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Out of all the social media training we’ve done across business, government and universities, the overwhelming feature of our feedback forms is a desire to learn more about SEO.
It’s ironic then that search engine optimisation is still the most integral part of our work. It’s the thing that brings our clients the significant ROI that enables them to have the spare change to spend on social media.
Social media is invariably an investment in the future of one’s business – though of course “anything can happen” and success stories are becoming ever more frequent.
Most social media work has almost insignificant effect on a client’s Google Rankings, however there are two platforms which do have an impact – and they are Google+ and Pinterest.
Today I’ll focus on Pinterest, suffice to say for our Sydney-based client Belmondo Boxers, who sell their men’s boxer shorts all over the world via their website, Pinterest is a vital part of both their social media strategy and one of about six underpinning foundations to their website, which, just a few months after creating, is ahead of almost all their competitors on Google.
Their boards are focussed on the following terms:
In my next post I’ll discuss why Google, desperate to save Google+ after they were outwitted by Facebook’s purchase of Instagram, have put a lot of search engine emphasis on Google+ leveraging results on Google Places / Google Local. So now the old joke about the only people using Google+ were Google employees can be expanded to include poor old SEO people who for their clients’ sakes are being forced to get into Google+ in a big way. It’s a dirty job but someone’s gotta do it!
For more on Pinterest Training For Business or Social Media Management across a range of platforms call Stewart Dawes on 0413 276 780.
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