Posts by Stewart Dawes

Social Media Management

October 13, 2013 Categories: Social Media For Business, Social Media Management, Social Media Managers Tags: , , Stewart Dawes
social media management

social media management2In today’s digital age, business relationships have evolved. The best way to adapt to these changes and trends is through social media management. Staying current on today’s marketing strategies can help boost your business so that you get that advantage in reaching out and engaging with your customers.

Almost everyone is now onto social media. It is the best channel to check out news, information and pretty much every craze that is being buzzed about. Social media is so powerful and should never be underestimated. If you want your business to get that push and to really get it out there, participating and getting involved would be your best bet.

Social Media is playing a big role in today’s world. The public has relied much on social media to stay on top of things that are happening around the globe. It has become a great channel to get timely updates and gather information from potential customers, as well as the latest market shifts and shopping trends which you can use to better promote your products and services.

Social Media Management can greatly impact your business. If done right, well-administered campaigns in giant sites like Facebook and Twitter can raise your sales as well as your customer relations.

Remember that your profiles have to be kept up-to-date and present. Posting fresh and informative content to your social media networks can create interest and attract new customers. It is important to always have relevant information put out there. Engaging with your audience is also crucial as it can help attract potential customers while keeping your current customers happy.

Today, the volume of social media avenues has risen. Handling a business can be a handful and tracking, interacting, monitoring and effectively managing your social media networks can be a time and labour-intense process.

Social media management solutions can help you execute online interactions as well as other business marketing activities in a more efficient manner. They also assist you to keep an eye on what people say about your business and help you intensify your social media presence across various social networking sites.

Learn more about social media management and let your business profit from this essential marketing strategy.

 

Facebook Business Page Management

August 24, 2013 Categories: Featured, Social Media For Business, Social Media Management, Social Media Managers Tags: , , , Stewart Dawes
facebook business page management sydney australia

It’s easy to “manage” a Facebook business page – any mug can do it – but for small businesses, what really matters is “developing” their business page.

Most of the time when business owners tell me “we’re managing our business page in-house”, part of me grimaces at the thought of their in-house “social media manager” happily whiling away the hours on Facebook, doing the very occasional post to “prove” their worth, and then whiling away a few more hours on Facebook.

I don’t see too many jobs posted on Seek.com.au or other recruitment sites for a social media developer, and yet this simple waywardness in semantics can make a significant difference to a company’s success or failure on social media.

While social media management is important – you need that daily presence even if you’re quite a small business – in fact more so – what ay small to medium business needs more than ever is social media development.

And a Facebook business page is – despite the stats showing 11 million Australians on Facebook – where social media “development” is the most difficult of all.

Instagram, Twitter, Pinterest and even Google+, indeed even LinkedIn, are far more open platforms where people are often there because they are more open and curious about “the world of social media” – so a full-scale development process can reap massive rewards.

But Facebook pages – they’re a dog.

Like owning a dog, you’ll get some love back from them – but return on investment?

Like a dog, you’ll need to feed them once or twice a day.

Like a dog, you need to take them for a daily walk around the neighbourhood so they can piss on other people’s posts.

And most gallingly, like a dog, Facebook has got your business page cooped up behind four walls – stuck in suburban solitary – for most of the day.

Your Facebook page is stuck in backyard confinement – you can’t directly approach your Facebook fans, etc etc – so many things a Facebook fan is not permitted to do.

Delivering audience growth through legitimate, quality means is what we specialise in – we take your dog for a daily walk to achieve visibility, but we do far more than that.

Words By: Stewart Dawes delivers Facebook and social media training to corporates, government and universities. Email stewart@atomicdigital.com.au 

If you’re serious about your company being a success on Facebook and the other social media platforms, call 1300 321 814.

Most Searched Terms: Facebook Business Page Management, Corporate Facebook Management Sydney, Facebook Managers Melbourne,  Company Facebook Management Australia.

30 Reasons To Do Pinterest

August 16, 2013 Categories: Featured, Pinterest Management, Social Media For Business, Social Media Management Tags: , , , , Stewart Dawes
pinterest for business training management sydney australia

Pinterest is one of the big players in the social networking sites today, and is very effective in strengthening your brand recognition. If you haven’t discovered it, now is the time!

There are multiple reasons to do Pinterest and here are 30 of them.

  1. Pinterest is here to stay! Pinterest, which has recently launched Pinterest Web Analytics to illustrate its impressive statistics, has been valued at $7,700,000,000 by Forbes.
  2. It continues to grow fast! Pinterest surpassed 10 million users, faster than any other stand-alone site in history. In March 2013 it’s estimated to have 640,000 Australian users, up by 30,000.
  3. Its referrals traffic, when targeted, is very worthwhile! It appeals to college-educated females age 25 to 44, a sweet demographic for retailers if ever there was one.
  4. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Sources: comScore and Nielsen). Pinterest shoppers spend more, buy more items, and make more purchases than other social media buyers including Facebook and LinkedIn according to comScore.
  5. It’s Easy! Pinning uses up less than one calorie per pin!
  6. It’s (still) easy to share … even though Pinterest has moved the Twitter button it used to have available at the moment of pinning(!) which means we can’t kill two birds with one stone.
  7. It’s fabulous for recycling all your Instagram photos. Recycled content is king again!
  8. It doesn’t have to be boring! Pinterest doesn’t have to be all shoes, shopping and images of cats – as the Epidi Curiosity Shop shows, it can even be shocking!!!
  9. Infographics reign supreme. Infographics are the new fast way of learning for the time-poor attention-deficient modern thinker.
  10. You can always edit your pins.
  11. You can follow people’s individual boards.
  12. Secret Boards! Develop ideas internally among staff or for in-house presentations (or for your secret dream wedding, even if you don’t have a boyfriend yet!)
  13. Love a Good Satellite! Just as Twitter spawned Tweetdeck, Twitpic, Vine and ManageFlitter, to name just a few, so Pinterest has spawned Share as Image, Pinstamatic, Pinerly & Pinpuff.
  14. Videos can also be pinned. Also check out the “best youtube videos ever” page.
  15. One pin can launch a company.
  16. It’s a great social media activity to do over a few glasses of wine.
  17. Increase your website’s virality. The sheer existence of Pinterest is a good reason to improve the images on your website so make your website more pin-friendly!
  18. Showcase your niches, showcase your knowledge! Pinterest allows people to express themselves through a blend of their many disparate interests. This allows you to not only find out about new & different market segments, but see the relationship between differing markets and segments. You can further divide your content & offerings into segments within your market. E.g. a garden store might have a board for different gardening tools, flowers, vegetables, & other reader-generated needs.
  19. Its SEO properties are – at this time – the best of all social media.
  20. It’s a fantastic personal and professional image library and its search facilities aren’t too bad also.
  21. Pinterest can be inspirational! Create boards about things you love.
  22. Pinterest drives more traffic to blogs than Twitter.
  23. It can help secure your brand name. Do it now before it’s too late!
  24. It is free!!! Who doesn’t love free advertising? The best part is other people help you advertise when they re-pin your pins!
  25. Pinterest lets you express yourself!
  26. Pinterest can showcase your brand’s best features visually enticing potential clients. Most people buy with their eyes. So if it looks good, they would want them!
  27. Pinterest elicits random PR.
  28. It’s a great way to engage with your audience.
  29. Pinterest is another window to connect with the world giving you more access to a huge market.
  30. Pinterest can give you inspiration for new ideas or useful information that you can practice in your own business or personal style. Inspire and get inspired!