Social Media Management Sydney Australia: Instagram, Twitter, Pinterest

Credit Cards Won’t Change the World: But They Can Try

December 7, 2021 Social Media Addicts

The world is changing and moving towards a cashless society. Disruptive forces have changed the credit and payment landscape, facilitating the development of digital channels.

How people pay these days and the way they defer payment has changed completely from where cash used to be king and credit card was only granted by grocery stores.

However, with more credit card alternatives and the evolving customer expectations, the question is, can credit cards become a thing of the past?

Well, compared to 2010, the modern credit card is more customer-friendly, with some restrictions on unfair billing practices, interest rate hikes, and fees.

Psychology of Spending

It is simple to convince yourself, without knowing it, that you are not using real cash when you charge on the credit card. Technically, this is correct.

In the real sense, you are not spending cash. Rather you are just borrowing money. You know that you have to eventually pay the bill, though the promise of minimum payments will make purchases look like bargains.

Unless you decide to pay back the cash right away, you may not feel the pain of paying the bill every month.

In the real sense, a low rate credit card helps users reduce debt stress. For instance, if you have shopped at Amazon at around 2 am, you probably understand this.

Some studies show that customers are more than willing to spend more cash when they charge their purchases. So it makes more sense that a credit card is ripe and suitable when it comes to impulse purchase.

Different Kinds of Credit Cards

There are different kinds of credit cards. While you can use them in various ways, they all have one thing in common. All of them are regarded as revolving debts.

Basically, this means they will allow customers to carry balances every month and repay loans with time. Some of the common types of credit cards include:

Secured cards
Gas cards
Retail cards
Traditional cards
Premium reward cards
Reward cards
Low-interest cards

How Credit Cards Work

When transacting through credit cards, the institution, which extended its facilities to customers, bears merchant fees on their behalf. This means it is possible to make many transactions within the approved limit.

Plus, when used progressively they market themselves via social media, while allowing you to cater to your urgent needs to carry out different functions safely, easily, and faster.

What the Future Holds

The fact that credit cards are replacing cash is already old news. Some experts predict that a tap-to-pay system will also get promoted by Visa and MasterCard in the current markets they serve.

All these are a continuance of developments and trends, which are taking place. In general, the long-term future of credit cards will be dominated by Crypto, Blockchain, and artificial intelligence.

Closing Remarks!

Credit cards are basically credit-building tools, especially when you use them responsibly. Paying all your bills on time and maintaining a low balance as needed may help build good credit. Plus, know that a perfect way to prevent interest charges is to pay your credit card bills in full every month.

Islamic Social Media: What Is It … and are Selfies Allowed?

November 22, 2021 Social Media Addicts

It could be argued that Islamic social media is a bit like Woody Allen’s film portfolio. There’s absolute gems, and then there’s things that the critics will pan outright.

Scholarly articles have been penned in abundance, and for many academics it’s that frisson between the unrepresentable concepts of Allah and the penchant for social media influencers to bare their flesh in selfies which erupts the immediate shock of the Now.

If you google “Islamic social media” you will find many such university treatises, but underneath them, ranking #1 organically is a platform called Labayk and this is what its home page says:

“The World’s First Islamic Social Network

Labayk Is A Social Network Built On The Islamic Values Of Honesty, Integrity And Respect.

We Will Never Sell Your Personal Data To Anyone.

That’s A Promise.

What Makes Labayk Different?

Most Social Media Platforms Either Cater For A Non-Muslim Audience, Or They Allow Inappropriate Content To Be Posted.

In Addition, Other Platforms Tend To Turn A Blind Eye When Their Members Continuously Keep Posting False Comments About Islam And Muslims. Some Platforms Will Also Sell Your Personal Data To Private Firms For Marketing Purposes And Allow Live-Streaming Of Violence And Suicides.

Fake News Is Also Something That Most Platforms Have Not Taken Any Action Against.

Labayk Does Not Agree That Social Media Was Designed For Such Purposes.

We Believe That Social Media Platforms Should Allow People To Fulfil Their Potential, Communicate With Their Friends And Enjoy Life Online In A Safe And Non-Abusive Way.”

One of these scholarly articles about Islamic social media is titled:

Social media and the birth of an Islamic social movement: ODOJ (One Day One Juz) in contemporary Indonesia

This article traces the birth of a new Qur’anic movement within the context of wireless communication networks. ODOJ adds a new dynamic to the broader picture of middle class Muslim media worlds in Indonesia.

Its elites, in particular, demonstrate innovative efforts of young middle-class Indonesian Muslims to ‘vernacularise’ social media and utilise it to for the expansion of public Islam in Indonesia.

One important feature of ODOJ is in its emotional mobilisation and taking on the role of offline ‘blind dates’, which make ODOJ similar to the social movements described by Castells (2012).

However, in contrast to other networked social movements which usually mobilise emotions regarding poverty, injustice and political despair, ODOJ emphasises emotional relations to the Qur’an and crises of morality that are seen as being rooted in the failure of Muslims to make the Qur’an close to their hearts.

Its online and offline dynamics serve as the channel to maintain these affective relationships to the Qur’an and the commitment to reading the Qur’an daily.

Islamic social media is also quite a bit like Islamic banking, in the sense that there are clear-cut rules, but seemingly inventive human ways around some of them.

Islamic or Sharia-compliant home loans don’t charge interest in the same way traditional mortgages do. But this doesn’t make them cheaper for the borrower. The existence of Islamic finance comes down to Islam’s belief that usury – or charging interest – is unacceptable.

As such, Muslims looking to borrow to buy a home while still remaining true to the tenets of their faith must look for other options. Islamic finance overcomes the hurdle of charging interest by instead purchasing a home in partnership and selling it back to the buyer over a pre-determined period of time.

The article is concerned with the latest developments in Indonesia’s Islamic field. Its focus is on the role of social media in exchange relationships between Islamic preachers and their constituency.

A Subtle Economy of Time

In the scholarly article Social media and the transformation of Indonesia’s Islamic preacher economy writer Martin Slama discusses economic exchanges between preachers and their followers, and then it concentrates on social exchanges and how they are mediated today.

Empirically, the article delivers insight into the concerns of mostly female Indonesian middle-class Muslims and shows how preachers have to adjust to the needs of their followers who are regularly online.

Theoretically, the article offers a rereading of Pierre Bourdieu’s classic work on forms of capital and their conversion. It emphasises the temporal dimension of capital accumulation and conversion and explores the temporalities of online exchanges that have become constitutive of preacher–follower relationships.

In doing so, it shows how Indonesia’s Islamic preacher economy is currently transformed by these online exchanges, resulting in preacher–follower relationships that are characterised by dialogic constructions of Islamic authority.

Being part of Indonesia’s Islamic field, these changes in the Islamic preacher economy point to a broader trend in Indonesia’s Islamic field toward greater sensitivity to the needs and worries of Indonesian middle-class Muslims.

Post- ISIS Analysis of Islamic State’s Use of Social Media

It would be remiss of us not to touch on the most infamous Islamic use of social media the world has yet known, and so here we paraphrase academic Lisa Blaker’s article available on Digital Commons which is a fascinating read. We have paraphrased her present tense writing from 2015 into past-tense post-ISIS questions:

“The Islamic State of Iraq and Syria (ISIS) made use of the internet and online social media sites to spread its message and encourage others, particularly young people, to support the organisation, to travel to the Middle East to engage in combat—fighting side-by-side with other jihadists, or to join the group by playing a supporting role—which is often the role carved out for young women who were persuaded to join ISIS. The terrorist group even directed sympathisers to commit acts of violence wherever they are when traveling to the Middle East isn’t possible. ISIS propaganda was frequently aimed at Westerners and more specifically aimed at the
“Millennial generation.”

Social media proved to be an extremely valuable tool for the terrorist organisation and was perfectly suited for the very audience it was intending to target. According to Pew Research Center’s Social Networking Fact Sheet, 89% of adults aged 18 – 29 use social media”

Platforms such as Facebook and Twitter, and even YouTube, allowed ISIS propaganda to reach across the globe in real time. Increasingly, ISIS’ posts to Internet sites included sophisticated, production-quality video and
images that incorporate visual effects.

What messages from jihadists induced young Westerners to become involved with the terrorist group? What convinced young people from Europe, Australia, Canada, and the United States—many who are technically runaways, still in their teens – to leave their homelands to join ISIS on the battlefield?

What risks did a home country face when its nationals communicate and established relationships with members of ISIS? Can the jihadist social network propaganda machine be shut down, and weighing all factors, was stopping ISIS rhetoric on the Internet one of the best courses of action?

This paper explores these and other questions related to terrorist groups’ utilisation of social media.”

The main question is, are the social media owners now better equipped to deal with the hijacking of social media for malevolent and malicious, often violent use – post-Trump the question takes on added intellectual fascination.

TikTok Expressing Dynamic Muslim Actors, Performers & Video Producers

Remarkably, TikTok is proving to be a spirited home for extrovert people of a Middle Eastern background. We note that as yet the Discover Afghanistan profile continues https://www.tiktok.com/@discoverafghanistan

While here in Sydney, contemporary urban Middle-Eastern entertainers are attracting a massive following – Sooshi Mango are innovating and compelling as this post-lockdown celebratory video shows:

@sooshimango People in Sydney on Monday… #foryou #fyp ? original sound – Sooshi Mango

Facebook Instagram WhatsApp Messenger Outage Causes Social Change for 6 Hours

October 6, 2021 Social Media Addicts

Facebook Instagram WhatsApp Messenger Outage Causes Global Social Change for 6 Hours

Damage Report analysis just in:

– Facebook stock down by 5%
– Zuckerberg lost $7 billion
– Populist Media narrative down by 6%
– Average Political Overton (discourse) Window of all users, expanded to a peak range increase of 6% (now falling back to narrowly dichotomised superiority complexed support levels)
– Global dopamine levels down 8% (recovering slowly)
– Leftist Cognitive Dissonance up 2% (there seems to be no ‘resistance’ level for this, just keeps going up and up!)
– Far right QAnon White Supremacy up 2% (this metric is traditionally pegged to the above LCD).
– Misinformation bottomed at 5,000% down (recovering like a slingshot however, now 1000% up)
– Gross Global Happiness index stats are unavailable for classified reasons.
– Percentage of global population that forgot Covid existed for more than 10 minutes up by 22% (quickly returned to stable support levels after FB server reboot).
– People who went outside and touched grass and admired insects for the first time in at least 6 months is up 15%
– People fined for touching grass outside without a mask (and failing compliance to do bicep curls with their other hand) up 46%
– Influencers calling their mother for the first time in at least 6 months rose 23%.
– ‘Elitist’ eco-humanists that like trees, gardening and deplore social media: Fucks Given Factor unchanged at 0%.
– Monosyllabic responses to questions down by 100% in direct correlation with an increase in eye contact.
– People doing a ‘90s shit’ [ie staring at the floor or back of the door or ingredients to the toilet clearer] up 27%.

Did we miss any critical stats from other verified ministries of truth?

Here’s a theory as to why the outage happened: https://apple.news/AQPxVSXTNRfadB05aeC6rLg

Social Media for Musicians

October 1, 2021 Social Media Addicts

Social Media for Musicians since musicians are often so busy you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social media platforms. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of When not If.

Let’s be honest marketing as a musician is tough on any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet, But ever-so-rewarding when it all comes together.

Why Social Media Marketing for Musicians Matters So Much?

Make no mistake, social media isn’t some sort of silver bullet for musicians with stars in their eyes. However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs.

How so? For starters, consider that your audience is likely glued to social media regardless of your genre. Instagram recently passed a billion active users while Facebook boasts two billion daily active users themselves. These numbers blow the likes of SoundCloud and Bandcamp out of the water. Oh, and did you know that YouTube is technically the most popular music streaming service right now, beating out Spotify and Apple Music? Making sure you’re set with how to promote your music on YouTube can help ensure you’ve got visibility on the best channels.

Besides, an optimized social presence can signal your status as a professional. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur. That said, social media for musicians can be a bit tricky. With so many platforms to choose from, and a need to stand out from the crowd where should you focus your energy? What should you post? Heck, where should you even start?

Relax. In the guide below we’ve outlined the best practices of social media for musicians, including how to set up your profiles and come up with a content calendar that kills it. Now, let’s dive in!

Start By Optimizing Your Profiles

When someone looks you up, they’re more than likely going to find your social profiles via Google or through Facebook, Instagram, or Twitter. That’s why having a clean, optimized profile on each platform is a top priority.

Before worrying too much about content or creative touches, you need to ensure that your profiles tick the following three boxes:

Make your profile or bio link count by always pointing to your latest promotion (think: new song, album, tour, or merch)
Your profile pictures and covers are correctly sized for social
Ensure that any and all profile information is accurate and up-to-date including tour dates or events

The beauty of social media for musicians is that you have tons of creative freedom beyond these three points. Let’s take a moment to look at what an optimized musician profile looks like in the wild. Using a stylized band photo, Weezer’s Twitter bio highlights their latest album, singles, and fan store. That’s a lot of information to pack into such a small space, but you can make it happen by being economical with your copy and choosy with your links.

Meanwhile, blink-182’s Instagram highlights their Las Vegas residency, and contact information in addition to social-specific hashtags they want their fans to tag themselves with.

TikTok for Musicians

Whether you love it, loathe it, or are simply utterly confused by it, it’s time to throw yourself into the TikTok mindset. The short-video app exploded in popularity this time last year, spurred on by the captive audience of the pandemic, and that growth shows no sign of slowing in 2021.

It’s always a good idea for social media marketing for musicians to seize on any opportunity to promote themselves and their music, and TikTok offers a vibrant and valuable way to do just that. For one thing, music is already the backbone of the platform, with users choosing from the millions of tracks in the library to use as a soundtrack for their creations, which makes musicians using TikTok a natural fit.

TikTok’s live feature

Makes it easy to interact with your audience whenever you want, and with TikTok challenges or trends often going viral, your music could easily find itself in the middle of one. Some popular stars that use the platform often include Ed Sheeran, Camila Cabello, the Jonas Brothers, and Post Malone.

@edsheeranVisiting Hours from my TikTok live show x ##EdTikTokLIVE ? Visiting Hours – Ed Sheeran

Let the algorithm learn about the real you

Get to know the app with no promotional motive for the first couple of days engaging with content that you genuinely like and following other musicians.
Don’t go too leftfield with posts, at first as TikTok is learning from your uploads to work out who to show your videos to. There’ll be plenty of time for random videos of your pet gerbil later.
Use the time to be a detective, learn from musicians who’ve been successful on the app, and work out what form you want your videos to take. You might find you’re forming a “TikTok persona” without realizing it, which is great, as TikTok is all about big personalities.

Yes, there’s plenty of people on TikTok playing the same game you are, looking to get noticed and build their brand. But most TikTokers are real people who want to engage with other real people and not feel like they’re getting tricked into buying someone’s product.

Keep it breezy. It’s about more than just a big endless cycle of promotion. TikTok is all about personality, so let your real self come through.

If you want that sort of professional vibe for your profile without hiring a designer, don’t fret. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement, and everything in-between.

Now that your profile is squared away, there’s still the issue of content. That is, how do you keep your social feed filled with fresh stuff for your followers? Good question!

Keep Your Followers In The Loop

You shouldn’t worry about doing too much self-promotion given that’s what social media marketing for musicians is all about. As such, there’s no need to be shy about whatever is new in your world. New song? Upcoming album? Hitting the road? Let people know!

Considering how to promote your music on Instagram can be challenging thanks to things like fickle algorithms and how fast social media moves in the first place, but frequent hype posts are fair game.

View this post on Instagram

A post shared by Max Restaino (@max_restaino)

Additionally, it’s a smart move to put together frequent fliers and announcements which are perfect for pinned tweets or posts. That way, anyone visiting your profile can know exactly what you have going on.

Oh, and bear in mind that social selling is fair game for musicians. Through creative promotions and sales, you can hawk your merch via social with no shame.

Show Off Yourself in Action

When you follow a band or artist on social media, it’s because you want to see them in action, right? Well, your followers feel the same way. If you’re regularly touring or playing shows and not sure how to promote your music on Facebook efficiently shouting out attendees and posting pictures of your performances is a good start.

Also, remember that your fans can be a fantastic source of content themselves. Encouraging user-generated content in the form of tagged fan photos is a brilliant way to interact with fans and show them a bit of love, too. Reposting these photos is a subtle yet significant way to create a stronger connection with your audience and let them know you’re listening to them.

Posting new content doesn’t have to be a massive production, either. If you have some time to kill, why not record a quick off-the-cuff social video to keep your feed fresh.

Post Some Behind The Scenes Content

On a related note, a huge piece of social media marketing for musicians is authenticity. Rather than just post promo after promo, it also pays to connect to your followers on a more personal level. A low-hanging way to do just that is to post content that takes your followers behind the scenes.

View this post on Instagram

A post shared by DJ Shadow Official (@djshadow)

Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot. Such posts are windows into your world and are much more entertaining than 99% of what’s probably already in your followers’ feeds. They can even serve as some much-needed escapism for your fans. And if nothing else, behind-the-scenes photos also give you an opportunity to show off your personality.

Again, you need to post with regular consistency to stay relevant to your fans and followers. Given that it only takes a few seconds to snag a snapshot to post to your Facebook or Instagram story, consider a behind-the-scenes shot as a sort of “backup plan” if you don’t have anything else to publish.

Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. You can use the social media calendar templates to plan posts. You can even let choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. Both features let you reduce the amount of time you need to spend each day just figuring out what to post and when to post it, so you can spend more time on everything else on your to-do list.

Tag Brands, Venues, & Other Musicians

It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter, or Instagram.

As such, it never hurts to tag others in your posts where appropriate. Some examples of smart tagging include:

Boosting brands (think: instruments or clothing) that you can show off in your performance photos
Shouting out a venue where you’re performing
Highlighting fellow musicians you’re touring with or someone whose song you’re covering

Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. Although tags might not seem like a big deal, anything you can do to get more eyes on your profiles is a point in your favor.

Interact With Your Fans

This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans. Maybe they love your new song. Perhaps they have a question about your latest merch.

Either way, responding and retweeting shows that you’re listening to them. While it might not be a big deal to you, shout-outs can make fans feel positively starstruck and encourage them to be even more loyal followers in the long run.

Carve out some time throughout the day to respond to fans, paying close attention to your notifications and mentions in the process. It makes sense to prioritize questions that deal with shows or merchandise: try to get to those within a few hours if possible.

Make YouTube a Top Priority

Last but not least, let’s talk about YouTube. While you might not think of YouTube as a traditional social network, the platform’s insanely active community tells an entirely different story. As noted, YouTube is the number one place where people stream music versus Spotify, Pandora, and a whole slew of other services combined. And no, it’s not even close.

Since people are more familiar with YouTube versus music-specific sites like SoundCloud or Bandcamp, having your music present on the platform flat out makes sense. While YouTube streaming isn’t exactly a cash cow, simply being there is worth it. When it comes to social media for musicians, there are some specific YouTube optimization tips to consider.

To start, make sure that your video descriptions are filled out including tags and links. Since YouTube gives you plenty of real estate in video descriptions, feel free to highlight as many promotions or social profiles as you see fit.

Another way to look less “amateur hour” on YouTube is by optimizing your videos’ thumbnails. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search.

Finally, a brilliant move for gaining traction on YouTube as a musician is to publish cover songs. This is more of an artistic tip versus a purely social one but it deserves your attention regardless. The common thread between many of the biggest musical names on YouTube? That’s right. Covers. Lots of ’em.

Especially if you’re an up-and-comer, covers a long-term way to expose yourself to an audience that’s unfamiliar with your work. Case in point, this cover of The Cranberries “Zombie” amassed nearly 418.5 million views.

Woah. Think of covers as a sort of gateway to your original music. While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero. And with that, we wrap up our guide!

Any Questions on Social Media for Musicians?

We know musicians are busy. As a result, you need to squeeze the most you possibly can out of your schedule. By optimizing your profiles from the word go, and always having fresh content in mind managing your accounts becomes second nature.

We still want to hear from you, though. What do you think is the biggest challenge of social media for musicians? Which platforms are your top priorities? Let us know your thoughts to send us an email.

Sensationalism Is A Great Way To Build Social Media Brand

September 29, 2021 Social Media Addicts

Building a community around a brand or business online social media is virtually unbeatable. However, with the number of people and organizations attempting to do the same, communications professionals need to refine their approach to gather a loyal community of followers.

Wondering what it takes to build a strong personal brand? Sensationalism is a great way to build social media brand. Want to know how to translate who you are into a personal brand that attracts, engages, and inspires potential customers? the best way to do this is by inspiring them.

Below we share tips to help communications professionals inspire social media followers and build the thriving communities you’re seeking.

Define What Makes You Shine

Sensationalism Is A Great Way To Build Social Media Brand; Defining and consistently sharing your unique message creates differentiation. It’s an identifier, relaying the special skills, talents, and magic that is the brand called you.

Whether you’re a writer, a marketer, or a small business owner, controlling that perception is vital. Begin to develop your brand by answering a few questions:

What is your greatest strength/weakness?
What’s unique about your message?
What separates you from the competition?
Are you innovative or traditional in thinking?
How do you prefer to communicate and how does that resonate with your audience?
What are the needs of your audience and how do you solve those problems?

Answering the questions above will begin to form a foundation for your brand. It grounds you in your truth, creating a personal brand that’s authentic, genuine, and compelling.

Create a Credible Website

A website can help establish credibility and should be the hub or center of your online presence. With it, you can showcase your talents and provide insight into who you are, what you’re passionate about, and what niche or group you and your business serve.

Allow your website to complement all that you’re doing both offline and online. Add it to your marketing, newsletter, email, and any other location where you’re eager for your target market to find and connect with you.

Your website is establishing your reputation. Don’t miss the opportunity to create thought leadership through your content, design, and branding.

Embrace Social Media

As the use of social networks within business continues to evolve, having an established social media presence that connects with potential customers is a crucial element to building your brand.

“One woman co-opted Petito’s murder as her brand, posting 70 videos on TikTok in 6 days, rocketing her following from 170,000 people to over 650,000, with many other TikTok users capitalizing the same trend.”

Gain a voice in the over-saturated online world by getting involved in the conversation. Determine where you can share and discuss topics that matter most to your business and audience.

To begin building a presence across various social networks, consider these tips:

Spend time identifying where your target market spends their time. Is it Facebook, Instagram, Twitter, or Pinterest? Once you know where they’re hanging out, you can begin to craft your content.
Take time to determine what you’ll talk about. This is not a time or place to be spammy or overly promotional. You want to offer insight and give away your knowledge freely to begin boosting personal brand awareness and establishing a solid reputation.
Like, follow, and connect with competitors and other local businesses. This is a great way to elevate the conversation and create strategic relationships, even with your competitors. As the saying goes, keep your friends close and your enemies (aka “the competition) closer.
Ask questions! This is a quick and easy way to find out what matters most to those connecting with you online.

Merge Offline with Online

While business seems to be more Internet-based than ever, you never want to neglect your offline efforts. Merging offline and online is a perfect way to take an established reputation and introduce it to your new online audience.

Take your brochures, email marketing, flyers, and direct mail campaigns and repurpose the content across your social media channels. You can also take much of that content and turn it into blog posts.

Did you answer a question or solve a problem in your latest email? Expand upon that and post it to your blog.

Don’t forget to include links to your online profiles within your traditional marketing to cross-promote your online networks. You want to make sure that no matter where your audience spends time, they can find you!

Invest In Your Brand

Whether it’s time spent creating content or an investment into a new marketing tool, investing in your brand provides growth opportunities.

Spending money on the development of your brand can also build credibility, boost visibility and create a higher overall perceived value.

For example, creating a streamlined look and feel from your logo to a custom website and branded social media channels tells your story and sends a consistent message to your audience.

We need to be our own best customer when it comes to personal branding.

Set Measurable Goals

Setting periodic goals for your brand is a good way to analyse your achievements and adjust your strategy as necessary. Set daily, weekly, and monthly goals that support your dream. What is it that you want to achieve? Once you decide what you’re working towards, put it in writing.

For example:

Are you looking to sell more products? Determine how many people you’ll need to get in front of to meet your goal. Then analyse what your conversion rate is and what the cost is to market to each individual. This will help you begin to formulate the cost of your time and resources.

Stay Fresh and Relevant

Sensationalism Is A Great Way To Build Social Media Brand – keep your brand fresh and exciting. Consistently take stock of your marketing and your message. Ask yourself who you’re marketing to and whether your content is what they want and need. There’s no sense in putting yourself out there if you’re not willing to go the extra mile.

Stay on top of trends and make sure your branding is relevant. But also a reflection of all that your business is and is striving to be.

Marketing Wooden Furniture: A Beginners’ Guide

September 24, 2021 Social Media Addicts

Marketing your wooden furniture store is perhaps the best way of attracting traffic and increasing sales. However, a large number of retailers are scared of the entire procedure because it seems completely out-of-the-box. The following write-up specifies five furniture marketing strategies that have helped both small and large businesses. Please check them out right now.

Update the Website

Almost all modern-day individuals tend to research companies online before making a purchase in-store. Thus, it is crucial to have a visually appealing, functional, user-friendly, and fully optimized website. If your website is old or lacks attractive elements, consider providing it with a facelift. Fresh colors along with intuitive designs can impress larger segments of the population in no time.

SEO is one of the most reliable marketing strategies, but tools such as three-dimensional technology or augmented reality can enable you to exhibit your furniture to customers online. Digitized versions give them a choice to delve into your products and perceive how they would look in their own ambiance.

Create an Extensive Marketing Strategy

A good marketing strategy must encompass all the bases. It leaves behind no avenue. To create something extensive, you must try attacking it from all angles.

Traditional outlets such as radio, print, and television have always been utilized to market furniture stores. Even though several industries are moving away from these forms of marketing, it still makes sense to invest in them. Not everyone is yet online, and you would not want to isolate the older generations, right?

Marketing digitally is essential. If your furniture store does not have an online presence, you will lose a lot of sales. Some of the basic strategies include search engine optimization, rich content, social media marketing, and pay-per-click advertisements. Collaborate with a seasoned agency that will let you make full use of all your marketing assets.

Engage the Audience

The most significant part of furniture store marketing is identifying the audience and engaging them. You should reach out to them and not force them to reach out to you – because most probably, they would not. At least not on their own.

Social media is perhaps the best marketing tool at present. It is necessary to find out the channels your audience is on. If your store sells trendy products, be active on Instagram. Otherwise, you miss out on the millennial market. If your store focuses on classic and conventional products, you may want to depend on Pinterest or Facebook.

Train the Sales Team

When your marketing efforts start to work, you must train your sales team to close the deal. The leads matter only if they convert into sales. Educate your sales team about the products you sell and ask them to make the best impression on each customer coming through that door. Give your representatives a phone, so they can resolve problems even when they are not face-to-face with the customers. Only through proper marketing can one handle the competition between timber furniture stores in Sydney or other notable locations of the world. Creating a brand image and helping your target audience know about your story and your objective paves the way for a powerful customer base. Marketing is a never-ending procedure, and it must be refined continuously.

Low Intensity Laser Therapy: How Does It Work?

September 23, 2021 Social Media Addicts

Lasers are typically called precision devices intended to be cut and cauterised. Such laser forms are classified as “hot” or burning lasers. The cold lasers function with similar accuracy but without blistering — that’s the term “Cold Laser.”

This signifies that no heat is generated in this kind of laser. What it causes is a highly effective way to cure your physique.

Your cells require healing energy. Studies have shown laser therapy enhances the power that each cell in the human body needs to execute all functions, to keep its health and quality of life, or to repair and cure itself after damage.

The cells must communicate appropriately with each other.

LOW-INTENSITY LASER: HOW IT WORKS?

Let’s look at how Lowe intensity lasers therapy heals back Pain, joint pain, arthritis, etc.

Lower intensity Laser therapy works on two prominent doctrines.

LLLT (Low-level Laser Therapy) increases the cell regeneration process.
It helps in cellular communication.

Low-intensity laser therapy provides input on the cell membrane and mitochondria to the receptors.
The energy enters the DNA of the cell that governs cell function promptly.
When cells are adequately acquainted, they act better than tissues, such as bones, cartilage, tendons, ligaments, etc.
Low-Intensity Laser therapy thus supports the recovery and renewal of harmed and damaged tissues with particular consequences for tissue process and standardised blood circulation and acupuncture therapy throughout the body.
Boosted cell membrane polarisation and permeability are crucial physiological outcomes for low-intensity laser tools.
The additional advantage of a low-intensity laser is that cells and tissues, which are not working correctly and do not affect healthy, active cells, can be readily consumed.

Therefore, low-level lasers may help to reduce pain. Low-intensity laser therapy retains the usefulness of delivering a simplified, immediate, non-invasive, valuable way to reduce back pain; Lower back pains may impact body joints.

BENEFITS OF LOW-INTENSITY LASER THERAPY:

So, low- Intensity laser therapy has several advantages.

It helps lessen and fight back acute orthopaedic circumstances such as sprains, strains, post-surgical pains, muscular injuries (back pain), epicondylitis, carpal tunnel syndrome, post tibial due to dentine hypersensitivity, cervical or lumbar radiculopathy, tendinopathy, carpal tunnel syndrome, fibromyalgia, etc.
Laser therapy, an alternative to medications and operations for remediating patients with chronic symptoms, is a scientifically established therapeutic. It is rapidly treated and non-invasive.
Lower-intensity laser therapy is beneficial for persistent and inflammatory pain for months and years because of unrepaired or diseased tissue injuries.
Chronic sufferers will generally be treated with enormous and durable alleviation with a few sessions.
It works with the natural healing qualities of your body. It helps recover properly through the photo-biological activation method.
It decreases pain and offers long-term comfort without the negative impacts of most medications for pain.
Many people get durable improvement after only a few treatments, based on the intensity of the problem.

CONCLUSION:

The most prevalent cause of consultation with doctors is pain. Many people suffer every year from chronic discomfort.

Musculoskeletal pain is the top one reason you have missed your job or school days.

Accepted therapies currently offer effective remedies for pain with an acceptable low-risk profile.

Therefore they prefer laser therapy of low intensity.

But, remember, to achieve the desired result, practitioners and clinicians need to have adequate therapeutic equipment and devices.

Electricians Using SEO at a Corporate Level to Outpoint Competitors

August 31, 2021 Social Media Addicts

Ever since the business organizations started promoting their services and products online, a lot has changed for the better. Each business needs to implement the best marketing strategy for its development, and in case you are an electrician planning on expanding your reach to brand-new as well as existing customers, you must enhance your website with the most recent SEO techniques.

Earlier, it was not difficult for an electrical contracting company to drive abundant traffic. An advertisement in Yellow Pages would do the trick. Now, the individuals rely on Google to find what they are looking for. In fact, an important part of online consumers searching for electrical services in their locality tend to become their clients.

However, a question that do crop up in the mind of electricians is – how are people going to find their page on the Internet? This is not something impossible to accomplish if, of course, you know about SEO (search engine optimization). To know more, please go through the given discussion now.

Start With SEO:

The electricians must start at the top with a corporate SEO company. Google offers local results to the consumers looking for electrical services and electricians near their location. Optimizing the website for local SEO ensures that a business shows up in the right places across the Google maps.

Although SEO can make the website readily accessible to the people who are in need of your services and generate multiple customers, you still have to take help from professional search engine consultants.

The SEO companies adhere to a systematic procedure, and they allow you to improve on a wide range of areas that will result in abundant traffic. A few of these areas include:

Choose the Correct Keyword Phrases

The foremost thing any SEO consultant does is to chalk down ideal keywords and phrases that the target audience utilize for finding the services. You must target the keywords to rank among the first couple of results on a search engine page. The keyword list must match that services that you provide and your area of operation.

Invest in Link Building

Creating backlinks to the website from reliable sources is necessary because Google believes them to be a huge factor in influencing the rank of the website. Link building is a prolong procedure, but a strong network of high-quality links built down the road can get you to the top of search results.

Write Good Content

Most of the electrician sites do not have enough content. While such content provides basic information about the services they offer and the contact details, they must still exert enough effort to publish more unique content for leveling up the SEO strategies. Videos and infographics make the content engaging to the target audience.

You must inform the Tellakos publishers that the different posts all give security warnings in Chrome, Safari, and Firefox. So, please install SSL on this website.

Being known as the most caring residential electrician, a large number of professionals said each of the SEO techniques specified above cannot assure you success overnight. You must dedicate a substantial amount of time as well as expertise on your project, and you will surely notice growth over time.

Whether you opt for an in-house team or appoint an SEO agency to manage your business and escalate the ROI (return on investment), optimizing the website will promise that an electrical business stays ahead of the competition under all circumstances.

Franchising Dental Clinics: Dentists Use Multiple Websites To Expand Brand To New Suburbs & Cities

August 20, 2021 Social Media Addicts

Franchising Dental Clinics has to keep their marketing tools up to date to stay connected to existing customers and add new patients to their rosters during this unprecedented time.

To help franchising dental clinics, add new patients, and leverage sales, dental offices need to use multiple websites to expand the brand to new suburbs and cities. You already know how important it is to have a dental multiple websites presence. There are good reasons to have multiple sites.

So let start to take a look in more detail at when several domains could be helpful.

TARGETS A DIVERSE AUDIENCE

Irrespective of the type of business, companies often struggle to communicate with a diverse audience with a single website.

Different sets of customers have different expectations for your products/services, and this is where having multiple websites comes in handy. It helps addresses the need for diverse messaging. So, you can cater to the diverse interests and frustrations of your different target groups.

TARGETS MULTIPLE LOCALES

Does your business have multiple local presences? You can have different websites with geo-specific domains for each of them to build a stronger connection.

So your local customer’s website is more user-friendly for local users – customizing content design. It is showing that you are committed to the local market earning their trust and loyalty.

EXACT DOMAIN MATCH

There is much debate in the SEO community about the importance of a keyword being in the domain name. A recent study by SparkToro asked 1,500+ Professional SEOs how much weight each ranking factor has in the Googles organic ranking system.

Keyword in the domain name came out as one of the least important ranking factors. Crucially, however, it came out top of ranking factors by relative disagreement.

This means that some SEO professionals felt very strongly that keywords in the domain name had a larger impact.

Therefore, as Google’s algorithm improves with each update, the focus on high-quality, content that matches the user intent will mean exact match domains will continue to have less of an impact on rankings than other more important factors.

SHOWCASES YOUR SPECIALISATION

Having separate websites for different business niches allows you to promote your specialization more effectively.

You have to focused on keywords if you are promoting more than one brand or business niche. Moreover, you can avoid being penalized by search engines for using too many keywords in a single website – which is popularly called keyword stuffing.

Apart from supporting product/service niches, this also helps you develop specific and value-driven content, making your website successful in the long run.

If you have multiple websites or are considering building more, ask yourself why having more than one site is necessary. If you can’t come up with a good answer and wondering how best to deal with them, contact us by clicking here.

Facebook Ad Mistakes

August 19, 2021 Social Media Addicts

Facebook Ad is a perfect place to start, and the platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make Facebook Ad mistakes – rendering their ads next to useless. So avoid repeatedly making Facebook Ad mistakes.

Discover Facebook Ad Mistakes and tips for how to avoid them.

CLEAR OBJECTIVES

A clear, measurable objective is important for any campaign to be successful in your advertising goal.

Boost website traffic and get more leads via a lead magnet landing page, do a one-off promotion for an instant sales bump of a specific product with a clear goal backed by an action plan, you won’t suffer a wasted budget at the end of the campaign.

Knowing your objectives before the start of the campaign would help you measure accurately if you are getting the desired results. And if things aren’t working as planned, you can decide to pause or change the parameters for your campaign instead of just wasting funds.

AUDIENCE TARGETING

Not knowing who your audience is obviously, your ads are not going to be effective if they’re not targeting the right people, but you would be amazed at how many marketers don’t know who their audience is, and that’s a major opportunity to miss, considering that Facebook provides some of the most robust targeting abilities anywhere.

So how do you know if you’re properly targeting your audience? Start by doing a customer survey. You want to find out things about your customers such as their age, occupations, location, purchasing habits, and lifestyle. Then give Facebook Audience Insights a try. You’ll be able to enter into your audience’s interests and find out what else they have in common.

FACEBOOK AD TYPE

Using wrong Facebook ad options can confuse and may lead to the wrong choice of ad type that needs to be clear about your audience.

E.g most popular Ad types:

Photos (with size options)
Videos
Carousel (multiple images or videos in one ad)
Slideshows
Canvas
Collections (a single ad to showcase multiple products)

And pick your ad placement and positioning, and based on your goals, determine the type of ad. These include:

Lead ads use a pre-populated form to capture audience information.
Link ads: link back to your website with a CTA, such as Sign Up, Download, Learn More, Shop Now, etc.
Dynamic ads: use a template wherein the ad creative is automatically customized based on the products your audience viewed on your website.

You should do A/B testing until you find the option that works best for you.

VIDEO CONTENT

Is incredibly popular with online shoppers, and mentioning the words video in an email subject line improves its Click-Through Rate (CTR) by 13% of 5 million people in the U.S. who watch online videos every day.

This popularity also spills over to Facebook. Research by Promo revealed that 71% of consumers find Facebook video ads highly relevant to their browsing interests. Simply your target market is likely to find more value in visual content, so it’s essential to include it where possible.

For maximum results, try to keep your videos short and snappy – those that are around 2 minutes long get the most engagement. You should also try to place the most important information at the beginning of the video, as this grabs your audience’s attention much faster.

VALUE PROPOSITION

Your value proposition is one of the most important aspects of your value proposition that would convince people to do business with you or use your product instead of competitors.

In other words, your Facebook content should illustrate how your business is better than the competition, and why people should pay attention. To ensure that each ad has a strong value proposition, keep the following considerations in mind:

Communicate the benefits a customer will get from buying your product or service. Let’s say you run an online bakery, for example. Your ads can demonstrate the quality of your products, and include snippets of customer reviews. This will help to reassure new audience members that their investment will be worth it.
Make this element of your content clear, and straight to the point.
Avoid using cliché buzzwords or sales jargon. Skipping the ‘hard sell’ is also highly recommended – no one likes a pushy business.

You should also identify why your business is more valuable than your competitors’, and the benefits a customer will receive from being loyal to your brand specifically.

Helps your brand to connect with the consumer and should do surveys A/B testing on the best Ad types and copies, that would work best with your value proposition across to your audience.

ADS TIGHT BUDGET

One of the common Facebook Ad mistakes that businesses make is creating very complex Ad accounts. You would see a single Ad account that is running multiple campaigns and has too many Ad sets.

In doing so, you reduce your creative efficiency and add to the confusion. It gets difficult to track how your overall advertising budget is being spent, and a simple, obvious solution is to tidy up your account.

Reduce the number of ads, and have ample budget per ad so Facebook can efficiently power your ads for a better ROI.

MONITORING PERFORMANCE

Even if you’re confident that you’ve nailed your last ad, you need to check on its performance daily. Be sure to monitor things like frequency, clicks by interest, click-through versus conversion rates, and the number of leads. Don’t just set it up and walk away for two weeks.

THINK STRATEGICALLY

It smarts to be as flexible as possible while also resisting the urge to make drastic moves. Crafting individual Facebook campaigns is no different. Advertisers frequently pull the plug on campaigns that don’t get immediate, positive results. Having patience often results in larger-than-expected payoffs.

It’s not surprising that brands continue to devote substantial marketing budgets to Facebook Ads. By keeping these common missteps in mind, you can increase your chances of publishing maximally effective content.

Facebook Ads is a huge market and thus can be a very lucrative opportunity for marketers. But to succeed you need to know what you’re doing and have a proper strategy, or you’re missing all kinds of opportunities, so that avoid these Facebook Ad mistakes.

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