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Dating Sites: Which Ones Use Social Media Best

May 26, 2015 Categories: Featured, SEO for Small Business, Social Media For Business, Social Media Strategy, Social Media Sydney Sam T James

Loveless? Do not ever throw away your expectations. The advent of dating sites and social media presents the perfect solution to humankind intimate concerns. The trend seems to be on the rise and amongst them all, here are the top dating sites around the world that use social media best.

1. Match

www.match.com has been around for almost 20 years. Currently it has presence in over 25 countries, cutting across all the five continents in 15 different languages. It incorporates the use of mail messages, games, instant messenger, mobile apps, Facebook linking, windows live ID integration, amongst many other communication tools. No matter where you live, you can easily find your best match.

2. Sense2love

www.sense2love.com is an exceptional matchmaking platform that integrates social networking trends with traditional matchmaking traditions. Members will join per invitation. This can be either as a single looking forward to finding a partner or a matchmaker aiming to connect single friends, thus bringing their social circle along. The site operates on the principle that our great love often lies within our social network. It’s an exceptional path to finding true love.

3. Friendfinder

www.friendfinder.com is a unique online community that will keep you coming back for more. It’s packed with plenty of attributes you could ever wish to find on a dating site, including blogs, chat rooms, message boards, forums, online magazines, and linking to your social media profile. With it you can scout your social media network and possibly come across your dream match. It’s the ideal online dating sites that fully capitalizes on social media networks, which explains its huge presence online.

4. Lavalife

Launched in 1997, www.lavalife.com is based in Toronto, Canada with widespread presence across the United States, UK, and France. Since its upgrade which brought in an array of brilliant features, including excellent communication platforms that involved the use of social media profiles and linking, it has been able to reach 15 million registered members. Its popularity, not only on the web, but across a good number of social networking sites like Facebook, Myspace, and others makes it a flourishing online community.

5. Scout

Scout is currently regarded as the latest global network for meeting new people and also one of the best online dating sites in social media. It will allow you to scout out for people in your area with the use of GPS positioning. Majority of the social media companies are trying to get more people actively involved through this technique. The fact that it’s been successfully integrated into this dating service implies that there’s increased wider access to the audience, which is why the site tends to have millions of members.

Social networking sites boast millions of people with diversified interests, dating being among the top. With the integration of dating sites into them, you have the option to combine both and capitalize on the prospects of finding your dream partner. Find your match today.

The influence of Social Media on Chlamydia prevention

May 10, 2015 Categories: Social Media Strategy Tags: Chlamydia, Sexually transmitted infection Social Media Addicts

Social media sites and applications like blogs, email, forums and social networking sites such as Facebook, Twitter, Instagram and YouTube allow us to connect with people and share information regardless of geographic location. More than 62% of Australian visit social media sites regularly. Australian under 25 years old ranked as “the world’s most prolific users.” About 97% of 16 and 17 year olds login to update their profiles, post comments and messages everyday.

Young people spend an additional three hours per day on the internet using digital technologies like cellphone, tablet and smart devices. They spend more time with social media and other digital media than they spend in other activity. The internet become their primary source of
information about sexual health topics like contraception advice and sexually transmitted infection screenings before they speak to doctors. Yet in this era of technology, a lot of youth still lack awareness on safe sex and sexually transmitted infections.

Chlamydia is the most common sexually transmitted infection in the youth today. Chlamydia is a bacterial infection transmitted through oral, anal and genital intercourse. It is often asymptomatic so most people did not know they have it. 64% of people infected with Chlamydia are under 25 years old. The increasing number of Chlamydia cases can be attributed to the failure to practice safe sex by using condoms. If left untreated chlamydia can lead to serious health consequences including ectopic pregnancy and infertility. However it is easy to diagnose through urine test and swab and can be treated with antibiotics.

Health organizations are now using social media to get the message to young people about the importance of chlamydia screening to prevent infection and reinfection. Social media have been the preferred medium because it is the place where young people get information and communicate. It appealed to youth because of convenience, privacy and anonymity. 50% of teenaged users disclosed information about sexual risk behaviours in social media.

An example of social media campaign is #YorClear, it’s a Chlamydia innovative awareness campaign launched in Instagram. This campaign aims to promote the message that everybody should get tested for Chlamydia. Users were asked to take a test and join a picture wall of others who took the test and post it in their Instagram account. The result of the campaign was 30% increase in the uptake of Chlamydia screening.

Social media networking sites such as Facebook, Instagram, Twitter and LinkedIn are now being used for sexual health promotion. The influence of social media on chlamydia prevention was evident in some studies made to measure its effectiveness. Studies found that social media is a good way to make the youth become more aware of the chlamydia and its long term effects.

Studies also found that social media can be a tool for sexually transmitted infection testing as well as online counseling and education. Findings cover 23% self-reported increase in condom use, and a 54% reduction in reported chlamydia cases among 15-17 year olds. Chlamydia campaigns on social media were effective for encouraging high risk groups to use condoms and get themselves tested. Key factors for success is the large active user base, this intervention can also be used for other future health promotion activities.

Using Social Media to Attract Phone Sex Clients

October 29, 2014 Categories: Social Media For Business, Social Media Strategy Tags: Social Media and the Phone Sex Industry Christine

The far reach of social media has changed the way the phone sex industry solicits business. In 2003 where social media was in its infancy, there was no such thing as Facebook or Twitter, but by 2008, phone sex companies and operators have acquired as much as 25% of their clients from these channels. Technology has transformed the phone sex industry into an online business and it’s never been the same since then.

It should be no surprise that the phone sex industry uses social media the same way other businesses do to find new customers and build a brand. Phone sex companies and workers are openly using Facebook, Twitter and other social media networks to openly advertise their services. Sex sells, that’s a fact, and for the phone sex industry, attracting attention from a lot of potential clients through social media has been a successful undertaking.

But social media has a highly competitive social environment and using it to market you as a product or service is more involved than one may think. Keeping customers and users engaged can be a full-time job and in order to truly succeed in social media, you cannot afford to have a boring social media presence – especially when you’re in the business of phone sex. It’s crucial to have attention-grabbing imagery and sharp, content-rich posts to grab the clients’ attention. It’s also important to know the audience and figure out how to best reach out to them – know what they’re interested about, what messages resonate with them. Engagement is crucial here so any enquiries and comments should be answered, showing a concern and care to clients and potential clients alike.

Phone sex company Girls of OZ utilizes social media to promote their brand. Their Twitter account is where most of the engagement is done and it also features photos and videos of their phone sex babes give their clients a peek of what’s in store for them if they use their service. They also have a YouTube account you can subscribe to plus a Google+ and Vidme accounts you can follow.

Social media has become a vital part of marketing and is now an essential part of building a business. So, don’t forget to pay attention to the digital life because it’s here to stay. It’s an opportunity you wouldn’t want to miss.

Best New Social Media Platforms

August 5, 2014 Categories: Social Media For Business, Social Media Management, Social Media Strategy, Social Media Sydney Tags: New Social Media, New Social Media Sites, social media, Vew Social Media Platforms Stewart Dawes

Social networking sites are constantly expanding, new applications are announced everyday. Most people who find Facebook and Twitter too limiting are moving on to newer and cooler social media sites. These mobile based new social media platforms has a lot to offer from secret sharing to being paid to post. Check out the best new social media platforms to watch out for:

1. Secret

Secret is an app which is available for iOS, Android, and web platform. It allows people to share messages anonymously within their circle of friends, friends of friends, and publicly. It is intended primarily for sharing with friends. Secrets are posted by your friends, you just don’t know who. Popular secret from around the world can read and labeled only by their point of geographic origin. It has proven to be addictive especially with teenagers. Secret is working on new tools to make users feel more confident about what they post.

2. Shots

Shots is an iOS and Android social platform designed basically for selfie lovers. This app allows users to take and post selfies using front-view cameras. Users can only take pictures through the app. It does not allow users to upload previously taken pictures. Shots does not allow users to directly message other members but can “reply shot” which let users respond to followers through selfies instead of comments. Members can add captions to their own photos and use hashtags, but there’s no way to search for hashtags. Shots does not have a public comment feature over concerns about cyber-bullying and does not post follower counts.

3. Snapchat

Snapchat is a photo messaging app for iOS and Android where users can take photos, record videos, add text and doodles, and send them to a controlled list of recipients. It also introduced Snapkidz for users less than 13 years of age, allowing children to take snaps and draw on them, but they cannot send snaps to other users. “Snaps” or photos and videos can be sent to friends but it only allows users to set a 1 second to 10 second expiration of the photo. Once the photo message is sent, the receiver has the time set by the timer to look at the photo before the message is hidden from the recipient’s device and deleted from Snapchat’s server.

4. WeChat

WeChat is a mobile text and voice messaging service app available on Android, iPhone, Blackberry, Windows Phone and Symbian phones. WeChat covers many options in one application as it is a platform for chatting, shopping, gaming, and even banking. It provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It’s unique messaging service allows users to send quick voice messages. WeChat is free to download for every user, registration is completed through Facebook Connect, email, mobile phone SMS/VM, or Tencent.

5. We Heart It

We Heart It is an image based social networking app for inspiring images, available for both Android and iOS devices. It is “A home for your inspiration” and a place to “Organize and share the things you love.” Share images and express who you are and find like-minded users to share great content from across the web. Users can “heart” and tag others users in photos and “heart” their favorite images to share with friends and organize them into collections. Roughly 80% of We Heart It’s monthly users are under the age of 24, compared with Pinterest users who are over the age of 24. This younger user base, and the types of content that come with it, are what separate We Heart It and Pinterest.

6. Tinder

Tinder is a mobile dating social network , an app that is available for both Android and iOS devices. This online dating app is available in 24 languages. This app connects with your Facebook profile to provide basic information to match possible candidates who are most likely to be well-matched, based on geographical location, number of mutual friends and common interests. Users can swipe “yes” or “no” anonymously to potential matches who are nearby. If two users like each other and it’s a match then Tinder introduces the two users, opens a chat and they can now start messaging.

7. Medium

Medium is a micro blogging platform, perfect for business professionals to attract new spectators. This app lets you share articles through Twitter, Facebook and email. It’s linked to Twitter but designed make you create a regular content or blog article beyond the 140-character Twitter limit. This app also allows you to read stories on Twitter, it tells you how long it will take you to read each story and if you get bored you can swipe to the next story. Medium is a place to post essays using a highly visual publishing platform, without having to commit to starting a blog or building an independent audience.

8. Vine

Vine is a video sharing service available for both iOS and Android devices. It lets users create and share six second looped videos which can be published through Vine’s social network or shared on other services such as Facebook and Twitter. You can set what kind of notifications you want to receive from the app. Settings tab comes with options to show likes, comments, re-vines, or mentions, and also has a ‘tailored for you’ option. Users can also switch on/ off notifications for messages, new contacts, milestones for loops, likes and followers.

9. Bubblews

Earning money on social media work is now possible with Bubblews. It is a social media platform available on iOS and Android that allows users to make money by writing content of their choice that attract advertisers and traffic. Users can only post in English, and each post has to be a minimum of 400 characters. It also allows users to create posts (bubbles), follow friends, and “like” and comment on other bubbles. Users are paid a penny per click, per comment, and per like on their posts.

10. Whisper

Whisper is a social media platform available for both iOS and Android devices that allows people to anonymously share secrets, receive replies or just chat. It’s a home to different kind of confession. Post messages are displayed as text over an image similar to greeting cards. You can show appreciation to a post by tapping the heart icon. Users don’t have a public identity in the app. You can respond to a message publicly or privately by choosing a public anonymous post or a private pseudonymous chat. There’s no way to contact users except through the messages they post online.

Social Media Marketing Ideas

January 21, 2014 Categories: Social Media Management, Social Media Strategy Tags: social media, social media marketing, social media marketing ideas, social media marketing sydney Stewart Dawes

2014 started as an exciting year for Social Media and it is essential to stay on top of things for new social media marketing ideas you can use in your own strategies.

Social Media Marketing is big business and we thought you could get some insights from our list of the 20 Social Media Marketing Ideas for 2014.

Google +
People may have ignored Google+ but it’s definitely something to pay attention to. With Google+ being backed up by the giant search engine, and its increased user base, there’s no doubt of it becoming a dominator in the social media scene. If you don’t have a business account on Google+ yet, I suggest you make one now as it’s going to be much bigger in 2014.

Images and Photo Sharing
Images are going to get even hotter this year. Visual content will stay on top of ruling the world of social media and social media networks will utilize them even more as they become an important part of any strong content strategy.

Content Sharing
Most everyone is expected to do social media this year as social media awareness has reached and is embraced by almost everyone. Getting your content shared will definitely help your search rankings.

Investments in Social Media
Businesses nowadays will not be complete without an online presence. Sharing and spreading the news about your brand or product has never been easier with the help of the different social media platforms around. Businesses add social media in their marketing strategy as it has become a necessity in keeping their businesses on the social market.

Image Sharing Sites
Image sharing sites will continue to be a hot item and you’ll see new ones pop up everywhere. Images compliment the written context and they are more likely to be shared than just something with text only. So be on the lookout for the newbies that could be giants and incorporate them in your strategy.

Mobile
More and more of your audience will consume your content on their mobile devices. Your blogs and images have to be viewable on smartphones and tablets. You also need to be comfortable with how your social networks operate on smartphones or tablets and this is a new comfort level that you need to have.

Blogging
Creating great content to drive back traffic to your site is going to remain a great way to generate new leads. Blogging will continue to generate new business for you.

Video Content
Consumers will still turn to video content to watch and learn about almost anything. Include them in your marketing plan as we expect many more viral videos to hit the web, especially now that they are easy access on mobile phones and tablets.

Customer Service
More customer service will be handled via social media. It is not going to go away and it’s only going to get bigger. Expect more interaction from customers via social media platforms like Facebook and make sure that you are there to respond promptly to all their queries and comments.

No Spammy Contents
Google started it and now Facebook is following suit. Spammy content will not get you anywhere, and the big sites are smart enough to know this now. Always create valuable and informative content that customers will appreciate.

Social Channels
Treat each of your social channels as a separate unit. Take note of your follower demographic on each channel and make sure your content appeals to them.

Game Plan
Having a game plan is vital in achieving your goal. You need to have a strategic social media marketing plan to succeed in this business. Never stop learning and researching on new ideas which you can combine with your own strategy.

Manage Your Social Media Accounts
Social media management platforms like Hootsuite, Buffer and Tweetdeck can help you manage your social media accounts. Scheduling posts, monitoring and managing your social feeds will give you more time to accomplish other duties.

Check Your Stats
Make time to review your metrics. It’s very important to know what and what’s not working on your social media accounts. This will help reduce major headaches, wasted time and more importantly, money. You need to be able to know which social media does not work and spend time on the ones that are actually bringing people to your website, or the ones that may convert sales or customers in some other way.

Reviews
Consumers rely on social networks for review before making a purchase. Listen to what people are saying about you and look for opportunities to engage with your most loyal fans whenever you get the chance.

Ambassadors and Online Influencers
One of the most influential ways to get in front of customers is through word of mouth marketing. Your customers can be your biggest brand advocate and when your loyal customers spread the word for you, it opens up doors for a new audience who might be potential customers.

Focus On the Audience You Have
Understand your audience and connect with them. Focus on your content and grow your audience organically.

Find Prospects Online
Don’t overlook the unexpected online opportunities for prospects. Research and understand where you’re most likely to find prospects which you can use to your advantage. Twitter for instance is an excellent resource for finding prospects online.

Provide Value
Providing value to your customers is what matters today. In order for people to stay engaged, they have to recognize value from your brand.

Customer Appreciation
Show customers you care by providing words of appreciation. Don’t forget to thank your customers for their loyalty and make sure to use their feedbacks as guides for improvement.

Rupert Murdoch on Twitter

January 9, 2014 Categories: Featured, Social Media Management, Social Media Strategy Tags: rupert murdoch on twitter, social media management Stewart Dawes

Recent interview with our social media management director Stewart Dawes by Farz Edraki of Crikey.com.au …

1. How would you assess Murdoch’s Twitter performance?

Love him or loathe him, Murdoch is one of the few people helping Twitter remain vaguely interesting. Twitter has become a dead platform for hundreds of thousands, if not millions of people as the massive migration of focus onto Instagram and also sadly back to Facebook continues. Murdoch is using it true-to-type – old school editorialising where instead of full-column newspaper editorials, his key messages are reduced to just 140 characters. He’s giving us bite-size daily opinions perfect for our fast-food constitutions.

Murdoch’s tweeting seems like an extension of his thrill for greater engagement with people-at-large which I suspect was spurred by his TV performance in the phone-hacking scandal. Twitter gives the irascible, table-thumping Murdoch of that enquiry a means by which to ongoingly explain himself to the audience who chooses to regard him as relevant, even fascinating. I don’t think it’s a coincidence that his parliamentary TV appearance was in 2011 and he started tweeting in 2012.

If he offends a few groups along the way, all the better for News Corp. It gives the corporation an edgy, human face and moves discussion ever-further away from 2011’s embarrassments.

What tips would you give him if he came to you for advice?

While it would be more pleasant for the twitterati if Murdoch engaged in conversation, like most celebrities he pretty well uses it for one-way expression only. Understandable as he would likely receive thousands of tweets directed at him daily. So there’s very little scope for him to change his broadcaster approach.

Overall my advice to Murdoch would be to not change at all. We’re getting this one-off glimpse of an influential 82-year-old tycoon, still working when most his age have passed away – an ever-more lonesome icon of the 20th Century having a last series of rages at the dimming of the light. His messy double spaces after fullstops, or spaces before commas add to the chaotic tone. What’s he going to tweet next? No idea, though it will be cantankerously right-of-centre.

Given the fact that Murdoch has rarely been the most loved of human beings, I’d hardly be advising him to bother being more loveable.

2. Murdoch’s quite open on Twitter. Does that help his personality and profile? Are there any associated risks?

It’s a great opportunity to show the public that behind the monolithic News Corp and Fox brands is a thinking, fearless human being who regards himself as a newspaper man first-and-foremost, and a commercial tyrant second. His profile was so poor after the News of the World scandal he could hardly make it worse, so bizarrely Twitter is helping him rehabilitate his public image prior to his passing from this world. Maybe we’ll remember him more for his tweeting than the ugly hackings done under his watch?

As for associated risks, some shareholders at News Corp probably have the occasional sleepless night, but overall Murdoch is using a cut and thrust approach to public discourse to both defend his realm, offer bouquets to those he supports, and stir newfound loathing against perceived adversaries. I don’t see any offended Scientologists, “BBC lefties”, Rudd sympathisers or Muslims bothering to throw a pie in his face, or worse finish him off, when they’re figuring nature will do the job for them eventually.

3. Are there other media personalities – who are also uninhibited – that you could compare Murdoch to?

Not for my mind. Murdoch is fascinating for a variety of reasons but the aspect that makes him most unique, sorry to return to the subject again, is surely his octogenarianism. There’s a much shorter time-frame that he’ll be tweeting for. The Murdoch-tweeting phenomenon has that one-off historical quality to it. Myspace was an out-of-the-box Murdoch train-wreck, Murdoch on Twitter is feeling like a train wreck in extreme slow motion.

4. Do you see Murdoch’s twitter use as signalling the rise of “tweetorialising”?

Twitter put tweetorialising in the hands of the everyday person so I don’t see that tweetorialising is on the rise thanks to Murdoch or anyone else. We mere mortals on twitter dreamt that our thoughts could be something more than random suburban blips, we dreamt of hordes of followers lapping up our latest opine. But it was all too democratic. The white noise became unbearable. Now the everyday Joe or Jo is leaning towards visual mediums like instagram to glorify our anonymous existences in visual form. It’s mostly just celebrities and journalists who are still locked in a mortal dance on Twitter, feeding off the radiance of each other. It’s a shame because Twitter was thrilling at its peak, but it’s extremely dead compared to what it once was. No wonder Twitter’s hurrying to the stock exchange to get what illusory value it can before the lustre falls away.

So to me Murdoch’s late-adopter use of Twitter is symptomatic of the decay of the platform, the gloss is coming off its 140-character limitation and the forgettable nature of the billions of ideas traded in its abridged space. Instagram and Facebook both provide a lot more room for narrative and we humans are returning to our love of a well-told tale.

Is Your Social Wrong? Paul Keung

August 26, 2013 Categories: Social Media Management, Social Media Strategy Tags: social media management Paul Keung

By Paul Keung.

Despite the revolutionary changes to our social realm in just the last few years, still very few business owners comprehend the importance of running ongoing effective social media management campaigns. These days people are not listening to radio as much because they have Youtube, they’re still watching TV but equally they can stream their favourite shows online.

The way you advertise your business has changed and in my view that change will last decades at least.

It didn’t happen overnight, it’s been like this for years, if you’re only now becoming aware of this, you may be lagging far behind your competitors when it comes to showing your brand off.

A lot of companies take the simple route, let’s pay for online advertising. Let’s just pay and it’s done. If this is your thinking, welcome to the dark side of internet. For one people have gotten really good at ignoring ads. Then you have programs like Adblock, a piece of software which removes all advertisements, including pre-Youtube videos etc so many customers will simply never see your advertisement.

So depending on the demographic you’re chasing, it’s likely many of them have already ignored you, prior to you even getting out there.

People have completely flipped how advertising works, before you’d try and get them to remember you, now they vet your advertisement and decide whether or not their friends would like to see it, before showing it to them.

So now you’re having to appeal to people on a different level, you’re actively having to be in a social mindset while at work. Most business owners aren’t very good at balancing the two. They just want to briefly act social and then start measuring the dollars within a week or two.

Outsourcing your social media activity continues to make better sense as the ever-more smarter and savvier thing to do – as there’s just so much to keep innovating at the forefront of. This might make you think, are these guys just getting to be social butterflies all day? Yes. Obviously. They’re like professional friends. Cool friends who like your brand and tell people about it.

If this still doesn’t make sense to you, you’re going to continue to run advertising which is ineffective, if something just clicked with you, you’re understanding how things are already running well and truly – in your absence.

Paul Keung is a Christchurch New Zealand based social philanthropist, property investor, businessman and writer. His interests are living close to the land, digital communications, music, film, the arts and being a dad.

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