Social Media Management for Sydney Furniture Stores
For small industries, to introduce themselves using expensive advertising campaigns and splashy PR stunts would not be much of an option. Small business owners face the challenge of presenting and building brand awareness while keeping their costs down.
The good news is there are a number of efficient marketing strategies and tools which companies can use to build awareness among their target customers. One of the best ways is using social media which when used strategically can give direct engagement to the target audience. There are social media platforms such as Facebook, Twitter, Pinterest and Instagram which have proven to be great channels giving an access to an immense number of people.
Our client Habitat Furniture is a boutique furniture store in Sydney’s Inner West. It’s a small family business with over 20 years combined experience in the industry. Their products range from living room furniture, dining room furniture to bedroom furniture.
We have been commissioned to do Habitat Furniture’s social media management. Our main goal is to help raise awareness to their brand, create engagement which then results in driving revenues to their business.
Facebook, Twitter and Instagram are powerful marketing tools to market brands, products and services which is why we employed those 3 tools into Habitat Furniture’s social media management.
We have created accounts on each platform making sure their company identity is branded well with a consistent tone so that people clearly understand who they are and what they do.
Facebook has 1.28 billion active users and that statistic alone tells us how great of an opportunity it is for marketing. Habitat Furniture’s Facebook page is a platform we use for interacting with customers and keeping them up to date with the latest furniture styles Habitat Furniture has in their showroom. This has proven effective as they have gotten more clients over the years through the promotions and updates we have made on their page.
There are 255 million twitter subscribers in the world today and it’s one of the quickest ways to brand and connect. We know that consistent conversations go a long way and connecting with Habitat Furniture Warehouse’s target market is the key. We use Twitter to cultivate relationships with their followers which has resulted into sales. We also make sure to do regular tweets, promote products and answer any enquiries making sure Habitat Furniture has an active and healthy profile.
Instagram is a great way to expand a brand’s reach. Instagram is almost entirely photo-based making it more personal. Habitat Furniture’s Instagram account is not only used to build their brand recognition and consumer loyalty. We try to make it as personal as possible so that their followers can see their fun side making a good balance between work and play. We also cross post Instagram photos to Twitter to inform people of their Instagram account.
Habitat Furniture Warehouse are makers of high quality Australian-made timber furniture and supports the local Sydney furniture makers. If you’re looking for modern furniture Sydney or furniture Sydney, You can find some of the best from Habitat Warehouse.
