Posts Taged instagram

Selling direct on Instagram

May 27, 2019 Tags: , , Claire Felices
Tagging-and-selling-in-future-direct-on-Instagram

There’s a new checkout beta program on Instagram in the US. This program will let users tag items which they could then sell directly to their followers and other people while viewing their posts and Stories.

Businesses and brands and now even individuals can use product tagging. Instagrammers welcome this move as it could prevent oft-repeated questions of what and where some featured products are available. Followers can click on the tagged product for pertinent information. Thus, businesses products through influencers and individuals are now selling direct on Instagram.

This development has been made public by Facebook and Instagram as part of a transactional swing of the platforms. Instagram creators and a lot of daily users, including influencers are excited at the prospect and functionality of this program.

But commissions for the products are not yet offered for creators but it is something that might be available in the future.

A spokesperson said, “People are already shopping from creators by asking product questions in comments and Direct, with the ability to tag products, creators can provide the information their followers are looking for and get back to expressing themselves and sharing what’s on their mind, which will make their followers happy too.”

Linking products on Instagram :

This feature is currently available to approved businesses in these markets.

Before you begin

  • Your account must be approved for shopping on Instagram to feature products in posts and stories.
  • Make sure you have the latest version of the Instagram app.
  • You should already have completed set up for shopping on Instagram before you can enable it from your Instagram App.

Enable Business Settings for Shopping on Instagram

To enable the ability to feature products from the Instagram App:

  1. Go to your profile and tap
  2. Tap Settings
  3. Tap Business.
  4. Tap Shopping. Note: The option to tap Shopping is only available to accounts that have been approved for shopping on Instagram.
  5. Tap Continue
  6. Select a product catalog to connect to your business profile.
  7. Tap Done.

If you don’t see Shopping, your account is probably still under review or it hasn’t been approved for shopping on Instagram. The review process can take up to a few days, but sometimes we may need to review the account in more detail, which can take longer.

Social Media Management Profile: Glen Fredericks

February 13, 2014 Tags: , , , , , , , Stewart Dawes
social media management glen fredericks

Last week CHRISTINE BUHAY caught up with Glen Fredericks, a graphic/web designer, video editor and social media manager extraordinaire. He shared his views about social media management and social media platforms, particularly Facebook and Instagram. Here’s what he said …

A Bit about Him

I work at Barbeques Galore Maitland, one of the franchises owned by the Newcombe family. I run the Facebook page Shushbbq and also the Instagram account @grillporn.

I have a Facebook drumming page called @drummingco.

I started working in the Barbeques Galore Maitland store just a little over four months ago. I do a variety of tasks, from graphic design, managing their mailing lists, video and photography. I work in the office. I don’t deal with customers at all.

What I am doing on the social media front is the Shushbbq Facebook page, which is for the “Shush! BBQ Book” that the family has self-published.

His Work

grillporn imageInstagram, as you’d already be aware, is a powerful tool, so we started the @grillporn profile – choosing “grill” because we are aiming at the American market and “porn” because of my experience with “drumporn” on Instagram.

Any word associated with porn on Instagram doesn’t come up with tsunami of pornographic results, but of people who have an intense interest in whatever the subject matter is. So be it #foodporn or #drumporn or even #cloudporn.

drummingco imageI started instagramming photos of drums back in August 2012 and then in January of 2013 I started the Facebook Page @drummingco which is now up to 6,000+ Likes. The hardest thing has been to drag those Instagram followers over to Facebook. It would appear that your numbers are skewed towards Instagram as well.

I had a Facebook Event called Hug A Drummer Day. I announced it two months prior. I wasn’t going to make a Facebook Page about it, but with the publicity being generated (it was in the Newcastle Herald and I was interviewed on 2HD) I figured I better in case someone squatted on the www.facebook.com/hugadrummer and capitalised on my hard work. Within a week, it has grown to 2,500 Likes with 6,000+ joining the event (I anticipated 5,000 so I’m quite happy with the result).

So I totally have the whole drum industry side of things covered. And while it is a hobby, it’s something that has opened up opportunities for me. It certainly didn’t hurt in helping me get this job. In addition to my graphic design, web design and video editing capabilities.

I also took over the reins of the Barbeques Galore Maitland Facebook Page. After a week the people “talking about this” went from 100 or so, up to 3,000. I don’t expect it to stay that high, if it hovers around 25% of the Likes I’ll be happy. I’m doing about 4 posts per day (I’m only doing 1 a day on Shush BBQ) so it gives me plenty of opportunity to engage with the audience.

The Differences between Instagram and Facebook

Instagram allows you to find and connect with an audience in a way that Facebook doesn’t. With Facebook you’re pretty much waiting for people to find you. On the other hand, with Instagram you can find people who have the same interest as you simply by doing a hashtag search. Instagram’s strength is in its ability to connect with people, and for Facebook Pages it’s the sharing.

toilet drum for drummingcoJust a couple of weeks back I took a photo of my toilet and posted it on a new Facebook Page I made and that photo has had over half a million views possibly making it Australia’s most famous toilet on the internet?

The funny thing is the practice pad, the stand and the bass pad were all pulled out of the dumpster at the back of the @thedrumshop last year. Those things went from being thrown out and heading to landfill to becoming loved and shared over 5,500 times.

To Wrap It Up

That’s a bit of background on me and what my aims are with the Facebook and Instagram accounts I am running for the business. I am starting from scratch with the barbeque industry, but as I have found with the drum industry, networking with other pages certainly helps.

To contact us re doing social media management work for your business email stewart@atomicdigital.com.au or call 1300 321 814.

 

Instagram Management for Business

July 8, 2013 Tags: , , Social Media Addicts
instagram for business management training sydney melbourne brisbane perth adelaide australia

Instagram is bread & circuses combined with smoke & mirrors. It’s a place where your business can create a populist lifestyle profile to draw people in – a magazine hook – should you need to make your boring, staid company have a bit more hipster appeal. Visibility is where we can be of huge help to your business – it’s not just likes & follows – including the crucial addition of a comment if the image has over 11 likes – but it’s the relentlessness of having targeted demographic visibility done every day all year round – so peopleknow of your brand on instagram as a first point of discovery.

“I discovered your brand on instagram”. This is what our clients hear continually.

Some interesting considerations which will be developed into articles in the coming weeks:

Definitely have emoticons eg emoji in your toolbag.
Is there a magical babushka factor? Eg @alexsydneymagic
Hashtags – collect batches of them. Delete hashtag batches but sometimes keep the most obscure and/or relevant ones in place.
Other social media: select which social media to instantly post to eg twitter, and recycle your self-created visual content on FB & Pinterest.
When u have your instagram & twitter hooked up then when people mention u on instagram it will instantly tweet your correct twitter name on twitter.
Make a list of allies.
Play the exotic location card.
How to turn a 23% follow-back rate into an 80% follow-back rate. Eg cherryrose9.
Drip feed. One event or outing can supply a fortnight’s images.
If you’re inclined then use instaweather, instaplace, instacollage, instatag, instavideo  etc.
Regard your phone as your own personal istockphoto library.
The cult of food will never die: wizzfood alvinquah_ chocolatesuze talkandspoon etc
Finding community: selectively follow other people’s followers: follow hashtag flows eg #vividsydney and also use Four Square to find location demographics.
What I’d like to see: insta posts to business pages.
Beware: people who like heaps of your photos without following you.
You can block people & report abuse & spammers.
You can access your account online but to extract photos u need extragram.
You can use instagram in hootsuite but I haven’t figured out how to add photos – seems u can’t do it.
Instagram bit unwieldy re accessing past photos. Pinterest better for storage by category. Insta is all chronological. Same problem twitter & Facebook.
Other effects on photos,: shapely, shapic, textmask, fisheye, pip camera, instaframe, @abeautifulmess
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