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Franchising Dental Clinics: Dentists Use Multiple Websites To Expand Brand To New Suburbs & Cities

August 20, 2021 Social Media Addicts
Franchising-Dental-Clinics

Franchising Dental Clinics has to keep their marketing tools up to date to stay connected to existing customers and add new patients to their rosters during this unprecedented time.

To help franchising dental clinics, add new patients, and leverage sales, dental offices need to use multiple websites to expand the brand to new suburbs and cities. You already know how important it is to have a dental multiple websites presence. There are good reasons to have multiple sites.

So let start to take a look in more detail at when several domains could be helpful.

TARGETS A DIVERSE AUDIENCE

Irrespective of the type of business, companies often struggle to communicate with a diverse audience with a single website. 

Different sets of customers have different expectations for your products/services, and this is where having multiple websites comes in handy. It helps addresses the need for diverse messaging. So, you can cater to the diverse interests and frustrations of your different target groups.

TARGETS MULTIPLE LOCALES

Does your business have multiple local presences? You can have different websites with geo-specific domains for each of them to build a stronger connection.

So your local customer’s website is more user-friendly for local users – customizing content design. It is showing that you are committed to the local market earning their trust and loyalty.

EXACT DOMAIN MATCH

There is much debate in the SEO community about the importance of a keyword being in the domain name. A recent study by SparkToro asked 1,500+ Professional SEOs how much weight each ranking factor has in the Googles organic ranking system. 

Keyword in the domain name came out as one of the least important ranking factors. Crucially, however, it came out top of ranking factors by relative disagreement. 

This means that some SEO professionals felt very strongly that keywords in the domain name had a larger impact.

Therefore, as Google’s algorithm improves with each update, the focus on high-quality, content that matches the user intent will mean exact match domains will continue to have less of an impact on rankings than other more important factors.

SHOWCASES YOUR SPECIALISATION

Having separate websites for different business niches allows you to promote your specialization more effectively.

You have to focused on keywords if you are promoting more than one brand or business niche. Moreover, you can avoid being penalized by search engines for using too many keywords in a single website – which is popularly called keyword stuffing.

Apart from supporting product/service niches, this also helps you develop specific and value-driven content, making your website successful in the long run.

If you have multiple websites or are considering building more, ask yourself why having more than one site is necessary. If you can’t come up with a good answer and wondering how best to deal with them, contact us by clicking here.

Facebook Ad Mistakes

August 19, 2021 Social Media Addicts
Facebook-Ad-Mistakes

Facebook Ad is a perfect place to start, and the platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make Facebook Ad mistakes – rendering their ads next to useless. So avoid repeatedly making Facebook Ad mistakes.

Discover Facebook Ad Mistakes and tips for how to avoid them.

CLEAR OBJECTIVES

A clear, measurable objective is important for any campaign to be successful in your advertising goal.

Boost website traffic and get more leads via a lead magnet landing page, do a one-off promotion for an instant sales bump of a specific product with a clear goal backed by an action plan, you won’t suffer a wasted budget at the end of the campaign.

Knowing your objectives before the start of the campaign would help you measure accurately if you are getting the desired results. And if things aren’t working as planned, you can decide to pause or change the parameters for your campaign instead of just wasting funds.

AUDIENCE TARGETING

Not knowing who your audience is obviously, your ads are not going to be effective if they’re not targeting the right people, but you would be amazed at how many marketers don’t know who their audience is, and that’s a major opportunity to miss, considering that Facebook provides some of the most robust targeting abilities anywhere. 

So how do you know if you’re properly targeting your audience? Start by doing a customer survey. You want to find out things about your customers such as their age, occupations, location, purchasing habits, and lifestyle. Then give Facebook Audience Insights a try. You’ll be able to enter into your audience’s interests and find out what else they have in common.

FACEBOOK AD TYPE

Using wrong Facebook ad options can confuse and may lead to the wrong choice of ad type that needs to be clear about your audience.

E.g most popular Ad types:

  • Photos (with size options)
  • Videos
  • Carousel (multiple images or videos in one ad)
  • Slideshows
  • Canvas
  • Collections (a single ad to showcase multiple products)

And pick your ad placement and positioning, and based on your goals, determine the type of ad. These include:

  • Lead ads use a pre-populated form to capture audience information.
  • Link ads: link back to your website with a CTA, such as Sign Up, Download, Learn More, Shop Now, etc.
  • Dynamic ads: use a template wherein the ad creative is automatically customized based on the products your audience viewed on your website.

You should do A/B testing until you find the option that works best for you.

VIDEO CONTENT

Is incredibly popular with online shoppers, and mentioning the words video in an email subject line improves its Click-Through Rate (CTR) by 13% of 5 million people in the U.S. who watch online videos every day. 

This popularity also spills over to Facebook. Research by Promo revealed that 71% of consumers find Facebook video ads highly relevant to their browsing interests. Simply your target market is likely to find more value in visual content, so it’s essential to include it where possible.

For maximum results, try to keep your videos short and snappy – those that are around 2 minutes long get the most engagement. You should also try to place the most important information at the beginning of the video, as this grabs your audience’s attention much faster.

VALUE PROPOSITION

Your value proposition is one of the most important aspects of your value proposition that would convince people to do business with you or use your product instead of competitors.

In other words, your Facebook content should illustrate how your business is better than the competition, and why people should pay attention. To ensure that each ad has a strong value proposition, keep the following considerations in mind:

  • Communicate the benefits a customer will get from buying your product or service. Let’s say you run an online bakery, for example. Your ads can demonstrate the quality of your products, and include snippets of customer reviews. This will help to reassure new audience members that their investment will be worth it.
  • Make this element of your content clear, and straight to the point.
  • Avoid using cliché buzzwords or sales jargon. Skipping the ‘hard sell’ is also highly recommended – no one likes a pushy business.

You should also identify why your business is more valuable than your competitors’, and the benefits a customer will receive from being loyal to your brand specifically.

Helps your brand to connect with the consumer and should do surveys A/B testing on the best Ad types and copies, that would work best with your value proposition across to your audience.

ADS TIGHT BUDGET

One of the common Facebook Ad mistakes that businesses make is creating very complex Ad accounts. You would see a single Ad account that is running multiple campaigns and has too many Ad sets.

In doing so, you reduce your creative efficiency and add to the confusion. It gets difficult to track how your overall advertising budget is being spent, and a simple, obvious solution is to tidy up your account. 

Reduce the number of ads, and have ample budget per ad so Facebook can efficiently power your ads for a better ROI.

MONITORING PERFORMANCE

Even if you’re confident that you’ve nailed your last ad, you need to check on its performance daily. Be sure to monitor things like frequency, clicks by interest, click-through versus conversion rates, and the number of leads. Don’t just set it up and walk away for two weeks.

THINK STRATEGICALLY

It smarts to be as flexible as possible while also resisting the urge to make drastic moves. Crafting individual Facebook campaigns is no different. Advertisers frequently pull the plug on campaigns that don’t get immediate, positive results. Having patience often results in larger-than-expected payoffs.

It’s not surprising that brands continue to devote substantial marketing budgets to Facebook Ads. By keeping these common missteps in mind, you can increase your chances of publishing maximally effective content.

Facebook Ads is a huge market and thus can be a very lucrative opportunity for marketers. But to succeed you need to know what you’re doing and have a proper strategy, or you’re missing all kinds of opportunities, so that avoid these Facebook Ad mistakes.

Dentists Marketing Tips

August 17, 2021 Social Media Addicts
Dentists-Marketing-Tips

The era of dentists’ marketing tips is here, and consumers are in the driver’s seat. Your dental office should not be limited just word of mouth instead, here are some proven techniques of dentists’ marketing tips that will help you maximize incoming patients to your office.

Take a look at these top dentists’ marketing tips that are attracting new patients.

1. BRANDING

is a person’s perception of a product, service, experience, or organization, and a brand strategy is a long-term plan for developing a successful brand presence to achieve a specific result? Let’s clarify that your brand is not your product, logo, website, or name. Your brand is far more encompassing — your brand makes a more profound, emotional connection with your patients. A well-thought-out and defined brand identity should be the backbone of any successful practice, so distinguish yourself from those around you.

2. SOCIAL MEDIA

Having a presence on social media can also boost your reputation and give you a variety of clientele. It is a very effective way of attracting the a-list patients that you want. You could also draw celebrities and even big-time influencers with millions of followers. As mentioned before, perception is everything, so if you serve celebrities, others will follow.

How do you know who an influencer is? When a patient comes to your office, try looking them up on social media, most people have their profiles “public,” so you can ask them to take a picture with you. Make it about them, not you.

3. SOCIAL MEDIA PHOTOGRAPHY

Social media works wonders for marketing. You need to upload high-quality photographs with eye-catching captions and understand that using quality photos taking your time to edit them says a lot about your persona and how you carry out yourself with your work. Dentists must understand that perception is reality.

It will open up doors to new patients ready to commit to your work and maybe even A-list or celebrity clientele. It is also important to upload photos regularly and keep them relevant and also make it fun.

4. YOUTUBE VIDEOS

A great medium to reach out to your target audience. Make simple educational videos as if you are talking to your patients to build trust. It helps you showcase your knowledge to assure patients that they should come to you for specific procedures. Visitors can get to know you before they even come to your office, so they’ll feel more at ease when finally talking to you in person. Using suitable titles, descriptions, and tags can help your channel grow and bring you great results.

Youtube videos will help boost your website’s SEO. If you are already investing in Search Engine Optimization, this is a great way to grow it and get organic local traffic.

5. PODCASTING

Start your podcast will enhance your reputation and increase your credibility. Focus on topics related to dentistry and focus on putting out good quality content and polishing reputation. This is a great way to stand out and get noticed by the target audience of your dental marketing. Podcasts can tend to be more engaging than books because not everyone reads. Also, many people do not have enough free time. But a podcast can be listened to while traveling or even cleaning.

6. GOOGLE ADS & GOOGLE MY BUSINESS

A perfect combination to your dental marketing and display your network, help maximize incoming patients to your office.

Why use Google Ads? Google is the biggest search engine on the internet. Most people even refer to Google as being the internet. So that is how big it is. With Google Ads, you can create online advertisements to promote your dental business to your specific target audience.

Why use Google My Business? is a free tool from Google that helps dentists (and all business owners) manage their online presence across the search engine. Once you have created a Google My Business Listing, a Google Maps location is generated and will sync with Google Search (address, business hours, website, etc.), and easy to find your dental business.

7. REVIEWS “THE NEW DIGITAL WORLD OF THE MOUTH”

Reviews have become the new word of mouth, and most people read reviews before going somewhere. I’m sure this includes you, searching for the best Italian restaurant in your area. What makes dentistry any different? People search for the best service, and great reviews translate into the best services. The best part is that it is not limited to one geographic area. Maintaining a good, steady service with a focus on patient satisfaction will lead to good reviews. Great reviews will separate you from other dental offices.

Reviews influence purchase decisions, so consider setting a goal to get 5-10 reviews monthly and watch your office phones ring a little more than usual.

If you need any help creating specific campaigns, feel free to reach out!

TikTok Marketing Strategy

August 16, 2021 Social Media Addicts
TikTok-Marketing-Strategy

TikTok is the most influential platform for growing your brand and the number of users is only going to rise, so if you’re considering integrating TikTok into your social media marketing strategy, you’re one of the early adopters.

Learn about various ideas to improve your TikTok marketing strategy today.

1. Brand Promotion

Ultimately, given the simplicity of the platform, TikTok’s can go viral for anything. Accordingly, creators with large followings have a better chance of going viral in your best interest to reach out to popular TikTok creators to see if you can collaborate with them.

2. TikTok Optimization

A few simple adjustments to your profile will make a huge difference.

Profile Pictures when you look at a new account, the picture stands out more than the bio or the handle, so take this seriously. To easily understand right away, make your profile picture simple, clean-looking, and business-like. Images give a much greater impression than text, and it will be the first thing the public sees.

Bio the quickest possible information that you can give about your brand is perfect for this section, for bio should be short, sweet, and to point nothing else. Add emojis if you like, but choose relevant ones if possible.

Links are a great way to give extra information and maybe even make a few sales while you’re at it. Just link your company website at the end of your bio (on a separate line), and people will be redirected to get more information about your product or service if you’re able to “wow” them enough at first.

3. Head-On Advertisements

TikTok is a platform with over 100 million active users, making it an advertiser-friendly platform, especially for brands trying to reach a young demographic or target audience. Paid Ads have become a critical element to a comprehensive digital marketing strategy on TikTok is no exception. However, the cost ads on TikTok are often significantly cheaper than some ifs counterparts i.e, Instagram, Facebook, and other social media platforms.

4. TikTok Videos

When making TikTok videos, you want them to be trendy but relevant to your brand whenever possible. To summarize, It’s a short video-streaming platform. Therefore, videos are a must. Running a landscaping company, put a short video out of an excavator fail and then a quick message about hiring professionals at the end. This message should only be a couple of seconds. Again, let the viewers enjoy the content. This is what a TikTok marketing strategy is all about.

Users will not be drawn to overly commercialized videos, as they’ll feel like they’re just watching an ad. Try to make clever enjoyable content that is professional and brand-friendly.

5. Hashtags

Using hashtags, you can follow trends of the day and start your trends to build your audience. If you go with what’s already trending, you may reach new people interested in your brand that may not have known that you even existed.

Many ways that social media has changed marketing—hashtags have become one of the most powerful tools to connect with large audiences.

If you’re looking to expand your digital marketing strategy, check out some helpful info here to get your business booming!

LinkedIn Automation Tools

August 15, 2021 Social Media Addicts
linkedin-automation-tools

Using LinkedIn automation tools make it easier and safer for you to put your lead generation and outreach campaigns on autopilot while you focus on other parts of your business. It automatically sends out connection requests, follow-ups messages, and any other activity you would otherwise have to perform manually on the platform.

Why Use LinkedIn Automation Tools?

Save time as you won’t have to manually connect with your leads and send connection requests one by one. Bring personalization to mass outreach. This way, your user interactions, and outreach messages will appear far more natural no matter how many people you’re contacting.

Automatically generate reports for your outreach campaigns. Meaning, you’ll be able to see at a glance how many of your leads responded, replied, and converted it becomes easier since you’ll be able to experiment with different outreach requests and follow-up templates to see which ones get the most replies and integrated with other lead generation and marketing tools. By combining your LinkedIn automation tool with other marketing tools like Lemlist and Zapier, you can bring a truly omnichannel approach to your LinkedIn marketing.

These are the wonderful benefits of LinkedIn automation tools for lead generation. I know you’ve already tried some of the other tools too. But some of them are just missing obvious features that are not safe, or they’re just plain awkward to use. Yet you’re ready to start generating leads on autopilot. You just need the right LinkedIn tool that will help you get there.

Here are the best 2021  LinkedIn automation tools you to start:

Phantombuster

a code-free automation and data extraction tool that helps businesses generate leads, scrape audiences and automate growth.

An extension can automate most actions you do on the web, schedule tasks, chain automation, and more. As of now, it only works with the following channels: LinkedIn, Sales Navigator, Instagram, Google, and Twitter.

Phantombuster offers a ton of different features and automation hacks. But it’s best used together with a LinkedIn automation tool of your choice. If you’re looking for new growth hacks and want to save time scraping profiles, you can extract your audience using Phantombuster and use a LinkedIn automation tool to reach out to them.

Here are a few key features for LinkedIn:

  • LinkedIn Network Booster – Automatically send invitations and connect to a list of LinkedIn users.
  • LinkedIn Profile Scraper – Collect data (name, title, position, etc.) from a list of LinkedIn profiles.
  • LinkedIn Message Sender – Automatically send personalized messages to LinkedIn connections.
  • LinkedIn Auto Commenter/Liker – Automatically engage with certain posts of your connections and other LinkedIn users and more…

Tool Pricing

Depending on your requirements, Phantombuster can cost you anywhere from $0-$900. Used together with a LinkedIn automation tool, and this can save you a lot of time and get you ahead of your competitors.

LinkedIn Sales Navigator

If you’ve been using LinkedIn to generate leads for some time now, this question has probably come up at some point in your head. 

Is LinkedIn Sales Navigator worth it?

First off, what does the tool offer?  Now, let us find out.

Tool Standout Features

With Sales Navigator, you get the following main features:

  • Advanced Lead and Company Search – Find the right people and companies with a search experience that delivers more relevant prospects.
  • Lead Recommendations – Discover the right people with suggestions customized for you. Advanced Filtering, CRM Integration, and More – Automatically save the leads and accounts you’re reaching out to log sales activity, connect to your CRM, add custom notes, and more.

We recommend getting the tool ONLY if you already know your way around LinkedIn and want to take it to the next level. Combined with LinkedIn automation tools, you can achieve some serious results too.

We recently covered a LinkedIn Sales Navigator growth hack that goes into detail about its benefits. So, check out that guide to learn how you can get the most out of the tool if you do decide to get it.

Tool Pricing

Sales Navigator offers 3 pricing options:

  • Professional – $64.99/month.
  • Team – $103.33/month. 
  • Enterprise – Custom package.

The prices might scare some people away, but if you’re consistently gaining new leads and closing deals, the tool will pay for itself. If you’re still on the fence about it, you can start with a 30-day free trial and cancel any time.

We only recommend it if you’re already actively using LinkedIn growth-hacks as a lead generation source.

LinkedHelper

As the name suggests, LinkedHelper is there to help you with LinkedIn social selling and marketing. The tool is Chrome-based and helps find valuable leads without spending too much time and money.

You can use it to automate your work within LinkedIn, Sales Navigator, and LinkedIn Recruiter (Full & Lite). Let’s take a look at what it offers.

Tool Standout Features

LinkedHelper helps expand your network with a few main key features:

  • Autoresponder for LinkedIn – Choose an outreach campaign, set up your templates, and run the autoresponder to reach out to your 2nd and 3rd-degree contacts.
  • Message LinkedIn Group Members – If you’re a member of a LinkedIn group, you can collect other members’ information and start messaging them even if they’re your 2nd or 3rd connections.
  • Export and Manage LinkedIn Contacts – With this, you can export your search results, or import your own custom CSV results into the LinkedIn tool for more specific targeting.

The main use of LinkedHelper is to assist its users in automating several based LinkedIn tasks like connecting, messaging, inviting, endorsing, and more.

With this, you can then expand your social network to an unlimited number of contacts in just a few automated steps. And then, use the auto mailing system to reach all of your contacts. People that want to automate some surface-level LinkedIn tasks can do using LinkedHelper at a cheaper price than many other tools.

Tool Pricing

You can try LinkedHelper for free, or buy a monthly license for $8.25/mo – $15/mo.

Though, to actually install the tool, you’d have to download it manually from their site and then import it to your browser. Because of safety concerns, LinkedHelper is no longer available on the Google Chrome Web Store.

GrowthLead

is a cloud-based B2B social selling tool that helps you scale your outreach and grow your pipeline and here’s how it works:

Tool Standout Features

GrowthLead follows a simple 4-step social automation process based on the following features:

  • Identifying and Finding Prospects – Use advanced filters to find your target audience on LinkedIn for your outbound process. Compatible with Sales Navigator and LinkedIn Recruiter.
  • Automating Outreach – Create multiple outreach campaigns for different market segments. With this, you can also manage multiple LinkedIn accounts.
  • Schedule Messaging Sequences and Get Insights – From there, you set up your nurturing process and watch the campaign insights with up-to-date metrics for your campaign.

GrowthLead is mostly for dedicated growth hackers who have a specific marketing plan and know how to get there.  The tool helps you get there faster and scales with your business needs.

Tool Pricing

Here are all the pricing plans GrowthLead offers:

  • Basic – $67.35 per user/month.
  • Pro – $101.61 per user/month.
  • Advanced – $147.30 per user/month.
  • Done-For-You – Dedicated campaign manager based on your requirements. $489.85 per user/month.

Check out how GrowthLead compares to other LinkedIn tools you’re using dawn to their specific features.

MeetAlfred

is a cloud-based B2B social selling tool that helps you scale your outreach and grow your pipeline and here’s how it works:

MeetAlfred, previously known as Leonard, is a decent jack-of-all-trades LinkedIn automation tool that focuses mainly on end-to-end social selling campaigns. Alfred helps with better team management, building LinkedIn campaigns, and automating some outreach sequences.

Tool Standout Features

Here are some of the main features the tool offers:

  • Campaign Manager – Create and run LinkedIn messages sequences with all the classic personalization tags and action limits.
  • Alfred CRM – Manage your leads and connections within the tool using its built-in LinkedIn CRM.
  • Email Campaign Sequences – Go beyond LinkedIn, connect your GSuite account, and engage with your prospects on email as well.

While using the tool, you also get real-life analytics on its dashboard to monitor your progress and get actionable insights.

MeetAlfred offers a little bit of everything when it comes to LinkedIn automation. But for the most part, Alfred is best used for driving engagement and managing conversions using its built-in CRM. Using this LinkedIn automation tool, you can even send bulk messages and multiple connection requests. But if you choose to do so, you should always keep in mind some of the main LinkedIn automation safety best practices.

Tool Pricing

Alfred offers 3 pricing options:

  • Essential – $29/month.
  • Advanced – $59/month.
  • Professional – $119/month.

With a very solid jack-of-all-trades approach, it has a mix of most features you’ll need for automated lead generation.

WeConnect

a cloud-based LinkedIn automation tool that helps prospect, nurture and close more deals. Simply by being cloud-based, it’s already more secure than some browser tools. But let’s take a look at what the tool offers in terms of its main features.

Tool Standout Features

WeConnect helps automate professional networking on LinkedIn with a personalized and convenient approach. Here’s how it works:

  • Powerful Campaign Manager – Set up and run multiple campaigns based on a custom target audience.
  • Smart Reply Management – See and reply to your prospects all in one place. Make new connections, discover new opportunities, endorse skills, and more.
  • Easy User Management – Add more users to your account, get a bird’s eye view on your LinkedIn campaign reports, and monitor everything from one convenient dashboard.

WeConnect is a really convenient LinkedIn tool that’s easy to get into for most people. More specifically, it was designed for busy sales teams, marketers, recruiters, and other professionals.

So, it’s not for everyone. It comes with most of the necessary features, with a clean interface and simple usability. But it does not have a lot of advanced features.

Tool Pricing

WeConnect has a very straightforward pricing model. It’s $49 per user/month. And you pay as you go, based on the number of users you manage.

Dux-Soup

is one of the most popular LinkedIn automation tools on the market that makes it easy to connect and engage with your prospects.

But, it’s also a Chrome extension. Meaning, it lives in your browser and you’ll need to have LinkedIn open the whole time in your browser, in the background, to have the tool running. Nevertheless, Dux-Soup is also an extremely straightforward tool and has a lot of support for beginners just getting into LinkedIn. 

Let’s take a look at some of its features to see if it’s worth it.

Tool Standout Features

Dux-Soup focuses primarily on the main lead generation activities and outreach features. Such as:

  • Managing Prospects – Leave notes and tags directly on the LinkedIn profiles you want to target and reach out to them automatically.
  • Downloading Profile Details – Easily find LinkedIn profiles, their info, and upload them into your CRM for easy lead management.
  • Outreach, Automation, and More – Auto-visit profiles, send personalized messages, endorse connections, and more.

Though most LinkedIn automation tools also have these features, Dux-Soup also comes with a highly responsive customer support team.

Dux-Soup is a LinkedIn lead generation tool born out of necessity in 2016. It’s mainly for teams and individuals looking for a straightforward and easy-to-use LinkedIn automation tool that lives directly in their browser. To support its users, Dux-Soup also regularly publishes new guides to help users better manage their automation.

Tool pricing

Dux-Soup offers 3 pricing models:

  • Free
  • Professional – $11.25 per user/month.
  • Turbo – $41.25 per user/month.

So, what you see is what you get. It’s mainly for beginners wanting to get started with automating their basic LinkedIn actions.

Expandi

The safest LinkedIn tool on the market (a bold claim, but we can back it up). It’s super convenient as it runs 24/7 on your computer (or at specific times, depending on your settings), and it’s extremely easy to set up.

It’s what we use, and we have a ton of case studies and growth hacks of successful campaigns on our blog. Like that time we got 40+ demos in a week on autopilot with NO ad spend. Check out that case study here.

Tool Standout Features

Here’s what makes Expandi a tool like no other:

  • Webhooks – With webhooks, you can link Expandi to your other marketing tools. You can even throw Zapier into the mix to create a powerful omnichannel growth hack with hyper-personalization.
  • Smart Inbox – Let’s face it, managing your inbox natively from LinkedIn is a mess. Messages get lost, you’re limited in filters, and everything is just ten times worse if you’re managing multiple accounts. Luckily, Expandi has a dedicated smart inbox to boost customer engagement and ensure you never miss a chat conversation again.
  • Dynamic Personalization – With dynamic personalization, you can message people based on a custom variable. This method goes far beyond ‘First Name’ and ‘Company Name’ personalization. We reached out to 42 people in one outreach campaign once and managed to gain an 83% response rate thanks to dynamic personalization. Check out the blog post to learn more.
  • Safety – At Expandi, we take safety seriously. Unlike many other tools on this list, you get a dedicated and local IP address using the tool. With most LinkedIn tools, your IP is different each time you log in and LinkedIn can tell if you’re logging in from a different country each time. This is not the case with Expandi, and you can rest easy knowing your account is in safe hands. 
  • And more – If you want to get a better idea of why Expandi works so well, you’ll need some context behind the history of LinkedIn automation tools. Learn how to generate leads without getting banned here.

Expandi was designed specifically for growth hackers, agency owners, and people managing multiple LinkedIn accounts. With an easy-to-use dashboard and being able to switch between different accounts in a second – managing LinkedIn accounts has never been easier.

Tool Pricing

To discover the best all-in-one sales automation software, Expandi starts at $99/seat per month and also comes with a free 7-day trial.

Zopto

Is a LinkedIn outreach automation tool that mainly helps sales teams improve their lead generation efforts.

You can filter your ideal customers and start searching using LinkedIn Premium or Sales Navigator.

Tool Standout Features

Here’s how Zopto helps businesses find their customers on LinkedIn and increase their sales and conversions.

  • Customer Filtering – Using Zopto, you can filter by location, industry, company size, title, seniority level, and more. 
  • Levels of Engagement – Once you’ve selected a filter or your target audience, you can then match the desired level of engagement and turn on the relevant features like connection invites, message sequences, free InMails, and more.
  • Managing Leads – Finally, you can track your leads on your live dashboard, which will provide you with detailed information and statistics related to your LinkedIn campaign.

In short, Zopto offers all the essential LinkedIn automation features, as well as some unique ones like Twitter engagement, InMail messages, advanced reporting, and more.

Zopto is mainly for startups and sales teams looking to improve their lead generation and outreach efforts. To make the most out of the tool, you should have a solid understanding of sales and LinkedIn automation. Depending on your usage, you’ll also probably need LinkedIn Premium or Sales Navigator. So, things might get pricey quickly.

Tool Pricing

Zopto offers 3 plans:

  • Personal – $215/month.
  • Grow – $395/month.
  • Agency – $895/month.

TexAu

is a combination of two words: text and automation.

Similar to Phantombuster, TexAu is also a growth automation platform that helps you scale your business faster by extracting all the data you need, and automating certain tasks to save time. Similarly, the platform also offers automation for several different websites (including Facebook, Twitter, Instagram, Quora, and 6+ others).

Tool Standout Features

Here are some of the many key LinkedIn automation features TexAu offers:

  • Extract Saved Leads List From Sales Navigator – Extract profiles from a saved Sales Navigator search.
  • Find Email Using LinkedIn Profile – Scrape emails from specific LinkedIn profiles.
  • LinkedIn Group Members – Scrape all the members of a LinkedIn group you’re a part of. You can reach out to them using different task automation.
  • Auto Endorse, Like, Comment, or Message – Automate all these tasks for target profiles or posts.
  • And more.

As with Phantombuster, you can use TexAu on its own. Or you can scrape data with it, and use a separate LinkedIn automation tool for a more efficient outreach. For the most part, though, TexAu focuses on getting you all the info you’d need for your right growth hacks. 

You can also verify your emails with its built-in data enrichment features and use it as a CRM tool.

Is it better than Phantombuster?

Like with most things, it depends! Luckily, both of them offer a 2-week free trial to find out.

Tool Pricing

TexAu starts at $29/month and goes up to $199/month for cloud agency support. Which is not too bad. Especially if you’re going to be using it with a LinkedIn automation tool.

Ideally, your tool should also be optimized for safety and growth. It is important to note that no matter which tools you choose, you should always keep LinkedIn automation’s best safety practices in mind.

Hope this list of tools helps you to start generating your LinkedIn leads on autopilot.

Plumbers, Tradespeople & Electricians on Social Media

June 22, 2021 Social Media Addicts
electricians on social media

Most customers use social media platforms to air their opinions. Such media include Twitter, Rated People, Facebook, and TrustPilot. They give the current and prospective customers a better understanding of various businesses.

Positive reviews and comments from customers are likely to create good reputations for the businesses. This is an excellent approach to advertising the business and attracting new customers with minimal charges. Most plumbers, electricians, and tradespeople have opted for social media as a way of promoting their businesses.

Despite having some complications, social media has many benefits for a business when utilized well. This article has compiled some tips for plumbers, electricians, and tradespeople to use on social media to promote their businesses.

Choosing The Right Channels

Several social media channels exist out there, and you can’t use all of them for your business. Instead, it would help if you focused on the ones that align with your customers. Building an engaged and loyal follower base might seem the best approach.

For example, if you create engaging videos and visual content, Instagram and Tik Tok might be the best channels for your business. The channels will bring about visually impactful features that are likely to attract many views in short periods.

If you focus on updating your customers and getting their reviews, Facebook might be the ideal channel for you. Facebook has grown to be a social search engine where you can always reach out to your followers for recommendations. In addition, Facebook will be a great tool in advertising your business. For example, a ceiling fan installation video makes a cute Facebook post.

Optimizing Social Media Content

Posting on different social media platforms may require you to optimize your content to fit the particular platforms. For example, if you are posting on Twitter, understand that the platform has a character limit. The platform is ideal for retweeting customers’ testimonials and posting links. You can post the industry news or any long-form content on LinkedIn.

Posts with photos are generally ideal for platforms like Facebook or Instagram. When optimized with the relevant hashtags, they will undoubtedly generate more views.

Interacting With The Customers

Interacting with the customers is one reason you may want to use social media in your business activities. You will undoubtedly create mutual trust from the existing and potential customers by incorporating social media into your business.

The potential customers usually consult their friends and follow reviews to get the best tradespeople. With a solid social media presence and positive reviews, you are likely to attain a high level of trust in your business.

Using Hashtags

Originally, hashtags were used on Twitter only. However, with time, they are being used on other social media platforms as well. Including hashtags in your social media posts is an absolute way of reaching people beyond your followers. Using hashtags is an excellent method of social marketing for plumbers and tradespeople. Besides, they are helpful for electricians too.

Conclusion

Plumbers, electricians, and most of the tradespeople interact with many people. In-person meetings may be not only time-consuming but also monotonous and tiresome. By utilizing social media, these businesses can reach out to several people at a single time. This is likely to facilitate the growth of the companies.

Cosmetic Dentistry Benefits From The Age of Social Media Narcissists

June 7, 2021 Social Media Addicts
cosmetic dentistry

Social media plays a significant role in society currently and shapes daily life. By clicking on a button, you can get so much done. Social media is making lives easier, whether by connecting you with family living far or your clientele. In the recent past social media usage has shot through the roof. Many people are now using platforms such as Instagram, Tiktok, and Twitter daily.

Another thing is that more and more young people are leaning towards looking more like their favorite influencers, bloggers, and celebrities. A particular obsession that people are having is cosmetic dentistry. Every star is having their teeth fixed, and followers and fans want the same. The search for the perfect smile with a complete set of straight pearly whites is at an all-time high.

This desire to be perfect and your most ideal self is not foreign, now that there are different platforms for celebrities to share their oral health journeys. The cosmetic dentistry industry is benefitting significantly as demand for such procedures increases in various cities. The image-conscious city of Sydney is perfect for cosmetic dentists and here is how social media is helping this industry.

1.Helping cosmetic dentists reach a potential audience.

More than three billion people on earth have access to the internet. Almost all of them also have access to one or two social media platforms. Therefore, it is easier for dentists to reach potential clients on these sites. It is crucial to go where your customers are, both current and potential if you wish to profit.

Luckily social media has made this profession popular because of all the artists and trendsetters. Many interested people will be looking out for professional dental work. Hence, cosmetic dentistry practices can now connect with future patients who would have never known about them before social media.

2.Learning about your competitors and the industry

Social media is helping dentists connect with other stakeholders in the industry and know what their competition is up to. You will build meaningful relationships when you follow different professional groups, organizations, and practices in this industry. Moreover, in a social media era of celebrity Instagram influencers, you can easily find out about new and revolutionary procedures. The connections formed will benefit you and your practice in the long run.

By seeing what others in your field are doing, you can also develop new ideas and implement them in your practice. Another benefit of social media is keeping up with your competition. Having an online presence makes it possible to see what your competition is doing on their profiles, which allows you to develop strategies to keep up. If your competition is online, it means that they are taking advantage of the growing online demand. Being on social media allows you to tap into this same market.

3.Drawing traffic to your website

The high interest in cosmetic dental work on social media is very instrumental in drawing interested individuals to visit your website. There, they can learn the different services and procedures to consider. They also have access to your contact information, and they can use this to schedule appointments with you. Additionally, if you run successful profiles, it could quickly improve your Google search rankings.

More engagement also puts you higher in the search results. When you are more visible to the target audience, it raises your chances of getting more clients.

The internet is a place for people to learn and connect with others. Although the rise in seeking perfection can be unhealthy when overdone, it can also be beneficial. Nowadays, many practices are getting their patients right from social media. Taking advantage of this will be very helpful for your business.

Chronic Fatigue: The IBS Connection

June 3, 2021 Social Media Addicts
chronic fatigue

IBS or irritable bowel syndrome and chronic fatigue usually coexist. Separately, each condition presents a series of challenges, but together they can lower the quality of life to a great extent. And as the cause of each remains a mystery, so does the reason why they appear at the same time. Well, the following write-up provides substantial information about both. Please check it out right now.

Diagnosis and Symptoms of IBS and Chronic Fatigue

According to the experts who find a chronic fatigue treatment by an IBS naturopath, with irritable bowel syndrome, the bowels stop working they should causing immense abdominal pain and a change in the bowel habits such as constipation, diarrhea, or both.

For a diagnosis, you have to experience abdominal pain at least thrice a month for almost three months. IBS is also known as functional bowel disorder, meaning there is no such anatomical issue inside the intestines, just as with colitis or cancer.
In case of chronic fatigue, you are more than simply exhausted. You have persistent unexplained fatigue that lasts for about six months and is not cured by rest. As there is no test for diagnosis, the doctors would have to depend on symptoms to determine. Besides fatigue, you must exhibit the following symptoms:

  • Muscle tension
  • Headache
  • Sleep disturbance
  • Joint pain
  • Sore throat
  • Numb lymph nodes

Possible Ways IBS and Chronic Fatigue are Connected

  • Hyperactive Immune Response

In irritable bowel syndrome, the scientists hypothesize that immune response within the gut can trigger alterations in secretions or how the bowel senses pain or moves, causing the symptoms stated above. Mould in the home can also be a factor. A problem with the immune system can cause the production of inflammatory substances that are closely related to fatigue.

  • Post Infectious Syndrome

Irritable bowel syndrome at times develops after food poisoning or a stomach bug. Likewise, chronic fatigue has been seen in individuals after a viral, parasitic, or bacterial infection. In chronic fatigue, one of the major theories is that some infection is causing symptoms.

A study in Norway has linked Giardiasis with both IBS and chronic fatigue. A paper published in the journal of hepatology and gastroenterology tracked what actually happened after a parasite got into the water supply in Norway in the year 2004.

In total, about 1200 patients had giardiasis, experiencing stomach pain, diarrhea, and other intestinal issues that were tracked back to the outbreak. A long-term study followed approximately 600 individuals who recovered from infection and compared their physical health with people who are not infected.

At ten year mark, 44% of exposed individuals had IBS compared with 13% of those who are not affected. Chronic fatigue was reported in 22% of the infected group, compared with 12% of others.

  • Improved Pain Perception

People suffering from IBS and possibly with chronic fatigue process the pain differently from people without the said conditions. Suppose I have irritable bowel syndrome or any other pain, and you do not, and someone applies extreme pressure to the thumbnails. I will feel more intense pain than you. If you feel a three, I will feel a whopping ten. In IBS, the sensitivity actually occurs in the bowels.

When chronic fatigue and IBS overlap, you may experience a set of unique challenges. It could be overwhelming to treat multiple symptoms. CBT or cognitive behavioral therapy offer tools to manage the conditions, providing you some control. Having an appropriate structure or doing activities routinely can also help ease the symptoms of both chronic fatigue and IBS.

Search Engine Optimization vs Social Media: What’s Best for ROI?

May 21, 2021 Social Media Addicts
SEO or social media

Regardless of what you do, ROI (Return on Investment) is one of the priorities when running a campaign.

All the metrics presented as results of a campaign are interesting, but at the end of the day, what matters is how much was earned. ROI allows you to evaluate a campaign for its effectiveness and not for its costs or requirements.

Why should you do SEO?

Without a doubt, SEO provides the best ROI within digital advertising campaigns. The long-term benefits, even after the end of the campaign, make it the most effective medium.

This time we decided to show a specific case. SEO is often talked about without giving numbers, and it seemed essential to us that they see the results of a campaign. The small businesses who invest in SEO need it to be finely-tuned

Searching the web is one of the most powerful tools we have today. Just like you, people from all walks of life use Google to find solutions, find companies and learn new things. Although one of the things you can start to understand is which is better for your business.

Most businesses are unaware that search engines can drive massive traffic to their web properties. And not just any traffic, but the qualified traffic too, the one who is most likely to become a potential customer.

However, regardless of the wide variety of methods for gaining exposure online, Google continues to lead the market. Therefore, it is precisely here where doubts begin to arise.

SEO vs. SEM, which one can help my business better?

SEO or “Search Engine Optimization” is a method of optimizing a website to receive organic/natural traffic. However, while organic search traffic is not paid, the search engine optimization process can incur costs, depending on the competitiveness of the target market.

The goal of SEO is to attract relevant visitors to your website interested in your products or services. However, optimizing for organic traffic is only part of the equation.

The other part is getting this traffic in greater quantity by using multiple specific and relevant keywords and creating the perfect content for SEO.

As we said before, ROI means “return on investment”. It should be noted that this meaning in your networking strategies will depend on the objectives of your organization, such as brand recognition, revenue, customer satisfaction, etc.

In general, the ROI of social media is the sum of all the social media actions that create value. After all the time, money and resources invested, what is the return? For example, if you measure ROI on revenue,

ROI tools in social networks

Now that you know the theory of social media management for businesses and ROI measurement, you will need the right tools to do it.

Social ROI calculator: this free tool makes it easy for you to calculate the return on your investment in social networks.

Google Analytics – Track website traffic, conversions, and social media campaign logs.

Hoot suite Impact – measured ROI from social media across paid, owned, and earned channels. In addition, it facilitates the production of reports and offers recommendations in simple language to optimize your social strategy.

Facebook Pixel: A code snippet for your website that allows you to track conversions for Facebook ads. You can use the pixel function within Facebook’s advertising platform or with social ad targeting and optimization tools such as Hoot suite Ads.

Travel SEO For The Australian Outback

April 27, 2021 Social Media Addicts
Australian Outback SEO

There is usually a misconception that Australians aren’t such great overseas travellers. But this is far from the truth. Since the beginning of the Covid-19 pandemic and the travel restrictions that were put in place, billions of money that is usually spent oversees annually now go into traversing the wondrous backyard. Of course, this has led to a significant growth of the domestic tourism.

The Australian outback experience is never complete without the Madigan line experience. Without a doubt, it is one of the harshest and most savage areas in the Australian desert. This means that you need enough desert travel experience to tackle it. In fact, most desert travellers label Madigan line as the most adventurous 4WD trips you can ever undertake in your desert expeditions.

Madigan line lies in the Simpson Desert, starting from the north of Old Andado Station in the Northern Territory. It stretches eastwards into Queensland, where it joins the QAA at Eyre Creek. The Madigan line is remote and harsh, meaning you need a robust four-wheel drive and a tough and experienced guide to help you navigate it. Travel SEO is the same in the dental SEO and marketing space.

What you need to know about the Madigan line experience

If you love challenges, you can try crossing the Madigan line from East to West of the Australian Simpson desert. You will definitely experience a very challenging desert crossing in Australia. However, you must prepare adequately and have the necessary tools to make the adventure more enjoyable.

In short, crossing the Madigan line is not something that you need to take lightly. That’s why we have compiled some of the things you need to know before you kick off your Madigan line adventure.

  • It is a tough journey

Of course, this is the first thing you need to know. It is the toughest and harshest crossing you will experience in the Simpson Desert. It is worth mentioning that crossing Madigan Line is only limited to 4X4 wheel drive. The terrain makes the journey much slower and rougher, making it unsuitable for any kind of machinery.

The toughness is generally caused by the dunes and other desert swales, which basically test your endurance level.

  • Adequate preparation is key to having a memorable experience

If you are planning to travel to the Madigan Line, how well you prepare will determine your whole experience. The expedition can be conquered easily, but ensure that you have enough food, fuel, and water. Carrying enough food supplies and water is essential since the nearest soy-latte cafes are situated in Brisbane, 1000 kilometers away.

Having enough fuel is also critical since the journey will take you long, passing through tough and rough terrains. So make sure that you are all set for the adventure.

  • Travel slowly

If you are in a hurry, you will only get exposed to the challenges you don’t want to experience. As mentioned above, the Madigan Line is rough and harsh, meaning it will put everything you have to the test. So the only way you can conquer the desert tour is by allowing everything to take its course.