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Selling direct on Instagram

May 27, 2019 Categories: Social Media For Business, Social Media Management, Social Media Managers, Social Media Sydney Tags: influencer, instagram, marketing Claire Felices

Tagging-and-selling-in-future-direct-on-Instagram

There’s a new checkout beta program on Instagram in the US. This program will let users tag items which they could then sell directly to their followers and other people while viewing their posts and Stories.

Businesses and brands and now even individuals can use product tagging. Instagrammers welcome this move as it could prevent oft-repeated questions of what and where some featured products are available. Followers can click on the tagged product for pertinent information. Thus, businesses products through influencers and individuals are now selling direct on Instagram.

This development has been made public by Facebook and Instagram as part of a transactional swing of the platforms. Instagram creators and a lot of daily users, including influencers are excited at the prospect and functionality of this program.

But commissions for the products are not yet offered for creators but it is something that might be available in the future.

A spokesperson said, “People are already shopping from creators by asking product questions in comments and Direct, with the ability to tag products, creators can provide the information their followers are looking for and get back to expressing themselves and sharing what’s on their mind, which will make their followers happy too.”

Linking products on Instagram :

This feature is currently available to approved businesses in these markets.

Before you begin

Your account must be approved for shopping on Instagram to feature products in posts and stories.
Make sure you have the latest version of the Instagram app.
You should already have completed set up for shopping on Instagram before you can enable it from your Instagram App.

Enable Business Settings for Shopping on Instagram

To enable the ability to feature products from the Instagram App:

Go to your profile and tap
Tap Settings
Tap Business.
Tap Shopping. Note: The option to tap Shopping is only available to accounts that have been approved for shopping on Instagram.
Tap Continue
Select a product catalog to connect to your business profile.
Tap Done.

If you don’t see Shopping, your account is probably still under review or it hasn’t been approved for shopping on Instagram. The review process can take up to a few days, but sometimes we may need to review the account in more detail, which can take longer.

Dating Sites: Which Ones Use Social Media Best

May 26, 2015 Categories: Featured, SEO for Small Business, Social Media For Business, Social Media Strategy, Social Media Sydney Sam T James

Loveless? Do not ever throw away your expectations. The advent of dating sites and social media presents the perfect solution to humankind intimate concerns. The trend seems to be on the rise and amongst them all, here are the top dating sites around the world that use social media best.

1. Match

www.match.com has been around for almost 20 years. Currently it has presence in over 25 countries, cutting across all the five continents in 15 different languages. It incorporates the use of mail messages, games, instant messenger, mobile apps, Facebook linking, windows live ID integration, amongst many other communication tools. No matter where you live, you can easily find your best match.

2. Sense2love

www.sense2love.com is an exceptional matchmaking platform that integrates social networking trends with traditional matchmaking traditions. Members will join per invitation. This can be either as a single looking forward to finding a partner or a matchmaker aiming to connect single friends, thus bringing their social circle along. The site operates on the principle that our great love often lies within our social network. It’s an exceptional path to finding true love.

3. Friendfinder

www.friendfinder.com is a unique online community that will keep you coming back for more. It’s packed with plenty of attributes you could ever wish to find on a dating site, including blogs, chat rooms, message boards, forums, online magazines, and linking to your social media profile. With it you can scout your social media network and possibly come across your dream match. It’s the ideal online dating sites that fully capitalizes on social media networks, which explains its huge presence online.

4. Lavalife

Launched in 1997, www.lavalife.com is based in Toronto, Canada with widespread presence across the United States, UK, and France. Since its upgrade which brought in an array of brilliant features, including excellent communication platforms that involved the use of social media profiles and linking, it has been able to reach 15 million registered members. Its popularity, not only on the web, but across a good number of social networking sites like Facebook, Myspace, and others makes it a flourishing online community.

5. Scout

Scout is currently regarded as the latest global network for meeting new people and also one of the best online dating sites in social media. It will allow you to scout out for people in your area with the use of GPS positioning. Majority of the social media companies are trying to get more people actively involved through this technique. The fact that it’s been successfully integrated into this dating service implies that there’s increased wider access to the audience, which is why the site tends to have millions of members.

Social networking sites boast millions of people with diversified interests, dating being among the top. With the integration of dating sites into them, you have the option to combine both and capitalize on the prospects of finding your dream partner. Find your match today.

The Menopause Generation on Social Media

April 1, 2015 Categories: Social Media Sydney Tags: Menopause Social Media Addicts

Menopause is a natural biological process that women go through as part of the ageing process. Menopause happens when the ovaries stop producing eggs each month and menstruation stops for a period of twelve months. Menopause marks the end of women’s reproductive years. Natural menopause happens between 45 and 55 years of age, the average age of menopause is 51.

The new generation of menopausal women is increasing their use of the internet. Social media use is now strong for those in the 50-64 and above age bracket. 73% of online adults are now using social networking sites like Facebook, Twitter and Instagram. 42% of adult online users are now using multiple social networking sites and checking the sites on a daily basis. The dominant social networking site in number of users is Facebook. So expect to be making friends with more seniors on your account.

Social media isn’t just for teens and young adults anymore. Older people are becoming computer and social media literate. Study shows that the menopause generation is flocking to popular sites like Facebook, Twitter, LinkedIn and Instagram. They are creating profiles on social network and keeping in touch with family members and friends. It only shows that senior citizens are more active in social media than we thought. Seeing the trend the internet has begun launching networks specifically for them.

Some of the most popular social networking sites created for the menopause generation are:
Senior.com is a free website which provides users with information that is useful for communication. This helps seniors stay connected with family and friends plus some tools to find helpful services in the area. It also features articles about health, money, food and relationship.

MyBoomerPlace is the place to meet, congregate and develop new relationships. This is a site designed for seasoned travelers in their 50’s, 60’s and 70’s. Registered members can view forums, videos, picture galleries and classified ads.

The Cool Grandma is a social networking community for seniors. There are chat rooms to interact with seniors of similar interest. Members can post in active forum and view news and information about social science, cooking, home and garden and a lot more.

AARP Online Community this free networking site offers picture sharing with friends and family. This site is user-friendly for seniors and has fun applications like senior e-news, photos, videos, games and discounts. Members have easy access to webletter with latest news and information.

Greater numbers of older adults are joining these sites. Researchers have discovered the benefits that arise following adoption to social media. The study found that participation in social networking can bolster cognitive health for seniors. Members of the menopause generation with positive social interaction have elevated moods and fewer instances of negative habits like smoking, depression or disease.

Being active on social media allow seniors to remain informed on the latest technological trends and connects them to family and friends even on different location. Social media help seniors to engage in research and learn topics of interest. These activities can lead to formation of new business, new hobbies and health information. Other benefit of social media to seniors is the ability to access education opportunities. Some state colleges offer free tuition fee for senior citizens.

Seniors who engage more on social media sites are more likely to participate in leisure and health activities like cooking and cleaning the home. Researchers also found that older adults active on social media had fewer instances of diabetes and lower blood pressure compared to those who were not active.

Best New Social Media Platforms

August 5, 2014 Categories: Social Media For Business, Social Media Management, Social Media Strategy, Social Media Sydney Tags: New Social Media, New Social Media Sites, social media, Vew Social Media Platforms Stewart Dawes

Social networking sites are constantly expanding, new applications are announced everyday. Most people who find Facebook and Twitter too limiting are moving on to newer and cooler social media sites. These mobile based new social media platforms has a lot to offer from secret sharing to being paid to post. Check out the best new social media platforms to watch out for:

1. Secret

Secret is an app which is available for iOS, Android, and web platform. It allows people to share messages anonymously within their circle of friends, friends of friends, and publicly. It is intended primarily for sharing with friends. Secrets are posted by your friends, you just don’t know who. Popular secret from around the world can read and labeled only by their point of geographic origin. It has proven to be addictive especially with teenagers. Secret is working on new tools to make users feel more confident about what they post.

2. Shots

Shots is an iOS and Android social platform designed basically for selfie lovers. This app allows users to take and post selfies using front-view cameras. Users can only take pictures through the app. It does not allow users to upload previously taken pictures. Shots does not allow users to directly message other members but can “reply shot” which let users respond to followers through selfies instead of comments. Members can add captions to their own photos and use hashtags, but there’s no way to search for hashtags. Shots does not have a public comment feature over concerns about cyber-bullying and does not post follower counts.

3. Snapchat

Snapchat is a photo messaging app for iOS and Android where users can take photos, record videos, add text and doodles, and send them to a controlled list of recipients. It also introduced Snapkidz for users less than 13 years of age, allowing children to take snaps and draw on them, but they cannot send snaps to other users. “Snaps” or photos and videos can be sent to friends but it only allows users to set a 1 second to 10 second expiration of the photo. Once the photo message is sent, the receiver has the time set by the timer to look at the photo before the message is hidden from the recipient’s device and deleted from Snapchat’s server.

4. WeChat

WeChat is a mobile text and voice messaging service app available on Android, iPhone, Blackberry, Windows Phone and Symbian phones. WeChat covers many options in one application as it is a platform for chatting, shopping, gaming, and even banking. It provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It’s unique messaging service allows users to send quick voice messages. WeChat is free to download for every user, registration is completed through Facebook Connect, email, mobile phone SMS/VM, or Tencent.

5. We Heart It

We Heart It is an image based social networking app for inspiring images, available for both Android and iOS devices. It is “A home for your inspiration” and a place to “Organize and share the things you love.” Share images and express who you are and find like-minded users to share great content from across the web. Users can “heart” and tag others users in photos and “heart” their favorite images to share with friends and organize them into collections. Roughly 80% of We Heart It’s monthly users are under the age of 24, compared with Pinterest users who are over the age of 24. This younger user base, and the types of content that come with it, are what separate We Heart It and Pinterest.

6. Tinder

Tinder is a mobile dating social network , an app that is available for both Android and iOS devices. This online dating app is available in 24 languages. This app connects with your Facebook profile to provide basic information to match possible candidates who are most likely to be well-matched, based on geographical location, number of mutual friends and common interests. Users can swipe “yes” or “no” anonymously to potential matches who are nearby. If two users like each other and it’s a match then Tinder introduces the two users, opens a chat and they can now start messaging.

7. Medium

Medium is a micro blogging platform, perfect for business professionals to attract new spectators. This app lets you share articles through Twitter, Facebook and email. It’s linked to Twitter but designed make you create a regular content or blog article beyond the 140-character Twitter limit. This app also allows you to read stories on Twitter, it tells you how long it will take you to read each story and if you get bored you can swipe to the next story. Medium is a place to post essays using a highly visual publishing platform, without having to commit to starting a blog or building an independent audience.

8. Vine

Vine is a video sharing service available for both iOS and Android devices. It lets users create and share six second looped videos which can be published through Vine’s social network or shared on other services such as Facebook and Twitter. You can set what kind of notifications you want to receive from the app. Settings tab comes with options to show likes, comments, re-vines, or mentions, and also has a ‘tailored for you’ option. Users can also switch on/ off notifications for messages, new contacts, milestones for loops, likes and followers.

9. Bubblews

Earning money on social media work is now possible with Bubblews. It is a social media platform available on iOS and Android that allows users to make money by writing content of their choice that attract advertisers and traffic. Users can only post in English, and each post has to be a minimum of 400 characters. It also allows users to create posts (bubbles), follow friends, and “like” and comment on other bubbles. Users are paid a penny per click, per comment, and per like on their posts.

10. Whisper

Whisper is a social media platform available for both iOS and Android devices that allows people to anonymously share secrets, receive replies or just chat. It’s a home to different kind of confession. Post messages are displayed as text over an image similar to greeting cards. You can show appreciation to a post by tapping the heart icon. Users don’t have a public identity in the app. You can respond to a message publicly or privately by choosing a public anonymous post or a private pseudonymous chat. There’s no way to contact users except through the messages they post online.

Social Media Management for Sydney Furniture Stores

June 24, 2014 Categories: Social Media Management, Social Media Sydney Tags: social media for the furniture idustry, social media management, social media strategy, social media sydney Christine

For small industries, to introduce themselves using expensive advertising campaigns and splashy PR stunts would not be much of an option. Small business owners face the challenge of presenting and building brand awareness while keeping their costs down.

The good news is there are a number of efficient marketing strategies and tools which companies can use to build awareness among their target customers. One of the best ways is using social media which when used strategically can give direct engagement to the target audience. There are social media platforms such as Facebook, Twitter, Pinterest and Instagram which have proven to be great channels giving an access to an immense number of people.

Our client Habitat Furniture is a boutique furniture store in Sydney’s Inner West. It’s a small family business with over 20 years combined experience in the industry. Their products range from living room furniture, dining room furniture to bedroom furniture.

We have been commissioned to do Habitat Furniture’s social media management. Our main goal is to help raise awareness to their brand, create engagement which then results in driving revenues to their business.

Facebook, Twitter and Instagram are powerful marketing tools to market brands, products and services which is why we employed those 3 tools into Habitat Furniture’s social media management.

We have created accounts on each platform making sure their company identity is branded well with a consistent tone so that people clearly understand who they are and what they do.

Facebook has 1.28 billion active users and that statistic alone tells us how great of an opportunity it is for marketing. Habitat Furniture’s Facebook page is a platform we use for interacting with customers and keeping them up to date with the latest furniture styles Habitat Furniture has in their showroom. This has proven effective as they have gotten more clients over the years through the promotions and updates we have made on their page.

There are 255 million twitter subscribers in the world today and it’s one of the quickest ways to brand and connect. We know that consistent conversations go a long way and connecting with Habitat Furniture Warehouse’s target market is the key. We use Twitter to cultivate relationships with their followers which has resulted into sales. We also make sure to do regular tweets, promote products and answer any enquiries making sure Habitat Furniture has an active and healthy profile.

Instagram is a great way to expand a brand’s reach. Instagram is almost entirely photo-based making it more personal. Habitat Furniture’s Instagram account is not only used to build their brand recognition and consumer loyalty. We try to make it as personal as possible so that their followers can see their fun side making a good balance between work and play. We also cross post Instagram photos to Twitter to inform people of their Instagram account.

Habitat Furniture Warehouse are makers of high quality Australian-made timber furniture and supports the local Sydney furniture makers. If you’re looking for modern furniture Sydney or furniture Sydney, You can find some of the best from Habitat Warehouse.

Escorts on Twitter & Social Media

June 17, 2014 Categories: Social Media Sydney Tags: brothels, escorts and social media, escorts social media, escorts sydney, social media, social media twitter, twitter, twitter for escorts Christine

Are escorts on twitter? And what other social media do they use?

The social web is an influential marketing tool for businesses to effectively reach target consumers. A lot of people and businesses now understand the power of the social web and one of the earliest adopters, the sex industry has quickly embraced this new and exciting technology.

Sex sells and some men and women are willing to go to the extent of buying it. There’s a sheer volume of sex services advertised on the internet and one need not look far and wide just to find what they’re looking for.

Sex workers use social media to their advantage. The best social media platform for the sex industry is proving to be Twitter. Most escorts use Twitter because it is pretty open to adult entertainers using their service.

Take a closer look at Twitter’s policy regarding adult-themed content and you’ll be quick to learn that nudity or images of a sexual nature are not prohibited, lewd or pornographic images on your profile photo, header photo, or user background however is prohibited. So as long as you keep your private bits off those three areas, you’re good to go.

Other social media platforms may not be the best place for escorts as they have stricter guidelines. Facebook for instance have a strict policy against the sharing of pornographic and explicit sexual content and also enforces limitations on the display of nudity.

Twitter is a great place for escorts to make personal connections with customers and possible clients. By interacting with them in a more casual context, escorts can show their personality and character. Escorts can also keep their old and new clients interested by tweeting naughty messages and sensual photos.

Twitter has also provided escorts a place where they can build relationships with their fellow escorts, a place where they can share their insights, have conversations, provide help and support, share advice and get helpful information.

The sex industry has been quick to grasp the strength of creating and fostering a community on the social web. In the escort industry, the social web provides people looking for pleasure a sneak peak of what they want with a degree of confidentiality.

You can find escorts in each capital city of Australia by using these directories:

https://myplaymate.com.au

http://www.escortss.com.au

Other similar links:

http://escortsdiary.com

http://www.brothels.com.au

http://www.sexaminer.com.au

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Sharepoint Development

November 14, 2013 Categories: Social Media Management, Social Media Sydney Tags: sharepoint development, sharepoint sydney, social media management Stewart Dawes

What the heck is Sharepoint and how can your company use it? We speak to Sydney-based Sharepoint developer and consultant Marcus Dervin, director of WebVine, about its uses …

By Catherine Blum

When did you first get interested in the internet and technology? Did you do a course in web technology? What course was it and where did you do it?

I completed my uni degree in 1994 and started working for Apple in 1995. That’s where I discovered Netscape 1.0 and the Internet. No-one even spoke about it in Ireland (where I am from) at the time, and I think there were only 50,000 websites at that time. I was enthralled, chatting to people from around the world, building my first website, it was really exciting

Were there other sharing applications that you were initially interested in or worked with before you discovered SharePoint?

I worked with all the usual web applications – dreamweaver, photoshop and then worked with a lot of CMS products – Vignette, Kentico, WordPress, Joomla etc.

What are some of SharePoint’s best characteristics compared to other applications in its industry?

There’s no other application that quite compares with SharePoint for its broad range and depth. It’s a platform more than an application, as you can develop applications on it as well as use its many features.

Document management, business intelligence, content management, search, forms, workflows, Sharepoint has it all.

What size companies can benefit from using SharePoint?

I think to get the most from sharepoint, rather than just using it for documents, you really need to run an intranet on it with automated processes, dashboards etc so a company with at least 30 staff upwards.

Does it require training to use it? How much staff training is required to get people working on it?

General users do not need training, its like visiting any website. But authors need training, no more than half-day, and power users would need 2-3 days.

What is a typical scenario for a company using SharePoint e.g. how do they use it?

It’s the home page when staff open their browser, and typically has company news, a staff directory, HR section with ability to apply for leave. It can have social information, there’s no end to the content that can go on sharepoint.

Then many companies use it for document management, so all of their documents are stored there rather than on the share drive.

The benefits of this are many – version control (it keeps a history of changes so you don’t need to duplicate files), email a link to a document instead of attaching the document (so not creating more copies), using search and metadata to find documents rather than a million nested folders – and more.

Then you have forms and workflows for automating processes, so instead of using paper forms to get things approved, you get forms on the intranet, tasks are sent to the appropriate people to approve and go to the next stage. This can cater for complex processes or simple ones.

Some companies then start using Business Intelligence features, displaying information from other systems into SharePoint in a dashboard, so management can see how sales are going – without anyone preparing reports, even if it’s from another system altogether.

To find out more click this link:

Sharepoint Development

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Hearing Aids

July 26, 2013 Categories: Corporate SEO, SEO Sydney, Social Media Sydney Tags: hearing aids, hearing loss, hearing loss prevention Social Media Addicts

An extremely competitive industry in Australia, when we were contacted about SEO-marketing hearing aids initially by HEARnet we all had to take a look at each other for a moment. The best thing about this is, we weren’t afraid of this challenge, you could see we’d all gone into ‘how to make this work’ mode.

HEARnet is focused more on research around hearing loss to help with prevention and also partnering to develop hearing aids which are more effective in the future. So we were dealing with competition from many groups who are in the business of selling hearing aids for these search terms, but we had an entirely different angle we could use.

As usual our Google search team decided to go after hard goals instead of soft targets. It would be easy to get rankings for terms related to medical research and conditions, which would seem great on the surface, however HEARnet was also about informing the public at large about hearing loss prevention and solutions, so we had to go for the big fish.

We set up the program to have an initial blast off phase, where we focused more than double our usual resources to ensure we put enough momentum into the program to give us success later. This saw rankings increase dramatically and push some terms where we would usually not find our clients at all, to finding them as first page rankings.

The short story:

We were approached with a significant challenge due to the particularly competitive nature of the search terms required.
We looked for fresh angles which would give an edge on the competition.
A ‘blast off’ phase was initially used which gave this program double the usual resources in order to cause a stir.
Rankings have gone from not being found in the first 100+ places to the top ten, or first page of Google for terms that are searched over 5000 times per month locally.

Find more information on hearing aids check HEARnet out by clicking on the link.

Instagram Management for Business

July 8, 2013 Categories: Featured, Social Media Management, Social Media Managers, Social Media Sydney Tags: instagram, instagram for business, instagram management Social Media Addicts

instagram for business management training sydney melbourne brisbane perth adelaide australia

Instagram is bread & circuses combined with smoke & mirrors. It’s a place where your business can create a populist lifestyle profile to draw people in – a magazine hook – should you need to make your boring, staid company have a bit more hipster appeal. Visibility is where we can be of huge help to your business – it’s not just likes & follows – including the crucial addition of a comment if the image has over 11 likes – but it’s the relentlessness of having targeted demographic visibility done every day all year round – so peopleknow of your brand on instagram as a first point of discovery.

“I discovered your brand on instagram”. This is what our clients hear continually.

Some interesting considerations which will be developed into articles in the coming weeks:

Definitely have emoticons eg emoji in your toolbag.

Is there a magical babushka factor? Eg @alexsydneymagic

Hashtags – collect batches of them. Delete hashtag batches but sometimes keep the most obscure and/or relevant ones in place.

Other social media: select which social media to instantly post to eg twitter, and recycle your self-created visual content on FB & Pinterest.

When u have your instagram & twitter hooked up then when people mention u on instagram it will instantly tweet your correct twitter name on twitter.

Make a list of allies.

Play the exotic location card.

How to turn a 23% follow-back rate into an 80% follow-back rate. Eg cherryrose9.

Drip feed. One event or outing can supply a fortnight’s images.

If you’re inclined then use instaweather, instaplace, instacollage, instatag, instavideo etc.

Regard your phone as your own personal istockphoto library.

The cult of food will never die: wizzfood alvinquah_ chocolatesuze talkandspoon etc

Finding community: selectively follow other people’s followers: follow hashtag flows eg #vividsydney and also use Four Square to find location demographics.

What I’d like to see: insta posts to business pages.

Beware: people who like heaps of your photos without following you.

You can block people & report abuse & spammers.

You can access your account online but to extract photos u need extragram.

You can use instagram in hootsuite but I haven’t figured out how to add photos – seems u can’t do it.

Instagram bit unwieldy re accessing past photos. Pinterest better for storage by category. Insta is all chronological. Same problem twitter & Facebook.

Other effects on photos,: shapely, shapic, textmask, fisheye, pip camera, instaframe, @abeautifulmess

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