Sydney Cafés features the best cafés, bars, diners, restaurants, snack bars, caterers, hospitality suppliers, and all things related to the food and hospitality industry. Their number one market is local foodies who want to try the best of the best in Sydney’s food and hospitality scene.

For more than two decades, Sydney Cafés has been celebrating the best cafés online. And with the dawn of social media, they started sharing what Sydney’s food district has to offer on Twitter since 2008. Just recently, Sydney Cafés also conquered Instagram, mainly for the yum of it. Let’s take a look how Sydney Cafés is faring on Instagram and discuss their Instagram management practice.

Sydney Cafés Instagram Management

With over 8,000 followers on Instagram and growing by the minute, Sydney Cafés attracts locals and foodies from all parts of Australia. Their Instagram posts, which are updated usually twice in a week, rake in a decent 200 likes on average.

https://www.instagram.com/p/BSX8aVqAs88/?taken-by=sydneycafes

Judging by Sydney Cafés Instagram profile, managing their social media channel is truly worthwhile as you get to visit and dine in at Sydney’s food businesses.

https://www.instagram.com/p/BRaTaibgtdF/?taken-by=sydneycafes

On the technical aspect of Sydney Cafés’ Instagram management, one can observe the constant use of hashtags. A portion of the likes of their Instagram posts are from users who do not follow their account, but discovered them through the hashtags.

https://www.instagram.com/p/BSNu3DxgqEn/?taken-by=sydneycafes

Using hashtags on pictures will not only help your brand gain exposure, but will also widen your audience reach. For instance, there’s this thing called #thirstythursday.

https://www.instagram.com/p/BSgT4e6AJi3/?taken-by=sydneycafes

By tapping on that hashtag, you can introduce your brand to Instagram users who love to drink alcoholic beverages.

Sydney Cafés also has a unique brand — that is, being connected with Sydney locals. They do this by featuring the city’s food and hospitality businesses; tagging their respective Instagram accounts to Sydney Cafés’ posts; and coming up with hashtags, either uniquely made or using the surrounding neighborhood.

https://www.instagram.com/p/BRaPPYigi42/?taken-by=sydneycafes

Another thing that is laudable about Sydney Cafés’ Instagram profile are the tastefully shot images. In social media, especially in the food business, the photo paints a thousand words.

https://www.instagram.com/p/BRNQ4G_AQYx/?taken-by=sydneycafes

https://www.instagram.com/p/BQ9qTA7ggyL/?taken-by=sydneycafes

By snapping photos with ample lighting, mushy texture and using filters, the #foodporn posts are really mouth watering.

https://www.instagram.com/p/BH3AP4XDdYy/?taken-by=sydneycafes

That said, they can improve their feed by following the Rule of Thirds. Instead of capturing the object to be highlighted in the post at the center, one can create a more attractive photo by positioning the points of interest at the imaginary intersection points. This will balance the image while putting it in a different perspective. Nevertheless, the Instagram profile of Sydney Cafés is a good social media model for companies and businesses engaged in the food and hospitality industry.