Rubbish Removal Sydney
Recently we were contacted by Doyle Bros, a company specialising in resource recovery and waste removal, essentially offering an advanced recycling option for businesses.
They had stumbled upon the following problem, they offered a great solution to customers, 24 hour pick up of waste, it would be recycled using a modern Materials Recovery Facility (MRF) and in some cases they pay the customer to let them take the waste, however among a sea of businesses who offered only a simple rubbish removal option it wasn’t so easy to get this option in front of potential customers.
Having had some experience with online marketing before and understanding the cost benefits over traditional marketing, we were contacted by Doyle Bros initially to start working on a strategy with them.
The product they were offering was aimed at the commercial and industrial markets, and not for general consumption, so it was decided to focus even more heavily on the SEO component being delivered and less on social media functionality.
We also decided to be a little bold here, many SEO companies like to grab at long string, or very business specific queries, meaning long search terms which are not regularly used. We decided to rank for not only business specific terms, but also for general terms, like rubbish removal Sydney. This was a challenge as usually short or common searches are highly competitive.
This methodology helps us with funnelling huge numbers of common organic searches in the direction of the Doyle Bros business which means that they’re taking more advantage of leads being generated that long string searches or ultra specific searches wouldn’t bring them.
This has brought them a huge number of leads.
The Short Story:
- Doyle Bros picked up on the cost benefits of online marketing versus traditional marketing.
- A strategy meeting helped give the program direction, let’s focus on SEO instead of Social Marketing to target the right prospects.
- We aimed to be bold when campaigning, going for large volume, short string queries that would pave the way to direct leads.
- Doyle Bros is happy they’ve found a cost effective way to let people know about the good work they do!
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