Interested in social media marketing for Sydney dentists, fashion outlets, food & wine? We specialise in such social media for business, whether Facebook, Instagram, Tik-Tok, Twitter (still great for clicks to your site if #hashtagged properly) …
Various effects of influencer marketing on Invisalign dental products …
Invisalign is a subtle orthodontic alternative to metal braces that uses a set of clear, transparent aligners to shape people’s teeth to the final desired positions. It involves first scanning your initial dental structure and then figuring out the desired result after the process before a treatment plan is determined and a set of aligners for each step developed for you. Initially, traditional suppliers of Invisalign such as established dentists used traditional marketing strategies among other methods to attract new customers. However, with the advancements in technology which makes it a possibility to reach millions of people instantaneously, social media marketing via Instagram influencers is increasingly becoming dominant and effective for many dental practitioners.
Who is an influencer?
Influencers can be bloggers, photographers, celebrities, etc. who have over time established credibility in a particular niche and grown an audience who follow their opinions. These individuals can, therefore, influence the purchase decisions of their followers which make them important in the advertisement of the Invisalign product and other dental services.
Influencers can be categorised into micro-influencers and macro-influencers. For instance, Instagram micro-influencers may have up to 50,000 followers as opposed to macro-influencers like Australia’s own Tammy Hembrow who have up to many millions of followers. Depending on your intended result and budget for using an influencer, you can choose between a macro or micro-influencer. However, I would recommend the micro option because they have higher engagement rates with their audiences which is more interactive and likely to build trust making it suitable for average-sized dental practices.
How Instagram influencers have changed Invisalign marketing
Influencer marketing is not a completely new ideology considering its foundation is based on recommendations and referrals which have been in existence for a very long time. Mainstream media has even gone further to have celebrities endorsing products and so forth however at the moment influencers are mainly concerned with content creation which motivates their audience to purchase or sparks specific conversations. There are a few ways through which influencers may have changed Invisalign marketing and some of them include:
Brands target influencers who have a following in a specific niche, this means that their audience is already interested in a particular category of products or services which will make it easier to convince and possibly make more sales.
Trust is a very essential quality for every brand and with the current online market crowded with competing brands, businesses have to find ways of standing out from competitors. Exposure from the right influencer can go a long way in building long term trust which is good for business alongside other referrals from friends and family and other social media marketing strategies.
A social media trend for “Instagrammable” alcohol like pink vodka, purple gin and craft whisky has been blamed for a 7 per cent spike in Australia’s consumption of pre-mixed drinks and spirits.
Public health experts are demanding a crackdown on digital alcohol marketing after the increase – an extra 2.5 million litres of pure alcohol in 2017-18 – was attributed in part to the online trend.
There are more than 6.3 million Instagram posts tagged #gin and 8.5 million #vodka posts.
Almost none feature the bland, clear liquid many Australians previously associated with those spirits; instead, a rainbow of exotic-looking beverages are celebrated.
Spirit producers are the most innovative of the alcohol producers when it comes to marketing and advertising.
Alcohol manufacturers had shifted the majority of their marketing spend to unregulated digital platforms.
The small rise in consumption of spirits reflects the growing number of boutique distilleries and cocktail bars which has led to increased choices for consumers.
So certainly you should get your alcohol brand as strong as possible on both Instagram and Facebook.
Facebook Advertising Management For Fashion Brands
Facebook remains the strongest social media for fashion brands and retails second to Instagram, and so Facebook advertising management should be a constant support to the progress your brand makes via Instagram advertisers.
Food Influencers on Instagram a Dying Breed
The big social clash between cafe owners and food bloggers played itself out with ugly outcomes over a few years.
Increasingly cafe owners became brazen in their disdain for food bloggers.
It became a matter of pride for many cafe owners and managers to never even offer a food blogger or Instagram influencer so much as a free coffee.
All this tended to do was show up the stinginess of many players in the food industry, who expected magnificent glowing reviews for free on all food media, while ripping off their own staff and being publicly humiliated later.
It seems basic human respect went out the window.
So a lot of food bloggers have packed it all in and moved on to more financial lives, doing work that pays decent money to deal with the over-priced reality that is Sydney.
Oh well, being a food blogger meant that one might become overweight, so for many of them the health extends to their bodies, minds and spirits as well as their wallet.
If you’re looking to have your cafe, restaurant, small bar or pub marketed on social media, we’re still open for business.
We all turn to the internet anytime we are searching for specific solutions to the different problems we face. A significant percentage of searchers click on the top three results presented by search engines which mean brands that rank at these positions are more likely to get more potential customers compared to the others who rank at the bottom. Influencers can influence brand awareness, give fresh content for the consumption of their audience and increasing the chances of people sharing posts that mention your product. This will position your brand as an authoritative player in your niche optimising the business and making it visible for prospective clients.