Social Media Management for Sydney Furniture Stores

For small industries, to introduce themselves using expensive advertising campaigns and splashy PR stunts would not be much of an option. Small business owners face the challenge of presenting and building brand awareness while keeping their costs down.

The good news is there are a number of efficient marketing strategies and tools which companies can use to build awareness among their target customers. One of the best ways is using social media which when used strategically can give direct engagement to the target audience. There are social media platforms such as Facebook, Twitter, Pinterest and Instagram which have proven to be great channels giving an access to an immense number of people.

Our client Habitat Furniture is a boutique furniture store in Sydney’s Inner West. It’s a small family business with over 20 years combined experience in the industry. Their products range from living room furniture, dining room furniture to bedroom furniture.

We have been commissioned to do Habitat Furniture’s social media management. Our main goal is to help raise awareness to their brand, create engagement which then results in driving revenues to their business.

Facebook, Twitter and Instagram are powerful marketing tools to market brands, products and services which is why we employed those 3 tools into Habitat Furniture’s social media management.

We have created accounts on each platform making sure their company identity is branded well with a consistent tone so that people clearly understand who they are and what they do.

Facebook has 1.28 billion active users and that statistic alone tells us how great of an opportunity it is for marketing. Habitat Furniture’s Facebook page is a platform we use for interacting with customers and keeping them up to date with the latest furniture styles Habitat Furniture has in their showroom. This has proven effective as they have gotten more clients over the years through the promotions and updates we have made on their page.

twitter page habitat furnitureThere are 255 million twitter subscribers in the world today and it’s one of the quickest ways to brand and connect. We know that consistent conversations go a long way and connecting with Habitat Furniture Warehouse’s target market is the key. We use Twitter to cultivate relationships with their followers which has resulted into sales. We also make sure to do regular tweets, promote products and answer any enquiries making sure Habitat Furniture has an active and healthy profile.


instagram post habitatInstagram is a great way to expand a brand’s reach. Instagram is almost entirely photo-based making it more personal. Habitat Furniture’s Instagram account is not only used to build their brand recognition and consumer loyalty. We try to make it as personal as possible so that their followers can see their fun side making a good balance between work and play. We also cross post Instagram photos to Twitter to inform people of their Instagram account.instagram post habitat

Habitat Furniture Warehouse are makers of high quality Australian-made timber furniture and supports the local Sydney furniture makers. If you’re looking for modern furniture Sydney or furniture Sydney, You can find some of the best from Habitat Warehouse.


Linked In Training Sydney for CEOs Corporations Business & Government


LinkedIn has developed as a professional social media and networking site. Created in 2003 it has 3,650,000 users in Australia today. LinkedIn operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. LinkedIn was created for an older, more professional audience. If your business targets adults over thirty, then LinkedIn is tailor-made for you.

If you’re a CEO or a Manager in a corporation or government, having your entire workforce use LinkedIn could be an asset to your organization.  Start Linked In training for your staff and reap the benefits from a focused program.

Improve Employee Morale – blocking LinkedIn access send message to your employees that you don’t trust them. Online praise and recognition on LinkedIn groups are powerful rewards for great work.

Increase Brand Visibility – Employees are 70% more likely to engage with your company updates. When your employees “like” , “share” and “comment” on content, they make them visible to their contacts too.

Employees are consistent Brand Ambassadors – employee’s personal profile not only speaks of their personal brand but your company too. If you help your staffs build compelling profiles you’re sending a message about your company brand to everyone who visits their profiles or interacts with them.

Higher page ranking – companies with a greater number of employees on LinkedIn tend to have more followers on their company page. The more company page followers, the higher your page will rank in LinkedIn search results.

Understanding how the Linked In demographic differs from other social media platforms

84.4% of LinkedIn members use the free version
61% of LinkedIn users worldwide are male.
47% of B2B companies actively use LinkedIn
77% of LinkedIn members use the site to research people and companies. 69% to reconnect with past business associates and 50% to build new networks.
53% of LinkedIn users join 10 or more groups.
43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter.
There are 7,610 searches on LinkedIn per minute.
65% of B2B companies report that they have acquired a customer through LinkedIn.
LinkedIn drives 9 times as many applications for employment as Facebook and 3 times as many as Twitter.
LinkedIn has the highest visitor-to-lead conversion rate (2.74%), almost 3x Twitter (.69%) and Facebook (.77%)
52.2% spend 0-2 hours on LinkedIn.


Creating a LinkedIn Profile
Your profile is your LinkedIn page that describes you: your career history, education, interests, and other related content you may want to publish.

1. Create your LinkedIn profile by going to
2. Get started by registering your First name and Last name, Email address and Password and clicking the “Join now” box.
3. Choose your country, enter your Zip code, Employment status, your company then click “Create My Profile.”
4. Confirm your account through your email address.
5. Connect with people you know in LinkedIn
6. Invite people from your contact list.
7. Connect with people who have LinkedIn account you want to stay in touch with.
8. Get the app for every device you carry.
9. Select the account that works best for you. Basic account is free
10. Edit your profile (Experience, education, photo, skills and expertise, details, see your improved profile)


Setting up a Business Page on LinkedIn
Set up a LinkedIn Company Page to raise brand awareness, promote career opportunities, add valuable back-links to your site, generate leads and connect with your target audience on LinkedIn.

1. Personal LinkedIn account.
2. Profile strength must be listed as Intermediate or All Star.
3. Your profile list your position in the company.
4. Company email address with unique company domain name.
5. Your personal profile must have several connections.

Set up your Business Page:
1. Log in to your LinkedIn account.
2. Click “Interest” at the top of your homepage then click “Add a Company”
3. Enter your company name and email address
4. Confirm your email address. Follow the instructions in the email to finalize the initial setup.
5. Complete the Company Page overview to set up your Business Profile. Provide your business information type, size, website URL, industry, operating status, and year founded.
6. Include a company description (250-2000 characters including spaces), and company website URL.
7. Add a banner image and logos. Image – Minimum 646 x 220 pixels, maximum 2 MB. Logo – 100 x 60 pixels, maximum 2 MB.
After you’ve filled everything out, click “publish.” Your page will now be live.


Using Linked In to stay in touch as a Group
Establishing a LinkedIn group can be a great way to stay in touch and help you connect with people in your industry.

Start discussions – use LinkedIn group to start professional group discussion with other group members.
Create subgroups – by creating subgroups you can keep your members up to date especially if you are working a project with other group members. Start new discussion visible only in this subgroup.
Connect with other members – expand your network by taking a look at the profiles of other group members and discover other people with the same field of interest. Connect with them or follow them.
Build relationship – your LinkedIn group will allow you to establish strong relationship with active members.
Group messaging – LinkedIn group allows you to send group message to people you’re connected to.


Improving your visibility on Linked In via relevant & interesting posts, comments, share & like.

Like option on LinkedIn functions like a retweet in Twitter. Clicking “Like” immediately forward the update to all your 1st level connection where it will appear in their update stream on their homepage. If someone has already seen the original message, they don’t get the whole message again but just add your name at the bottom to indicate you have liked it.

Clicking the “comment” is a tried and tested way to develop a conversation. It allows you to comment on someone’s update – this sends a message back to them and pushes the comment and the initial update out to your 1st level connections.

Sharing is a two stage process, it allows you to either redistribute the article as an update to your 1st level connections, post it to a group or multiple groups, or forward it in a message to your connections which then arrives at their inbox on LinkedIn.

Improve your online visibility on LinkedIn by joining groups. Join groups by simply clicking the “join” button. You can join a maximum of 50 groups join groups that your ideal clients are members of. Look for groups that have a large number of members.

If you’re a member of 50 groups and each of those groups have 1,000 members your content will go out to 50,000 people. Many groups have more than 1,000 members to your reach may be even greater. Share your content and post to a list of groups and your update will show up in the discussion area of each group. Try this and increase your visibility by sharing relevant content with enormous number of people and watch your business grow.