30 Reasons To Do Pinterest
Pinterest is one of the big players in the social networking sites today, and is very effective in strengthening your brand recognition. If you haven’t discovered it, now is the time!
There are multiple reasons to do Pinterest and here are 30 of them.
- Pinterest is here to stay! Pinterest, which has recently launched Pinterest Web Analytics to illustrate its impressive statistics, has been valued at $7,700,000,000 by Forbes.
- It continues to grow fast! Pinterest surpassed 10 million users, faster than any other stand-alone site in history. In March 2013 it’s estimated to have 640,000 Australian users, up by 30,000.
- Its referrals traffic, when targeted, is very worthwhile! It appeals to college-educated females age 25 to 44, a sweet demographic for retailers if ever there was one.
- Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Sources: comScore and Nielsen). Pinterest shoppers spend more, buy more items, and make more purchases than other social media buyers including Facebook and LinkedIn according to comScore.
- It’s Easy! Pinning uses up less than one calorie per pin!
- It’s (still) easy to share … even though Pinterest has moved the Twitter button it used to have available at the moment of pinning(!) which means we can’t kill two birds with one stone.
- It’s fabulous for recycling all your Instagram photos. Recycled content is king again!
- It doesn’t have to be boring! Pinterest doesn’t have to be all shoes, shopping and images of cats – as the Epidi Curiosity Shop shows, it can even be shocking!!!
- Infographics reign supreme. Infographics are the new fast way of learning for the time-poor attention-deficient modern thinker.
- You can always edit your pins.
- You can follow people’s individual boards.
- Secret Boards! Develop ideas internally among staff or for in-house presentations (or for your secret dream wedding, even if you don’t have a boyfriend yet!)
- Love a Good Satellite! Just as Twitter spawned Tweetdeck, Twitpic, Vine and ManageFlitter, to name just a few, so Pinterest has spawned Share as Image, Pinstamatic, Pinerly & Pinpuff.
- Videos can also be pinned. Also check out the “best youtube videos ever” page.
- One pin can launch a company.
- It’s a great social media activity to do over a few glasses of wine.
- Increase your website’s virality. The sheer existence of Pinterest is a good reason to improve the images on your website so make your website more pin-friendly!
- Showcase your niches, showcase your knowledge! Pinterest allows people to express themselves through a blend of their many disparate interests. This allows you to not only find out about new & different market segments, but see the relationship between differing markets and segments. You can further divide your content & offerings into segments within your market. E.g. a garden store might have a board for different gardening tools, flowers, vegetables, & other reader-generated needs.
- Its SEO properties are – at this time – the best of all social media.
- It’s a fantastic personal and professional image library and its search facilities aren’t too bad also.
- Pinterest can be inspirational! Create boards about things you love.
- Pinterest drives more traffic to blogs than Twitter.
- It can help secure your brand name. Do it now before it’s too late!
- It is free!!! Who doesn’t love free advertising? The best part is other people help you advertise when they re-pin your pins!
- Pinterest lets you express yourself!
- Pinterest can showcase your brand’s best features visually enticing potential clients. Most people buy with their eyes. So if it looks good, they would want them!
- Pinterest elicits random PR.
- It’s a great way to engage with your audience.
- Pinterest is another window to connect with the world giving you more access to a huge market.
- Pinterest can give you inspiration for new ideas or useful information that you can practice in your own business or personal style. Inspire and get inspired!