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Photography Transforming Websites In The Digital Age

March 22, 2016 Categories: SEO for Small Business, Social Media Management, Social Media Strategy Social Media Addicts

A picture is worth a thousand words, this saying stays true to the hearts of a huge number of individuals. There is indeed a lot to talk about with still images making them a great topic for discussion. Many find the field of photography to work quite well in the advertising and marketing space and as such, you will not be finding any shortage of pictures that are posted in several websites found today. Let us consider how websites were transformed in the digital age with the help of photography.

The lifeline of a website revolves around the content that it provides to their online visitors. Without them, a website will feel empty and hollow having little to no life in it. It should be noted that online content does not solely revolve around the creation of articles. Photos play a very important role in keeping the attention of your online visitors intact making them feel relatively at home when they visit your website. Without them, your site will feel stale and a drop in customer interest will be experienced in just a short amount of time even if you produce high quality articles on a regular basis.

It is always good to find a good measure of balance between photos and articles. This is quite apparent especially in 2016, where some webmasters are now taking the lead in developing websites that are almost like digital magazines due to their use of images. Of course, having strong and appealing photos can not just attract traffic to a website, but also when Alt Tags are used, they can contribute towards the SEO standing of a website. This in turn makes it fairly easy to gain the much needed attention that your website requires.

Online users who visit a photo-essay style website tend to enjoy reading every bits of their content especially since it they provide them in well organized and orderly manner. It is relatively easy to read and get into giving the website a user friendly feeling or experience to its visitors. Pictures are evenly placed and well distributed giving online readers a clear overview on what to expect upon their visit to their website. Indeed, the feeling that you are reading a digital magazine on your browser or phones is what you will get with this particular form of structure.

Aside from their own websites, companies today have also shifted some of their attention towards the social media aspect of their business. This can be seen with many companies today each having their very own social media profile. The ACM Group Facebook page is quite active in the social media and they alternate their content by mixing in some videos, photos and news articles their fans and followers can enjoy as these are posted over their newsfeed. Updates coming from social media are also seamless and instantaneous making them easy to find.

It is good to see that a huge number of websites are embracing the changes that are happening in this modern and digital age. There is indeed a lot of room for improvement and we can expect new innovations on how photography and other related and noteworthy features can be integrated to some of the websites found in the present.

Natural Therapy Social Media: Can Individual Therapists Succeed?

November 16, 2015 Categories: Social Media Management Social Media Addicts

There are only so many minutes in the day and good natural therapists like to spend as much time with a client as they can. This means that your individual therapist is always going to struggle to make a good living from their occupation alone. Many extend themselves into the manufacturing and/or selling of complementary medicines; hoping that through this they can make some money and ensure the quality of the substances they prescribe. Alternatively, some individual natural therapists group together to operate a healing centre, to both, share business expenses and to pave the way for future expansion if the centre becomes successful.

A few natural therapists also teach their modality to students at either, established schools of natural therapies or under the auspices of their own centre. Some successful natural therapists and teachers, even, publish books; which can, occasionally, provide extra income. There is no shortage of entrepreneurial spirit in the natural health world; with large training institutions growing out of the ambitions and hard work of a few in the industry. With two out every three Australians visiting a natural practitioner in their lifetime; the market continues to expand.

Osteopathic practitioners, homeopaths, naturopaths, body workers, acupuncturists and many more exponents of healing modalities are all contributing to the health and wellbeing of Australians. The standards in this country are high both in the training and the association accreditation within the various fields. There is a body of high quality literature available for both, consumers and practitioners. There are industry exhibitions and lecture programs, which continue to educate the public and inform those within the natural health industry.

All of these things are still, however, dependant on effective marketing, now, within the digital sphere. Social media is a great boon for the industry with online communities sharing the good and bad about particular therapists, healing centres, training institutions and products. Savvy businesses are utilising different forms of social media to generate interest in their goods and services. As in the case of the Instagram account for a rapidly growing natural therapy business called Conscious Living. These new channels of communication are linking up therapists and their clients to good effect.

Natural therapy social media: can individual therapists succeed? They are better off outsourcing their social media to professionals who have the expertise to properly take advantage of the marketing opportunities it presents. There are social media managers with niche specific experience in the natural health world and they can present their clients in the spirit they would expect. Healing centres are, now, being represented professionally in the digital realm.

Best New Social Media Platforms

August 5, 2014 Categories: Social Media For Business, Social Media Management, Social Media Strategy, Social Media Sydney Tags: New Social Media, New Social Media Sites, social media, Vew Social Media Platforms Stewart Dawes

Social networking sites are constantly expanding, new applications are announced everyday. Most people who find Facebook and Twitter too limiting are moving on to newer and cooler social media sites. These mobile based new social media platforms has a lot to offer from secret sharing to being paid to post. Check out the best new social media platforms to watch out for:

1. Secret

Secret is an app which is available for iOS, Android, and web platform. It allows people to share messages anonymously within their circle of friends, friends of friends, and publicly. It is intended primarily for sharing with friends. Secrets are posted by your friends, you just don’t know who. Popular secret from around the world can read and labeled only by their point of geographic origin. It has proven to be addictive especially with teenagers. Secret is working on new tools to make users feel more confident about what they post.

2. Shots

Shots is an iOS and Android social platform designed basically for selfie lovers. This app allows users to take and post selfies using front-view cameras. Users can only take pictures through the app. It does not allow users to upload previously taken pictures. Shots does not allow users to directly message other members but can “reply shot” which let users respond to followers through selfies instead of comments. Members can add captions to their own photos and use hashtags, but there’s no way to search for hashtags. Shots does not have a public comment feature over concerns about cyber-bullying and does not post follower counts.

3. Snapchat

Snapchat is a photo messaging app for iOS and Android where users can take photos, record videos, add text and doodles, and send them to a controlled list of recipients. It also introduced Snapkidz for users less than 13 years of age, allowing children to take snaps and draw on them, but they cannot send snaps to other users. “Snaps” or photos and videos can be sent to friends but it only allows users to set a 1 second to 10 second expiration of the photo. Once the photo message is sent, the receiver has the time set by the timer to look at the photo before the message is hidden from the recipient’s device and deleted from Snapchat’s server.

4. WeChat

WeChat is a mobile text and voice messaging service app available on Android, iPhone, Blackberry, Windows Phone and Symbian phones. WeChat covers many options in one application as it is a platform for chatting, shopping, gaming, and even banking. It provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It’s unique messaging service allows users to send quick voice messages. WeChat is free to download for every user, registration is completed through Facebook Connect, email, mobile phone SMS/VM, or Tencent.

5. We Heart It

We Heart It is an image based social networking app for inspiring images, available for both Android and iOS devices. It is “A home for your inspiration” and a place to “Organize and share the things you love.” Share images and express who you are and find like-minded users to share great content from across the web. Users can “heart” and tag others users in photos and “heart” their favorite images to share with friends and organize them into collections. Roughly 80% of We Heart It’s monthly users are under the age of 24, compared with Pinterest users who are over the age of 24. This younger user base, and the types of content that come with it, are what separate We Heart It and Pinterest.

6. Tinder

Tinder is a mobile dating social network , an app that is available for both Android and iOS devices. This online dating app is available in 24 languages. This app connects with your Facebook profile to provide basic information to match possible candidates who are most likely to be well-matched, based on geographical location, number of mutual friends and common interests. Users can swipe “yes” or “no” anonymously to potential matches who are nearby. If two users like each other and it’s a match then Tinder introduces the two users, opens a chat and they can now start messaging.

7. Medium

Medium is a micro blogging platform, perfect for business professionals to attract new spectators. This app lets you share articles through Twitter, Facebook and email. It’s linked to Twitter but designed make you create a regular content or blog article beyond the 140-character Twitter limit. This app also allows you to read stories on Twitter, it tells you how long it will take you to read each story and if you get bored you can swipe to the next story. Medium is a place to post essays using a highly visual publishing platform, without having to commit to starting a blog or building an independent audience.

8. Vine

Vine is a video sharing service available for both iOS and Android devices. It lets users create and share six second looped videos which can be published through Vine’s social network or shared on other services such as Facebook and Twitter. You can set what kind of notifications you want to receive from the app. Settings tab comes with options to show likes, comments, re-vines, or mentions, and also has a ‘tailored for you’ option. Users can also switch on/ off notifications for messages, new contacts, milestones for loops, likes and followers.

9. Bubblews

Earning money on social media work is now possible with Bubblews. It is a social media platform available on iOS and Android that allows users to make money by writing content of their choice that attract advertisers and traffic. Users can only post in English, and each post has to be a minimum of 400 characters. It also allows users to create posts (bubbles), follow friends, and “like” and comment on other bubbles. Users are paid a penny per click, per comment, and per like on their posts.

10. Whisper

Whisper is a social media platform available for both iOS and Android devices that allows people to anonymously share secrets, receive replies or just chat. It’s a home to different kind of confession. Post messages are displayed as text over an image similar to greeting cards. You can show appreciation to a post by tapping the heart icon. Users don’t have a public identity in the app. You can respond to a message publicly or privately by choosing a public anonymous post or a private pseudonymous chat. There’s no way to contact users except through the messages they post online.

Social Media Management for Sydney Furniture Stores

June 24, 2014 Categories: Social Media Management, Social Media Sydney Tags: social media for the furniture idustry, social media management, social media strategy, social media sydney Christine

For small industries, to introduce themselves using expensive advertising campaigns and splashy PR stunts would not be much of an option. Small business owners face the challenge of presenting and building brand awareness while keeping their costs down.

The good news is there are a number of efficient marketing strategies and tools which companies can use to build awareness among their target customers. One of the best ways is using social media which when used strategically can give direct engagement to the target audience. There are social media platforms such as Facebook, Twitter, Pinterest and Instagram which have proven to be great channels giving an access to an immense number of people.

Our client Habitat Furniture is a boutique furniture store in Sydney’s Inner West. It’s a small family business with over 20 years combined experience in the industry. Their products range from living room furniture, dining room furniture to bedroom furniture.

We have been commissioned to do Habitat Furniture’s social media management. Our main goal is to help raise awareness to their brand, create engagement which then results in driving revenues to their business.

Facebook, Twitter and Instagram are powerful marketing tools to market brands, products and services which is why we employed those 3 tools into Habitat Furniture’s social media management.

We have created accounts on each platform making sure their company identity is branded well with a consistent tone so that people clearly understand who they are and what they do.

Facebook has 1.28 billion active users and that statistic alone tells us how great of an opportunity it is for marketing. Habitat Furniture’s Facebook page is a platform we use for interacting with customers and keeping them up to date with the latest furniture styles Habitat Furniture has in their showroom. This has proven effective as they have gotten more clients over the years through the promotions and updates we have made on their page.

There are 255 million twitter subscribers in the world today and it’s one of the quickest ways to brand and connect. We know that consistent conversations go a long way and connecting with Habitat Furniture Warehouse’s target market is the key. We use Twitter to cultivate relationships with their followers which has resulted into sales. We also make sure to do regular tweets, promote products and answer any enquiries making sure Habitat Furniture has an active and healthy profile.

Instagram is a great way to expand a brand’s reach. Instagram is almost entirely photo-based making it more personal. Habitat Furniture’s Instagram account is not only used to build their brand recognition and consumer loyalty. We try to make it as personal as possible so that their followers can see their fun side making a good balance between work and play. We also cross post Instagram photos to Twitter to inform people of their Instagram account.

Habitat Furniture Warehouse are makers of high quality Australian-made timber furniture and supports the local Sydney furniture makers. If you’re looking for modern furniture Sydney or furniture Sydney, You can find some of the best from Habitat Warehouse.

Social Media Management Profile: Glen Fredericks

February 13, 2014 Categories: Social Media Management, Social Media Managers Tags: Facebook, instagram, social media, social media management, social media management sydney, social media managers, social media managers sydney, social media sydney Stewart Dawes

Last week CHRISTINE BUHAY caught up with Glen Fredericks, a graphic/web designer, video editor and social media manager extraordinaire. He shared his views about social media management and social media platforms, particularly Facebook and Instagram. Here’s what he said …

A Bit about Him

I work at Barbeques Galore Maitland, one of the franchises owned by the Newcombe family. I run the Facebook page Shushbbq and also the Instagram account @grillporn.

I have a Facebook drumming page called @drummingco.

I started working in the Barbeques Galore Maitland store just a little over four months ago. I do a variety of tasks, from graphic design, managing their mailing lists, video and photography. I work in the office. I don’t deal with customers at all.

What I am doing on the social media front is the Shushbbq Facebook page, which is for the “Shush! BBQ Book” that the family has self-published.

His Work

Instagram, as you’d already be aware, is a powerful tool, so we started the @grillporn profile – choosing “grill” because we are aiming at the American market and “porn” because of my experience with “drumporn” on Instagram.

Any word associated with porn on Instagram doesn’t come up with tsunami of pornographic results, but of people who have an intense interest in whatever the subject matter is. So be it #foodporn or #drumporn or even #cloudporn.

I started instagramming photos of drums back in August 2012 and then in January of 2013 I started the Facebook Page @drummingco which is now up to 6,000+ Likes. The hardest thing has been to drag those Instagram followers over to Facebook. It would appear that your numbers are skewed towards Instagram as well.

I had a Facebook Event called Hug A Drummer Day. I announced it two months prior. I wasn’t going to make a Facebook Page about it, but with the publicity being generated (it was in the Newcastle Herald and I was interviewed on 2HD) I figured I better in case someone squatted on the www.facebook.com/hugadrummer and capitalised on my hard work. Within a week, it has grown to 2,500 Likes with 6,000+ joining the event (I anticipated 5,000 so I’m quite happy with the result).

So I totally have the whole drum industry side of things covered. And while it is a hobby, it’s something that has opened up opportunities for me. It certainly didn’t hurt in helping me get this job. In addition to my graphic design, web design and video editing capabilities.

I also took over the reins of the Barbeques Galore Maitland Facebook Page. After a week the people “talking about this” went from 100 or so, up to 3,000. I don’t expect it to stay that high, if it hovers around 25% of the Likes I’ll be happy. I’m doing about 4 posts per day (I’m only doing 1 a day on Shush BBQ) so it gives me plenty of opportunity to engage with the audience.

The Differences between Instagram and Facebook

Instagram allows you to find and connect with an audience in a way that Facebook doesn’t. With Facebook you’re pretty much waiting for people to find you. On the other hand, with Instagram you can find people who have the same interest as you simply by doing a hashtag search. Instagram’s strength is in its ability to connect with people, and for Facebook Pages it’s the sharing.

Just a couple of weeks back I took a photo of my toilet and posted it on a new Facebook Page I made and that photo has had over half a million views possibly making it Australia’s most famous toilet on the internet?

The funny thing is the practice pad, the stand and the bass pad were all pulled out of the dumpster at the back of the @thedrumshop last year. Those things went from being thrown out and heading to landfill to becoming loved and shared over 5,500 times.

To Wrap It Up

That’s a bit of background on me and what my aims are with the Facebook and Instagram accounts I am running for the business. I am starting from scratch with the barbeque industry, but as I have found with the drum industry, networking with other pages certainly helps.

To contact us re doing social media management work for your business email stewart@atomicdigital.com.au or call 1300 321 814.

Social Media Marketing Ideas

January 21, 2014 Categories: Social Media Management, Social Media Strategy Tags: social media, social media marketing, social media marketing ideas, social media marketing sydney Stewart Dawes

2014 started as an exciting year for Social Media and it is essential to stay on top of things for new social media marketing ideas you can use in your own strategies.

Social Media Marketing is big business and we thought you could get some insights from our list of the 20 Social Media Marketing Ideas for 2014.

Google +
People may have ignored Google+ but it’s definitely something to pay attention to. With Google+ being backed up by the giant search engine, and its increased user base, there’s no doubt of it becoming a dominator in the social media scene. If you don’t have a business account on Google+ yet, I suggest you make one now as it’s going to be much bigger in 2014.

Images and Photo Sharing
Images are going to get even hotter this year. Visual content will stay on top of ruling the world of social media and social media networks will utilize them even more as they become an important part of any strong content strategy.

Content Sharing
Most everyone is expected to do social media this year as social media awareness has reached and is embraced by almost everyone. Getting your content shared will definitely help your search rankings.

Investments in Social Media
Businesses nowadays will not be complete without an online presence. Sharing and spreading the news about your brand or product has never been easier with the help of the different social media platforms around. Businesses add social media in their marketing strategy as it has become a necessity in keeping their businesses on the social market.

Image Sharing Sites
Image sharing sites will continue to be a hot item and you’ll see new ones pop up everywhere. Images compliment the written context and they are more likely to be shared than just something with text only. So be on the lookout for the newbies that could be giants and incorporate them in your strategy.

Mobile
More and more of your audience will consume your content on their mobile devices. Your blogs and images have to be viewable on smartphones and tablets. You also need to be comfortable with how your social networks operate on smartphones or tablets and this is a new comfort level that you need to have.

Blogging
Creating great content to drive back traffic to your site is going to remain a great way to generate new leads. Blogging will continue to generate new business for you.

Video Content
Consumers will still turn to video content to watch and learn about almost anything. Include them in your marketing plan as we expect many more viral videos to hit the web, especially now that they are easy access on mobile phones and tablets.

Customer Service
More customer service will be handled via social media. It is not going to go away and it’s only going to get bigger. Expect more interaction from customers via social media platforms like Facebook and make sure that you are there to respond promptly to all their queries and comments.

No Spammy Contents
Google started it and now Facebook is following suit. Spammy content will not get you anywhere, and the big sites are smart enough to know this now. Always create valuable and informative content that customers will appreciate.

Social Channels
Treat each of your social channels as a separate unit. Take note of your follower demographic on each channel and make sure your content appeals to them.

Game Plan
Having a game plan is vital in achieving your goal. You need to have a strategic social media marketing plan to succeed in this business. Never stop learning and researching on new ideas which you can combine with your own strategy.

Manage Your Social Media Accounts
Social media management platforms like Hootsuite, Buffer and Tweetdeck can help you manage your social media accounts. Scheduling posts, monitoring and managing your social feeds will give you more time to accomplish other duties.

Check Your Stats
Make time to review your metrics. It’s very important to know what and what’s not working on your social media accounts. This will help reduce major headaches, wasted time and more importantly, money. You need to be able to know which social media does not work and spend time on the ones that are actually bringing people to your website, or the ones that may convert sales or customers in some other way.

Reviews
Consumers rely on social networks for review before making a purchase. Listen to what people are saying about you and look for opportunities to engage with your most loyal fans whenever you get the chance.

Ambassadors and Online Influencers
One of the most influential ways to get in front of customers is through word of mouth marketing. Your customers can be your biggest brand advocate and when your loyal customers spread the word for you, it opens up doors for a new audience who might be potential customers.

Focus On the Audience You Have
Understand your audience and connect with them. Focus on your content and grow your audience organically.

Find Prospects Online
Don’t overlook the unexpected online opportunities for prospects. Research and understand where you’re most likely to find prospects which you can use to your advantage. Twitter for instance is an excellent resource for finding prospects online.

Provide Value
Providing value to your customers is what matters today. In order for people to stay engaged, they have to recognize value from your brand.

Customer Appreciation
Show customers you care by providing words of appreciation. Don’t forget to thank your customers for their loyalty and make sure to use their feedbacks as guides for improvement.

Rupert Murdoch on Twitter

January 9, 2014 Categories: Featured, Social Media Management, Social Media Strategy Tags: rupert murdoch on twitter, social media management Stewart Dawes

Recent interview with our social media management director Stewart Dawes by Farz Edraki of Crikey.com.au …

1. How would you assess Murdoch’s Twitter performance?

Love him or loathe him, Murdoch is one of the few people helping Twitter remain vaguely interesting. Twitter has become a dead platform for hundreds of thousands, if not millions of people as the massive migration of focus onto Instagram and also sadly back to Facebook continues. Murdoch is using it true-to-type – old school editorialising where instead of full-column newspaper editorials, his key messages are reduced to just 140 characters. He’s giving us bite-size daily opinions perfect for our fast-food constitutions.

Murdoch’s tweeting seems like an extension of his thrill for greater engagement with people-at-large which I suspect was spurred by his TV performance in the phone-hacking scandal. Twitter gives the irascible, table-thumping Murdoch of that enquiry a means by which to ongoingly explain himself to the audience who chooses to regard him as relevant, even fascinating. I don’t think it’s a coincidence that his parliamentary TV appearance was in 2011 and he started tweeting in 2012.

If he offends a few groups along the way, all the better for News Corp. It gives the corporation an edgy, human face and moves discussion ever-further away from 2011’s embarrassments.

What tips would you give him if he came to you for advice?

While it would be more pleasant for the twitterati if Murdoch engaged in conversation, like most celebrities he pretty well uses it for one-way expression only. Understandable as he would likely receive thousands of tweets directed at him daily. So there’s very little scope for him to change his broadcaster approach.

Overall my advice to Murdoch would be to not change at all. We’re getting this one-off glimpse of an influential 82-year-old tycoon, still working when most his age have passed away – an ever-more lonesome icon of the 20th Century having a last series of rages at the dimming of the light. His messy double spaces after fullstops, or spaces before commas add to the chaotic tone. What’s he going to tweet next? No idea, though it will be cantankerously right-of-centre.

Given the fact that Murdoch has rarely been the most loved of human beings, I’d hardly be advising him to bother being more loveable.

2. Murdoch’s quite open on Twitter. Does that help his personality and profile? Are there any associated risks?

It’s a great opportunity to show the public that behind the monolithic News Corp and Fox brands is a thinking, fearless human being who regards himself as a newspaper man first-and-foremost, and a commercial tyrant second. His profile was so poor after the News of the World scandal he could hardly make it worse, so bizarrely Twitter is helping him rehabilitate his public image prior to his passing from this world. Maybe we’ll remember him more for his tweeting than the ugly hackings done under his watch?

As for associated risks, some shareholders at News Corp probably have the occasional sleepless night, but overall Murdoch is using a cut and thrust approach to public discourse to both defend his realm, offer bouquets to those he supports, and stir newfound loathing against perceived adversaries. I don’t see any offended Scientologists, “BBC lefties”, Rudd sympathisers or Muslims bothering to throw a pie in his face, or worse finish him off, when they’re figuring nature will do the job for them eventually.

3. Are there other media personalities – who are also uninhibited – that you could compare Murdoch to?

Not for my mind. Murdoch is fascinating for a variety of reasons but the aspect that makes him most unique, sorry to return to the subject again, is surely his octogenarianism. There’s a much shorter time-frame that he’ll be tweeting for. The Murdoch-tweeting phenomenon has that one-off historical quality to it. Myspace was an out-of-the-box Murdoch train-wreck, Murdoch on Twitter is feeling like a train wreck in extreme slow motion.

4. Do you see Murdoch’s twitter use as signalling the rise of “tweetorialising”?

Twitter put tweetorialising in the hands of the everyday person so I don’t see that tweetorialising is on the rise thanks to Murdoch or anyone else. We mere mortals on twitter dreamt that our thoughts could be something more than random suburban blips, we dreamt of hordes of followers lapping up our latest opine. But it was all too democratic. The white noise became unbearable. Now the everyday Joe or Jo is leaning towards visual mediums like instagram to glorify our anonymous existences in visual form. It’s mostly just celebrities and journalists who are still locked in a mortal dance on Twitter, feeding off the radiance of each other. It’s a shame because Twitter was thrilling at its peak, but it’s extremely dead compared to what it once was. No wonder Twitter’s hurrying to the stock exchange to get what illusory value it can before the lustre falls away.

So to me Murdoch’s late-adopter use of Twitter is symptomatic of the decay of the platform, the gloss is coming off its 140-character limitation and the forgettable nature of the billions of ideas traded in its abridged space. Instagram and Facebook both provide a lot more room for narrative and we humans are returning to our love of a well-told tale.

Sharepoint Development

November 14, 2013 Categories: Social Media Management, Social Media Sydney Tags: sharepoint development, sharepoint sydney, social media management Stewart Dawes

What the heck is Sharepoint and how can your company use it? We speak to Sydney-based Sharepoint developer and consultant Marcus Dervin, director of WebVine, about its uses …

By Catherine Blum

When did you first get interested in the internet and technology? Did you do a course in web technology? What course was it and where did you do it?

I completed my uni degree in 1994 and started working for Apple in 1995. That’s where I discovered Netscape 1.0 and the Internet. No-one even spoke about it in Ireland (where I am from) at the time, and I think there were only 50,000 websites at that time. I was enthralled, chatting to people from around the world, building my first website, it was really exciting

Were there other sharing applications that you were initially interested in or worked with before you discovered SharePoint?

I worked with all the usual web applications – dreamweaver, photoshop and then worked with a lot of CMS products – Vignette, Kentico, WordPress, Joomla etc.

What are some of SharePoint’s best characteristics compared to other applications in its industry?

There’s no other application that quite compares with SharePoint for its broad range and depth. It’s a platform more than an application, as you can develop applications on it as well as use its many features.

Document management, business intelligence, content management, search, forms, workflows, Sharepoint has it all.

What size companies can benefit from using SharePoint?

I think to get the most from sharepoint, rather than just using it for documents, you really need to run an intranet on it with automated processes, dashboards etc so a company with at least 30 staff upwards.

Does it require training to use it? How much staff training is required to get people working on it?

General users do not need training, its like visiting any website. But authors need training, no more than half-day, and power users would need 2-3 days.

What is a typical scenario for a company using SharePoint e.g. how do they use it?

It’s the home page when staff open their browser, and typically has company news, a staff directory, HR section with ability to apply for leave. It can have social information, there’s no end to the content that can go on sharepoint.

Then many companies use it for document management, so all of their documents are stored there rather than on the share drive.

The benefits of this are many – version control (it keeps a history of changes so you don’t need to duplicate files), email a link to a document instead of attaching the document (so not creating more copies), using search and metadata to find documents rather than a million nested folders – and more.

Then you have forms and workflows for automating processes, so instead of using paper forms to get things approved, you get forms on the intranet, tasks are sent to the appropriate people to approve and go to the next stage. This can cater for complex processes or simple ones.

Some companies then start using Business Intelligence features, displaying information from other systems into SharePoint in a dashboard, so management can see how sales are going – without anyone preparing reports, even if it’s from another system altogether.

To find out more click this link:

Sharepoint Development

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Linen Sheets Australia

November 4, 2013 Categories: SEO for Small Business, SEO Sydney, Social Media Management Tags: linen sheets, linen sheets australia, linen sheets sydney, pure linen sheets Stewart Dawes

social media management parramatta sydney

Linen is made from yarn spun from the flax fibres. Heavier and more textured than cotton, it creates a fabric that is polished with a very unique drape. It’s a durable material and with proper care will last for years.

It’s not hard to understand why people fall in love with linen. Apart from its natural and authentic beauty, linen is robust, absorbent, and gets better and softer with age. Linens are fabric household goods intended for daily use such as bedding, tablecloths and towels. There are tons of uses for linen around the home and here’s a few where it is mostly utilized:

Bedroom
In the bedroom, linen is used in the form of bed sheets, blankets, duvet covers and pillow cases. Our bedroom is our sanctuary, our refuge, where we revel in luxury and experience heavenly comfort. Isn’t it great to jump in a freshly cleaned pure linen sheets perfectly waiting for you everytime? The feeling of a pure, natural fabric like linen against your skin is a pure luxury on its own, and on a hot summer’s night, there’s nothing else you’d rather sleep on! Pure linen in the bedroom provides the perfect setting for a tight, revitalizing, luxurious sleep – the only problem is…getting up!

Dining Room
The dining table is the central piece of the dining room. It would be great to protect it and prolong its life for as long as possible and that’s where the combination of table linen, placemat and napkin comes in. Aside from decorative purposes, they also serve as the first line of defense for your dining table. Linen, being the most durable fabric, protects your dining table from steaming hot dishes or contacts with hot or cold utensils and even drippings from food or drinks. Napkins are there to use for wiping food from your face (which I’m sure you already know).

Kitchen
Linen is the most durable natural fibre which makes it ideal for taking on the dirty work. Its features really come into play in the kitchen – lint free, highly absorbent, and can be used instead of paper towels. It is used for cleaning, drying dishes, or to simply dry your hands, and the best part is you can wash and reuse it over and over again!

Bathroom
Linen is also useful in the bathroom and with its plush soft feel, it makes the most luxurious robes and bath towels, and because of its absorbency it is also engineered to capture water faster.

Linen’s popularity is increasingly growing with each year. The incomparable comfort and quality of cool, strong, smooth pure linen is undeniable and that is probably the secret of its popularity.

Linen Sheets Australia has been making a buzz on the pure linen industry. They have been supplying customers with pure bed and table linen products perfect for special occasions. They are also an online store so that makes it even more convenient.

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Social Media Management

October 13, 2013 Categories: Social Media For Business, Social Media Management, Social Media Managers Tags: social media management, social media management for business, social media management sydney Stewart Dawes

In today’s digital age, business relationships have evolved. The best way to adapt to these changes and trends is through social media management. Staying current on today’s marketing strategies can help boost your business so that you get that advantage in reaching out and engaging with your customers.

Almost everyone is now onto social media. It is the best channel to check out news, information and pretty much every craze that is being buzzed about. Social media is so powerful and should never be underestimated. If you want your business to get that push and to really get it out there, participating and getting involved would be your best bet.

Social Media is playing a big role in today’s world. The public has relied much on social media to stay on top of things that are happening around the globe. It has become a great channel to get timely updates and gather information from potential customers, as well as the latest market shifts and shopping trends which you can use to better promote your products and services.

Social Media Management can greatly impact your business. If done right, well-administered campaigns in giant sites like Facebook and Twitter can raise your sales as well as your customer relations.

Remember that your profiles have to be kept up-to-date and present. Posting fresh and informative content to your social media networks can create interest and attract new customers. It is important to always have relevant information put out there. Engaging with your audience is also crucial as it can help attract potential customers while keeping your current customers happy.

Today, the volume of social media avenues has risen. Handling a business can be a handful and tracking, interacting, monitoring and effectively managing your social media networks can be a time and labour-intense process.

Social media management solutions can help you execute online interactions as well as other business marketing activities in a more efficient manner. They also assist you to keep an eye on what people say about your business and help you intensify your social media presence across various social networking sites.

Learn more about social media management and let your business profit from this essential marketing strategy.