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Best Perth Social Media Influencers & Leaders: Who’s Who in WA?

January 30, 2024 Tags: , , , , , , , , , Social Media Addicts
Best Perth Social Media Influencers & Leaders

In the digital age, social media has become a powerful platform for individuals to express themselves, share their passions, and connect with others. Perth, the capital city of Western Australia, is home to a vibrant community of social media influencers and leaders who have made a significant impact in their respective fields. In this article, we will delve into the profiles of some of the best Perth social media influencers and leaders, highlighting their achievements and contributions to the online world.

 

  1. Sarah Wilson

Sarah Wilson is a renowned author, journalist, and entrepreneur who has gained a massive following through her social media platforms. With a focus on health, wellness, and sustainability, Sarah has used her influence to promote a balanced and mindful lifestyle. Her best-selling books, including “I Quit Sugar,” have inspired thousands to adopt healthier habits. Sarah’s engaging content and authentic approach have made her a trusted voice in the wellness community.

 

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A post shared by Sarah Wilson (@_sarahwilson_)

  1. Matt Hale 

Matt Hale is a talented hypnotist and comedian who has captivated audiences both on stage and online. With his unique blend of humour and hypnosis, Matt has amassed a loyal following on social media. His entertaining videos and live performances have made him a popular figure in the entertainment industry. Matt’s ability to engage and entertain through social media has solidified his position as one of Perth’s top influencers.

  1. Rebecca Sullivan

Rebecca Sullivan is a sustainable living advocate and author who uses her social media platforms to inspire others to live a more eco-friendly lifestyle. Through her posts and stories, Rebecca shares practical tips on reducing waste, growing your own food, and embracing sustainable practices. Her passion for the environment and dedication to making a positive impact have earned her a dedicated following and recognition as a leader in the sustainability movement.

  1. Tim Ross 

Tim Ross is an architect and design enthusiast who showcases the beauty of Perth’s modernist architecture through his social media channels. With a keen eye for detail and a passion for preserving architectural heritage, Tim has become a go-to source for all things modernist in Perth. His stunning photography and informative captions provide a glimpse into the city’s architectural gems, earning him a well-deserved spot among Perth’s social media influencers.

 

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A post shared by Tim Ross. (@modernister)

  1. Jessica Williamson

Jessica Williamson is a beauty and lifestyle influencer who has made a name for herself through her popular blog and social media platforms. With a focus on clean beauty and self-care, Jessica shares her expertise and recommendations with her engaged audience. Her honest product reviews and relatable content have established her as a trusted source for beauty enthusiasts in Perth and beyond.

  1. Max Veenhuyzen 

Max Veenhuyzen is a food and travel writer who has successfully transitioned into the world of social media. Through his Instagram account, Max shares his culinary adventures and recommendations, showcasing Perth’s vibrant food scene. His visually appealing food photography and insightful captions have earned him a loyal following and recognition as one of Perth’s top food influencers.

 

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A post shared by Max Veenhuyzen (@maxveenhuyzen)

  1. Emma Pegrum

Emma Pegrum is a fashion and lifestyle blogger who has gained popularity through her stylish outfits and relatable content. With a focus on sustainable fashion and body positivity, Emma encourages her followers to embrace their individuality and make conscious fashion choices. Her authentic approach and fashion-forward posts have positioned her as a leading influencer in Perth’s fashion scene.

 

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A post shared by Emma Pegrum (@emmapegrum)

Bottom Line

Perth is home to a diverse and talented community of social media influencers and leaders who have made a significant impact in their respective fields. From wellness advocates to architects, food enthusiasts to fashion bloggers, these individuals have used their platforms to inspire, educate, and entertain their followers. Through their engaging content and authentic approach, they have become trusted voices in their communities. By highlighting the profiles of these best Perth social media influencers and leaders, we hope to shed light on their achievements and contributions to the online world.

Unveiling Sydney Social Media Marketing Agency in Australia: Elevating Your Online Presence

December 28, 2023 Social Media Addicts
Unveiling Sydney Social Media

In the bustling digital sphere, social media has become the cornerstone of brand visibility and engagement. For businesses in Australia aiming to thrive online, partnering with a top-notch social media marketing agency in Australia is pivotal. This guide unveils the epitome of social media expertise, helping you discover a partner that doesn’t just run campaigns, but crafts compelling narratives and fosters meaningful connections.

Understanding the Power of Social Media Marketing

Social media marketing transcends mere posts and likes; it’s a strategic blend of creativity, data analysis, and audience understanding. From Facebook and Instagram to Twitter and LinkedIn, each platform offers unique opportunities for businesses. A proficient social media marketing agency harnesses these platforms, strategically leveraging their potential for brand growth and customer engagement.

Qualities of the Best Social Media Marketing Agency

  • Creativity and Innovation: Captivating Content: Exceptional agencies create content that resonates with the audience, employing visuals, videos, and interactive elements to captivate attention.
  • Innovative Campaigns: They go beyond conventional strategies, crafting innovative campaigns that spark conversations and drive organic reach.
  • Audience Insight and Analysis: Targeted Approach: Understanding the target audience is paramount. Top agencies conduct in-depth audience analysis, tailoring campaigns to specific demographics, interests, and behaviours.
  • Data-Driven Decisions: Utilising advanced analytics, they analyse user behaviour, engagement patterns, and campaign performance, making data-driven decisions for continuous improvement.
  • Engaging Community Management: Prompt Responses: Effective community management involves timely responses to comments, messages, and reviews, fostering a positive online environment. Crisis Management: Prepared for any situation, they handle negative feedback and crises professionally, safeguarding your brand reputation.
  • ROI-Focused Strategies: Goal-Oriented Campaigns Their strategies align with your business objectives, whether it’s increasing website traffic, boosting sales, or enhancing brand awareness.
  • Performance Tracking: Robust tracking mechanisms measure campaign effectiveness, ensuring your investment translates into tangible results.

Choosing Your Ideal Social Media Marketing Partner in Australia

Selecting the right social media marketing agency demands careful consideration. Here’s a structured approach to guide your decision-making process:

  • Define Your Goals Clarify Objectives: Define your social media goals. Whether it’s brand awareness, lead generation, or customer engagement, clear objectives guide your partnership.
  • Research and Evaluate Explore Portfolios: Scrutinise agency portfolios, examining their past campaigns. Look for creativity, engagement, and diversity in their work.
  • Client Testimonials: Client testimonials offer insights into their professionalism, reliability, and client satisfaction levels.
  • Assess Communication and Transparency: Transparent communication is key. Ensure the agency explains their strategies clearly, detailing their planned approach and expected outcomes.
  • Reporting Structure: Regular, comprehensive reports detailing campaign performance, expenses, and ROI are crucial for evaluating the agency’s effectiveness.
  • Consider Experience and Expertise Industry Expertise: Familiarity with your industry nuances is advantageous. Look for agencies with experience in your sector.
  • Creative Talent: Assess the team’s creative talents, ensuring they can craft compelling narratives that align with your brand identity.

FAQs: Addressing Common Queries about Social Media Marketing

  • Which social media platforms are best for business marketing?

Top platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube. The choice depends on your target audience and business objectives.

  • How often should businesses post on social media?

Consistency matters more than frequency. Regular, engaging posts maintain audience interest. Posting schedules depend on the platform and audience activity patterns.

  • Can social media marketing drive direct sales?

Yes, strategic campaigns can drive direct sales through targeted advertisements, promotions, and engaging content that encourages immediate action.

  • How long does it take to see results from social media marketing campaigns?

Results vary based on goals and strategies. While engagement can start quickly, significant impact, such as increased sales, may take a few months of consistent efforts.

  • Is social media marketing suitable for all business sizes?

Absolutely. Social media marketing can be tailored for businesses of all sizes. Small businesses benefit from local engagement, while larger enterprises can expand their global reach.

Wrap-up

In the dynamic realm of social media, choosing the right social media marketing agency in Australia is transformative. It’s not just about posting content; it’s about creating a digital personality, fostering genuine connections, and inspiring action. By understanding the essence of social media marketing, recognising the qualities of top agencies, and adopting a systematic approach to selection, you can elevate your brand’s online presence effectively.

Remember, the best social media marketing agency isn’t just a service provider; they are your brand architects, your online storytellers, and your customer engagement champions. Invest wisely, collaborate strategically, and witness your brand flourish in the digital landscape. Your social media success story begins with the right agency — one that understands your goals and crafts narratives that resonate with your audience. Seize the opportunity and let your brand’s story unfold in the captivating language of social media.

 

Corporate Events & Social Media: How To Merge Them Best

November 2, 2023 Social Media Addicts
corporate events and social media

Lights, camera, action! Corporate events have taken center stage in the world of business, and social media is stealing the show. With the rise of platforms like Facebook, Instagram, and Twitter, integrating social media into corporate events has become a powerful tool for companies looking to captivate their audience and create a buzz around their brand. In this blog post, we will explore how making films and videos helps a team build and promote itself through the merging of corporate events and social media. So grab your popcorn and get ready for an unforgettable performance as we unveil the secrets behind this dynamic duo!

The Rise of Social Media in Corporate Events

Lights, camera, social media! In recent years, the incorporation of social media into corporate events has skyrocketed. It’s no longer enough to simply host a conference or trade show – companies are now leveraging the power of platforms like Facebook, Instagram, and Twitter to enhance their event experience and extend their reach far beyond the confines of the venue.

So what’s driving this rise? Well, for starters, social media allows businesses to tap into a vast pool of potential attendees. With billions of active users worldwide, these platforms provide an unparalleled opportunity to connect with individuals who may not have otherwise been aware of your event.

But it doesn’t stop there. Social media also offers real-time engagement and interaction during events. Attendees can share updates in real-time through live streams or tweet out key takeaways from speakers and sessions. This creates a sense of excitement and buzz that extends far beyond those physically present at the event.

Moreover, social media facilitates networking on a whole new level. By encouraging participants to use event-specific hashtags or join private groups on platforms like LinkedIn or Facebook, companies can foster connections among attendees before they even set foot inside the venue. This helps break down barriers and encourages meaningful conversations between industry professionals.

Additionally, incorporating social media into corporate events opens up opportunities for valuable user-generated content (UGC). Attendees often document their experiences through photos and videos shared across various platforms using designated event hashtags. This UGC not only serves as free promotion for your brand but also provides authentic testimonials about your event’s success.

Last but certainly not least is the ability to measure success through analytics provided by these social media platforms. From tracking engagement metrics such as likes, shares, comments to monitoring hashtag performance – data-driven insights allow organizers to gauge audience sentiment and adjust future strategies accordingly.

The rise of social media in corporate events has revolutionized how companies engage with their target audience both during and after an event takes place. By embracing this trend, businesses can amplify their reach, foster meaningful connections, and create an unforgettable event experience that resonates long after the last attendee has left.

The Benefits of Integrating Social Media into Corporate Events

Social media has become an integral part of our lives, infiltrating almost every aspect of society. And it’s no different when it comes to corporate events. Integrating social media into these events can bring a multitude of benefits that go beyond just creating buzz.

First and foremost, social media allows for increased engagement with attendees. By encouraging participants to use event-specific hashtags and share their experiences on platforms like Twitter, Facebook, or Instagram, you create a community-like atmosphere where people can connect and interact in real-time.

Additionally, incorporating social media into corporate events helps extend the reach beyond the physical confines of the venue. With live streaming options available on various platforms such as YouTube or Facebook Live, you can broadcast your event to a wider audience who may not be able to attend in person.

Another advantage is the ability to gather valuable feedback from attendees through social media analytics. By monitoring conversations surrounding your event online, you can gain insights into what worked well and areas that need improvement for future events.

Furthermore, integrating social media into corporate events provides an opportunity for user-generated content creation. Encouraging attendees to share photos, videos or testimonials about their experience not only boosts engagement but also generates authentic content that can be repurposed later for marketing purposes.

Lastly but certainly not least importantly – is the potential for viral exposure! When done right – with innovative ideas like contests or collaborations with influencers – your event has the chance to spread like wildfire across various social networks leading to increased brand visibility and recognition.

Integrating social media into corporate events offers numerous benefits including enhanced attendee engagement, extended reach through live streaming options, valuable feedback gathering via analytics tools – all while providing opportunities for user-generated content creation and potentially going viral! So don’t underestimate the power of merging corporate events with this digital phenomenon we call social media!

Choosing the Right Social Media Platforms for Your Event

Choosing the right social media platforms for your corporate event is crucial to maximize its impact and reach. With numerous options available, it’s important to consider your target audience and their preferred platforms.

Identify who you want to connect with through your event. Are they professionals in a specific industry? Young millennials or Gen Z? Once you have a clear understanding of your target audience demographics, you can narrow down the social media platforms that align with their preferences.

For professional networking events or B2B conferences, LinkedIn is an excellent choice. It allows you to connect with professionals from various industries and share content tailored specifically for this audience. On the other hand, if your event targets younger audiences, platforms like Instagram and TikTok may be more effective due to their visual nature and popularity among millennials and Gen Z.

Consider the type of content that will resonate best on each platform. Instagram is perfect for sharing visually appealing images and videos that showcase highlights from your event. Twitter can be used for real-time updates during the event, engaging attendees through live-tweeting sessions or Q&A discussions.

It’s also essential to evaluate which platforms offer features that align with your event goals. Facebook offers robust event management tools such as RSVPs and ticket sales integration. YouTube provides opportunities for live streaming keynote speeches or panel discussions.

Selecting the right social media platforms depends on understanding your target audience preferences, tailoring content accordingly and utilizing features aligned with your overall objectives.

Utilizing Hashtags, Live Streaming, and Influencers for Maximum Impact

Hashtags, live streaming, and influencers have become powerful tools for maximizing the impact of corporate events on social media. By strategically utilizing these elements, businesses can reach a wider audience and generate buzz like never before.

Hashtags play a crucial role in organizing and categorizing content related to an event. Creating a unique hashtag for your event allows attendees to easily find and engage with posts about it. It also enables you to track the conversations happening around your event in real-time. So make sure to choose a concise, memorable hashtag that captures the essence of your event.

Next up is live streaming, which has revolutionized the way events are experienced online. With platforms like Facebook Live or Instagram Live, you can broadcast key moments from your event directly to viewers worldwide. This not only enhances engagement but also creates a sense of exclusivity for those unable to attend physically.

Influencers have become instrumental in amplifying brand messages and increasing exposure. Collaborating with relevant influencers within your industry can significantly boost awareness about your event among their followers. Their endorsement adds credibility and helps create hype surrounding your corporate gathering.

Remember that consistency across all channels is essential when implementing these strategies. Ensure that all pre-event promotions include relevant hashtags, promote upcoming live streams, and highlight influencer involvement.

By harnessing the power of hashtags, live streaming technology, and influential figures within your field – you’ll be able to maximize the impact of corporate events on social media platforms effectively!

Engaging Attendees Through Contests, Polls, and User-Generated Content

When it comes to corporate events, engaging attendees is key to ensuring a successful experience for all. One effective way to achieve this is through the use of contests, polls, and user-generated content. These interactive elements not only create excitement but also foster participation and build a sense of community among event-goers.

Contests are a fantastic way to get attendees involved in your event. Whether it’s a photo contest or a trivia challenge related to your industry, giving participants the opportunity to win prizes can be highly motivating. Not only does this encourage active engagement during the event itself, but it also creates buzz on social media platforms as people share their experiences and compete for recognition.

Polls provide an invaluable opportunity for gathering feedback from attendees in real-time. By asking questions about their preferences or opinions regarding specific topics relevant to your event, you can gain valuable insights that will help shape future strategies or improve current offerings.

User-generated content is another powerful tool that enables attendees to become active contributors rather than passive observers. Encourage them to share their thoughts, photos, videos – anything related to the event – on social media using dedicated hashtags or tagging your official accounts. This not only generates valuable organic content but also amplifies the reach of your event beyond its physical boundaries.

Remember that these engagement tactics should align with both your target audience’s interests and the goals of your corporate event. Tailor contests and polls accordingly while ensuring they promote meaningful interaction among participants.

By integrating contests, polls, and user-generated content into your corporate events via social media platforms like TikTok (as mentioned earlier), you’ll create an immersive experience that keeps attendees engaged long after they leave the venue.

So go ahead – get creative! Embrace these interactive elements as part of your overall strategy for hosting memorable corporate events that leave a lasting impact on both participants’ minds and online communities alike.

Measuring Success and Gathering Feedback through Social Media Analytics

Now that you’ve successfully merged corporate events with social media, it’s time to evaluate the impact of your efforts. Measuring success and gathering feedback through social media analytics is crucial for understanding what worked well and what can be improved upon in future events.

Social media platforms provide valuable insights into attendee engagement, reach, impressions, and overall sentiment towards your event. By analyzing these metrics, you can determine which aspects of your event resonated most with attendees and adjust your strategies accordingly.

One key metric to consider is the number of mentions or hashtags associated with your event. A high volume of mentions indicates a greater level of engagement among attendees. Additionally, monitoring sentiment analysis can help gauge whether the overall response was positive or negative.

Engagement analytics such as likes, comments, shares, and retweets also offer valuable information about how attendees interacted with your content. This data helps identify which posts or activities generated the most buzz and allowed for meaningful connections between participants.

Another important aspect to consider is user-generated content (UGC). Encouraging attendees to share their experiences on social media creates a wealth of UGC that not only promotes your event but also provides authentic testimonials from those who attended. Monitor UGC closely as it provides valuable insights into attendee satisfaction levels.

Gathering feedback directly from attendees through surveys or polls posted on social media platforms allows you to gain deeper insights into their experience at the event. Ask specific questions about their favorite sessions or activities, areas for improvement, or suggestions for future events. This feedback will guide you in planning more successful corporate events in the future. And remember: according to popular wisdom (and TikTok), post everything on TikTok and your marketing is one-third done!

In conclusion, Integrating social media into corporate events has become an essential strategy for organizations looking to maximize audience engagement and create memorable experiences. By choosing the right social media platforms, utilizing features like live streaming and hashtags effectively, and engaging attendees through contests and user-generated content, you’ll not only boost attendance but also foster a sense of community and excitement around your event.

Top 10 Social Media Influencers in The Philippines

May 26, 2023 Social Media Addicts
Top 10 Social Media Influencers in The Philippines

Filipinos are a truly creative bunch and have an undeniable talent that has captured the attention of audiences in America, and Asia. It’s clear that digital marketing and social media marketing, like Facebook, Instagram, YouTube, and Tiktok, just like other social media platforms, have a reputation for being superficial. Admittedly, it could be that way if you don’t know how to leverage it. 

That said, improving your social media platform feeds is up to you. One of the best ways to break free from the superficiality of social media is to follow influencers that are considered the best in their fields. After all, if you follow content creators that have substance, the knowledge and resources they share will have a direct impact on your life.

So, here are the Top 10 social media influencers in the Philippines that genuinely inspire and provide value to their audience.

 

1. Willie Ong

A health professional with over 16 million followers, it’s safe to say Willie Ong is one of the most beloved doctors in the Philippines.

This cardiologist and internist rose to fame after giving medical advice through his YouTube channel and Facebook page. However, his career as a celebrity influencer didn’t start there. Even before he became a social media superstar, he produced his own TV show and appeared in Salamat Dok, a program by ABS-CBN. He also wrote for various publications including Philippine Star. Dr. Ong also tried his luck in politics when he ran for the senate in 2019 and vice presidency in 2022. 

2. Chinkee Tan

A finance, and business professional when it comes to wealth coaching in the Philippines, Chinkee Tan is the ultimate influencer to follow. This motivational speaker and financial consultant has published 14 best-selling books. He also hosts his own radio program. 

Although Chinkee Tan’s main platform is his personal website, and Facebook page is a heavy favorite among his 5.2 million followers.

On his Facebook page, he posts not only tips and tricks to build more wealth, but also funny anecdotes, and money-saving challenges. 

3. Dr. Vicky Belo

A health expert dermatologist professional with 1.29M YouTube subscribers, Dr. Vicky Belo is not just any ordinary dermatologist; she’s the go-to skin expert for some of the biggest celebrities and models in the Philippines. But that’s not all she’s also a TV personality and social media sensation! Dr. Belo loves to share about her luxurious lifestyle and her family on social media. 

She’s known for buying expensive designer pieces and taking VIP tours at designer boutiques. And if you follow her on TikTok, you’ll see her answering medical queries and posting mini vlogs. Whether you’re looking for skincare tips or just want to see how the other half lives, Dr. Vicky Belo is one influencer you don’t want to miss!

4. Bryan Yambao

An ultimate Filipino celebrity fashion and style blogger, and socialite with 4.2M TikTok followers.

Bryanboy, or Brian Yambao, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog, and his fame only continues to grow. He’s now creating short-form videos on TikTok and sharing his luxury lifestyle with his followers.

On his account, you’ll find product unboxings, his luxurious travels, his designer clothes, bags, and accessories, and his tips for attaining high social status. You won’t want to miss out on this style icon!

5. Heart Evangelista

An actress, and entrepreneur with 11.3M Instagram followers, Heart Evangelista is a total boss babe! socialite, basically a woman of many talents. Recently, Heart has been gaining international recognition for her jaw-dropping and stunning outfits during Paris Fashion Week.

She’s been rubbing shoulders with big names in the luxury fashion industry, like Edward Enninful, Anna Wintour, and Coisy Eloïse. Can you say goals?!

But that’s not all; on her Instagram account, Heart shares her most iconic outfits worn both nationally and internationally. Her fashion sense is truly impeccable, and she knows how to make a statement wherever she goes. And if you head over to her YouTube account, you’ll get an even more in-depth look into her glamorous lifestyle.

6. Liz Uy

A fashion stylist, and entrepreneur with 1.8M Instagram followers Liz Uy, an Instagram influencer who’s always in the know. 

From edgy concepts and celebrity styles to her own stunning OOTDs and her favorite luxury brands like Gucci, Versace, and Bvlgari, Liz is a true fashion icon in the Philippines. And with her keen eye for style and impeccable taste, she’s sure to leave you feeling inspired and chic.

7. Team Kramer 

A social media family influencer with 11M Facebook followers, and may be the most adored family in the Philippines at the moment. Team Kramer is composed of Chesca, Doug, Kendra, Scarlett, and Gavin Kramer. Chesca is a famous TV personality, who is now more known as a family and parenting social media influencer. Doug, on the other hand, was a basketball player turned family man.

On their social media account like the Facebook page and YouTube channel, Team Kramer usually shares about their family trips in and out of the Philippines. They also share their milestones, like purchasing their first and second home. The family members’ individual social media accounts are also popular, amounting to millions of followers overall.

8. Candy Pangilinan 

A TV actress and host with 1.27M YouTube subscribers Candy is a single mother to Quentin, who was diagnosed with ADHD and autism. Through her YouTube channel, Candy aims to spread awareness and understanding of children with disabilities.

She shares her personal journey of raising her son, including the difficulties she’s faced and how she’s overcome them. Plus, you’ll get to witness Quentin’s incredible milestones, like his haircut and his experience with cooking.

With her down-to-earth personality and inspirational videos, Candy has become a role model for many.

9. Alodia Gosiengfiao 

A popular cosplayer, model, and social media personality with 8.1M Facebook followers, Alodia is a true icon in the world of gaming and content creation. 

She is known for being the Senpai Alodia of the Philippines and has a wide-ranging social media outreach. She is prevalent on most social media sites like Facebook and YouTube, gaining more than a million subscribers and millions of views.

She has also done multiple collaborations with other vloggers and was awarded for it (Silver and Gold Play Button) one of the OG gaming and cosplay influencers in the Philippines set up a talent management company and co-founded Tier One Entertainment.

10. Alejandro Ilagan Atienza

A weather anchor, television host, and actor, with 1.4M Facebook followers, he is known professionally as Kim Atienza or Kuya Kim for a multihyphenate television personality, Kuya Kim Atienza has become one of social media influencer and the nation’s most famous dispensers of facts and forecasts.

Maybe in an alternate timeline, Kim Atienza is now a prominent figure in Philippine national politics. He is, after all, the son of former Manila Mayor Lito Atienza, and was once poised to follow in his father’s footsteps.

He was urged by his father to run for mayor. He declined, however, and instead chose to continue what had already been a successful career in broadcasting.

Online Advertising Empathy Guide in 2023

February 23, 2023 Social Media Addicts
Online Advertising Empathy Guide in 2023

In trying circumstances, it’s important to employ empathy in advertising at the appropriate time and place to elicit the desired response from clients, media owners, and agencies as well as consumers.

 

The etymology of the word “empathy” is “in feeling.”

 

This idea is not novel to us as advertising. Finding or even generating a shared empathy is essential to advertising’s core goal of matching our clients’ brands and products with their potential customers. Although empathy has always been the foundation of connection development, even before the Ancient Greeks came up with a single word to define it, it has never been more crucial than it will be this year.

Although the most recent data indicate that Australia’s economy narrowly avoided entering a recession at the end of 2022, many analysts believe it is only a matter of time until it does. This recession will have an impact on 2023 and beyond. Furthermore, apocalyptic headlines are depressing to read since they predict “the biggest collapse in living standards since records began.” Business-wise, Q1 yearly forecasting is still challenging, and budgets must work harder than ever to meet goals. Consumer purchasing power will decline because people would have to prioritise their expenses and make concessions on non-essentials. All in all, it will be a challenging year for everyone.

People seek solace and solutions from others while they are struggling. Nonetheless, it is simple to put one’s needs ahead of those of others, especially while under stress, regardless of whether assisting those “others” could genuinely help you. We can only assure that we develop relationships that benefit both parties by demonstrating empathy at every communication touchpoint. Otherwise, we risk taking the destructive “self-first” road. We observe four components of empathy that a media planner should think about:

 

Audience Sympathy

In recessions, people’s livelihoods are threatened. They experience a lack of control over their lifestyles, financial security, and their families’ future.

In this environment, it would be easy for a brand to alienate audiences, potentially bombarding them with messaging that is at best irrelevant or at worst, compounds the stress they feel at this time. As we strategise and plan for our clients, we should consider how we can be respectful of our audience’s situation and show good etiquette in how we use channels and moments in their day to turn up and talk to them. Being able to segment your audience in a way that allows you to consider their financial position and therefore potential levels of engagement, allows you to turn up in an appropriate way and maximise your marketing spend, avoid alienating sections of your audience, and maybe even find new customers along the way.

 

Client Compassion

Clients will face more corporate pressure to do more with less because comparable sales target reductions and budget cuts are uncommon. The need for media innovation and testing may be low given the added uncertainty and risk of failure these provide. The approval process for media plans can be drawn out, scrutinised more closely, and ultimately, agencies might be ordered to start over. Fostering long-term business connections that will lead to account growth when the recession is nothing more than a distant memory will depend heavily on being responsive to the perspectives of clients.

 

Media Owner Sympathy

In an effort to stick to their guns and prioritise tried-and-true channels, agencies may close their doors to new media owners as campaign creativity declines. On the other hand, media proprietors will make every effort to include themselves into media plans by providing alluring discounts and other benefits. Even if a partnership does not work out, it is still crucial to consider the idea of collaborating. So, continue to be kind and considerate, don’t disregard outreach emails, and keep booking lunch and learns because you never know when the opportunity will present itself!

 

Agency Sympathy

The agency in charge of the clients’ media planning and purchase is frequently the target of the above panic symptoms. While agencies will use all available data to forecast client behaviour and respond quickly to feedback, all parties should consider working procedures that reduce stress on each party and enable each stakeholder to thrive, rather than just deliver, to maximise the partnership.

Open and honest communication with clients can help achieve this, and it is therefore highly advised and greatly appreciated. In order to safeguard the calibre of their work and wellness, agencies are encouraged to put their service-level agreements (SLAs) in front of stakeholders more than ever before. Agencies frequently receive inconsistent briefings and budget allocations as a result of the client’s ongoing scrutiny of strategic and financial decisions, which reduces their time for planning.

Yet, Atomic Digital Marketing Agency Sydney ensures that campaign outcomes continue to be of the highest calibre while also building respectful relationships with clients. We’re all in this together, so how can we get the most out of one another? This way of thinking can also be used to how to best engage partner agencies on client lists.

Planning for the recession is still challenging as of this writing. Nobody can predict how terrible it will be or when it will cease. The only thing that is certain is our capacity as humans to empathise with one another’s difficulties and meet one another’s needs in order to meet our own. This is what will be recalled once the skies has fully cleared.

Dynamic Social Media Trends in Sydney for 2023

February 23, 2023 Social Media Addicts
Dynamic Social Media Trends in Sydney for 2023

Dynamic Social media trends in Sydney for 2023 continue to change and adapt as the globe becomes more dynamic. For businesses trying to reach their target audience and differentiate themselves from the competition, staying current with the most recent trends is essential. The main social media marketing trends for 2023 will be discussed in this post.

 

Marketing Using Micro-Influencers

2023 will see a rise in popularity for micro-influencer marketing, which is collaborating with specialised, smaller influencers. When a company wants to reach its target audience, these influencers are a significant resource because they frequently have a devoted and engaged following.

 

Instagram Reels and Shorts Are Growing

It is the newest competitor in the social media marketing field, and it is rapidly gaining traction. Businesses should exploit the platform’s distinctive qualities, like the utilisation of short-form videos, to connect and interact with their target audience in 2023.

 

Engaging Content

Social media is seeing a rise in popularity of interactive content like quizzes and surveys. Businesses will probably still employ this kind of material in 2023 to raise engagement and spread brand awareness.

 

Live Streaming

As more companies start to understand the value of in-the-moment engagement with their audience, live streaming is expected to grow in popularity even further in 2023. Live streaming is an effective method for raising brand exposure and increasing engagement, whether it is through product demos, Q&A sessions, or behind-the-scenes glances.

 

Artificial Intelligence (AI)

In social media marketing in 2023, artificial intelligence (AI) is anticipated to have a bigger impact. AI is assisting organisations in streamlining their social media marketing initiatives and delivering a more individualised experience for their audience through chatbots and personalised content recommendations.

 

Brand Accountability & Social Responsibility

Holding your business accountable to its beliefs is a fantastic strategy to increase consumer trust. Here, openness is essential. With this strategy, many well-known brands have recently had success. Many indications suggest that businesses will maintain this trend by engaging with their audiences in frank and transparent ways. Brand accountability and consumer brand alignment are facilitated by clearly communicating the beliefs that underlie your company’s positioning and putting those beliefs into action.

 

B2B Community Development

It’s not just for consumer brands to use social media to build active, connected, and engaged audiences. Building communities on social networks like Facebook, LinkedIn, and TikTok has advantages that B2B marketers are starting to comprehend. In addition to discussing goods and services, these groups are a fantastic place to exchange industry-specific advice. Decision-makers in those communities naturally develop brand affinity over the course of ongoing commercial engagements and connections.

 

Ephemeral Content

Ephemeral material, like Instagram Stories, is getting more and more popular, and this trend is expected to continue in 2023. Companies are anticipated to capitalise on this trend by providing their audience with timely, pertinent content that expires after 24 hours.

In conclusion, social media marketing is constantly changing and adapting, thus it’s important for businesses wishing to connect with their target market and differentiate themselves from the competition to stay current with the most recent developments. The trends for 2023 provide new potential for organisations to engage with their audience and increase brand awareness, from micro-influencer marketing to AI.

Elon Musk CEO of Twitter: Positive & Negatives?

November 16, 2022 Social Media Addicts
Elon Musk CEO of Twitter

Less than a week after laying off thousands of Twitter employees, new owner Elon Musk is firing staffers who disagree with him sometimes publicly. On Monday, Musk tweeted that he fired an engineer at the company who had publicly disagreed with him about the Twitter app.

Musk had tweeted an apology for the app being “super slow” in some countries, to which engineer Eric Frohnhoefer replied, saying, “I have spent 6yrs working on Twitter for Android and can say this is wrong.”

 

 

Musk then challenged Frohnhoefer, saying, “Twitter is super slow on Android. What have you done to fix that?” Frohnhoefer replied with a detailed thread about changes he had made to improve the app and suggested deleting some features to speed up loading time.

 

 

The exchange was met with incredulity from Twitter users that a CEO and staffer would argue publicly about a product feature. Shortly after, Musk tweeted, “He’s fired.” Frohnhoefer responded with a salute emoji, later tweeting a photograph of a locked laptop screen. Frohnhoefer didn’t immediately respond to a request from CBS MoneyWatch for comment.

 

 

Frohnhoefer appears to be the first of several outspoken employees to get the ax. On Tuesday, tech publication Platformer reported that 20 engineers who had criticized Musk in internal Slack channels had been fired via email. “We regret to inform you that your employment is terminated effective immediately. Your recent behavior has violated company policy,” now-former workers were told via email, according to screenshots posted on Twitter.

 

On Tuesday, Musk deleted the tweet in which he fires Frohnhoefer, but it remains unclear if that revokes his termination. He also tweeted a mocking reply to reports of the fired engineers.

“I would like to apologize for firing these geniuses. Their immense talent will no doubt be of great use elsewhere,” Musk said.

Twitter’s media relations team, which has been disbanded, according to multiple media reports, did not respond to a request for comment.

Since Musk took ownership of Twitter, he has launched, then paused, a plan to open its blue-check verification system to anyone paying $8 a month, which led to a free-for-all of impersonators on the platform. Several large advertisers have fled the platform over concerns about moderation and hate speech. After Tuesday’s firings, some users wondered how long a company could keep running after eviscerating its staff.

 

 

Many are worried that Elon Musk is becoming too powerful, with access to so many people who trust him deeply.

Elon Musk has a lot of influence in the tech industry, and he also manages to be at the forefront of another important industry: space exploration. He’s been involved in both electric cars and electric car racing since 2013 when he founded Tesla Motors (a company that makes high-end luxury vehicles). In addition to his work on improving transportation technology for consumers around the world, Elon Musk is also interested in space exploration he wants humans on Mars someday!

Many worrying trends have developed on Twitter, but one of the most concerning is the spread of QAnon-related conspiracy theories among users. QAnon is a conspiracy theory that has developed on Twitter and other social media platforms. The theory posits that President Trump is secretly working with powerful people to expose corruption in the government, including Hillary Clinton and former members of his administration. Some users have linked QAnon to the idea that there was an active shooter at Comet Ping Pong restaurant in Washington D.C., which led to an armed man entering the building and being shot by police officers while they were still inside eating lunch at a pizzeria next door

 

Additionally

Just the name alone, when you say the words “Twitter”, instills a feeling of wanting to know more about it. So what is the concept behind this intricate machine of an idea? That’s up to you, whether or not you want to invest your time into expanding upon it or feed into it by following others who are also invested in this form of media. The choice is totally up to you and no one else because you can only be as successful as most people that have used Twitter before you.

It is hard to tell what’s going on here. Elon Musk is a visionary and Silicon Valley said he was a visionary so there must be something that has influenced all of us to hold such an opinion, but the one thing that bothers me is that he doesn’t seem to know how to communicate this message to people and make them understand what it is he wants. Perhaps it’s his use of Twitter that causes all the confusion. He has 6,85 million followers and he replies to many tweets. His personality is quite different from other CEOs who have a Twitter account to many of the tweets that are being posted. 

Most of them are positive but some of them are negative which isn’t surprising. He should put more effort into explaining the vision that he has for technology in the coming years and decades. While only the fifth most popular social networking site, Twitter has gained a significant amount of momentum. For Tesla to have a social media site, he felt it was important to have a strong presence on Twitter.

Social Media For Your Sydney Wedding

October 10, 2022 Social Media Addicts
Social Media for Your Wedding Day

Introduction

Sydney weddings are some of the most beautiful in the world. The city skyline and the harbor make for a stunning backdrop, and there are plenty of options for venues that will make your wedding day unforgettable. But as with any wedding, planning is key. And one aspect of planning that can’t be overlooked is social media. From promoting your wedding to sharing photos and memories after the big day, social media should be a part of your Sydney wedding plan. In this blog post, we’ll explore some ways to use social media to your advantage before, during, and after your wedding day.

How to Use Social Media to Plan Your Wedding

When it comes to wedding planning, social media is your best friend. There are a ton of great resources out there that can help you plan your dream Sydney wedding, and all of them are just a few clicks away.

Here are some great ways to use social media to plan your Sydney wedding:

1. Follow wedding planners and other industry professionals on Twitter. This is a great way to get insights and tips from the experts, and it’s also a great way to keep up with the latest trends.

2. Use Pinterest to create mood boards for your wedding. This is a great way to get inspiration for your own unique vision.

3. Join wedding-related Facebook groups. There are tons of great groups out there that can offer support, advice, and even vendor recommendations.

4. Use Instagram to find inspiration for everything from your dress to your flowers to your décor. Hashtags are your friend here!

5. Be sure to follow Sydney Wedding Company on all our social media channels! We share lots of helpful tips and information on our blog and across our social media platforms, so be sure to stay connected with us for all the latest news and updates.

Tips for Using Social Media for Your Wedding

When it comes to social media for your wedding, there are a few things to keep in mind. First and foremost, you want to make sure that you are using social media to connect with your guests and not just to promote your wedding. Secondly, you want to be sure that you are using social media in a way that is respectful of your guests’ privacy. Lastly, you want to make sure that you are using social media to create lasting memories of your wedding day.

Here are a few tips for using social media for your wedding:

1) Use social media to connect with your guests: Be sure to post updates about your wedding on your social media channels and encourage your guests to interact with you online. This is a great way to get everyone excited about your big day!

2) Use it in a respectful way: Remember that not everyone wants their wedding photos plastered all over the internet. Be considerate of your guests’ privacy when it comes to posting photos and updates about the wedding on social media.

3) Use it to create lasting memories: Share photos and updates from your wedding day on social media so that friends and family who couldn’t be there can still feel like they are part of the celebration. You can also use social media to create a virtual scrapbook of sorts by compiling all of the photos and posts from your big day in one place.

The Benefits of Using Social Media for Your Wedding

As a Sydney Wedding Photographer, I often get asked by couples whether they should use social media for their wedding. While there are pros and cons to everything in life, I believe the benefits of using social media for your wedding definitely outweigh the negatives.

Benefit #1 – You Can Reach More People

With over 2 billion active users on Facebook alone, chances are you’re going to be able to reach more people by sharing your wedding photos and updates on social media than you would if you kept them private. This is especially beneficial if you have family and friends who live far away and can’t make it to your wedding in person.

Benefit #2 – It’s Free Marketing

If you’re a business owner, you know the importance of marketing. By sharing photos and updates from your wedding on social media, you’re effectively doing free marketing for your business. If people see how beautiful your photos are and how much fun you had at your wedding, they’re more likely to book you for their own event.

Benefit #3 – You Can Connect With Other Couples

There are tons of active wedding-related communities on social media where you can connect with other couples who are planning their weddings or who have just gotten married. These communities can be a great resource for advice, support, and even deals on vendors.

The Different Types of Social Media Accounts to Use for Your Wedding

As you begin planning your Sydney wedding, you will quickly realize that there are a multitude of social media accounts to choose from. While it may seem overwhelming at first, we promise that it is not as complicated as it seems! To help you navigate the social media world, we have compiled a list of the different types of accounts to use for your wedding.

1. Facebook – This is one of the most popular social media platforms and can be used to share updates, photos, and videos with your friends and family. You can also create a private group for your wedding guests to stay up-to-date on all the latest news.

2. Instagram – This visual platform is perfect for sharing beautiful photos of you and your partner, as well as sneak peeks of your wedding preparations. Be sure to use relevant hashtags so that your photos can be easily found by other users.

3. Twitter – This microblogging site is great for sharing quick updates about your wedding planning process or for live-tweeting during your big day! Use hashtags to reach a wider audience and connect with other users who are interested in weddings.

4. Snapchat – This app is perfect for sharing fun moments leading up to your wedding day. Snapchats disappear after 24 hours, so they are perfect for sharing candid shots that you may not want saved forever. Plus, your guests will love getting snaps from you on such a special occasion!

5. Tiktok – One of the latest and popular social media platform. Users can record and share videos with friends and others. It’s a popular app amongst younger audiences as an outlet to express themselves through singing, dancing, comedy, and lip syncing.

What to Post on Social Media for Your Wedding

When it comes to social media and your wedding, there are a few things you will want to keep in mind. First and foremost, you will want to make sure that you are only sharing information that you are comfortable with everyone knowing. This means that if you have any details about your wedding that you would prefer to keep private, then you should refrain from posting them on social media.

In addition, you will want to be mindful of the tone of your posts. Remember that this is a happy occasion, so try to keep your posts positive and upbeat. Also, avoid using social media as a platform for venting about any stressful wedding-related matters; no one wants to read about that!

Finally, think about what kind of content will be most interesting to your friends and family members. Of course you’ll want to share some photos from the big day, but also consider posting other fun things like a sneak peek of your dress or suit, or a video of your first dance. Whatever you decide to post, just make sure it’s something that will make your loved ones smile.

How to Get More Followers for Your Wedding Hashtag

If you’re looking to get more followers for your wedding hashtag, there are a few things you can do. First, make sure your hashtag is easy to remember and spell. Second, use it consistently across all your wedding-related social media platforms. And third, post engaging content that will encourage people to follow you.

Here are some tips for each of these:

Make sure your hashtag is easy to remember and spell: Choose a short and sweet hashtag that’s easy for people to remember and spell. This way, they’ll be more likely to use it when sharing photos and videos from your wedding.

Use it consistently across all your wedding-related social media platforms: Use your hashtag on all your wedding-related social media accounts, such as Instagram, Facebook, Twitter, and Snapchat. This will help people easily find your content when searching for your wedding online.

Post engaging content that will encourage people to follow you: Share photos and videos of your wedding preparations, the big day itself, and any post-wedding festivities. Also be sure to share any behind-the-scenes content, such as photos of you getting ready or candid shots of you and your spouse during the reception.

Tips for Using Social Media for Your Wedding

Planning a wedding can be a daunting task, but there are many resources available to help you. Social media is one of the most powerful tools you can use to plan your wedding. Here are some tips for using social media to your advantage:

1. Start by creating a wedding website or blog. This will be your central hub for all things wedding-related. Be sure to include key details like your wedding date, location, and contact information.

2. Use social media to share updates and communicate with your guests. Create a hashtag for your wedding and encourage guests to use it when posting photos and updates.

3. Utilize social media tools like Facebook Events and Pinterest to help with the planning process. Facebook Events is a great way to keep track of important deadlines and RSVPs, while Pinterest is perfect for inspiration boards and finding vendors.

4. Get creative with your content! In addition to traditional posts, try using video and live streaming to give your guests a behind-the-scenes look at the planning process (and maybe even the big day itself!).

5. Don’t forget about post-wedding content. Use social media to thank your guests for their support and share photos from the big day. You can also use it as a platform to continue sharing memories from your honeymoon or first year of marriage.

How to Create a Hashtag For Your Wedding

If you’re looking to use social media to help promote your Sydney wedding, one of the best ways to do so is by creating a hashtag for your event. This will allow all of your guests to easily follow along with everything that’s going on, and will also make it easy for you to look back and see all of the great memories from your big day.

To get started, come up with a unique hashtag for your wedding. This can be something as simple as your names or the date of your wedding. Once you have your hashtag, be sure to promote it far and wide. Include it on your invitations, in any social media posts leading up to the big day, and even on signage at the event itself.

Encourage your guests to use the hashtag when posting about your wedding on their own social media accounts. You can even offer a prize for whoever uses it the most! At the end of the night, you’ll have a beautiful feed full of memories from your special day that you can cherish forever.

Conclusion

There you have it! Our top tips for using social media to promote your Sydney wedding. We hope you found these tips helpful and that you’ll be able to use them to get the word out about your big day. If you have any other questions or would like some help planning your wedding, feel free to contact us. We’d be more than happy to assist you in any way we can!

Tiktok Made Me Do It! 5 Dangerous Dental Trends to Unfollow

July 25, 2022 Tags: , , Social Media Addicts

DENTISTS ON TIKTOK NEW SOCIAL MEDIA STRATEGIES

 

If you are on Tiktok, you should be cautious of the various dental care videos that are trending right now. Below are 5 of the newest and widely viewed dangerous dental trends on the social media platform.

Whitening teeth using regular household cleaning products

TikTok user @theheatherdunn revealed that she’s used pieces of a Mr. Clean Magic Eraser for the past 2 years. This product is an abrasive pad that contains sulfurous acid and formaldehyde. Another video showed a user applying 3% hydrogen peroxide solution directly to their teeth to whiten them. These are toxic substances that can be poisonous or cause harmful health effects.

Do-it-yourself orthodontics

A young woman wrapped her front teeth with several elastic hair ties, claiming she was going to close a gap between her front teeth in three days.  From a viewer who is a dentist, this practice can restrict blood flow to teeth, potentially changing their color or even leading to tooth loss.

Shaving Down Teeth using fingernail files

Tooth enamel cannot repair itself. Once it’s shaved down, it’s gone for good. So this TikTok trend of using things like fingernail files to physically grind down and reshape the teeth is bad news. Technically speaking, shaving a tooth down is part of the restorative process for getting dental crowns or veneers. It is important to always choose a professional dentist for porcelain veneers.

Making prosthetic teeth and partial dentures with art supplies

Another trend involves using InstaMorph beads. These are made from polyester thermoplastic that can be heated and molded into various shapes, to repair or replace teeth. Choking Alert!

Gluing vampire fangs to teeth

For some, Halloween means going trick or treating, dressing up in costumes, and gluing fangs to their teeth with a cyanoacrylate adhesive. This is also known as super glue or nail adhesive, which is a toxic permanent adhesive.

As tempted as you may be to check out TikTok videos on teeth whitening or filling, don’t. They will never, ever give you what you’re looking for. If you have any tooth problems, and want to research online, it is very important to study dental websites closely

Gisborne: Small Towns in Victoria Popular with Tree-changers

May 26, 2022 Social Media Addicts
Tree-changers Gisborne

Trading the life of a bustling city for a blissful and relaxed beach or bush existence is a dream that many homebuyers have pursued for years. Nowadays, coastal towns and country centres across the states are having their moment of fame. In an interesting turn of fate, most of them outdo Melbourne in terms of price growth.

Regional areas such as Gisborne are excelling in the real estate market. Actually, a parcel of land in Gisborne, within the Macedon Ranges on the outskirts of Melbourne, could be the location of a new season of the TV show ‘The Block.’ This show is ranked among the 25 national highest-averaging shows according to views.

Small towns like Gisborne are becoming increasingly popular because of people’s desire to have a more relaxed lifestyle and affordability. Another pro is you can still get to Melbourne or Geelong from here if you have or want to.

Where is Gisborne?

Gisborne is a small town on the outskirts of Melbourne nestled in the Macedon Ranges. It is just a 45-minute drive away from the bustling Melbourne CBD, although when you move there, you’ll feel like you are in a totally different world. Here, you have access to country homesteads, beautiful tree-lined streets, lush parklands, and heritage buildings.

As if that isn’t already wonderful enough, you simultaneously have access to amenities that you would find in major cities and towns. Therefore, a Gisborne dentist will be as professional as their Melbourne counterparts.

Why are the Macedon Ranges exceptional?

Just because a location is regional doesn’t make it good enough to capture the attention of tree-changers looking to switch from the city life. Although many regional areas have similar strengths, many have unique benefits. These give them a competitive advantage and are vital in shaping the buyers’ decisions.

Several outstanding elements make towns in the Macedon Ranges, such as Gisborne, attractive to new residents and buyers. Fortunately, social media management and marketing promotes new lifestyles, so more people know there are other options apart from city life.

Transport

Infrastructure that connects individuals to major cities and employment hubs is one of the main determinants for buyers. Here, the region ticks the box. Gisborne and several towns in this region are close to Melbourne, providing easy access. The area is served by both the Calder Freeway and the Bendigo-Melbourne rail.

Continuous rail and road transport improvements are undertaken to make transport more convenient, faster and easier.

Economy

The Macedon Ranges has had a steady economy historically, and the unemployment rates have fallen below the Victorian and national averages in the more recent years. The economic growth is bound to remain stable due to the diversity of sectors and industries, including agriculture and several service industries.

Lifestyle

The lifestyle in the Macedon Ranges Shire is one of the key drivers of demand for local property. Gisborne offers an ever-growing variety of recreation, educational, community and social services facilities. This area has many excellent wineries and restaurants, creating a diverse and fun culinary scene. The natural environment around this region is also breathtaking, with several major attractions and parks.

The bottom line

Gisborne is an excellent location for any tree-changer, and there are so many things to do. You can take a walk in the scenic Sankey Reserve, enjoy a great book, visit the vibrant market or plan a fun trip to local wineries. This is undoubtedly a region on the rise, and this popularity is bound to keep increasing.