SEO for Small Business

Is Google AI Overview Killing Your Traffic? Fix It with GEO, AIO & AEO

October 23, 2025 Categories: Corporate SEO, Featured, SEO for Small Business, SEO Sydney Social Media Addicts
Engagement to Conversion google ai
It’s time to face a truth many website owners are resisting: The game of organic traffic is not broken — it’s been remade. If your blog, e-commerce site or WordPress page is losing clicks despite holding strong rankings, you’re witnessing the dawn of the Google Search Generative Experience (SGE) era — and your old SEO playbook needs a radical re-write.
What’s Really Happening
For years, we believed that if you ranked in the top three on Google, you were golden. Clicks followed rankings. Today? Not so much. Google’s new generative AI overview box — powered by the Gemini model — is increasingly delivering answers in the search results themselves. Users get what they need, and never bother clicking through.
So when you see your position stable or rising, but your traffic plunging, don’t chalk it up to “something wrong with your content” alone. It’s a recalibration of the system. Your content may still rank, yet a machine?summary might be siphoning the click you were expecting.
Why this Shift Matters
Let me be blunt: the control you once had — over click-through, brand visibility, the scroll real estate — is slipping. Consider these realities:
• The AI overview often appears above the fold (especially on mobile) and commands attention before organic links. Traditional listings get pushed down.
• Your site may be contributing to the AI summary, yet you don’t get the benefit of the click. You’ve become a source, not the destination.
• Generic, templated content that once passed muster now gets filtered out. The AI systems favour rich, entity-aware, structurally sound pages.
• On mobile — where most traffic lives — the effect is amplified. Users may never scroll past the AI snippet.
In short: ranking still matters, but visibility and then clicks no longer automatically follow. The domain of competition has shifted.
Who’s Winning — and Why
Of course, some winners are emerging, and their playbook offers clues:
•Government and educational sites (.gov, .edu) with high authority and structured content are often pulled into those summaries.
•Blogs or platforms that consistently use entity-rich content (brand names, tools, frameworks), well-structured headings, and in-depth knowledge appear more often.
•Forums and user-generated content (UGC) — which offers conversational, authentic user voice — are surprisingly showing up in AI summaries more than cleaned-up marketing blurbs.
If you’re producing decent content and still losing traffic, you’re not unlucky — you’re playing the old rules in the new arena.
My take: What you must Do
I’m convinced there’s one core principle guiding this shift: Write for humans. Format for machines. Everything old about SEO still matters — relevance, authority, links — but you must add the layer that makes content machine-readable, machine-summarisable, and machine-trusted. That’s the new frontier.
Here’s what I believe are essential steps:
1 Answer first, explain later. Give the core answer in the first 1-2 sentences, then expand. AI systems and voice search engines prefer this.
2 Structure like a pro. Use question-based headings (“What is…?”, “How do I…?”), bullet lists, short paragraphs, bold TL;DR sections. Be scannable.
3 Entity-rich writing. Mention explicit tools, brands, frameworks, people — signal to the machine exactly what you’re talking about.
4 Schema markup matters. FAQPage, HowTo, Product – these help your content become understood by search engines and AI.
5 Don’t drop the human tone. Yes, format for machines; but still write for people. The machine helps you get seen. The human keeps you trusted.
6 Audit your content for “AI-readiness.” Are you ranking yet losing clicks? That’s a red flag. Use tools (e.g., a site-audit checklist) to gauge your content’s structure.
7 Don’t fear the change — anticipate it. SEO isn’t dead. Far from it. It’s just evolving. The winners will be those who learn to serve both humans and machines.
Is Google AI Overview Killing Your Traffic? Fix It with GEO, AIO & AEO
If you feel like your content game is good, your SEO intact, yet traffic still bleeding — welcome to the new normal. Rather than lament traffic drop after traffic drop, let’s view it as the next stage of search.
The shift to AI? Dominant summaries by Google is a dramatic disruption, but one you can adapt to. The question is simple:
Will you keep doing SEO the old way — or will you evolve it?
Great content still wins. But in 2025, “great content” isn’t just helpful or high-quality. It’s helpful, high-quality and machine-friendly.
Time to upgrade your approach.

Sydney SEO Company Helped a Furniture Shop Compete with Industry Giants

October 19, 2024 Categories: Featured, SEO for Small Business Social Media Addicts
Sydney SEO company

In the fast-paced world of eCommerce, competing with industry giants can feel like an impossible task, especially for small businesses. But one Sydney furniture shop found success by enlisting the help of a local SEO company. This partnership helped level the playing field, bringing in more traffic, increasing brand visibility, and, ultimately, boosting sales. Let’s dive into how this Sydney SEO company helped a small furniture business take on industry giants like IKEA and Harvey Norman.

Understanding the Competitive Landscape

When the furniture shop first approached the SEO company, the competition was fierce. Industry giants like IKEA and Fantastic Furniture dominated the market, making it hard for smaller players to get noticed online. These brands had large marketing budgets, vast product selections, and brand recognition that gave them an overwhelming advantage.

However, the Sydney SEO company recognised that the key to success was finding ways to stand out in search results. They understood that while the giants may dominate generic search terms, there was an opportunity to capitalise on niche keywords and local search optimisation.

The Initial SEO Audit: Identifying Opportunities

The SEO journey began with a thorough audit of the furniture shop’s website. The audit revealed several key areas where the shop was underperforming:

  1. Low search visibility – The shop’s website was not ranking for important keywords in the furniture industry, making it nearly invisible to potential customers.
  2. Weak local SEO – There was little optimisation for location-based searches, meaning the shop was missing out on valuable traffic from nearby customers.
  3. Slow website speed – The site took longer to load than competitors, leading to a high bounce rate and poor user experience.
  4. Non-optimised product pages – Product descriptions lacked depth and SEO-friendly content, limiting the shop’s ability to rank well for specific furniture types or styles.
  5. Minimal backlink profile – The shop had few backlinks from reputable sites, which affected its domain authority and trustworthiness in Google’s eyes.

By identifying these weaknesses, the Sydney SEO company developed a comprehensive strategy that focused on both short-term wins and long-term growth.

Building a Local SEO Strategy

One of the key components of the SEO campaign was improving the furniture shop’s local search presence. The Sydney SEO company knew that many potential customers were likely searching for furniture stores near them, and capturing this local traffic could significantly boost sales.

Here’s how they approached local SEO:

  • Google Business Profile optimisation: They claimed and optimised the shop’s Google Business Profile, ensuring accurate information, engaging photos, and updated business hours were visible to potential customers.
  • Local keywords: The team conducted keyword research to find high-value local search terms such as “Sydney furniture store,” “custom furniture Sydney,” and “handcrafted tables in Sydney.” These terms were integrated into the website content, meta tags, and product descriptions.
  • Local citations: They ensured the shop’s name, address, and phone number (NAP) were consistently listed across major business directories, such as Yellow Pages and True Local, improving the business’s local search visibility.
  • Customer reviews: Recognising the power of online reviews, the SEO company encouraged the furniture shop to collect and respond to customer reviews, which enhanced trustworthiness and boosted local search rankings.

These local SEO efforts paid off. Within a few months, the furniture shop started to rank on the first page of Google for several location-based keywords. As a result, the shop began to see more foot traffic from Sydney customers who discovered them online.

Enhancing User Experience: Speed and Mobile Optimisation

Another critical factor in the SEO strategy was improving the website’s user experience. The Sydney SEO company knew that if users had a frustrating experience on the site, it would result in lost sales and poor rankings.

To address this, the company:

  • Improved website speed: They optimised images, reduced the number of plugins, and improved the website’s coding structure. These changes led to faster page load times, which improved user experience and search engine rankings.
  • Mobile optimisation: With more customers shopping on their phones, it was essential that the website was mobile-friendly. The SEO team made sure that the site was responsive, with easy navigation and quick load times on mobile devices.
  • User-friendly navigation: The company restructured the website to make it easier for customers to find products and checkout. This included simplifying menus, adding search filters, and ensuring that product pages were clearly organised.

These changes not only improved the shop’s SEO performance but also led to a lower bounce rate, longer time spent on site, and an increase in online sales.

Content Marketing: Crafting an Engaging Brand Story

Content played a massive role in the SEO strategy. The Sydney SEO company knew that to compete with furniture giants, the shop needed a unique selling point (USP) and a compelling brand story that would resonate with customers. Rather than focusing on price (which the shop couldn’t compete with), the company focused on highlighting the craftsmanship, quality, and bespoke nature of the furniture.

They launched a content marketing campaign that included:

  • Blog posts: Articles about interior design trends, tips for choosing the right furniture for small spaces, and the benefits of custom-made furniture. These blogs helped the shop target long-tail keywords and establish themselves as experts in their niche.
  • Product guides: Detailed product descriptions that not only focused on SEO keywords but also highlighted the benefits and craftsmanship of each item. This helped improve rankings for specific furniture types, like “custom wood dining tables” or “handmade lounge chairs.”
  • Customer stories: Case studies and testimonials from satisfied customers were featured on the website, showcasing the unique, high-quality furniture pieces that the shop produced. These stories built trust and appealed to customers looking for something more personal than mass-produced furniture.
  • Video content: To capture a wider audience, the SEO team produced videos that showcased the furniture shop’s products, craftsmanship, and the story behind each piece. These videos were shared on social media and embedded into the website, further engaging potential customers.

By positioning the furniture shop as a boutique business that offered something special, the Sydney SEO company helped them carve out a niche in a crowded market.

Building Authority with Backlinks

One of the challenges facing the furniture shop was its lack of domain authority, which made it hard to rank against big players with established websites. The Sydney SEO company focused on building a strong backlink profile to improve the shop’s authority and boost its search rankings.

They implemented the following tactics:

  • Outreach to local bloggers and influencers: The SEO company reached out to Sydney-based bloggers, influencers, and interior design experts to feature the furniture shop in their content. By securing mentions and links from reputable local sites, they were able to improve the shop’s domain authority and drive referral traffic.
  • Guest posts: The team also wrote guest posts for interior design blogs, offering valuable content about home décor, furniture trends, and design tips. These posts not only earned backlinks but also helped establish the shop as a trusted source in the furniture industry.
  • Press coverage: They secured coverage in local media outlets, highlighting the shop’s unique furniture offerings and its commitment to sustainable practices. This further boosted brand awareness and provided high-quality backlinks that improved search rankings.

Monitoring and Ongoing Optimisation

SEO is not a one-time effort, and the Sydney SEO company knew that constant monitoring and optimisation were essential to maintaining and improving the furniture shop’s rankings. They set up analytics tracking to monitor key metrics such as organic traffic, keyword rankings, and conversion rates.

Using this data, they made ongoing adjustments to the SEO strategy, such as:

  • Keyword refinement: As new furniture styles and trends emerged, they updated the site’s content to target relevant keywords and maintain high rankings.
  • Content updates: They regularly refreshed old blog posts and product descriptions with new information and keywords to keep the content relevant and optimised for search engines.
  • Competitor analysis: The team continued to monitor the shop’s larger competitors, adjusting the strategy as needed to stay ahead in the rankings for niche and local search terms.

Results: Competing with the Giants

Within a year, the Sydney furniture shop saw a dramatic improvement in its online presence. The shop’s website was ranking on the first page of Google for numerous local and niche keywords, driving a significant increase in organic traffic. More importantly, this increase in traffic translated to more online and in-store sales.

The shop’s newfound visibility allowed them to compete with industry giants like IKEA on their own terms, by focusing on their unique value proposition: high-quality, custom-made furniture with a personal touch. Thanks to the targeted SEO strategy, the shop was no longer lost in the sea of competitors but stood out as a go-to destination for customers looking for something special.

Conclusion

The partnership between the Sydney SEO company and the furniture shop is a perfect example of how a well-executed SEO strategy can level the playing field, even when facing industry giants. By focusing on local SEO, enhancing the user experience, building a compelling brand story, and boosting domain authority, the SEO company helped the shop gain visibility, attract more customers, and compete in a highly competitive market.

For small businesses in Australia, this success story highlights the power of SEO in helping them not just survive but thrive in the digital age.

Identifying Keyword Cannibalization Using OpenAI’s Text Embeddings

July 21, 2024 Categories: Corporate SEO, Featured, SEO for Small Business, Social Media For Business Social Media Addicts
Using OpenAI’s Text Embeddings

In the ever-evolving landscape of search engine optimization (SEO), maintaining a robust online presence requires constant vigilance and adaptation. One common yet often overlooked issue in SEO is keyword cannibalization. This occurs when multiple pages on a website target the same or similar keywords, leading to internal competition and potentially diluting the website’s overall ranking potential. Traditional methods of identifying keyword cannibalization involve manual analysis and the use of SEO tools, but recent advancements in natural language processing (NLP) offer a more sophisticated approach. This blog explores how OpenAI’s text embeddings can be leveraged to identify and mitigate keyword cannibalization, with a focus on applications relevant to Australian businesses.

Understanding Keyword Cannibalization

Keyword cannibalization happens when two or more pages from the same website compete for the same keyword, confusing search engines about which page to prioritise. This can lead to several issues:

  • Reduced Ranking Potential: Instead of one strong page, you have several mediocre ones.
  • Confused Search Engines: Search engines struggle to determine which page is more relevant.
  • Wasted Crawl Budget: Search engines may waste resources crawling multiple similar pages.

For instance, if a Melbourne-based e-commerce site sells eco-friendly products and has multiple pages targeting “sustainable shopping Melbourne,” it might experience keyword cannibalization. Instead of one authoritative page, the site might have several less impactful pages.

The Power of Text Embeddings

Text embeddings are a type of representation where words, phrases, or even entire documents are mapped to vectors of real numbers. These vectors capture semantic meaning, enabling more nuanced analysis of textual content. OpenAI’s text embeddings, in particular, have been trained on vast datasets, allowing them to understand and represent complex language patterns.

By leveraging text embeddings, we can move beyond simple keyword matching to a deeper analysis of content similarity. This approach can help in identifying keyword cannibalization by assessing the semantic similarity between pages.

How OpenAI’s Text Embeddings Work

OpenAI’s text embeddings convert textual data into high-dimensional vectors. Here’s a simplified breakdown:

  1. Input Text: A piece of text is inputted into the embedding model.
  2. Encoding: The text is encoded into a numerical vector.
  3. Vector Comparison: Vectors from different texts can be compared to assess similarity.

For example, two blog posts about “Sydney’s best coffee shops” might use different wording but convey similar content. Text embeddings can quantify this similarity, making it easier to identify cannibalization issues.

Implementing Text Embeddings for Keyword Cannibalization

Step 1: Collect Data

Gather all the content from your website, including blog posts, product pages, and landing pages. For an Australian business, this might involve extracting data from various categories such as tourism, e-commerce, and local services.

Step 2: Generate Embeddings

Use OpenAI’s API to generate embeddings for each piece of content. This involves sending the text data to the API and receiving the corresponding vector representations.

Step 3: Calculate Similarity

Calculate the cosine similarity between vectors to determine how closely related the content pieces are. Cosine similarity ranges from -1 to 1, with 1 indicating identical content and 0 indicating no similarity.

Step 4: Identify Cannibalization

Set a threshold for similarity. Content pairs exceeding this threshold can be flagged for potential cannibalization. For example, a threshold of 0.8 might indicate significant overlap.

Step 5: Take Action

Once cannibalization is identified, take steps to consolidate or differentiate the content. This might involve merging similar pages, creating more distinct content, or optimising internal linking structures.

Case Study: An Australian Travel Blog

Consider an Australian travel blog with sections on Sydney, Melbourne, and Brisbane. By using OpenAI’s text embeddings, the blog owners can identify overlapping content about “top tourist attractions” in each city. Here’s a hypothetical scenario:

  1. Data Collection: Gather content from blog posts on Sydney, Melbourne, and Brisbane.
  2. Generate Embeddings: Create embeddings for each post.
  3. Calculate Similarity: Compare embeddings to identify similarities.
  4. Identify Cannibalization: Flag posts with high similarity scores.
  5. Take Action: Merge or differentiate content to improve SEO.

Benefits of Using Text Embeddings

Enhanced Precision

Unlike traditional keyword analysis, text embeddings consider the context and meaning of content, leading to more accurate identification of cannibalization.

Scalability

Text embeddings can handle large volumes of data, making them suitable for websites with extensive content.

Insightful Analysis

By understanding semantic similarities, businesses can gain deeper insights into their content strategy and make more informed decisions.

Challenges and Considerations

Computational Resources

Generating and comparing embeddings can be computationally intensive, requiring significant processing power.

Threshold Setting

Determining the appropriate similarity threshold requires experimentation and may vary based on the specific context.

Continuous Monitoring

Keyword cannibalization is not a one-time issue. Continuous monitoring and adjustment are necessary to maintain optimal SEO performance.

Conclusion

Identifying keyword cannibalization is crucial for maintaining a strong SEO strategy. OpenAI’s text embeddings offer a powerful tool for detecting and addressing this issue, providing a more nuanced and scalable solution compared to traditional methods. By leveraging these advanced NLP techniques, Australian businesses can optimise their content, enhance their online presence, and ultimately achieve better search engine rankings.

For businesses looking to stay ahead in the competitive digital landscape, adopting innovative technologies like text embeddings is not just an option but a necessity. Embrace this advanced approach to SEO and ensure your content strategy is as robust and effective as possible.

The Fundamentals of Social Media Management: Examples and Essential Tools

April 29, 2024 Categories: Featured, SEO for Small Business, Social Media For Business, Social Media Management Tags: , , , , , , , , Social Media Addicts
The Fundamentals of Social Media Management

In today’s digital age, social media management has become indispensable for businesses and individuals alike. With the right strategies and tools, you can effectively engage your audience, build brand presence, and drive conversions. Let’s delve into the fundamentals of social media management, exploring key examples and essential tools that can elevate your online presence.

Understanding Social Media Management

Social media management involves creating, scheduling, analysing, and engaging with content posted on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. It encompasses both organic and paid strategies aimed at reaching and connecting with your target audience.

Examples of Effective Social Media Management

  1. Nike – excels in social media management by leveraging compelling visuals and engaging      storytelling. They consistently share user-generated content, showcase their products in        action, and promote inspiring athlete stories. Nike’s social media presence fosters a sense of community among its followers, driving brand loyalty and advocacy.

     

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    A post shared by Nike (@nike)

  2.  Wendy’s – Known for its witty and humorous persona on Twitter, Wendy’s demonstrates the power of personality-driven engagement. Their timely responses, clever memes, and playful banter with followers have earned them a devoted fan base and widespread attention, showcasing how brands can humanise their online presence.

  3. Airbnb – employs user-generated content effectively to showcase unique accommodations and travel experiences. Through stunning photos and immersive videos shared by hosts and guests, Airbnb fosters authenticity and trust, inspiring wanderlust and driving bookings.

Essential Tools for Social Media Management

  1. Buffer – a versatile social media management platform that allows you to schedule posts, analyse performance metrics, and engage with your audience across multiple platforms from a single dashboard. Its intuitive interface and robust scheduling features make it a favourite among marketers.
  2. Hootsuite – offers comprehensive social media management solutions, including scheduling, monitoring, and analytics. It enables teams to collaborate effectively, streamline workflows, and track key performance indicators to optimise their social media strategy.
  3. Canva – a user-friendly graphic design tool that empowers users to create stunning visuals for their social media posts. With its vast library of templates, fonts, and graphics, Canva makes it easy to design eye-catching graphics and maintain brand consistency across platforms.
  4. Google Analytics – While primarily known for website analytics, Google Analytics also provides valuable insights into social media referral traffic, audience demographics, and user behaviour. By tracking conversions and engagement metrics, you can refine your social media strategy and maximise ROI.
  5. Sprout Social – offers a suite of social media management and analytics tools designed to help businesses grow their online presence. From publishing and scheduling to monitoring and reporting, Sprout Social provides actionable insights to optimise your social media campaigns.

In conclusion mastering social media management requires a combination of creativity, strategy, and the right tools. By studying examples of successful brands and leveraging essential tools like Buffer, Hootsuite, Canva, Google Analytics, and Sprout Social, you can enhance your online presence, engage your audience effectively, and achieve your business objectives. Embrace the power of social media management to connect with your audience, foster brand loyalty, and drive meaningful results.

 

Top 10 Social Media Influencers in The Philippines

May 26, 2023 Categories: Corporate SEO, Featured, SEO for Small Business Social Media Addicts
Top 10 Social Media Influencers in The Philippines

Filipinos are a truly creative bunch and have an undeniable talent that has captured the attention of audiences in America, and Asia. It’s clear that digital marketing and social media marketing, like Facebook, Instagram, YouTube, and Tiktok, just like other social media platforms, have a reputation for being superficial. Admittedly, it could be that way if you don’t know how to leverage it. 

That said, improving your social media platform feeds is up to you. One of the best ways to break free from the superficiality of social media is to follow influencers that are considered the best in their fields. After all, if you follow content creators that have substance, the knowledge and resources they share will have a direct impact on your life.

So, here are the Top 10 social media influencers in the Philippines that genuinely inspire and provide value to their audience.

 

1. Willie Ong

A health professional with over 16 million followers, it’s safe to say Willie Ong is one of the most beloved doctors in the Philippines.

This cardiologist and internist rose to fame after giving medical advice through his YouTube channel and Facebook page. However, his career as a celebrity influencer didn’t start there. Even before he became a social media superstar, he produced his own TV show and appeared in Salamat Dok, a program by ABS-CBN. He also wrote for various publications including Philippine Star. Dr. Ong also tried his luck in politics when he ran for the senate in 2019 and vice presidency in 2022. 

2. Chinkee Tan

A finance, and business professional when it comes to wealth coaching in the Philippines, Chinkee Tan is the ultimate influencer to follow. This motivational speaker and financial consultant has published 14 best-selling books. He also hosts his own radio program. 

Although Chinkee Tan’s main platform is his personal website, and Facebook page is a heavy favorite among his 5.2 million followers.

On his Facebook page, he posts not only tips and tricks to build more wealth, but also funny anecdotes, and money-saving challenges. 

3. Dr. Vicky Belo

A health expert dermatologist professional with 1.29M YouTube subscribers, Dr. Vicky Belo is not just any ordinary dermatologist; she’s the go-to skin expert for some of the biggest celebrities and models in the Philippines. But that’s not all she’s also a TV personality and social media sensation! Dr. Belo loves to share about her luxurious lifestyle and her family on social media. 

She’s known for buying expensive designer pieces and taking VIP tours at designer boutiques. And if you follow her on TikTok, you’ll see her answering medical queries and posting mini vlogs. Whether you’re looking for skincare tips or just want to see how the other half lives, Dr. Vicky Belo is one influencer you don’t want to miss!

4. Bryan Yambao

An ultimate Filipino celebrity fashion and style blogger, and socialite with 4.2M TikTok followers.

Bryanboy, or Brian Yambao, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog, and his fame only continues to grow. He’s now creating short-form videos on TikTok and sharing his luxury lifestyle with his followers.

On his account, you’ll find product unboxings, his luxurious travels, his designer clothes, bags, and accessories, and his tips for attaining high social status. You won’t want to miss out on this style icon!

5. Heart Evangelista

An actress, and entrepreneur with 11.3M Instagram followers, Heart Evangelista is a total boss babe! socialite, basically a woman of many talents. Recently, Heart has been gaining international recognition for her jaw-dropping and stunning outfits during Paris Fashion Week.

She’s been rubbing shoulders with big names in the luxury fashion industry, like Edward Enninful, Anna Wintour, and Coisy Eloïse. Can you say goals?!

But that’s not all; on her Instagram account, Heart shares her most iconic outfits worn both nationally and internationally. Her fashion sense is truly impeccable, and she knows how to make a statement wherever she goes. And if you head over to her YouTube account, you’ll get an even more in-depth look into her glamorous lifestyle.

6. Liz Uy

A fashion stylist, and entrepreneur with 1.8M Instagram followers Liz Uy, an Instagram influencer who’s always in the know. 

From edgy concepts and celebrity styles to her own stunning OOTDs and her favorite luxury brands like Gucci, Versace, and Bvlgari, Liz is a true fashion icon in the Philippines. And with her keen eye for style and impeccable taste, she’s sure to leave you feeling inspired and chic.

7. Team Kramer 

A social media family influencer with 11M Facebook followers, and may be the most adored family in the Philippines at the moment. Team Kramer is composed of Chesca, Doug, Kendra, Scarlett, and Gavin Kramer. Chesca is a famous TV personality, who is now more known as a family and parenting social media influencer. Doug, on the other hand, was a basketball player turned family man.

On their social media account like the Facebook page and YouTube channel, Team Kramer usually shares about their family trips in and out of the Philippines. They also share their milestones, like purchasing their first and second home. The family members’ individual social media accounts are also popular, amounting to millions of followers overall.

8. Candy Pangilinan 

A TV actress and host with 1.27M YouTube subscribers Candy is a single mother to Quentin, who was diagnosed with ADHD and autism. Through her YouTube channel, Candy aims to spread awareness and understanding of children with disabilities.

She shares her personal journey of raising her son, including the difficulties she’s faced and how she’s overcome them. Plus, you’ll get to witness Quentin’s incredible milestones, like his haircut and his experience with cooking.

With her down-to-earth personality and inspirational videos, Candy has become a role model for many.

9. Alodia Gosiengfiao 

A popular cosplayer, model, and social media personality with 8.1M Facebook followers, Alodia is a true icon in the world of gaming and content creation. 

She is known for being the Senpai Alodia of the Philippines and has a wide-ranging social media outreach. She is prevalent on most social media sites like Facebook and YouTube, gaining more than a million subscribers and millions of views.

She has also done multiple collaborations with other vloggers and was awarded for it (Silver and Gold Play Button) one of the OG gaming and cosplay influencers in the Philippines set up a talent management company and co-founded Tier One Entertainment.

10. Alejandro Ilagan Atienza

A weather anchor, television host, and actor, with 1.4M Facebook followers, he is known professionally as Kim Atienza or Kuya Kim for a multihyphenate television personality, Kuya Kim Atienza has become one of social media influencer and the nation’s most famous dispensers of facts and forecasts.

Maybe in an alternate timeline, Kim Atienza is now a prominent figure in Philippine national politics. He is, after all, the son of former Manila Mayor Lito Atienza, and was once poised to follow in his father’s footsteps.

He was urged by his father to run for mayor. He declined, however, and instead chose to continue what had already been a successful career in broadcasting.

Marketing Wooden Furniture: A Beginners’ Guide

September 24, 2021 Categories: Featured, SEO for Small Business Social Media Addicts
Marketing Wooden Furniture

Marketing your wooden furniture store is perhaps the best way of attracting traffic and increasing sales. However, a large number of retailers are scared of the entire procedure because it seems completely out-of-the-box. The following write-up specifies five furniture marketing strategies that have helped both small and large businesses. Please check them out right now.

  1. Update the Website

Almost all modern-day individuals tend to research companies online before making a purchase in-store. Thus, it is crucial to have a visually appealing, functional, user-friendly, and fully optimized website. If your website is old or lacks attractive elements, consider providing it with a facelift. Fresh colors along with intuitive designs can impress larger segments of the population in no time.

SEO is one of the most reliable marketing strategies, but tools such as three-dimensional technology or augmented reality can enable you to exhibit your furniture to customers online. Digitized versions give them a choice to delve into your products and perceive how they would look in their own ambiance.

  • Create an Extensive Marketing Strategy

A good marketing strategy must encompass all the bases. It leaves behind no avenue. To create something extensive, you must try attacking it from all angles.

Traditional outlets such as radio, print, and television have always been utilized to market furniture stores. Even though several industries are moving away from these forms of marketing, it still makes sense to invest in them. Not everyone is yet online, and you would not want to isolate the older generations, right?

Marketing digitally is essential. If your furniture store does not have an online presence, you will lose a lot of sales. Some of the basic strategies include search engine optimization, rich content, social media marketing, and pay-per-click advertisements. Collaborate with a seasoned agency that will let you make full use of all your marketing assets.

  • Engage the Audience

The most significant part of furniture store marketing is identifying the audience and engaging them. You should reach out to them and not force them to reach out to you – because most probably, they would not. At least not on their own.

Social media is perhaps the best marketing tool at present. It is necessary to find out the channels your audience is on. If your store sells trendy products, be active on Instagram. Otherwise, you miss out on the millennial market. If your store focuses on classic and conventional products, you may want to depend on Pinterest or Facebook.

  • Train the Sales Team

When your marketing efforts start to work, you must train your sales team to close the deal. The leads matter only if they convert into sales. Educate your sales team about the products you sell and ask them to make the best impression on each customer coming through that door. Give your representatives a phone, so they can resolve problems even when they are not face-to-face with the customers. Only through proper marketing can one handle the competition between timber furniture stores in Sydney or other notable locations of the world. Creating a brand image and helping your target audience know about your story and your objective paves the way for a powerful customer base. Marketing is a never-ending procedure, and it must be refined continuously.

Plumbers, Tradespeople & Electricians on Social Media

June 22, 2021 Categories: SEO for Small Business, Social Media Sydney Social Media Addicts
electricians on social media

Most customers use social media platforms to air their opinions. Such media include Twitter, Rated People, Facebook, and TrustPilot. They give the current and prospective customers a better understanding of various businesses.

Positive reviews and comments from customers are likely to create good reputations for the businesses. This is an excellent approach to advertising the business and attracting new customers with minimal charges. Most plumbers, electricians, and tradespeople have opted for social media as a way of promoting their businesses.

Despite having some complications, social media has many benefits for a business when utilized well. This article has compiled some tips for plumbers, electricians, and tradespeople to use on social media to promote their businesses.

Choosing The Right Channels

Several social media channels exist out there, and you can’t use all of them for your business. Instead, it would help if you focused on the ones that align with your customers. Building an engaged and loyal follower base might seem the best approach.

For example, if you create engaging videos and visual content, Instagram and Tik Tok might be the best channels for your business. The channels will bring about visually impactful features that are likely to attract many views in short periods.

If you focus on updating your customers and getting their reviews, Facebook might be the ideal channel for you. Facebook has grown to be a social search engine where you can always reach out to your followers for recommendations. In addition, Facebook will be a great tool in advertising your business. For example, a ceiling fan installation video makes a cute Facebook post.

Optimizing Social Media Content

Posting on different social media platforms may require you to optimize your content to fit the particular platforms. For example, if you are posting on Twitter, understand that the platform has a character limit. The platform is ideal for retweeting customers’ testimonials and posting links. You can post the industry news or any long-form content on LinkedIn.

Posts with photos are generally ideal for platforms like Facebook or Instagram. When optimized with the relevant hashtags, they will undoubtedly generate more views.

Interacting With The Customers

Interacting with the customers is one reason you may want to use social media in your business activities. You will undoubtedly create mutual trust from the existing and potential customers by incorporating social media into your business.

The potential customers usually consult their friends and follow reviews to get the best tradespeople. With a solid social media presence and positive reviews, you are likely to attain a high level of trust in your business.

Using Hashtags

Originally, hashtags were used on Twitter only. However, with time, they are being used on other social media platforms as well. Including hashtags in your social media posts is an absolute way of reaching people beyond your followers. Using hashtags is an excellent method of social marketing for plumbers and tradespeople. Besides, they are helpful for electricians too.

Conclusion

Plumbers, electricians, and most of the tradespeople interact with many people. In-person meetings may be not only time-consuming but also monotonous and tiresome. By utilizing social media, these businesses can reach out to several people at a single time. This is likely to facilitate the growth of the companies.

Best Marketing Ideas for Electrician’s Business in 2021

January 7, 2021 Categories: SEO for Small Business, SEO Sydney Social Media Addicts
Best Marketing Ideas for Electrician’s Business in 2021

Every electrician offers essential services to the customers. Still, most of the electricians are competing for the same customers. For all those out there in the middle, they must ask on the crucial question – is the business getting noticed adequately. If it is not, investing in the best marketing ideas for electrician’s business would be an ideal decision to make.

Digital marketing has become extremely crucial for every any given business. Implementing strong and effective marketing strategies let businesses to get noticed in a virtual sea of the electricians offering similar kind of services.

Create a Stunning Business Website

Research report suggests that almost 97% of customers find local services through the internet. So, there is a possibility that your website gets the first interaction prospect from potential clients. Make sure to have a user-friendly interface for your website.

The loading page of the website should be less than 0.5 seconds. If it increases that, the bounce rate will also increase. Reports suggest that around 40% of the customers leave because of the poor loading speed of a website.

Create a Strong Brand Name

Having a strong brand name will certainly influence the overall electrical digital marketing campaigns by creating awareness, reputation, credibility, and client satisfaction. Try to understand the requirement of the clients and create strategies accordingly to grab their attention.

Focus on Local SEO

Focussing on local SEO is considered as one of the most effective and affordable marketing techniques that ensure the best results. The strategy takes the brand in the front of the vast audience base. There are different types of strategies that you can do to enhance the visibility of the brand like

  • Research and knowing about the local adversaries
  • Auditing essential citations for online directories
  • Market research in the service area
  • Creating new citations
  • Tracking down the monthly volumes and search terms
  • Managing local listings

It would be best to use a content marketing agency or professional digital marketing expert to make the most of this opportunity as they are well aware of how to achieve better results for a brand.

Virtual Consultations

There are several electrical contractors getting their name out there for offering virtual consultations. Doing this is very effective if you are an electrician most of the people have issues in their homes, and they want to get it resolved easily.

Don’t miss to make use of all the platforms available for online virtual consultations and let people know that you offer the same facility. Make it public on social media platforms, business cards, Yelp profiles, and many other places where customers have access.

Remain Active on Social Media

Many electrical contractors think if social media is worth it or not. In reality, social media does have a great impact on the overall popularity of a business. Leverage social media’s power and target clients one on one through social media ads and promotional campaigns. Promoting high revenue emergency electrical services also happen through social media channels.

Dentists on Tiktok: New Social Media Strategies

March 31, 2020 Categories: SEO for Small Business, SEO Sydney Social Media Addicts
DENTISTS ON TIKTOK NEW SOCIAL MEDIA STRATEGIES

Since the emergence of various social media platforms, entrepreneurs are continually coming up with strategies to enhance their online visibility and medical practitioners have not been left behind.

As much as it is one of the best marketing strategies for small and large businesses, the truth is, most medical practitioners do not know how to go about it as the process is a little intimidating to them.

No need to worry. The reason being, a simple thing as signing up for Facebook can do wonders for your SEO. For example, a dentist seeking to market his practice online should realize that services such as teeth whitening promotes well with images.

In this article, we are going to look at various social media strategies dentists should implement to promote their practice online.

Have an Instagram account

Did you know that research shows that images are better retained by the brain as compared to texts?

As earlier stated, dentistry services promote well with images. As such, Instagram is the best platform for this. Plus, it is one of the best places to reach Millenials online.

For dentists, taking advantage of Instagram is important as it creates brand awareness and promotes consumer engagement. For efficient marketing on Instagram you can:

  1. Capture images and showcase them to potential clientele
  2. Ask previous patients to share their ‘before and after’ photos and add a hashtag that is unique and specific to you. By doing this, online visibility is expanded to its followers.
  3. Post photos of your office staff to promote familiarity before booking an appointment.

 

Network on LinkedIn

LinkedIn is one of the most effective networking social media platforms available. Join groups and engage in meaningful conversation with other people in your area of expertise. On your personal profile, showcase the latest technology you have and provide examples of how efficient they are in patient care.

On LinkedIn, you will also get referrals from your fellow physicians, gaining more clients.

If you are new to LinkedIn, a TikTok social media management agency will help you get started.

Influencer marketing

Influencer marketing is huge in social media. As you advertise your practice, it is equally important for others to do the same.

In influencer marketing, dentists hire or offer discounts to social media influencers on various high-ranking websites/blogs to allow them to promote their practice online. Through this, prospective audiences trust your brand and rarely see it as a self-promotion strategy.

Remember to search for an influencer who is a good fit 321 online casino and is confident about your brand. Ensure they target your demographic. When done well and effectively, it can be the beginning of a lasting business relationship.

Facebook live

Instead of using a huge sum of money hiring the services of video producers to create high-quality videos for your online marketing strategy, why not engage in Facebook live?

Facebook live allows you to live stream and talk to your target audience in real-time. Also, your audience can post comments as the video runs, enhancing direct customer engagement.

What’s more, it is a live video so your viewers will not be bothered by the lack of proper lighting or any other mishaps that might occur during recording.

Orthodontics Have Had 56 Million Views on TikTok

March 13, 2020 Categories: SEO for Small Business, Social Media Management, Social Media Strategy Social Media Addicts
Orthodontics tiktok orthodontists dentists marketing sydney agency

In the modern, fast-paced, and information-oriented world, keeping up with the emerging trending features is quite easy. With TikTok, for instance, you can showcase your genius comedic side, lip-sync prowess, or promote your revolutionary services and products that impact your target consumers. With social media, nonetheless, you have to be relevant and deliver value to be noticed. TikTok has seen people and certain subjects enjoying vast follower-ship, among them being orthodontics that has had over 56 million views. Why is orthodontics receiving such attention? Can TikTok be the best platform for the promotion of orthodontics locally and globally? Well, the views are a clear indication that it indeed is a great platform; but why are you promoting orthodontics? How do they benefit consumers? Here is a look at the benefits and why orthodontics is receiving such attention on TikTok.

Deliver a dazzling smile

Perhaps one of the significant reasons orthodontics is enjoying such attention is their effect on how people look. In the social media age, the need to look better has never been this important. In the recent past, you only needed to look as good as your colleagues and limited social circles to step out confidently. With social media, this pool is now more expansive, challenging consumers to explore various available measures to enhance their looks. With orthodontics, dentofacial orthopedics to be specific, you can improve your looks by modifying facial growth, especially at an early age. Just look at the before/after sections; you will be amazed at how orthodontics are helping people to transform their looks.

Enhance oral health

How comfortable is it to clean overcrowding teeth? It is quite challenging, to top it all, you could be dealing with protruding teeth as well. This makes it hard to not only observe effective oral hygiene but also exposes you to injuries. Brushing and flossing are only useful if you can comfortably manage it, a concern that orthodontics addresses. While thinking about orthodontics contributions to better oral health, you can’t fail to mention that it helps in the reduction of periodontal disease and cavities. With the reduction of grinding and chipping of your teeth, moreover, you enjoy stronger and healthier teeth. While thinking about orthodontics, you could be focusing on only on the aesthetic appeal, a misconception that TikTok promotion has helped to eliminate by providing valuable information to consumers

Better performance

You don’t want your kids to have a hard time munching on their favorite treats, right?  You also don’t want to sound like they are mumbling, trying to say something they can comfortably make out with proper teeth alignment. Well, from speech impairment to difficulties chewing, orthodontics can help to correct a range of concerns. Correct bite and proper tooth alignment is not only good for your appearance but also enhances how you talk and eat. Such performance might not initially seem significant, but if you or your kids experience the discomforts, you will appreciate the value of having well-aligned teeth and jaws.

As platforms such as TikTok continues to make information more accessible, consumers are acquiring valuable knowledge that helps in making better lifestyle decisions. Orthodontics is among such consideration that once was viewed as nothing more than an aesthetic solution to being one of the most sought-after solutions.

Contact our dentists’ marketing & management agency in Sydney for the latest on TikTok marketing 1300 321 814.