Currently in my social media training workshops I make the pronouncement that ‘Twitter is dead’ and enjoy seeing people’s responses.
Of course it’s not dead and it still has millions of enthusiasts.
However there has been a massive ‘migration of focus’ to Instagram.
People are taking the opportunity to post their instagram images directly to Twitter, but they’re staying on Instagram and enjoying the photos and community of others and logging far less frequently into Twitter – some are not going there at all, they’re just using Twitter as a dumping ground for their Instagram images.
Twitter responses are less now even though I have 11,000-plus organically-grown Twitter followers than when I had just 1,000 followers.
And when I post a photo on Instagram, it will get 100-plus likes from just 1200 or so followers – so that’s proven visibility – whereas most of the time it will now get zero response from 10,000+ twitterati.
When Facebook bought Instagram for $1 billion my thoughts were that they’d be partying at Pinterest as early last year their value could have potentially been even higher than Instagram.
However while Instagram has got hotter, Pinterest is just luke-warm by comparison.
Pinterest is great for scrap-booking other people’s images, but the public’s passion is for glorifying their own lives, convenienced by smartphone camera improvements and flattered by Instagram’s image-enhancing filters.
So what’s the best social media to outsource to professional management?
In fact it’s not the individual platforms that we need to think about here.
Rather the best outsourcing is the 85% work that a social media agency does behind the scenes and around the content posts.
The sort of stuff that a complacent in-house social media manager will not only never do, but never think to do.
Never analyse enough to work out what to do.
Never care that much to be passionate about doing it.
Our research over the last 4 years have shown that social media content posting should be regarded as just 15% of the overall social media daily activity.
When looking to outsource your social media you need a proven social media agency with strong business testimonials and real, targeted follower crowds for their clients.
To find out more give us a call: 1300 321 814.
Most Searched Terms: outsource social media management, social media agency sydney, professional social media managers, find social media manager.
