Social Media Loyalty Strategies – what are they? Do they work? What are some head-spinning examples?
Believe it or not, one of the best most easy to deliver social media strategy is to deliver on acknowledgement – human to human, you heard them.
Here for example is some instagram dialogue that shows people you’re hearing them – fro this instagram post: http://instagram.com/p/cA6FEZimT5/
Social media is effortless when you’re not SELLING on social media but are reinforcing a dialogue post-sale. Such simple things can engender loyalty for life.
In another example from the same client, from this post http://instagram.com/p/cGhY1QCmWs/
This version shows the dual mirror value of a “regram” whereby the customer is honoured for their loyalty and willingness to publish a photo on instagram showing off the product, but equally where it’s a quality photo, this can then be regrammed to all the existing Bondi Chai instagram followers – all 7000+ of them – grown by us from scratch we dare say!
A Twitter shout-out is another reasonably effective way of honouring people who have offered the olive leaf of conversation through the virtual realm. Do you keep track of “conversationalists” – in most recent surveys, it’s a simple fact that 90% of businesses #fail to honour the sacred goodness of friendly engagement offered by their customers.
There are at least a dozen other tried and tested ways of building loyalty strategies with your clients and customers – and conversationalists – which are far more powerful than the ones mentioned above.
To join our social media networks and have all this work strategised and – more importantly – done properly for your business – call Stewart on 1300 321 814.