Posts Taged seo-sydney-2

The Search is on for a Great SEO Consultant

According to Google, sooner is better than later when it comes to hiring an SEO (search engine optimization) consultant. You may be creating a new website or re-tooling your current site. Either time is optimal for putting the services of an SEO consultant to good use.

What’s your time worth?

The path toward effective SEO marketing can be very steep unless you are already SEO knowledgeable. If you are not SEO knowledgeable, it might be worthwhile to hire an SEO consultant. These are people who specialize in using SEO techniques to increase traffic to their clients’ websites. Some advantages are:

  • Advice – a consultant can advise you on which methods will optimize your website for increased traffic.
  • Expertise – you will be paying for the consultant’s expertise in building SEO. The consultant will more objectively review your website to spot its SEO weaknesses.
  • Lengthy overhaul and penalties – retooling your website can be lengthy when you are doing it yourself.
  • An SEO Sydney specialist can update it more quickly utilizing techniques that optimize traffic and keep your website from being flagged and penalized (or shut down) by search engines.
  • Results – the ROI on your SEO campaign may be fairly quick with the help of a consultant.

Ask questions

Before you begin your search for an SEO Expert in Sydney, review the current state of your website and business. Ask yourself:

  • What are my business goals – to increase brand awareness and revenue, other?
  • What are my current online business challenges?
  • What am I hoping an SEO can do for my business?

Once you have answered those questions and booked appointments with prospective consultants, it will be time to ask questions of each SEO:

  • What is your SEO marketing experience?
  • What changes will be made to the website?
  • What linking programs do you suggest be used?
  • What is included in your pricing model?
  • What other Internet marketing services do you offer?
  • What monthly reports will you provide?
  • Will you outsource any work on my project and what quality controls do you have in place?

Red flags

You should receive clear and easy-to-understand answers to each of your questions. Here are some “red flags” to be aware of:

  • The consultant won’t explain his/her linking tactics to you.
  • The consultant offers a one-size-fits-all solution to your online marketing concerns.
  • The consultant promises your website will have first position of a major search engine like Google, Yahoo, or Bing.

Maximizing your SEO efforts

Take a bit of time to learn about SEO functions, the terms and functions commonly used in an SEO campaign, and about using consulting services. Define your business objectives. Interview several SEO consultants and check their references. Disregard any candidate who does not clearly answer all your questions or promises incredible results.

Follow these steps and you may be well on your way to finding an excellent consultant to help you and your online business.

Employee Benefits & Financial Education

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When people ask me where I developed my business skills, which, being a little in my forties are fairly broad, I like to see it as a chance to comfort them with a very clear fact – pretty well all the work I do, from SEO to social media management, photography, article writing, public presentations and website design and development, I learnt on the job.

Usually this question arises because someone is talking to me about improving their career prospects, and wondering how they ever get to where I’ve ended up now. Learning on the job is pretty well half of the truth. The other half isn’t so palatable – the 16-hour days for weeks if not years on end.

But for all that I made sure I developed skills along the way, most of it wasn’t a conscious activity. It happened by osmosis or accident. Was it encouraged by the employer – for all the enlightened media organisations and magazines I worked for, I can honestly say that only one – Universal Magazines – ever cared about staff development enough to run me through a few courses.

Invariably those courses were focussed on making me a more skilled employee – not making me a more rounded out human being. Though of course being a skilled employee is usually also a vital part of becoming a more holistically-content human being.

Future Map is a collaboration between Alisdair Barr and Zoe Lamont offering financial education programs as part of employee benefits a progressive employer can offer staff.

To me, coming too often from the dark ages of employee development, this is a futuristic notion indeed.

Giving employees the chance to step back from the corporate furnace and consider ways that they can better use their income – in the sober environment of the place where they earn those funds – is a genuine gift by an employer to individual staff members.

Alisdair and Zoe fly around Australia delivering such workshops and report that 12 months on from their workshops, employees give the feedback that their lives are more on-track in regards to dealing with mortgages, family costs, savings and having a more optimistic attitude to their future.

As an entrepreneur who has ‘failed’ more than I’ve successes, I look forward to them running a course to help entrepreneurs plan more hopeful life paths. It can be daunting knowing that, for example, you might have ploughed everything you’ve got into a business for five or even ten years and you know that if it goes belly-up, there’s no back-up of saved superannuation – there really may be the prospect of having nothing unless someone like Alisdair or Zoe has got inside your head.

 

For the record here’s the SEO Result we got for Future Map – a #1 organic ranking on Google for the highly competitive search term “employee programs” – #1 out of 340 million search results! For more about our “Conquer Your Industry” search engine optimisation programs call 1300 321 814.

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Key Links:

Social Media Management

Most Searched Terms: employee benefits, financial education, employee programs, financial literacy, social media, corporate wellbeing, corporate SEO, SEO Sydney, social media for business, corporate wellness, including financial education in workplace reform, employee workshops sydney, staff benefits perth, employee benefit programs melbourne, social media management, social media managers.

SEO Sydney

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SEO Sydney ~ Corporate SEO is Not Dead

Short string SEO is definitely not dead! Don’t believe the liars and self-aggrandising cheaters who spin this line – the reason they think it’s dead is because they don’t know how to rank their clients for ultra-competitive short-string terms – therefor they spin this myth to their clients and have done such a good job fooling their clients that they then seek to hoist this scam onto the rest of the planet – somehow pretending this gives them some kind of superior market-advantage.

SEO is more vital to your business than ever … if you don’t make it one of your biggest marketing spends in 2014 or as a last gasp in 2015, you don’t have your head screwed on right. We don’t care whether you heed our warning or not, we’ve got heaps of smart clients and in fact we don’t need your business at all. We’re just letting this cat out of the bag because maybe one in twenty Australian business owners who reads this will wake up.

Here are some of the things we rank people for:

Digital Marketing – partnered with Atomic Digital to secure them a top ranking for this term.

SEO – partnered with Sydney Corporate SEO Company.

Reputation Management we rank Atomic Digital for reputation management – the online world can be a vicious place.

Underfloor insulation in the cold of winter and heat of summer this link is extremely valuable to Foamed Insulations who provide underfloor insulation, wall insulation and even DIY foam insulation kits.

Social Media Management we’re high first-page of Google for this term – say no more!

Cafes Sydney Sydney’s coffee addiction knows no limits and the amount of cafes in Sydney grows every day.

Wedding makeup artists marriage is a great institution for those who need to be institutionalised – and wedding makeup artists in Sydney are always looking to rank better on Google.

And over 100 other industry-conquering search phrases.

Most Searched Terms: SEO Sydney, digital marketing, online reputation management, cafes in Sydney, corporate SEO, search engine optimisation company, wedding make-up artists, social media management, SEO Melbourne, SEO Perth, SEO Brisbane.