Dentists Marketing Tips
The era of dentists’ marketing tips is here, and consumers are in the driver’s seat. Your dental office should not be limited just word of mouth instead, here are some proven techniques of dentists’ marketing tips that will help you maximize incoming patients to your office.
Take a look at these top dentists’ marketing tips that are attracting new patients.
1. BRANDING
is a person’s perception of a product, service, experience, or organization, and a brand strategy is a long-term plan for developing a successful brand presence to achieve a specific result? Let’s clarify that your brand is not your product, logo, website, or name. Your brand is far more encompassing — your brand makes a more profound, emotional connection with your patients. A well-thought-out and defined brand identity should be the backbone of any successful practice, so distinguish yourself from those around you.
2. SOCIAL MEDIA
Having a presence on social media can also boost your reputation and give you a variety of clientele. It is a very effective way of attracting the a-list patients that you want. You could also draw celebrities and even big-time influencers with millions of followers. As mentioned before, perception is everything, so if you serve celebrities, others will follow.
How do you know who an influencer is? When a patient comes to your office, try looking them up on social media, most people have their profiles “public,” so you can ask them to take a picture with you. Make it about them, not you.
3. SOCIAL MEDIA PHOTOGRAPHY
Social media works wonders for marketing. You need to upload high-quality photographs with eye-catching captions and understand that using quality photos taking your time to edit them says a lot about your persona and how you carry out yourself with your work. Dentists must understand that perception is reality.
It will open up doors to new patients ready to commit to your work and maybe even A-list or celebrity clientele. It is also important to upload photos regularly and keep them relevant and also make it fun.
4. YOUTUBE VIDEOS
A great medium to reach out to your target audience. Make simple educational videos as if you are talking to your patients to build trust. It helps you showcase your knowledge to assure patients that they should come to you for specific procedures. Visitors can get to know you before they even come to your office, so they’ll feel more at ease when finally talking to you in person. Using suitable titles, descriptions, and tags can help your channel grow and bring you great results.
Youtube videos will help boost your website’s SEO. If you are already investing in Search Engine Optimization, this is a great way to grow it and get organic local traffic.
5. PODCASTING
Start your podcast will enhance your reputation and increase your credibility. Focus on topics related to dentistry and focus on putting out good quality content and polishing reputation. This is a great way to stand out and get noticed by the target audience of your dental marketing. Podcasts can tend to be more engaging than books because not everyone reads. Also, many people do not have enough free time. But a podcast can be listened to while traveling or even cleaning.
6. GOOGLE ADS & GOOGLE MY BUSINESS
A perfect combination to your dental marketing and display your network, help maximize incoming patients to your office.
Why use Google Ads? Google is the biggest search engine on the internet. Most people even refer to Google as being the internet. So that is how big it is. With Google Ads, you can create online advertisements to promote your dental business to your specific target audience.
Why use Google My Business? is a free tool from Google that helps dentists (and all business owners) manage their online presence across the search engine. Once you have created a Google My Business Listing, a Google Maps location is generated and will sync with Google Search (address, business hours, website, etc.), and easy to find your dental business.
7. REVIEWS “THE NEW DIGITAL WORLD OF THE MOUTH”
Reviews have become the new word of mouth, and most people read reviews before going somewhere. I’m sure this includes you, searching for the best Italian restaurant in your area. What makes dentistry any different? People search for the best service, and great reviews translate into the best services. The best part is that it is not limited to one geographic area. Maintaining a good, steady service with a focus on patient satisfaction will lead to good reviews. Great reviews will separate you from other dental offices.
Reviews influence purchase decisions, so consider setting a goal to get 5-10 reviews monthly and watch your office phones ring a little more than usual.
If you need any help creating specific campaigns, feel free to reach out!