Top 10 Social Media Influencers in The Philippines
Filipinos are a truly creative bunch and have an undeniable talent that has captured the attention of audiences in America, and Asia. It’s clear that digital marketing and social media marketing, like Facebook, Instagram, YouTube, and Tiktok, just like other social media platforms, have a reputation for being superficial. Admittedly, it could be that way if you don’t know how to leverage it.
That said, improving your social media platform feeds is up to you. One of the best ways to break free from the superficiality of social media is to follow influencers that are considered the best in their fields. After all, if you follow content creators that have substance, the knowledge and resources they share will have a direct impact on your life.
So, here are the Top 10 social media influencers in the Philippines that genuinely inspire and provide value to their audience.
1. Willie Ong
A health professional with over 16 million followers, it’s safe to say Willie Ong is one of the most beloved doctors in the Philippines.
This cardiologist and internist rose to fame after giving medical advice through his YouTube channel and Facebook page. However, his career as a celebrity influencer didn’t start there. Even before he became a social media superstar, he produced his own TV show and appeared in Salamat Dok, a program by ABS-CBN. He also wrote for various publications including Philippine Star. Dr. Ong also tried his luck in politics when he ran for the senate in 2019 and vice presidency in 2022.
2. Chinkee Tan
A finance, and business professional when it comes to wealth coaching in the Philippines, Chinkee Tan is the ultimate influencer to follow. This motivational speaker and financial consultant has published 14 best-selling books. He also hosts his own radio program.
Although Chinkee Tan’s main platform is his personal website, and Facebook page is a heavy favorite among his 5.2 million followers.
On his Facebook page, he posts not only tips and tricks to build more wealth, but also funny anecdotes, and money-saving challenges.
3. Dr. Vicky Belo
A health expert dermatologist professional with 1.29M YouTube subscribers, Dr. Vicky Belo is not just any ordinary dermatologist; she’s the go-to skin expert for some of the biggest celebrities and models in the Philippines. But that’s not all she’s also a TV personality and social media sensation! Dr. Belo loves to share about her luxurious lifestyle and her family on social media.
She’s known for buying expensive designer pieces and taking VIP tours at designer boutiques. And if you follow her on TikTok, you’ll see her answering medical queries and posting mini vlogs. Whether you’re looking for skincare tips or just want to see how the other half lives, Dr. Vicky Belo is one influencer you don’t want to miss!
4. Bryan Yambao
An ultimate Filipino celebrity fashion and style blogger, and socialite with 4.2M TikTok followers.
Bryanboy, or Brian Yambao, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog, and his fame only continues to grow. He’s now creating short-form videos on TikTok and sharing his luxury lifestyle with his followers.
On his account, you’ll find product unboxings, his luxurious travels, his designer clothes, bags, and accessories, and his tips for attaining high social status. You won’t want to miss out on this style icon!
5. Heart Evangelista
An actress, and entrepreneur with 11.3M Instagram followers, Heart Evangelista is a total boss babe! socialite, basically a woman of many talents. Recently, Heart has been gaining international recognition for her jaw-dropping and stunning outfits during Paris Fashion Week.
She’s been rubbing shoulders with big names in the luxury fashion industry, like Edward Enninful, Anna Wintour, and Coisy Eloïse. Can you say goals?!
But that’s not all; on her Instagram account, Heart shares her most iconic outfits worn both nationally and internationally. Her fashion sense is truly impeccable, and she knows how to make a statement wherever she goes. And if you head over to her YouTube account, you’ll get an even more in-depth look into her glamorous lifestyle.
6. Liz Uy
A fashion stylist, and entrepreneur with 1.8M Instagram followers Liz Uy, an Instagram influencer who’s always in the know.
From edgy concepts and celebrity styles to her own stunning OOTDs and her favorite luxury brands like Gucci, Versace, and Bvlgari, Liz is a true fashion icon in the Philippines. And with her keen eye for style and impeccable taste, she’s sure to leave you feeling inspired and chic.
7. Team Kramer
A social media family influencer with 11M Facebook followers, and may be the most adored family in the Philippines at the moment. Team Kramer is composed of Chesca, Doug, Kendra, Scarlett, and Gavin Kramer. Chesca is a famous TV personality, who is now more known as a family and parenting social media influencer. Doug, on the other hand, was a basketball player turned family man.
On their social media account like the Facebook page and YouTube channel, Team Kramer usually shares about their family trips in and out of the Philippines. They also share their milestones, like purchasing their first and second home. The family members’ individual social media accounts are also popular, amounting to millions of followers overall.
8. Candy Pangilinan
A TV actress and host with 1.27M YouTube subscribers Candy is a single mother to Quentin, who was diagnosed with ADHD and autism. Through her YouTube channel, Candy aims to spread awareness and understanding of children with disabilities.
She shares her personal journey of raising her son, including the difficulties she’s faced and how she’s overcome them. Plus, you’ll get to witness Quentin’s incredible milestones, like his haircut and his experience with cooking.
With her down-to-earth personality and inspirational videos, Candy has become a role model for many.
9. Alodia Gosiengfiao
A popular cosplayer, model, and social media personality with 8.1M Facebook followers, Alodia is a true icon in the world of gaming and content creation.
She is known for being the Senpai Alodia of the Philippines and has a wide-ranging social media outreach. She is prevalent on most social media sites like Facebook and YouTube, gaining more than a million subscribers and millions of views.
She has also done multiple collaborations with other vloggers and was awarded for it (Silver and Gold Play Button) one of the OG gaming and cosplay influencers in the Philippines set up a talent management company and co-founded Tier One Entertainment.
10. Alejandro Ilagan Atienza
A weather anchor, television host, and actor, with 1.4M Facebook followers, he is known professionally as Kim Atienza or Kuya Kim for a multihyphenate television personality, Kuya Kim Atienza has become one of social media influencer and the nation’s most famous dispensers of facts and forecasts.
Maybe in an alternate timeline, Kim Atienza is now a prominent figure in Philippine national politics. He is, after all, the son of former Manila Mayor Lito Atienza, and was once poised to follow in his father’s footsteps.
He was urged by his father to run for mayor. He declined, however, and instead chose to continue what had already been a successful career in broadcasting.