Hearing Aids
An extremely competitive industry in Australia, when we were contacted about SEO-marketing hearing aids initially by HEARnet we all had to take a look at each other for a moment. The best thing about this is, we weren’t afraid of this challenge, you could see we’d all gone into ‘how to make this work’ mode.
HEARnet is focused more on research around hearing loss to help with prevention and also partnering to develop hearing aids which are more effective in the future. So we were dealing with competition from many groups who are in the business of selling hearing aids for these search terms, but we had an entirely different angle we could use.
As usual our Google search team decided to go after hard goals instead of soft targets. It would be easy to get rankings for terms related to medical research and conditions, which would seem great on the surface, however HEARnet was also about informing the public at large about hearing loss prevention and solutions, so we had to go for the big fish.
We set up the program to have an initial blast off phase, where we focused more than double our usual resources to ensure we put enough momentum into the program to give us success later. This saw rankings increase dramatically and push some terms where we would usually not find our clients at all, to finding them as first page rankings.
The short story:
- We were approached with a significant challenge due to the particularly competitive nature of the search terms required.
- We looked for fresh angles which would give an edge on the competition.
- A ‘blast off’ phase was initially used which gave this program double the usual resources in order to cause a stir.
- Rankings have gone from not being found in the first 100+ places to the top ten, or first page of Google for terms that are searched over 5000 times per month locally.
Find more information on hearing aids check HEARnet out by clicking on the link.