Social Media Marketing Ideas
2014 started as an exciting year for Social Media and it is essential to stay on top of things for new social media marketing ideas you can use in your own strategies.
Social Media Marketing is big business and we thought you could get some insights from our list of the 20 Social Media Marketing Ideas for 2014.
Google +
People may have ignored Google+ but it’s definitely something to pay attention to. With Google+ being backed up by the giant search engine, and its increased user base, there’s no doubt of it becoming a dominator in the social media scene. If you don’t have a business account on Google+ yet, I suggest you make one now as it’s going to be much bigger in 2014.
Images and Photo Sharing
Images are going to get even hotter this year. Visual content will stay on top of ruling the world of social media and social media networks will utilize them even more as they become an important part of any strong content strategy.
Content Sharing
Most everyone is expected to do social media this year as social media awareness has reached and is embraced by almost everyone. Getting your content shared will definitely help your search rankings.
Investments in Social Media
Businesses nowadays will not be complete without an online presence. Sharing and spreading the news about your brand or product has never been easier with the help of the different social media platforms around. Businesses add social media in their marketing strategy as it has become a necessity in keeping their businesses on the social market.
Image Sharing Sites
Image sharing sites will continue to be a hot item and you’ll see new ones pop up everywhere. Images compliment the written context and they are more likely to be shared than just something with text only. So be on the lookout for the newbies that could be giants and incorporate them in your strategy.
Mobile
More and more of your audience will consume your content on their mobile devices. Your blogs and images have to be viewable on smartphones and tablets. You also need to be comfortable with how your social networks operate on smartphones or tablets and this is a new comfort level that you need to have.
Blogging
Creating great content to drive back traffic to your site is going to remain a great way to generate new leads. Blogging will continue to generate new business for you.
Video Content
Consumers will still turn to video content to watch and learn about almost anything. Include them in your marketing plan as we expect many more viral videos to hit the web, especially now that they are easy access on mobile phones and tablets.
Customer Service
More customer service will be handled via social media. It is not going to go away and it’s only going to get bigger. Expect more interaction from customers via social media platforms like Facebook and make sure that you are there to respond promptly to all their queries and comments.
No Spammy Contents
Google started it and now Facebook is following suit. Spammy content will not get you anywhere, and the big sites are smart enough to know this now. Always create valuable and informative content that customers will appreciate.
Social Channels
Treat each of your social channels as a separate unit. Take note of your follower demographic on each channel and make sure your content appeals to them.
Game Plan
Having a game plan is vital in achieving your goal. You need to have a strategic social media marketing plan to succeed in this business. Never stop learning and researching on new ideas which you can combine with your own strategy.
Manage Your Social Media Accounts
Social media management platforms like Hootsuite, Buffer and Tweetdeck can help you manage your social media accounts. Scheduling posts, monitoring and managing your social feeds will give you more time to accomplish other duties.
Check Your Stats
Make time to review your metrics. It’s very important to know what and what’s not working on your social media accounts. This will help reduce major headaches, wasted time and more importantly, money. You need to be able to know which social media does not work and spend time on the ones that are actually bringing people to your website, or the ones that may convert sales or customers in some other way.
Reviews
Consumers rely on social networks for review before making a purchase. Listen to what people are saying about you and look for opportunities to engage with your most loyal fans whenever you get the chance.
Ambassadors and Online Influencers
One of the most influential ways to get in front of customers is through word of mouth marketing. Your customers can be your biggest brand advocate and when your loyal customers spread the word for you, it opens up doors for a new audience who might be potential customers.
Focus On the Audience You Have
Understand your audience and connect with them. Focus on your content and grow your audience organically.
Find Prospects Online
Don’t overlook the unexpected online opportunities for prospects. Research and understand where you’re most likely to find prospects which you can use to your advantage. Twitter for instance is an excellent resource for finding prospects online.
Provide Value
Providing value to your customers is what matters today. In order for people to stay engaged, they have to recognize value from your brand.
Customer Appreciation
Show customers you care by providing words of appreciation. Don’t forget to thank your customers for their loyalty and make sure to use their feedbacks as guides for improvement.