In this digital age, nothing works better than celebrity influencer marketing to market your brand and increase traffic. With the competition getting stiffer each day to attract the target audience and convert them into loyal customers, brands are now collaborating with celebrity influencers to gain new customers. Such a good example is the AFL wife Nadia Bartel on a dentist website.
Celebrity influencer marketing can be an excellent way to pass out a message to a broader audience, especially if you are targeting global audience. But before you try to contact your celebrity, you must understand the difference between celebrity influencer marketing and other forms of influencer marketing.
One of the main differences between celebrities and influencers is their specialties. Influencers often group themselves into niches such as beauty influencers, fashion influencers, gamer influencers, etc. Celebrities, on the other hand, take an “anything that comes” approach endorsements. They may be an expert in one thing, such as acting, singing, or playing a sport, but they will not limit themselves to that particular niche when signing with a brand.
While many might prefer working with influencers over celebrities, there is still a great value in partnering with celebrity endorsers. A study carried out by the Journal of Advertising Research found that brands that partner with celebrities saw an increase in weekly sales by about 4% or $10million in additional sales in a year.
Another benefit of working with a celebrity is that your brand will enjoy the celebrity’s status. Getting your product; for example, a sneaker worn by a celebrity can provide you with a level of status that would otherwise be difficult to achieve.
If you are already familiar with the conventional influence marketing, such as social media influencer marketing, then adding a celebrity to the mix won’t be that difficult. And it’s worth noting that it’s not just the celebrity influencers who can benefit your business, social media influencers are also good for businesses.
When it comes to searching for a celebrity to partner with, you need to ensure that the values and attitudes of the celebrity align with your brand’s values and attitudes. That involves doing a thorough research and due diligence to ensure that there are no negative things about the celebrity that may hurt your brand.
If you have a big budget and want to work with a famous celebrity, you will have to contact that celebrity’s agent. You can also try and contact a celebrity on an influencer marketing platform. Although some platforms will only have micro-influencers or traditional influencers, there are platforms that feature all types of influencers from famous celebrities influencers to macro-influencers, and micro-influencers.
After you’ve found a celebrity to work with, the next thing is to plan out the campaign. Do you have goals that you want to achieve? Do you also want to integrate traditional media into the campaign? The scope and size of your celebrity influencer marketing campaign will be based on your budget and goals.
By the end of 2021, the dental industry is expected to be around $36.8 billion. And that’s a lot of teeth for the tooth fairy. Dentists who want to get a piece of the profit, it is imperative for them to make use of social media marketing strategies.
For an industry that almost leaves 15% of the population quivering with dread, nothing could be a better way to earn loyal patients than to show to consistently that there’s nothing to fear. This post focuses on the facts of how social media has helped emergency dentists to be successful and becoming celebrities.
Nowadays, people are very careful when it comes to healthcare decisions. More than half of the people use search engines to find a reliable dentist. In a report, it was stated that around 15% of people don’t book an appointment with a dentist because they face problem in finding the office.
Dentistry is not buying the one-off product, but it is a commitment for long-term association with someone who keeps us look and feel best. It is important for the dentists to be there when patients do their search.
75% of people have admitted the fact that they have booked an appointment because they saw the presence of the dentist on social media. Thus, presence on social media is helping dentists to drive more potential clients to their prospects. It is applicable even for the emergency dentists who prefer quiet professionalism.
For many, visit an emergency dentist is a nerve-wracking experience. In fact, some people cancel their appointment and settle down with the pain. But it’s no wonder that the promotional activities on social media is doing quite well like pulling teeth.
Social media offers the opportunity to create relationships with the audience through client testimonials and reviews, experiences, UGC posts (user-generated content), and the results of the services offered.
Dentists responding to the queries of the patients clearly show the efforts of care as well as knowledge. It is through social media only that shows that whatever it is, the dentist is always there for the patients. Because of this, many dentists have decided to go big online due to dental marketing and to create even more strong relationships with the clients.
One of the most significant virtues of social media is that it makes it very easy to spread information about the practice of the dentist on a large scale. Through different means of promotional like posting videos, different types of posts, writing articles, sharing info that demonstrates expertise and many other things, dentists can easily show their thought leadership qualities.
It is quite easy to understand that in the age of online boom, you cannot trust any random brand easily. But when there’s valid proof to back up claims, it indeed makes a great difference. This is the reason social media has been highly effective for dentists not only to promote their brand but also to become extremely popular among the clients.