Social Media Costs (2020)

Here are our quotes for our Micro Business Social Media Programs – these are good for a getting-to-know-you phase being affordable for start-ups and small businesses, and generating a reasonable feeling around what to expect from marketing your business on social media.

Micro Business Instagram Content Program

– 5 Content Posts per week – Mon-Fri 1 post per weekday.
– #Hashtag optimisation on all Posts putting you into 30 relevant global hashtag feeds per image.
– Following + liking multiple photos of 20 new targeted people per weekday – generally attracts a 50% follow-back rate – we will target Australians who are interested in buying & selling cars.
– Meme creation as ideas arise.
– All genuine business enquiries flagged to you by email – we deal with general chit-chat/comments, whereas worthwhile enquiries we notify you.
– Inclusion of any photos supplied to us.
– Added virality on Twitter as we occasionally post your Instagram images to a high-follower twitter account such as @sydneycafes, @barsinsydney and others which gives each post additional exposure to up to 17,000+ followers as well as the extra hashtag authority which these twitter accounts have.
– continual diversity of images and videos means a natural curiosity is developed about what you might post next. Sometimes a video of Sydney Harbour, or Bondi Beach, then a cafe photo, we always consider what we’ve posted previously when taking into account what to post next. We promote & celebrate life itself as a positive way of building your brand.
– Posts can also be posted to your Facebook account for free, giving your Facebook content an added content boost.

Cost: $440+gst per month

Client Examples: from inception until 1st October 2019 when they decided to take it in-house

Facebook Advertising Management: Micro Business Program

Advertising Management: $800+gst per month
Advertising Spend: recommended between $800-2000 per month for a trial period of 4 months


We work with you to develop the Facebook ads based around:

– target audience: age group, gender, location, and interests/hobbies
– text for a number of Facebook ads: 3-4 to start in the first 4-6 weeks
– choice of images: multiple images, single image, meme or video?
– image design is usually included as part of the service
– purpose of ad: to attract people to like your page, get them to click to your website, or a direct sales conversion?
– we write the ad copy for you – you have approval rights over it at every stage
– we have over 30 years professional media experience, and we’re guided by what you can and can’t say in the ad according to Australian advertising standards, public morality & taste, and of course Facebook advertising regulations
– this program also includes a minimum of 1 Content Post per week (a non-ad post) to test out organic take-up of the page
– where appropriate, some of your ad posts will occasionally appear on some of our high-follower twitter accounts for added virality

Client examples: see 3 attachments below.

Instagram Advertising can also be managed for $600+gst per month with a recommended ad spend of $600-$2000 per month.

Twitter Management+Development if you sign up for all of the above, we will develop a Twitter account for you, for just $100+gst per month. Twitter can still be very good for clicks to your website as well as “social signals” giving a small SEO benefit.

Call us today on 0413 276 780 to get us working hard for your business! Or to request customised social media costs for medium enterprise or corporate social media marketing programs.

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Most people expect social media costs to be quite expensive but our rates are among the most affordable social media marketing prices in Sydney. Whether you’re looking for Facebook advertising management, Instagram content management, or social media marketing including search engine optimisation (SEO), our social media rates offer less expensive value for money. It’s why many social media clients in Sydney, Melbourne, Brisbane, Adelaide and Perth stay with us for 5 years or more.