Instagram is important for any business in developing a visual presence for your company.
You’re probably aware that people learn in different ways, in the same way they also respond to your brand marketing depending upon how it’s served to them.
Some people just love being able to see you’re a real business with real people behind it.
Having an online visual presence gives the customer confidence by showing them, in a format they can see and identify with, that you are not only on top of what they need done, but that you can be a business that actively engages and identifies with them.
Your top 3 benefits of creating your visual presence are the following.
Giving visuals to customers helps them to relate to your brand in a new way and improve your advertising potential.
You reach groups of people which traditional marketing methods may miss, helping to grow your marketing base.
You’re actively engaging them in ‘silent’ marketing, they don’t feel as though you’re pushing an advertisement on them, meaning they’re likely to respond in a positive way.
We deliver Instagram management and development for business in Sydney Melbourne Brisbane, Perth, Adelaide & regional Australia. Social media management with proven ROI and many positive client testimonials. To begin building a visual presence around your business that will lead to positively advertising to customers, start a conversation with us today!
The modern world loves to measure things. Science is all about the measurement of matter in its many guises. Businesses have always wanted to be able to measure the effectiveness of their marketing. Social media platforms provide those numbers via likes and followers in their various algorithmic set ups. Indeed, Generation Y and Millennials have grown up measuring the exact number of their ‘so called’ friends. Individuals with large followings have been tagged as ‘influencers’ and their beneficence is much sought after, by those wishing to be cool and popular in the digital age. Reports of late have found that there is a one in ten chance that the Instagram influencer you have ben following is a fake or ‘Instaliar’.
What is the world coming to when you cannot trust the internet? When a new measuring stick is brought on the scene there will always be those who try and cheat the system. Business is full of people looking for short cuts. If a product, place or service wants to launch with a bang, then, instant friends and followers are wanted in bulk. Now, we have Hypetap to spoil the party for all those fakers out there in social media land. Hypetap has algorithms which audit Instagram accounts to reveal low quality or dodgy audiences. Disreputable marketing agencies have been purchasing fake followers from nefarious parties operating on the fringes of the SEM realm for their clients to boost their Instagram numbers.
Fake followers on Instagram and other social media platforms, like Twitter and Facebook, can include spam accounts and bots. Disengaged audiences involve those who no longer engage with the platform. Instagram has officially stated that they ”encourage authentic interactions on their platform.” Fraudulent behaviour damages the brand, and, unfortunately, the internet is full of fraudulent behaviour. 523 000 fake accounts are detected and blocked daily on Twitter for example.
At Sydney Social Media Managers, we develop and manage high quality Instagram accounts for our clients, built on quality content and sound strategies for success. Talk to us today about your requirements.
Over the past few years, influencer marketing has gathered a lot of traction and success in the dental industry increasing the clientele base and offering dentist an opportunity to reach clients that would have otherwise snubbed the traditional marketing strategies. Considering at the moment people spend significant amounts of time online, endorsements from various Instagram influencers have played a role in the increased popularity and sales of Invisalign and other dental products. The more traditional suppliers of Invisalign, however, insist that dentist should take their time and vet these influencers because of the potential negative effects on their credibility through various ways which may include;
There have been complaints from various customers who felt misled by Instagram influencers who failed to disclose If their endorsement was as a result of a paid partnership with the business. This failure to be transparent has led to the questioning of the credibility of certain products which is bad for business and injures the trustworthiness and high regard which people hold for the venture.
Over time people will start to associate your brand with the image of the influencer which you choose which may be bad for you when they make a mistake. For instance, Nike, Gillette and other organizations that were using Tiger Woods at the height of his golfing career made significant losses when his public image took a hit due to infidelity. The influencer’s mistakes damaged the credibility of the brand which they represent and similarly, Invisalign influencers can as well have the same effect on dental practices and it is thus advisable to thoroughly vet influencers before settling on a suitable one.
Even though Instagram influencers may have a significantly larger audience who may follow what they say, it may be very confusing if the same influencer is endorsing several brands within the same niche. People are likely to conclude that the celebrity works with any organization for money regardless of their performance track record and as a result affect the credibility of the organization doing more bad than good.
Some influencers may be highly popular such that your target audience focuses on the celebrity as opposed to the brand. In such instances, various dentists have revealed that the influencer devalues the business making it loose credibility, sales and consequently revenue keeping the business from growing. The influencer furthermore may have little passion and knowledge of the business compared to other employees which may lead to loss of the intended message in translation negatively affecting the businesses’ credibility.
Just like other dental marketing strategies, Instagram influencers have various challenges and benefits that may affect the credibility of the brand if not carefully done. Most dental practitioners have used sports personalities, media personalities, etc. to endorse their Invisalign products however these individuals should be properly vetted and researched to ensure they are the right fit for your brand. More often than not, micro-influencers are more effective in actively engaging their audiences compared to those with larger followers who cannot engage them effectively. It is, therefore, necessary for you to always take your time and find the best influencer that works for your business if you have decided to use influencers as part of your digital marketing strategy.