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Horse Racing Social Media is at a Gallop

August 4, 2015 Categories: Social Media For Business Social Media Addicts

We traditionally associate social media with women and Generation Y, and so it is interesting to see the rapid increase in the medium being utilised by lovers of horse racing. This age old equestrian pursuit, being the usual domain of men, and, indeed, older men; blokes who love a punt. However, horse racing in Australia on social media is taking off at a gallop right now, with Twitter and Facebook alive with tips, news and racing banter.

Social media being a form of communication, and a rapid response one at that, it should not really be surprising that the racing game has cottoned onto its effectiveness in this regard. The whispers in the mounting yard, the stable gossip, and the sure thing passed on in the pub are now going viral. The flow of information has moved beyond the grasp of the old media platforms, newspapers, radio and television. These channels of communication are still heavily involved in horse racing but they do not rule the roost as they used to.

Facebook is where people nest with a brand, often as a prelude to becoming a customer.

Twitter spreads the information via retweets of industry players: jockeys, owners and trainers.

Pinterest can capture the buzz of horse racing as an event with images of fashions, beautiful women and horses.

Instagram is not so much about the clicks it is a destination in itself with over 5 million Aussies now on Instagram!

Social media and the digital age has allowed racing in all its strands of being to reach its audience like never before. Participants like trainers, jockeys and owners can communicate directly with horse racing followers through social media. Promotion of events and races can be achieved without the previously essential involvement of the ‘old media’. So why has this suddenly accelerated down the main straight to post a winner for the racing community? In two words – online gambling.

When gambling on horse racing and, more generally, sports was freed from on course restrictions by the advent of online gambling and the governing bodies permitting of it, horse racing embraced the digital age. Technological laggards were transformed overnight by the online opportunities suddenly presented to them through their smart phones and computers. Masses of money flooded into the development of apps capable of harnessing these new rivers of gold. Big international betting agencies began buying up smaller local operations. Free bets are being marketed to punters as an enticement to sign up and get on board. There are tipping services on Facebook and Twitter and a host of associated information to make betting on horse racing much closer to industry sources. If punters are better informed then gambling may be a fairer field, but we will have to see.

With all this new blood and technological change it is important to promote the online gambling services now provided by the Sportsbets, William Hills, Bet 365, Crownbet and a host of others. Instant forms of communication directly linking the betting agencies to their market have become invaluable to the growth of these businesses. Money is pumping around like blue blood in a healthy body; just look at sports betting on the AFL and rugby league.

Dating Sites: Which Ones Use Social Media Best

May 26, 2015 Categories: Featured, SEO for Small Business, Social Media For Business, Social Media Strategy, Social Media Sydney Sam T James

Loveless? Do not ever throw away your expectations. The advent of dating sites and social media presents the perfect solution to humankind intimate concerns. The trend seems to be on the rise and amongst them all, here are the top dating sites around the world that use social media best.

1. Match

www.match.com has been around for almost 20 years. Currently it has presence in over 25 countries, cutting across all the five continents in 15 different languages. It incorporates the use of mail messages, games, instant messenger, mobile apps, Facebook linking, windows live ID integration, amongst many other communication tools. No matter where you live, you can easily find your best match.

2. Sense2love

www.sense2love.com is an exceptional matchmaking platform that integrates social networking trends with traditional matchmaking traditions. Members will join per invitation. This can be either as a single looking forward to finding a partner or a matchmaker aiming to connect single friends, thus bringing their social circle along. The site operates on the principle that our great love often lies within our social network. It’s an exceptional path to finding true love.

3. Friendfinder

www.friendfinder.com is a unique online community that will keep you coming back for more. It’s packed with plenty of attributes you could ever wish to find on a dating site, including blogs, chat rooms, message boards, forums, online magazines, and linking to your social media profile. With it you can scout your social media network and possibly come across your dream match. It’s the ideal online dating sites that fully capitalizes on social media networks, which explains its huge presence online.

4. Lavalife

Launched in 1997, www.lavalife.com is based in Toronto, Canada with widespread presence across the United States, UK, and France. Since its upgrade which brought in an array of brilliant features, including excellent communication platforms that involved the use of social media profiles and linking, it has been able to reach 15 million registered members. Its popularity, not only on the web, but across a good number of social networking sites like Facebook, Myspace, and others makes it a flourishing online community.

5. Scout

Scout is currently regarded as the latest global network for meeting new people and also one of the best online dating sites in social media. It will allow you to scout out for people in your area with the use of GPS positioning. Majority of the social media companies are trying to get more people actively involved through this technique. The fact that it’s been successfully integrated into this dating service implies that there’s increased wider access to the audience, which is why the site tends to have millions of members.

Social networking sites boast millions of people with diversified interests, dating being among the top. With the integration of dating sites into them, you have the option to combine both and capitalize on the prospects of finding your dream partner. Find your match today.

Lenders Are Screening Borrowers through Social Media

January 5, 2015 Categories: Social Media For Business Christine

Lenders Screen Borrowers through Social Media

Does having a lot of friends on Facebook or being popular in certain circles constitute a creditworthy image? Apparently, some lenders think so. Some banks and lending companies think that a person’s social standing, professional connections and online reputation are important factors to consider when extending credit, particularly to someone with a poor credit history who might have trouble getting a loan.

Due to the personal data found on many social media profiles, it’s now become a trend for bankers and financial institutions to use social media accounts in screening loan applicants or borrowers for any undesirable traits or opinions. They turn to social networking sites such as Facebook, Twitter and LinkedIn to look further into a borrower’s identity and creditworthiness. These social media sites have become an Intel of some sort in helping credit companies make better-informed choices.

This practice is something consumer groups and regulators have been expressing concern about. The reason it’s become alarming is due to the perception that borrowers could very well be targeted with higher interest rates and people who have missed payments would automatically be considered risky bets and denied credit entirely based on the state of their social media accounts. There are no federal laws currently in place to govern this system or to protect borrowers from unfair scrutiny.

Although this scheme appears to be limited to smaller financial institutions that provide smaller loans and operate with a larger degree of risk, it’s expected that the use of social media accounts by lenders will gain popularity in the years to come.

Bad credit happens and when it does happen, people struggle to find funding. Fortunately, there are lending companies that provide bad credit loans to those with a poor credit history in competitive interest rates without any judgment.

If you answer yes to the question “Is social media standing in the way of you getting the financial assistance you’re applying for?” then it’s time to clean up your social media profile. Social media will remain to be, well, social which means all of the information that’s freely provided by the users to the social media sites could turn out to cost them not just their stature but the financial assistance they need.

Using Social Media to Attract Phone Sex Clients

October 29, 2014 Categories: Social Media For Business, Social Media Strategy Tags: Social Media and the Phone Sex Industry Christine

The far reach of social media has changed the way the phone sex industry solicits business. In 2003 where social media was in its infancy, there was no such thing as Facebook or Twitter, but by 2008, phone sex companies and operators have acquired as much as 25% of their clients from these channels. Technology has transformed the phone sex industry into an online business and it’s never been the same since then.

It should be no surprise that the phone sex industry uses social media the same way other businesses do to find new customers and build a brand. Phone sex companies and workers are openly using Facebook, Twitter and other social media networks to openly advertise their services. Sex sells, that’s a fact, and for the phone sex industry, attracting attention from a lot of potential clients through social media has been a successful undertaking.

But social media has a highly competitive social environment and using it to market you as a product or service is more involved than one may think. Keeping customers and users engaged can be a full-time job and in order to truly succeed in social media, you cannot afford to have a boring social media presence – especially when you’re in the business of phone sex. It’s crucial to have attention-grabbing imagery and sharp, content-rich posts to grab the clients’ attention. It’s also important to know the audience and figure out how to best reach out to them – know what they’re interested about, what messages resonate with them. Engagement is crucial here so any enquiries and comments should be answered, showing a concern and care to clients and potential clients alike.

Phone sex company Girls of OZ utilizes social media to promote their brand. Their Twitter account is where most of the engagement is done and it also features photos and videos of their phone sex babes give their clients a peek of what’s in store for them if they use their service. They also have a YouTube account you can subscribe to plus a Google+ and Vidme accounts you can follow.

Social media has become a vital part of marketing and is now an essential part of building a business. So, don’t forget to pay attention to the digital life because it’s here to stay. It’s an opportunity you wouldn’t want to miss.

Best New Social Media Platforms

August 5, 2014 Categories: Social Media For Business, Social Media Management, Social Media Strategy, Social Media Sydney Tags: New Social Media, New Social Media Sites, social media, Vew Social Media Platforms Stewart Dawes

Social networking sites are constantly expanding, new applications are announced everyday. Most people who find Facebook and Twitter too limiting are moving on to newer and cooler social media sites. These mobile based new social media platforms has a lot to offer from secret sharing to being paid to post. Check out the best new social media platforms to watch out for:

1. Secret

Secret is an app which is available for iOS, Android, and web platform. It allows people to share messages anonymously within their circle of friends, friends of friends, and publicly. It is intended primarily for sharing with friends. Secrets are posted by your friends, you just don’t know who. Popular secret from around the world can read and labeled only by their point of geographic origin. It has proven to be addictive especially with teenagers. Secret is working on new tools to make users feel more confident about what they post.

2. Shots

Shots is an iOS and Android social platform designed basically for selfie lovers. This app allows users to take and post selfies using front-view cameras. Users can only take pictures through the app. It does not allow users to upload previously taken pictures. Shots does not allow users to directly message other members but can “reply shot” which let users respond to followers through selfies instead of comments. Members can add captions to their own photos and use hashtags, but there’s no way to search for hashtags. Shots does not have a public comment feature over concerns about cyber-bullying and does not post follower counts.

3. Snapchat

Snapchat is a photo messaging app for iOS and Android where users can take photos, record videos, add text and doodles, and send them to a controlled list of recipients. It also introduced Snapkidz for users less than 13 years of age, allowing children to take snaps and draw on them, but they cannot send snaps to other users. “Snaps” or photos and videos can be sent to friends but it only allows users to set a 1 second to 10 second expiration of the photo. Once the photo message is sent, the receiver has the time set by the timer to look at the photo before the message is hidden from the recipient’s device and deleted from Snapchat’s server.

4. WeChat

WeChat is a mobile text and voice messaging service app available on Android, iPhone, Blackberry, Windows Phone and Symbian phones. WeChat covers many options in one application as it is a platform for chatting, shopping, gaming, and even banking. It provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It’s unique messaging service allows users to send quick voice messages. WeChat is free to download for every user, registration is completed through Facebook Connect, email, mobile phone SMS/VM, or Tencent.

5. We Heart It

We Heart It is an image based social networking app for inspiring images, available for both Android and iOS devices. It is “A home for your inspiration” and a place to “Organize and share the things you love.” Share images and express who you are and find like-minded users to share great content from across the web. Users can “heart” and tag others users in photos and “heart” their favorite images to share with friends and organize them into collections. Roughly 80% of We Heart It’s monthly users are under the age of 24, compared with Pinterest users who are over the age of 24. This younger user base, and the types of content that come with it, are what separate We Heart It and Pinterest.

6. Tinder

Tinder is a mobile dating social network , an app that is available for both Android and iOS devices. This online dating app is available in 24 languages. This app connects with your Facebook profile to provide basic information to match possible candidates who are most likely to be well-matched, based on geographical location, number of mutual friends and common interests. Users can swipe “yes” or “no” anonymously to potential matches who are nearby. If two users like each other and it’s a match then Tinder introduces the two users, opens a chat and they can now start messaging.

7. Medium

Medium is a micro blogging platform, perfect for business professionals to attract new spectators. This app lets you share articles through Twitter, Facebook and email. It’s linked to Twitter but designed make you create a regular content or blog article beyond the 140-character Twitter limit. This app also allows you to read stories on Twitter, it tells you how long it will take you to read each story and if you get bored you can swipe to the next story. Medium is a place to post essays using a highly visual publishing platform, without having to commit to starting a blog or building an independent audience.

8. Vine

Vine is a video sharing service available for both iOS and Android devices. It lets users create and share six second looped videos which can be published through Vine’s social network or shared on other services such as Facebook and Twitter. You can set what kind of notifications you want to receive from the app. Settings tab comes with options to show likes, comments, re-vines, or mentions, and also has a ‘tailored for you’ option. Users can also switch on/ off notifications for messages, new contacts, milestones for loops, likes and followers.

9. Bubblews

Earning money on social media work is now possible with Bubblews. It is a social media platform available on iOS and Android that allows users to make money by writing content of their choice that attract advertisers and traffic. Users can only post in English, and each post has to be a minimum of 400 characters. It also allows users to create posts (bubbles), follow friends, and “like” and comment on other bubbles. Users are paid a penny per click, per comment, and per like on their posts.

10. Whisper

Whisper is a social media platform available for both iOS and Android devices that allows people to anonymously share secrets, receive replies or just chat. It’s a home to different kind of confession. Post messages are displayed as text over an image similar to greeting cards. You can show appreciation to a post by tapping the heart icon. Users don’t have a public identity in the app. You can respond to a message publicly or privately by choosing a public anonymous post or a private pseudonymous chat. There’s no way to contact users except through the messages they post online.

Irish Companies Succeeding on Social Media

July 11, 2014 Categories: Featured, Social Media For Business Stewart Dawes

Irish companies have quickly grown to understand the power of social media and used it to their advantage. Today businesses are using different social media platforms like Facebook, Instagram, Pinterest and Twitter to build business relationship with customers, establish brand and improve online visibility. The challenge lies in utilizing social media correctly. Here are examples of Irish companies succeeding on social media.

Lidl Ireland
An Irish Supermarket awarded Facebook Page for a Business by the Social Media Awards 2014. Their Facebook page was set up on June 2010 and today they have 383,094 likes on their page. Lidl is using the page to interact and respond to customer’s needs in the discount retail sector.

Barry’s Tea
Irish Tea Company founded in 1901 and the largest tea supplier in Ireland. Barry’s Tea Facebook page has 121,481 likes. The people behind it regularly interact with people by keeping their page fresh with exciting content and promotions. The success of their Facebook page has also helped the brand go global recent messages show recruited fans from different parts of the world.

Eason
Ireland’s leading retailer of books, magazines, stationery and lot more with over 60 outlets throughout the country. Eason is the first Irish brand to bring its presence to Pinterest, using it to highlight its business and product range. Eason is using Pinterest to show off its range of books. It has 46 boards and 1,106 followers. Pinterest plays a big role in the overall e-commerce strategy of the company.

Irish Jewelry Company
Irish company based in New York making Irish jewelry and gifts perfect for any occasion. Irish Jewelry Company showcases their craft on Pinterest with 47 boards 3,032 followers. They have learned that Pinterest is a great way to show and promote jewelry because when someone sees your pins and re-pins it, it become endless.

Taste Ireland
Australia’s prime source for buying Irish goodies, groceries and gift hampers online. The company use Facebook, Twitter, Instagram and Pinterest to communicate with customers and Irish communities in Australia. The community driven success of their Facebook and Instagram accounts can be attributed to fresh contents on their page with community news and information on Irish Events in Australia. On July 12, 2014 Taste Ireland will be hosting a Customer Appreciation Day in Sydney. Event like this is promoted to different social media platforms to guarantee engagement and success.

Spin 1038
Dublin Independent Local Radio station awarded Best Business Twitter Account in Marketing by the Social Media Award. Spins digital presence on Twitter saw the listenership explode for the station. Promotions and competitions ran on Twitter proved how Spin thinks outside the box when it comes to their social media engagement.

Eircom
Ireland’s largest telecommunications company controlling majority of fixed line telephony. The company used Twitter as a customer service channel to understand where the customers were and what they wanted. Their social medial team was open to respond to queries, even offering customers their services during off peak hours to help them. Using Twitter as a customer service channel is useful; it enhances the customer’s ability to contact the company while informing new and existing customers about new offers, promotions and news related to the services.

Linked In Training Sydney for CEOs Corporations Business & Government

June 23, 2014 Categories: Social Media For Business Stewart Dawes

LinkedIn has developed as a professional social media and networking site. Created in 2003 it has 3,650,000 users in Australia today. LinkedIn operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. LinkedIn was created for an older, more professional audience. If your business targets adults over thirty, then LinkedIn is tailor-made for you.

If you’re a CEO or a Manager in a corporation or government, having your entire workforce use LinkedIn could be an asset to your organization. Start Linked In training for your staff and reap the benefits from a focused program.

Improve Employee Morale – blocking LinkedIn access send message to your employees that you don’t trust them. Online praise and recognition on LinkedIn groups are powerful rewards for great work.

Increase Brand Visibility – Employees are 70% more likely to engage with your company updates. When your employees “like” , “share” and “comment” on content, they make them visible to their contacts too.

Employees are consistent Brand Ambassadors – employee’s personal profile not only speaks of their personal brand but your company too. If you help your staffs build compelling profiles you’re sending a message about your company brand to everyone who visits their profiles or interacts with them.

Higher page ranking – companies with a greater number of employees on LinkedIn tend to have more followers on their company page. The more company page followers, the higher your page will rank in LinkedIn search results.

Understanding how the Linked In demographic differs from other social media platforms

84.4% of LinkedIn members use the free version
61% of LinkedIn users worldwide are male.
47% of B2B companies actively use LinkedIn
77% of LinkedIn members use the site to research people and companies. 69% to reconnect with past business associates and 50% to build new networks.
53% of LinkedIn users join 10 or more groups.
43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter.
There are 7,610 searches on LinkedIn per minute.
65% of B2B companies report that they have acquired a customer through LinkedIn.
LinkedIn drives 9 times as many applications for employment as Facebook and 3 times as many as Twitter.
LinkedIn has the highest visitor-to-lead conversion rate (2.74%), almost 3x Twitter (.69%) and Facebook (.77%)
52.2% spend 0-2 hours on LinkedIn.

Creating a LinkedIn Profile
Your profile is your LinkedIn page that describes you: your career history, education, interests, and other related content you may want to publish.

1. Create your LinkedIn profile by going to www.linkedin.com
2. Get started by registering your First name and Last name, Email address and Password and clicking the “Join now” box.
3. Choose your country, enter your Zip code, Employment status, your company then click “Create My Profile.”
4. Confirm your account through your email address.
5. Connect with people you know in LinkedIn
6. Invite people from your contact list.
7. Connect with people who have LinkedIn account you want to stay in touch with.
8. Get the app for every device you carry.
9. Select the account that works best for you. Basic account is free
10. Edit your profile (Experience, education, photo, skills and expertise, details, see your improved profile)

Setting up a Business Page on LinkedIn
Set up a LinkedIn Company Page to raise brand awareness, promote career opportunities, add valuable back-links to your site, generate leads and connect with your target audience on LinkedIn.

Requirements:
1. Personal LinkedIn account.
2. Profile strength must be listed as Intermediate or All Star.
3. Your profile list your position in the company.
4. Company email address with unique company domain name.
5. Your personal profile must have several connections.

Set up your Business Page:
1. Log in to your LinkedIn account.
2. Click “Interest” at the top of your homepage then click “Add a Company”
3. Enter your company name and email address
4. Confirm your email address. Follow the instructions in the email to finalize the initial setup.
5. Complete the Company Page overview to set up your Business Profile. Provide your business information type, size, website URL, industry, operating status, and year founded.
6. Include a company description (250-2000 characters including spaces), and company website URL.
7. Add a banner image and logos. Image – Minimum 646 x 220 pixels, maximum 2 MB. Logo – 100 x 60 pixels, maximum 2 MB.
After you’ve filled everything out, click “publish.” Your page will now be live.

Using Linked In to stay in touch as a Group
Establishing a LinkedIn group can be a great way to stay in touch and help you connect with people in your industry.

Start discussions – use LinkedIn group to start professional group discussion with other group members.
Create subgroups – by creating subgroups you can keep your members up to date especially if you are working a project with other group members. Start new discussion visible only in this subgroup.
Connect with other members – expand your network by taking a look at the profiles of other group members and discover other people with the same field of interest. Connect with them or follow them.
Build relationship – your LinkedIn group will allow you to establish strong relationship with active members.
Group messaging – LinkedIn group allows you to send group message to people you’re connected to.

Improving your visibility on Linked In via relevant & interesting posts, comments, share & like.

Like
Like option on LinkedIn functions like a retweet in Twitter. Clicking “Like” immediately forward the update to all your 1st level connection where it will appear in their update stream on their homepage. If someone has already seen the original message, they don’t get the whole message again but just add your name at the bottom to indicate you have liked it.

Comment
Clicking the “comment” is a tried and tested way to develop a conversation. It allows you to comment on someone’s update – this sends a message back to them and pushes the comment and the initial update out to your 1st level connections.

Share
Sharing is a two stage process, it allows you to either redistribute the article as an update to your 1st level connections, post it to a group or multiple groups, or forward it in a message to your connections which then arrives at their inbox on LinkedIn.

Improve your online visibility on LinkedIn by joining groups. Join groups by simply clicking the “join” button. You can join a maximum of 50 groups join groups that your ideal clients are members of. Look for groups that have a large number of members.

If you’re a member of 50 groups and each of those groups have 1,000 members your content will go out to 50,000 people. Many groups have more than 1,000 members to your reach may be even greater. Share your content and post to a list of groups and your update will show up in the discussion area of each group. Try this and increase your visibility by sharing relevant content with enormous number of people and watch your business grow.

Kik For Business

December 25, 2013 Categories: Featured, Social Media For Business Tags: kik for business, kik messenger, kik messenger for business, social media management, social media sydney Stewart Dawes

Kik For Business: Can you use Kik Messenger for Business? What exactly is Kik? The newest hit on the universal messaging service scene is fast and simple so it’s not just handy for connecting with the people you love to talk to, but with a few group smarts, you can use it for business …

Has anybody asked you “What’s your Kik?” or said something like “Kik me!”? If you hear those words and you just remain clueless, then you are missing out on the latest trend to hit the messaging service apps.

Kik is one of the big players in the universal messaging service. All the other messaging apps would require a phone number to sign you up; Kik on the other hand is the only mainstream messenger that doesn’t require you to post your phone number. Your identity is based on a username to guarantee control over your privacy which proved to be a good concept since most users are not comfortable on posting their phone numbers on the internet. This idea also turned out to be a huge hit especially for the youth that have no phone numbers yet.

What’s great about this app is that it lets you cross-platform. Anyone running the app using iOS, Android, Windows Phone and other platforms can exchange text messages, forward photos, play games and view content over the service.

They have also integrated HTML5-powered apps called “Cards” which give users the capacity to experience the Messenger in a different way. These cards enable Kik to swiftly create and deploy cross-platform apps within the Messenger client that lets users find, watch and share YouTube videos, send images or create sketches all without exiting the app itself.

Because of these great features, Kik has also created a practical solution when it comes to business communication. Since Kik crosses throughout all major mobile devices, employees who don’t use the same mobile brand can still communicate and connect through business conferences and chats using the messenger service. This app has made communication with staff members in other countries possible and so easy.

The people behind Kik have designed a concept of immediacy where people can always get a hold of you when they need to – an approach that is perfect for business.

People also looking to connect on apps like Instagram or every mobile app with some public component provide their Kik usernames so people can get in touch with them to discuss business or just to communicate.

Of course it seems the dominant tribe on Kik is 11-13 years olds – a great target market for clients of ours such as iCutes who want that tweens to teens demographic – but is there anything wrong with Kik being used by this age bracket to get social?

Possibly two things:

1. Recent news about teenagers going missing after they connect with complete strangers on Kik for a start.

2. Within about two weeks of being on it, we were approached by a girl from the USA – seemed friendly – chat chat … two minutes later she’d flashed a pussy photo of herself up on-screen and barely a minute later was angling for us to join in some nude cybersex – while paying for the privilege of course. Just what the average 12-year-old boy might be looking for!

Nevertheless, don’t be left behind. See why it’s the next big thing and how you can integrate it into your own business. And the next time someone tells you “Kik me” you can go ahead and say “Kik me” too!

We plan to offer Kik Messenger for Business training as part of our social media workshops and also have begun Kik management and development for a number of small to medium Sydney businesses – email us to find out more.

Social Media Management

October 13, 2013 Categories: Social Media For Business, Social Media Management, Social Media Managers Tags: social media management, social media management for business, social media management sydney Stewart Dawes

In today’s digital age, business relationships have evolved. The best way to adapt to these changes and trends is through social media management. Staying current on today’s marketing strategies can help boost your business so that you get that advantage in reaching out and engaging with your customers.

Almost everyone is now onto social media. It is the best channel to check out news, information and pretty much every craze that is being buzzed about. Social media is so powerful and should never be underestimated. If you want your business to get that push and to really get it out there, participating and getting involved would be your best bet.

Social Media is playing a big role in today’s world. The public has relied much on social media to stay on top of things that are happening around the globe. It has become a great channel to get timely updates and gather information from potential customers, as well as the latest market shifts and shopping trends which you can use to better promote your products and services.

Social Media Management can greatly impact your business. If done right, well-administered campaigns in giant sites like Facebook and Twitter can raise your sales as well as your customer relations.

Remember that your profiles have to be kept up-to-date and present. Posting fresh and informative content to your social media networks can create interest and attract new customers. It is important to always have relevant information put out there. Engaging with your audience is also crucial as it can help attract potential customers while keeping your current customers happy.

Today, the volume of social media avenues has risen. Handling a business can be a handful and tracking, interacting, monitoring and effectively managing your social media networks can be a time and labour-intense process.

Social media management solutions can help you execute online interactions as well as other business marketing activities in a more efficient manner. They also assist you to keep an eye on what people say about your business and help you intensify your social media presence across various social networking sites.

Learn more about social media management and let your business profit from this essential marketing strategy.

Facebook Business Page Management

August 24, 2013 Categories: Featured, Social Media For Business, Social Media Management, Social Media Managers Tags: facebook business page management, facebook for business, Facebook management, facebook training Stewart Dawes

It’s easy to “manage” a Facebook business page – any mug can do it – but for small businesses, what really matters is “developing” their business page.

Most of the time when business owners tell me “we’re managing our business page in-house”, part of me grimaces at the thought of their in-house “social media manager” happily whiling away the hours on Facebook, doing the very occasional post to “prove” their worth, and then whiling away a few more hours on Facebook.

I don’t see too many jobs posted on Seek.com.au or other recruitment sites for a social media developer, and yet this simple waywardness in semantics can make a significant difference to a company’s success or failure on social media.

While social media management is important – you need that daily presence even if you’re quite a small business – in fact more so – what ay small to medium business needs more than ever is social media development.

And a Facebook business page is – despite the stats showing 11 million Australians on Facebook – where social media “development” is the most difficult of all.

Instagram, Twitter, Pinterest and even Google+, indeed even LinkedIn, are far more open platforms where people are often there because they are more open and curious about “the world of social media” – so a full-scale development process can reap massive rewards.

But Facebook pages – they’re a dog.

Like owning a dog, you’ll get some love back from them – but return on investment?

Like a dog, you’ll need to feed them once or twice a day.

Like a dog, you need to take them for a daily walk around the neighbourhood so they can piss on other people’s posts.

And most gallingly, like a dog, Facebook has got your business page cooped up behind four walls – stuck in suburban solitary – for most of the day.

Your Facebook page is stuck in backyard confinement – you can’t directly approach your Facebook fans, etc etc – so many things a Facebook fan is not permitted to do.

Delivering audience growth through legitimate, quality means is what we specialise in – we take your dog for a daily walk to achieve visibility, but we do far more than that.

Words By: Stewart Dawes delivers Facebook and social media training to corporates, government and universities. Email stewart@atomicdigital.com.au

If you’re serious about your company being a success on Facebook and the other social media platforms, call 1300 321 814.

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