The Search is on for a Great SEO Consultant
According to Google, sooner is better than later when it comes to hiring an SEO (search engine optimization) consultant. You may be creating a new website or re-tooling your current site. Either time is optimal for putting the services of an SEO consultant to good use.
What’s your time worth?
The path toward effective SEO marketing can be very steep unless you are already SEO knowledgeable. If you are not SEO knowledgeable, it might be worthwhile to hire an SEO consultant. These are people who specialize in using SEO techniques to increase traffic to their clients’ websites. Some advantages are:
- Advice – a consultant can advise you on which methods will optimize your website for increased traffic.
- Expertise – you will be paying for the consultant’s expertise in building SEO. The consultant will more objectively review your website to spot its SEO weaknesses.
- Lengthy overhaul and penalties – retooling your website can be lengthy when you are doing it yourself.
- An SEO Sydney specialist can update it more quickly utilizing techniques that optimize traffic and keep your website from being flagged and penalized (or shut down) by search engines.
- Results – the ROI on your SEO campaign may be fairly quick with the help of a consultant.
Ask questions
Before you begin your search for an SEO Expert in Sydney, review the current state of your website and business. Ask yourself:
- What are my business goals – to increase brand awareness and revenue, other?
- What are my current online business challenges?
- What am I hoping an SEO can do for my business?
Once you have answered those questions and booked appointments with prospective consultants, it will be time to ask questions of each SEO:
- What is your SEO marketing experience?
- What changes will be made to the website?
- What linking programs do you suggest be used?
- What is included in your pricing model?
- What other Internet marketing services do you offer?
- What monthly reports will you provide?
- Will you outsource any work on my project and what quality controls do you have in place?
Red flags
You should receive clear and easy-to-understand answers to each of your questions. Here are some “red flags” to be aware of:
- The consultant won’t explain his/her linking tactics to you.
- The consultant offers a one-size-fits-all solution to your online marketing concerns.
- The consultant promises your website will have first position of a major search engine like Google, Yahoo, or Bing.
Maximizing your SEO efforts
Take a bit of time to learn about SEO functions, the terms and functions commonly used in an SEO campaign, and about using consulting services. Define your business objectives. Interview several SEO consultants and check their references. Disregard any candidate who does not clearly answer all your questions or promises incredible results.
Follow these steps and you may be well on your way to finding an excellent consultant to help you and your online business.