Posts Taged social-media-managers-2

Social Media Management Profile: Glen Fredericks

February 13, 2014 Tags: , , , , , , , Stewart Dawes
social media management glen fredericks

Last week CHRISTINE BUHAY caught up with Glen Fredericks, a graphic/web designer, video editor and social media manager extraordinaire. He shared his views about social media management and social media platforms, particularly Facebook and Instagram. Here’s what he said …

A Bit about Him

I work at Barbeques Galore Maitland, one of the franchises owned by the Newcombe family. I run the Facebook page Shushbbq and also the Instagram account @grillporn.

I have a Facebook drumming page called @drummingco.

I started working in the Barbeques Galore Maitland store just a little over four months ago. I do a variety of tasks, from graphic design, managing their mailing lists, video and photography. I work in the office. I don’t deal with customers at all.

What I am doing on the social media front is the Shushbbq Facebook page, which is for the “Shush! BBQ Book” that the family has self-published.

His Work

grillporn imageInstagram, as you’d already be aware, is a powerful tool, so we started the @grillporn profile – choosing “grill” because we are aiming at the American market and “porn” because of my experience with “drumporn” on Instagram.

Any word associated with porn on Instagram doesn’t come up with tsunami of pornographic results, but of people who have an intense interest in whatever the subject matter is. So be it #foodporn or #drumporn or even #cloudporn.

drummingco imageI started instagramming photos of drums back in August 2012 and then in January of 2013 I started the Facebook Page @drummingco which is now up to 6,000+ Likes. The hardest thing has been to drag those Instagram followers over to Facebook. It would appear that your numbers are skewed towards Instagram as well.

I had a Facebook Event called Hug A Drummer Day. I announced it two months prior. I wasn’t going to make a Facebook Page about it, but with the publicity being generated (it was in the Newcastle Herald and I was interviewed on 2HD) I figured I better in case someone squatted on the www.facebook.com/hugadrummer and capitalised on my hard work. Within a week, it has grown to 2,500 Likes with 6,000+ joining the event (I anticipated 5,000 so I’m quite happy with the result).

So I totally have the whole drum industry side of things covered. And while it is a hobby, it’s something that has opened up opportunities for me. It certainly didn’t hurt in helping me get this job. In addition to my graphic design, web design and video editing capabilities.

I also took over the reins of the Barbeques Galore Maitland Facebook Page. After a week the people “talking about this” went from 100 or so, up to 3,000. I don’t expect it to stay that high, if it hovers around 25% of the Likes I’ll be happy. I’m doing about 4 posts per day (I’m only doing 1 a day on Shush BBQ) so it gives me plenty of opportunity to engage with the audience.

The Differences between Instagram and Facebook

Instagram allows you to find and connect with an audience in a way that Facebook doesn’t. With Facebook you’re pretty much waiting for people to find you. On the other hand, with Instagram you can find people who have the same interest as you simply by doing a hashtag search. Instagram’s strength is in its ability to connect with people, and for Facebook Pages it’s the sharing.

toilet drum for drummingcoJust a couple of weeks back I took a photo of my toilet and posted it on a new Facebook Page I made and that photo has had over half a million views possibly making it Australia’s most famous toilet on the internet?

The funny thing is the practice pad, the stand and the bass pad were all pulled out of the dumpster at the back of the @thedrumshop last year. Those things went from being thrown out and heading to landfill to becoming loved and shared over 5,500 times.

To Wrap It Up

That’s a bit of background on me and what my aims are with the Facebook and Instagram accounts I am running for the business. I am starting from scratch with the barbeque industry, but as I have found with the drum industry, networking with other pages certainly helps.

To contact us re doing social media management work for your business email stewart@atomicdigital.com.au or call 1300 321 814.

 

30 Reasons To Do Pinterest

August 16, 2013 Tags: , , , , Stewart Dawes
pinterest for business training management sydney australia

Pinterest is one of the big players in the social networking sites today, and is very effective in strengthening your brand recognition. If you haven’t discovered it, now is the time!

There are multiple reasons to do Pinterest and here are 30 of them.

  1. Pinterest is here to stay! Pinterest, which has recently launched Pinterest Web Analytics to illustrate its impressive statistics, has been valued at $7,700,000,000 by Forbes.
  2. It continues to grow fast! Pinterest surpassed 10 million users, faster than any other stand-alone site in history. In March 2013 it’s estimated to have 640,000 Australian users, up by 30,000.
  3. Its referrals traffic, when targeted, is very worthwhile! It appeals to college-educated females age 25 to 44, a sweet demographic for retailers if ever there was one.
  4. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Sources: comScore and Nielsen). Pinterest shoppers spend more, buy more items, and make more purchases than other social media buyers including Facebook and LinkedIn according to comScore.
  5. It’s Easy! Pinning uses up less than one calorie per pin!
  6. It’s (still) easy to share … even though Pinterest has moved the Twitter button it used to have available at the moment of pinning(!) which means we can’t kill two birds with one stone.
  7. It’s fabulous for recycling all your Instagram photos. Recycled content is king again!
  8. It doesn’t have to be boring! Pinterest doesn’t have to be all shoes, shopping and images of cats – as the Epidi Curiosity Shop shows, it can even be shocking!!!
  9. Infographics reign supreme. Infographics are the new fast way of learning for the time-poor attention-deficient modern thinker.
  10. You can always edit your pins.
  11. You can follow people’s individual boards.
  12. Secret Boards! Develop ideas internally among staff or for in-house presentations (or for your secret dream wedding, even if you don’t have a boyfriend yet!)
  13. Love a Good Satellite! Just as Twitter spawned Tweetdeck, Twitpic, Vine and ManageFlitter, to name just a few, so Pinterest has spawned Share as Image, Pinstamatic, Pinerly & Pinpuff.
  14. Videos can also be pinned. Also check out the “best youtube videos ever” page.
  15. One pin can launch a company.
  16. It’s a great social media activity to do over a few glasses of wine.
  17. Increase your website’s virality. The sheer existence of Pinterest is a good reason to improve the images on your website so make your website more pin-friendly!
  18. Showcase your niches, showcase your knowledge! Pinterest allows people to express themselves through a blend of their many disparate interests. This allows you to not only find out about new & different market segments, but see the relationship between differing markets and segments. You can further divide your content & offerings into segments within your market. E.g. a garden store might have a board for different gardening tools, flowers, vegetables, & other reader-generated needs.
  19. Its SEO properties are – at this time – the best of all social media.
  20. It’s a fantastic personal and professional image library and its search facilities aren’t too bad also.
  21. Pinterest can be inspirational! Create boards about things you love.
  22. Pinterest drives more traffic to blogs than Twitter.
  23. It can help secure your brand name. Do it now before it’s too late!
  24. It is free!!! Who doesn’t love free advertising? The best part is other people help you advertise when they re-pin your pins!
  25. Pinterest lets you express yourself!
  26. Pinterest can showcase your brand’s best features visually enticing potential clients. Most people buy with their eyes. So if it looks good, they would want them!
  27. Pinterest elicits random PR.
  28. It’s a great way to engage with your audience.
  29. Pinterest is another window to connect with the world giving you more access to a huge market.
  30. Pinterest can give you inspiration for new ideas or useful information that you can practice in your own business or personal style. Inspire and get inspired!

Social Media Management

October 25, 2012 Tags: , , , , , , , , Social Media Addicts
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