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Social Media Influence

June 19, 2019 Categories: Social Media For Business, Social Media Management, Social Media Strategy Claire Felices

social media strategy agency sydney melbourne brisbane perth adelaide

You can’t escape social media nowadays. More so if you have a smartphone. And who doesn’t? The average person has in some shape or form have encountered it. Maybe even signed up for any or all the social media platforms. It isn’t any mystery then to find that social media influence is becoming a real thing in real life.

Brands and individuals have their own social media accounts specifically because they recognise this influence. This is to increase their brand’s visibility and create more loyal customers. It also helps in connecting and communicating with potential clients and business partners. For big, known brands garnering followers and likes could be made in a day. For the small businesses, they reach this when they use their social media strategically over time. More than content, more than memes, social media can inspire and influence people.

One that is slowly gaining momentum is the zero waste – going green movement. More people are posting restaurants and shops that allow their collapsible cups. This is instant marketing for the shop and the cup. And promoting a worthy cause that of going green and zero waste. There are also places that are now selling things in bulk. They encourage you to bring your own containers because they are package free shops. Banning the plastic straw. This I credit to social media. And the fast food giants heard, obeyed or have jumped on the bandwagon.

Social media is also instrumental in giving brands a conscience. Or at least take notice and do something. In an effort to clean up their acts, some people are posting pictures of brands trash (shampoo, conditioners). These single use individualised packaging that are truly becoming an issue. One that some groups are making the manufacturing companies take responsibility for.

This is a good example of a huge undertaking that everyone is being asked to be aware of and participate through social media. A global concern that needs to not just be addressed but needs immediate action. For our own sake.

3 Ways Social Media Is A Cosmetic Dentist’s Best Friend

May 31, 2019 Categories: Social Media For Business, Social Media Management Social Media Addicts

The use of social media in numerous ways is rapidly growing. And most people are now turning to social media platforms to reach out to their dental practitioners. One can, however, browse the internet to get answers concerning their general health. This connotes that it is now possible to all oral health-related issues solved online.

And for sure, social media is a cosmetics best friend since they can relate, connect and communicate to their clients effectively. There are ways in which social media help dentist achieve a lot in their dental health services. You can easily share many minor defects that dental bonding helps with to help your patients learn more about it. Did you know that 80 % of people around the world turn to online resources for their health concerns? Now you do. Well, here are ways social media is helping dentists.

Looking for Social Media Management for Dentists & Orthodontists in Sydney? Click Here to have Facebook or Instagram Advertising & Content Development for your dental clinic, services or products.

Increased credibility

It is right to say that a lot of people nowadays are making use of recommendations provided by their friends or those found online whenever they are seeking for unique services. And the truth is that whenever someone is looking for dental services, they will search for them online and find the information they need even before deciding to conduct any of them.

The websites or social media platforms of the dentists will have reviews that anyone can use to verify the authenticity of the dental doctor and that improve the credibility of the dentist. Those without an online presence, it would be challenging to prove their credibility; thus, new clients may end up not getting in touch with them. Photos and videos of past dental tasks can help increase your credibility.

Improved visibility

Your businesses may not purport to be visible without an online presence. In this digital era, traditional marketing approaches may not be as effective as they used to be back then. The world of marketing is changing rapidly with innovative ideas being put into implementation every day. As a dentist, you should leverage the benefits of the internet to make sure you are visible across numerous platforms existing online if not all.

For example; you can have a few pages to share your products and services to potential customers. The people will also interact with you through queries and clarifications, and you can even provide directions to your place. You see, your services will be merely a mouse click away!

Nurture brand loyalty

It is a proven strategy to make use of social media to build customer loyalty. See, it would be better to have all questions concerning your services and perhaps your products answered via a social media platform than having people visit your offices to ask the same queries. If you answer their questions in good time and they get satisfied with your feedback, your loyalty gains momentum. Yes, they will trust your products and services more than anyone else. Cosmetic Dentists’ social media management in Sydney Melbourne and Brisbane get the best results with Facebook advertising & Instagram content. Marketing cosmetic dentists via social media to audiences in Sydney, Perth, Melbourne & Brisbane should match with a strong SEO campaign as well as Adwords and email marketing.

Conclusion

Social media should be like a funnel for your business. With it, you can deliver a lot that could not be achieved without social media platforms. So, if you are not yet into it, consider making a bold step of incorporating social media is reaching many people. Eventually, you will increase credibility, improve your visibility, and finally nurture your brand loyalty.

Dangers of the Digital Age

May 27, 2019 Categories: Social Media For Business, Social Media Management, Social Media Managers, Social Media Sydney Claire Felices

An unspoken conflict exists between teens/preteens and adults. About having, using and managing smartphones and gadgets. Smartphone use is prevalent in young people’s lives. Adults being adults, who can sometimes be worrywarts, tend to search everything wrong with the new generation and their daily weapon of choice, the smartphone. They go about their business unaware of the dangers of the digital age.

Because youngsters have nothing to compare their lives without smartphones and all these social media platforms, most of them see nothing wrong with social media or the technology that they are now experiencing. To them it is a speedy way to connect, communicate and share. A novel way to express themselves. It is life as they know it.

Cyber bullying – the anonymity behind a keypad, those whispers, unflattering photos and threatening messages that will incite fear and embarrassment to our children. Without guidance and a strong support system, they will never tell and never be open enough to stand up to it.

Cyber flashing – as if bullying was not enough, this is another bad side of technology. The immediate and oftentimes anonymous unsolicited images can be sent through bluetooth or airdrop. Or the falsehood of befriending on apps using a different picture as profile, and receiving a call from this cyber flasher. The anonymity makes it even scarier for the victim. It could be enough to trigger anxiety issues and a general feeling of dread.

There has never been a need for parental guidance in the use of smartphones because until recently there has not been reports of this kind. Taking away smartphones may not be the right answer. Guidance and preparation, not to mention seeking out new solutions, have to be foremost in facing these problems of our digital lives. Perhaps technology can also shed some light in figuring out how to limit this predicament.

For now what we can control is how we prepare and mold our children. Being involved in their daily life and opening their eyes to the risks and potential harm of ‘stranger danger’ of both online and in real life situations.

Selling direct on Instagram

May 27, 2019 Categories: Social Media For Business, Social Media Management, Social Media Managers, Social Media Sydney Tags: influencer, instagram, marketing Claire Felices

Tagging-and-selling-in-future-direct-on-Instagram

There’s a new checkout beta program on Instagram in the US. This program will let users tag items which they could then sell directly to their followers and other people while viewing their posts and Stories.

Businesses and brands and now even individuals can use product tagging. Instagrammers welcome this move as it could prevent oft-repeated questions of what and where some featured products are available. Followers can click on the tagged product for pertinent information. Thus, businesses products through influencers and individuals are now selling direct on Instagram.

This development has been made public by Facebook and Instagram as part of a transactional swing of the platforms. Instagram creators and a lot of daily users, including influencers are excited at the prospect and functionality of this program.

But commissions for the products are not yet offered for creators but it is something that might be available in the future.

A spokesperson said, “People are already shopping from creators by asking product questions in comments and Direct, with the ability to tag products, creators can provide the information their followers are looking for and get back to expressing themselves and sharing what’s on their mind, which will make their followers happy too.”

Linking products on Instagram :

This feature is currently available to approved businesses in these markets.

Before you begin

Your account must be approved for shopping on Instagram to feature products in posts and stories.
Make sure you have the latest version of the Instagram app.
You should already have completed set up for shopping on Instagram before you can enable it from your Instagram App.

Enable Business Settings for Shopping on Instagram

To enable the ability to feature products from the Instagram App:

Go to your profile and tap
Tap Settings
Tap Business.
Tap Shopping. Note: The option to tap Shopping is only available to accounts that have been approved for shopping on Instagram.
Tap Continue
Select a product catalog to connect to your business profile.
Tap Done.

If you don’t see Shopping, your account is probably still under review or it hasn’t been approved for shopping on Instagram. The review process can take up to a few days, but sometimes we may need to review the account in more detail, which can take longer.

Promoting Franchise Businesses Using Social Media

February 17, 2018 Categories: Social Media Management Social Media Addicts

There are two sides to every franchise business. One, the franchisor promoting franchise opportunities to potential franchisees. Two, the franchisee promoting their branch to their customers and market. Social media can help achieve both these aims economically and effectively. Beginning firstly with the franchisor, there are enormous opportunities on the various social media platforms to reach potential franchisees. Social media is a conversation, it is a forum, a virtual place where you can express ideas and opportunities. You can receive feedback from interested parties on Facebook, Twitter, Instagram, Google+, and Pinterest, to name the main players in the game. Promoting franchise businesses using social media makes a lot of sense.

Franchise Businesses Can Market Via Social Media

A franchise business that’s appealing as family-friendly will have great drawing power for potential franchisees. So many new franchisees are attracted to owning businesses which provide family life/work balance. Many of them have exited the corporate world because of its heavy daily and hourly demands upon its workers. It may pay well, but it puts a strain on personal and family lives. To become your own boss and work your own hours is a very appealing factor in becoming a franchisee. Social media can promote this feature to prospective franchisees.

Social Media Can Supercharge Franchise Opportunities

Deft social media management can promote your franchise business to a market and community ripe for opportunities. The Internet allows you to reach a large audience of interested parties; if you are presenting the right content on social media and managing it adeptly, the world is your oyster. The growing interest in food businesses such as catering, is one prime example of social media’s ability to attract new customers and to tell customers about your franchise. You can find out what customers think about your business. Market research is rife on Facebook and other platforms.

Social Media Management is Essential

Once you have your own franchise branch, you want to promote your own particular outlet to your market, and social media is ideal for that. Geographical locations, combined with your franchise brand name, will target the customers in your locale. Social media management is essential for promoting businesses via Facebook, Instagram, Pinterest and Twitter. It takes a daily commitment to posting and responding to your followers, if you are to make your social media a real winner for your franchise business. You can build stronger relationships with all the stake holders in your business through this medium.

Promoting Your Medical Clinic on Social Media

February 16, 2018 Categories: Social Media Management Social Media Addicts

Social media is your community grapevine. You’ve heard that Marvin Gaye song about hearing things on the grapevine, haven’t you? Facebook, Instagram, Google Plus and Twitter are all platforms for your virtual community to interact with you on. You are the local doctor, the village healer, and your medical clinic provides many necessary healthcare services within your community. You need to get the message out and provide a place for feedback from your clients. Promoting your medical clinic on social media endowers your business with multiple marketing opportunities. These avenues are interacting 24/7, whenever a prospective patient may need you.

Social Media Makes Marketing Sense for Medical Centres

If you are running a medical clinic and are not on social media, you must have rocks in your head. I am not sure if anyone famous once said that, but they should have. Social media makes marketing sense for medical centres in Australia. When people get sick, they go online in the twenty first century. They are looking for answers to their healthcare issues. You, as a provider of healthcare, need to be online to provide those answers. Your presence on the internet is both reassuring and informative.

If Your Medical Clinic is on Social Media

People are looking to find out about specialised dental services, paediatric doctors, medicare, bulk billing, sciatica treatments, and every medical issue under the sun. If your medical clinic is on social media, there is a good chance that these prospective clients will find you. Post useful things, like health information about particular conditions and illnesses, for people to read online. Make your presence felt on these channels and you will reap the rewards of customers making appointments to see you professionally.

The Internet is a Panacea for the Sick

Chiropractors on Instagram are showing pictures of their treatments to prospective clients who may need their services. Social media has so much to offer all those people who are in pain and who don’t know where to go for relief. The internet is a panacea for the sick within our communities, it is a portal to possible solutions for serious healthcare issues. No longer are the poor and challenged within our cities dispossessed of real answers to their health problems. Social media will, not only, promote your medical business, it will, also, provide possible avenues toward better health for millions of people. Promoting your medical clinic on social media will get rid of all those rocks in your head, guaranteed!

Disabled & Cute: Positive Disability Hashtag Goes Viral

May 19, 2017 Categories: SEO Sydney, Social Media For Business, Social Media Management, Social Media Strategy Social Media Addicts

When we say that we love ourself, it should also mean that we love our body and we fully accept who we are or what we are.

Last February, a positive disability hashtag went viral after Keah Brown tweeted her selfies with the hashtag #DisabledAndCute. This “Love Yourself” sort of campaign is the last thing we’d expect from a disabled person, given the society’s notion towards them. Brown, a 25-year-old journalist with cerebral palsy from New York, said that most people give the impression that people with disabilities (PWDs) are unattractive and are often perceived as undesirable and broken. Like any other human being, Brown also feels insecure about her body. But one morning, she was feeling cute, so she decided to share on Twitter what she’s feeling. And the Internet overwhelmingly responded.

Disabled & Cute: Positive Disability Hashtag Goes Viral

More often than not, the hashtags that make an impact on Twitter are about musicians, sports, politics, natural disasters and celebrities. There are only quite a few hashtags about body positivity and disability that resonate on Twitter. For the proponents of disability activism, the hashtag #DisabledAndCute gave the spotlight to the disabled and their physical and mental incapacities. It allowed the PWDs to proudly show to the world their disabilities that make them who they are.

The positive disability hashtag also became the tool of people with physical and mental impairments for them to share their stories that purvey the idea of acceptance, joy and body positivity. Having said that, their openness about their disabilities is not an act of bravery, but rather a way of demonstrating that they are fierce and fabulous despite their condition.

According to reports, the majority of the people who joined in the positive disability hashtag are those with genetic disorders, with limited ability to move, and the blind. Their stories that they share are distinct and convey empowerment. There are also people from all walks of life who got involved. These are Internet users who were feeling good and happy about themselves.

Aside from the #DisabledAndCute hashtag, there are also other hashtags that are helping PWDs tell their stories. Some of these are #GetYourBellyOut for people who use colostomy bags; #CripTheVote to empower those with mobility issues to cast their votes; and #ShowMeYourPump for diabetic people who are heavily dependent on insulin pumps.

Tourism Engaging with Social Media

February 2, 2017 Categories: Social Media Management, Social Media Strategy Social Media Addicts

Marketers would agree that social media is a very powerful and cost-efficient way in promoting a business. Truth be told, it has dramatically transformed how companies communicate and reach their target market. For instance, the dawn of the Internet age and the increasing popularity of social media led to big changes in travel marketing and in the industry in general. Through social tourism, travelers and holidaymakers can easily search for tourist destinations and activities to enjoy here in the Land Down Under.

The social media also became the platform where tourists can tell about their great and not so great experiences. Since word travels fast online, they take social media abuzz, and even praise or jeer the people who made their trip unforgettable.

Tourism Engaging with Social Media

One of the lessons that businesses engaged in tourism should learn by heart is that they must not doubt the influence of social media. Having said that, it is a double edged sword; that is, social media can both be a threat and an aid to a country’s tourism sector.

Our very own Tourism Australia is said to be a global powerhouse in terms of social media destination marketing. One of their strategies why they had an overwhelming online presence is that they use their social media platforms in turning the loyal fans as the hero. Each week, Tourism Australia has their “Friday Fan Photos” where fan pictures from their trips in the country are published on their page. This way, the followers become the country’s tourism ambassadors.

The businesses in tourism engaging with social media also use the platform in online reputation management. More often than not, customers express their disappointment and frustration online. Such negative feedback is damaging to the company’s brand and image. As a step in damage control, they use the social media in getting to the bottom of their client’s concerns. For instance, airline companies, such as JetBlue and American Airlines, have mastered the skills in addressing flight issues of their customers. In fact, they always add a human touch when dealing with customer complaints on social media.

According to Jesse Desjardins, the Social Media and Advocacy Officer of Tourism Australia, one of the most common mistakes of businesses in the tourism industry is that they pour too much resources in their social media campaigns that they forgot they also have a website. Yes, social media can be used in bolstering brand awareness and increasing new leads. However, customers still make transactions on websites, and not on social media channels. Therefore, it is important that they also invest in a simple, but beautiful website.

Photography Transforming Websites In The Digital Age

March 22, 2016 Categories: SEO for Small Business, Social Media Management, Social Media Strategy Social Media Addicts

A picture is worth a thousand words, this saying stays true to the hearts of a huge number of individuals. There is indeed a lot to talk about with still images making them a great topic for discussion. Many find the field of photography to work quite well in the advertising and marketing space and as such, you will not be finding any shortage of pictures that are posted in several websites found today. Let us consider how websites were transformed in the digital age with the help of photography.

The lifeline of a website revolves around the content that it provides to their online visitors. Without them, a website will feel empty and hollow having little to no life in it. It should be noted that online content does not solely revolve around the creation of articles. Photos play a very important role in keeping the attention of your online visitors intact making them feel relatively at home when they visit your website. Without them, your site will feel stale and a drop in customer interest will be experienced in just a short amount of time even if you produce high quality articles on a regular basis.

It is always good to find a good measure of balance between photos and articles. This is quite apparent especially in 2016, where some webmasters are now taking the lead in developing websites that are almost like digital magazines due to their use of images. Of course, having strong and appealing photos can not just attract traffic to a website, but also when Alt Tags are used, they can contribute towards the SEO standing of a website. This in turn makes it fairly easy to gain the much needed attention that your website requires.

Online users who visit a photo-essay style website tend to enjoy reading every bits of their content especially since it they provide them in well organized and orderly manner. It is relatively easy to read and get into giving the website a user friendly feeling or experience to its visitors. Pictures are evenly placed and well distributed giving online readers a clear overview on what to expect upon their visit to their website. Indeed, the feeling that you are reading a digital magazine on your browser or phones is what you will get with this particular form of structure.

Aside from their own websites, companies today have also shifted some of their attention towards the social media aspect of their business. This can be seen with many companies today each having their very own social media profile. The ACM Group Facebook page is quite active in the social media and they alternate their content by mixing in some videos, photos and news articles their fans and followers can enjoy as these are posted over their newsfeed. Updates coming from social media are also seamless and instantaneous making them easy to find.

It is good to see that a huge number of websites are embracing the changes that are happening in this modern and digital age. There is indeed a lot of room for improvement and we can expect new innovations on how photography and other related and noteworthy features can be integrated to some of the websites found in the present.