In the last decade chai has gone from being a fringe product to far greater mainstream acceptance. And Bondi Chai have gone from a tiny micro business to a company which isn’t just well on its way to being a household name in Australia, but is traversing the globe, bringing the sunny vibes of Bondi to the darkest coffee shops of Europe.
And in many respects, it’s social media which has been instrumental in Bondi Chai gaining much greater presence among the cafe latte community locally and internationally.