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Social Media for Musicians

October 1, 2021 Categories: Social Media For Business, Social Media Strategy, Social Media Sydney Social Media Addicts

Social Media for Musicians since musicians are often so busy you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social media platforms. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of When not If.

Let’s be honest marketing as a musician is tough on any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet, But ever-so-rewarding when it all comes together.

Why Social Media Marketing for Musicians Matters So Much?

Make no mistake, social media isn’t some sort of silver bullet for musicians with stars in their eyes. However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs.

How so? For starters, consider that your audience is likely glued to social media regardless of your genre. Instagram recently passed a billion active users while Facebook boasts two billion daily active users themselves. These numbers blow the likes of SoundCloud and Bandcamp out of the water. Oh, and did you know that YouTube is technically the most popular music streaming service right now, beating out Spotify and Apple Music? Making sure you’re set with how to promote your music on YouTube can help ensure you’ve got visibility on the best channels.

Besides, an optimized social presence can signal your status as a professional. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur. That said, social media for musicians can be a bit tricky. With so many platforms to choose from, and a need to stand out from the crowd where should you focus your energy? What should you post? Heck, where should you even start?

Relax. In the guide below we’ve outlined the best practices of social media for musicians, including how to set up your profiles and come up with a content calendar that kills it. Now, let’s dive in!

Start By Optimizing Your Profiles

When someone looks you up, they’re more than likely going to find your social profiles via Google or through Facebook, Instagram, or Twitter. That’s why having a clean, optimized profile on each platform is a top priority.

Before worrying too much about content or creative touches, you need to ensure that your profiles tick the following three boxes:

Make your profile or bio link count by always pointing to your latest promotion (think: new song, album, tour, or merch)
Your profile pictures and covers are correctly sized for social
Ensure that any and all profile information is accurate and up-to-date including tour dates or events

The beauty of social media for musicians is that you have tons of creative freedom beyond these three points. Let’s take a moment to look at what an optimized musician profile looks like in the wild. Using a stylized band photo, Weezer’s Twitter bio highlights their latest album, singles, and fan store. That’s a lot of information to pack into such a small space, but you can make it happen by being economical with your copy and choosy with your links.

Meanwhile, blink-182’s Instagram highlights their Las Vegas residency, and contact information in addition to social-specific hashtags they want their fans to tag themselves with.

TikTok for Musicians

Whether you love it, loathe it, or are simply utterly confused by it, it’s time to throw yourself into the TikTok mindset. The short-video app exploded in popularity this time last year, spurred on by the captive audience of the pandemic, and that growth shows no sign of slowing in 2021.

It’s always a good idea for social media marketing for musicians to seize on any opportunity to promote themselves and their music, and TikTok offers a vibrant and valuable way to do just that. For one thing, music is already the backbone of the platform, with users choosing from the millions of tracks in the library to use as a soundtrack for their creations, which makes musicians using TikTok a natural fit.

TikTok’s live feature

Makes it easy to interact with your audience whenever you want, and with TikTok challenges or trends often going viral, your music could easily find itself in the middle of one. Some popular stars that use the platform often include Ed Sheeran, Camila Cabello, the Jonas Brothers, and Post Malone.

@edsheeranVisiting Hours from my TikTok live show x ##EdTikTokLIVE ? Visiting Hours – Ed Sheeran

Let the algorithm learn about the real you

Get to know the app with no promotional motive for the first couple of days engaging with content that you genuinely like and following other musicians.
Don’t go too leftfield with posts, at first as TikTok is learning from your uploads to work out who to show your videos to. There’ll be plenty of time for random videos of your pet gerbil later.
Use the time to be a detective, learn from musicians who’ve been successful on the app, and work out what form you want your videos to take. You might find you’re forming a “TikTok persona” without realizing it, which is great, as TikTok is all about big personalities.

Yes, there’s plenty of people on TikTok playing the same game you are, looking to get noticed and build their brand. But most TikTokers are real people who want to engage with other real people and not feel like they’re getting tricked into buying someone’s product.

Keep it breezy. It’s about more than just a big endless cycle of promotion. TikTok is all about personality, so let your real self come through.

If you want that sort of professional vibe for your profile without hiring a designer, don’t fret. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement, and everything in-between.

Now that your profile is squared away, there’s still the issue of content. That is, how do you keep your social feed filled with fresh stuff for your followers? Good question!

Keep Your Followers In The Loop

You shouldn’t worry about doing too much self-promotion given that’s what social media marketing for musicians is all about. As such, there’s no need to be shy about whatever is new in your world. New song? Upcoming album? Hitting the road? Let people know!

Considering how to promote your music on Instagram can be challenging thanks to things like fickle algorithms and how fast social media moves in the first place, but frequent hype posts are fair game.

View this post on Instagram

A post shared by Max Restaino (@max_restaino)

Additionally, it’s a smart move to put together frequent fliers and announcements which are perfect for pinned tweets or posts. That way, anyone visiting your profile can know exactly what you have going on.

Oh, and bear in mind that social selling is fair game for musicians. Through creative promotions and sales, you can hawk your merch via social with no shame.

Show Off Yourself in Action

When you follow a band or artist on social media, it’s because you want to see them in action, right? Well, your followers feel the same way. If you’re regularly touring or playing shows and not sure how to promote your music on Facebook efficiently shouting out attendees and posting pictures of your performances is a good start.

Also, remember that your fans can be a fantastic source of content themselves. Encouraging user-generated content in the form of tagged fan photos is a brilliant way to interact with fans and show them a bit of love, too. Reposting these photos is a subtle yet significant way to create a stronger connection with your audience and let them know you’re listening to them.

Posting new content doesn’t have to be a massive production, either. If you have some time to kill, why not record a quick off-the-cuff social video to keep your feed fresh.

Post Some Behind The Scenes Content

On a related note, a huge piece of social media marketing for musicians is authenticity. Rather than just post promo after promo, it also pays to connect to your followers on a more personal level. A low-hanging way to do just that is to post content that takes your followers behind the scenes.

View this post on Instagram

A post shared by DJ Shadow Official (@djshadow)

Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot. Such posts are windows into your world and are much more entertaining than 99% of what’s probably already in your followers’ feeds. They can even serve as some much-needed escapism for your fans. And if nothing else, behind-the-scenes photos also give you an opportunity to show off your personality.

Again, you need to post with regular consistency to stay relevant to your fans and followers. Given that it only takes a few seconds to snag a snapshot to post to your Facebook or Instagram story, consider a behind-the-scenes shot as a sort of “backup plan” if you don’t have anything else to publish.

Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. You can use the social media calendar templates to plan posts. You can even let choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. Both features let you reduce the amount of time you need to spend each day just figuring out what to post and when to post it, so you can spend more time on everything else on your to-do list.

Tag Brands, Venues, & Other Musicians

It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter, or Instagram.

As such, it never hurts to tag others in your posts where appropriate. Some examples of smart tagging include:

Boosting brands (think: instruments or clothing) that you can show off in your performance photos
Shouting out a venue where you’re performing
Highlighting fellow musicians you’re touring with or someone whose song you’re covering

Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. Although tags might not seem like a big deal, anything you can do to get more eyes on your profiles is a point in your favor.

Interact With Your Fans

This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans. Maybe they love your new song. Perhaps they have a question about your latest merch.

Either way, responding and retweeting shows that you’re listening to them. While it might not be a big deal to you, shout-outs can make fans feel positively starstruck and encourage them to be even more loyal followers in the long run.

Carve out some time throughout the day to respond to fans, paying close attention to your notifications and mentions in the process. It makes sense to prioritize questions that deal with shows or merchandise: try to get to those within a few hours if possible.

Make YouTube a Top Priority

Last but not least, let’s talk about YouTube. While you might not think of YouTube as a traditional social network, the platform’s insanely active community tells an entirely different story. As noted, YouTube is the number one place where people stream music versus Spotify, Pandora, and a whole slew of other services combined. And no, it’s not even close.

Since people are more familiar with YouTube versus music-specific sites like SoundCloud or Bandcamp, having your music present on the platform flat out makes sense. While YouTube streaming isn’t exactly a cash cow, simply being there is worth it. When it comes to social media for musicians, there are some specific YouTube optimization tips to consider.

To start, make sure that your video descriptions are filled out including tags and links. Since YouTube gives you plenty of real estate in video descriptions, feel free to highlight as many promotions or social profiles as you see fit.

Another way to look less “amateur hour” on YouTube is by optimizing your videos’ thumbnails. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search.

Finally, a brilliant move for gaining traction on YouTube as a musician is to publish cover songs. This is more of an artistic tip versus a purely social one but it deserves your attention regardless. The common thread between many of the biggest musical names on YouTube? That’s right. Covers. Lots of ’em.

Especially if you’re an up-and-comer, covers a long-term way to expose yourself to an audience that’s unfamiliar with your work. Case in point, this cover of The Cranberries “Zombie” amassed nearly 418.5 million views.

Woah. Think of covers as a sort of gateway to your original music. While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero. And with that, we wrap up our guide!

Any Questions on Social Media for Musicians?

We know musicians are busy. As a result, you need to squeeze the most you possibly can out of your schedule. By optimizing your profiles from the word go, and always having fresh content in mind managing your accounts becomes second nature.

We still want to hear from you, though. What do you think is the biggest challenge of social media for musicians? Which platforms are your top priorities? Let us know your thoughts to send us an email.

Dentists Marketing Tips

August 17, 2021 Categories: Social Media Sydney Social Media Addicts

The era of dentists’ marketing tips is here, and consumers are in the driver’s seat. Your dental office should not be limited just word of mouth instead, here are some proven techniques of dentists’ marketing tips that will help you maximize incoming patients to your office.

Take a look at these top dentists’ marketing tips that are attracting new patients.

1. BRANDING

is a person’s perception of a product, service, experience, or organization, and a brand strategy is a long-term plan for developing a successful brand presence to achieve a specific result? Let’s clarify that your brand is not your product, logo, website, or name. Your brand is far more encompassing — your brand makes a more profound, emotional connection with your patients. A well-thought-out and defined brand identity should be the backbone of any successful practice, so distinguish yourself from those around you.

2. SOCIAL MEDIA

Having a presence on social media can also boost your reputation and give you a variety of clientele. It is a very effective way of attracting the a-list patients that you want. You could also draw celebrities and even big-time influencers with millions of followers. As mentioned before, perception is everything, so if you serve celebrities, others will follow.

How do you know who an influencer is? When a patient comes to your office, try looking them up on social media, most people have their profiles “public,” so you can ask them to take a picture with you. Make it about them, not you.

3. SOCIAL MEDIA PHOTOGRAPHY

Social media works wonders for marketing. You need to upload high-quality photographs with eye-catching captions and understand that using quality photos taking your time to edit them says a lot about your persona and how you carry out yourself with your work. Dentists must understand that perception is reality.

It will open up doors to new patients ready to commit to your work and maybe even A-list or celebrity clientele. It is also important to upload photos regularly and keep them relevant and also make it fun.

4. YOUTUBE VIDEOS

A great medium to reach out to your target audience. Make simple educational videos as if you are talking to your patients to build trust. It helps you showcase your knowledge to assure patients that they should come to you for specific procedures. Visitors can get to know you before they even come to your office, so they’ll feel more at ease when finally talking to you in person. Using suitable titles, descriptions, and tags can help your channel grow and bring you great results.

Youtube videos will help boost your website’s SEO. If you are already investing in Search Engine Optimization, this is a great way to grow it and get organic local traffic.

5. PODCASTING

Start your podcast will enhance your reputation and increase your credibility. Focus on topics related to dentistry and focus on putting out good quality content and polishing reputation. This is a great way to stand out and get noticed by the target audience of your dental marketing. Podcasts can tend to be more engaging than books because not everyone reads. Also, many people do not have enough free time. But a podcast can be listened to while traveling or even cleaning.

6. GOOGLE ADS & GOOGLE MY BUSINESS

A perfect combination to your dental marketing and display your network, help maximize incoming patients to your office.

Why use Google Ads? Google is the biggest search engine on the internet. Most people even refer to Google as being the internet. So that is how big it is. With Google Ads, you can create online advertisements to promote your dental business to your specific target audience.

Why use Google My Business? is a free tool from Google that helps dentists (and all business owners) manage their online presence across the search engine. Once you have created a Google My Business Listing, a Google Maps location is generated and will sync with Google Search (address, business hours, website, etc.), and easy to find your dental business.

7. REVIEWS “THE NEW DIGITAL WORLD OF THE MOUTH”

Reviews have become the new word of mouth, and most people read reviews before going somewhere. I’m sure this includes you, searching for the best Italian restaurant in your area. What makes dentistry any different? People search for the best service, and great reviews translate into the best services. The best part is that it is not limited to one geographic area. Maintaining a good, steady service with a focus on patient satisfaction will lead to good reviews. Great reviews will separate you from other dental offices.

Reviews influence purchase decisions, so consider setting a goal to get 5-10 reviews monthly and watch your office phones ring a little more than usual.

If you need any help creating specific campaigns, feel free to reach out!

LinkedIn Automation Tools

August 15, 2021 Categories: Social Media Sydney Social Media Addicts

Using LinkedIn automation tools make it easier and safer for you to put your lead generation and outreach campaigns on autopilot while you focus on other parts of your business. It automatically sends out connection requests, follow-ups messages, and any other activity you would otherwise have to perform manually on the platform.

Why Use LinkedIn Automation Tools?

Save time as you won’t have to manually connect with your leads and send connection requests one by one. Bring personalization to mass outreach. This way, your user interactions, and outreach messages will appear far more natural no matter how many people you’re contacting.

Automatically generate reports for your outreach campaigns. Meaning, you’ll be able to see at a glance how many of your leads responded, replied, and converted it becomes easier since you’ll be able to experiment with different outreach requests and follow-up templates to see which ones get the most replies and integrated with other lead generation and marketing tools. By combining your LinkedIn automation tool with other marketing tools like Lemlist and Zapier, you can bring a truly omnichannel approach to your LinkedIn marketing.

These are the wonderful benefits of LinkedIn automation tools for lead generation. I know you’ve already tried some of the other tools too. But some of them are just missing obvious features that are not safe, or they’re just plain awkward to use. Yet you’re ready to start generating leads on autopilot. You just need the right LinkedIn tool that will help you get there.

Here are the best 2021 LinkedIn automation tools you to start:

Phantombuster

a code-free automation and data extraction tool that helps businesses generate leads, scrape audiences and automate growth.

An extension can automate most actions you do on the web, schedule tasks, chain automation, and more. As of now, it only works with the following channels: LinkedIn, Sales Navigator, Instagram, Google, and Twitter.

Phantombuster offers a ton of different features and automation hacks. But it’s best used together with a LinkedIn automation tool of your choice. If you’re looking for new growth hacks and want to save time scraping profiles, you can extract your audience using Phantombuster and use a LinkedIn automation tool to reach out to them.

Here are a few key features for LinkedIn:

LinkedIn Network Booster – Automatically send invitations and connect to a list of LinkedIn users.
LinkedIn Profile Scraper – Collect data (name, title, position, etc.) from a list of LinkedIn profiles.
LinkedIn Message Sender – Automatically send personalized messages to LinkedIn connections.
LinkedIn Auto Commenter/Liker – Automatically engage with certain posts of your connections and other LinkedIn users and more…

Tool Pricing

Depending on your requirements, Phantombuster can cost you anywhere from $0-$900. Used together with a LinkedIn automation tool, and this can save you a lot of time and get you ahead of your competitors.

LinkedIn Sales Navigator

If you’ve been using LinkedIn to generate leads for some time now, this question has probably come up at some point in your head.

Is LinkedIn Sales Navigator worth it?

First off, what does the tool offer? Now, let us find out.

Tool Standout Features

With Sales Navigator, you get the following main features:

Advanced Lead and Company Search – Find the right people and companies with a search experience that delivers more relevant prospects.
Lead Recommendations – Discover the right people with suggestions customized for you. Advanced Filtering, CRM Integration, and More – Automatically save the leads and accounts you’re reaching out to log sales activity, connect to your CRM, add custom notes, and more.

We recommend getting the tool ONLY if you already know your way around LinkedIn and want to take it to the next level. Combined with LinkedIn automation tools, you can achieve some serious results too.

We recently covered a LinkedIn Sales Navigator growth hack that goes into detail about its benefits. So, check out that guide to learn how you can get the most out of the tool if you do decide to get it.

Tool Pricing

Sales Navigator offers 3 pricing options:

Professional – $64.99/month.
Team – $103.33/month.
Enterprise – Custom package.

The prices might scare some people away, but if you’re consistently gaining new leads and closing deals, the tool will pay for itself. If you’re still on the fence about it, you can start with a 30-day free trial and cancel any time.

We only recommend it if you’re already actively using LinkedIn growth-hacks as a lead generation source.

LinkedHelper

As the name suggests, LinkedHelper is there to help you with LinkedIn social selling and marketing. The tool is Chrome-based and helps find valuable leads without spending too much time and money.

You can use it to automate your work within LinkedIn, Sales Navigator, and LinkedIn Recruiter (Full & Lite). Let’s take a look at what it offers.

Tool Standout Features

LinkedHelper helps expand your network with a few main key features:

Autoresponder for LinkedIn – Choose an outreach campaign, set up your templates, and run the autoresponder to reach out to your 2nd and 3rd-degree contacts.
Message LinkedIn Group Members – If you’re a member of a LinkedIn group, you can collect other members’ information and start messaging them even if they’re your 2nd or 3rd connections.
Export and Manage LinkedIn Contacts – With this, you can export your search results, or import your own custom CSV results into the LinkedIn tool for more specific targeting.

The main use of LinkedHelper is to assist its users in automating several based LinkedIn tasks like connecting, messaging, inviting, endorsing, and more.

With this, you can then expand your social network to an unlimited number of contacts in just a few automated steps. And then, use the auto mailing system to reach all of your contacts. People that want to automate some surface-level LinkedIn tasks can do using LinkedHelper at a cheaper price than many other tools.

Tool Pricing

You can try LinkedHelper for free, or buy a monthly license for $8.25/mo – $15/mo.

Though, to actually install the tool, you’d have to download it manually from their site and then import it to your browser. Because of safety concerns, LinkedHelper is no longer available on the Google Chrome Web Store.

GrowthLead

is a cloud-based B2B social selling tool that helps you scale your outreach and grow your pipeline and here’s how it works:

Tool Standout Features

GrowthLead follows a simple 4-step social automation process based on the following features:

Identifying and Finding Prospects – Use advanced filters to find your target audience on LinkedIn for your outbound process. Compatible with Sales Navigator and LinkedIn Recruiter.
Automating Outreach – Create multiple outreach campaigns for different market segments. With this, you can also manage multiple LinkedIn accounts.
Schedule Messaging Sequences and Get Insights – From there, you set up your nurturing process and watch the campaign insights with up-to-date metrics for your campaign.

GrowthLead is mostly for dedicated growth hackers who have a specific marketing plan and know how to get there. The tool helps you get there faster and scales with your business needs.

Tool Pricing

Here are all the pricing plans GrowthLead offers:

Basic – $67.35 per user/month.
Pro – $101.61 per user/month.
Advanced – $147.30 per user/month.
Done-For-You – Dedicated campaign manager based on your requirements. $489.85 per user/month.

Check out how GrowthLead compares to other LinkedIn tools you’re using dawn to their specific features.

MeetAlfred

is a cloud-based B2B social selling tool that helps you scale your outreach and grow your pipeline and here’s how it works:

MeetAlfred, previously known as Leonard, is a decent jack-of-all-trades LinkedIn automation tool that focuses mainly on end-to-end social selling campaigns. Alfred helps with better team management, building LinkedIn campaigns, and automating some outreach sequences.

Tool Standout Features

Here are some of the main features the tool offers:

Campaign Manager – Create and run LinkedIn messages sequences with all the classic personalization tags and action limits.
Alfred CRM – Manage your leads and connections within the tool using its built-in LinkedIn CRM.
Email Campaign Sequences – Go beyond LinkedIn, connect your GSuite account, and engage with your prospects on email as well.

While using the tool, you also get real-life analytics on its dashboard to monitor your progress and get actionable insights.

MeetAlfred offers a little bit of everything when it comes to LinkedIn automation. But for the most part, Alfred is best used for driving engagement and managing conversions using its built-in CRM. Using this LinkedIn automation tool, you can even send bulk messages and multiple connection requests. But if you choose to do so, you should always keep in mind some of the main LinkedIn automation safety best practices.

Tool Pricing

Alfred offers 3 pricing options:

Essential – $29/month.
Advanced – $59/month.
Professional – $119/month.

With a very solid jack-of-all-trades approach, it has a mix of most features you’ll need for automated lead generation.

WeConnect

a cloud-based LinkedIn automation tool that helps prospect, nurture and close more deals. Simply by being cloud-based, it’s already more secure than some browser tools. But let’s take a look at what the tool offers in terms of its main features.

Tool Standout Features

WeConnect helps automate professional networking on LinkedIn with a personalized and convenient approach. Here’s how it works:

Powerful Campaign Manager – Set up and run multiple campaigns based on a custom target audience.
Smart Reply Management – See and reply to your prospects all in one place. Make new connections, discover new opportunities, endorse skills, and more.
Easy User Management – Add more users to your account, get a bird’s eye view on your LinkedIn campaign reports, and monitor everything from one convenient dashboard.

WeConnect is a really convenient LinkedIn tool that’s easy to get into for most people. More specifically, it was designed for busy sales teams, marketers, recruiters, and other professionals.

So, it’s not for everyone. It comes with most of the necessary features, with a clean interface and simple usability. But it does not have a lot of advanced features.

Tool Pricing

WeConnect has a very straightforward pricing model. It’s $49 per user/month. And you pay as you go, based on the number of users you manage.

Dux-Soup

is one of the most popular LinkedIn automation tools on the market that makes it easy to connect and engage with your prospects.

But, it’s also a Chrome extension. Meaning, it lives in your browser and you’ll need to have LinkedIn open the whole time in your browser, in the background, to have the tool running. Nevertheless, Dux-Soup is also an extremely straightforward tool and has a lot of support for beginners just getting into LinkedIn.

Let’s take a look at some of its features to see if it’s worth it.

Tool Standout Features

Dux-Soup focuses primarily on the main lead generation activities and outreach features. Such as:

Managing Prospects – Leave notes and tags directly on the LinkedIn profiles you want to target and reach out to them automatically.
Downloading Profile Details – Easily find LinkedIn profiles, their info, and upload them into your CRM for easy lead management.
Outreach, Automation, and More – Auto-visit profiles, send personalized messages, endorse connections, and more.

Though most LinkedIn automation tools also have these features, Dux-Soup also comes with a highly responsive customer support team.

Dux-Soup is a LinkedIn lead generation tool born out of necessity in 2016. It’s mainly for teams and individuals looking for a straightforward and easy-to-use LinkedIn automation tool that lives directly in their browser. To support its users, Dux-Soup also regularly publishes new guides to help users better manage their automation.

Tool pricing

Dux-Soup offers 3 pricing models:

Free
Professional – $11.25 per user/month.
Turbo – $41.25 per user/month.

So, what you see is what you get. It’s mainly for beginners wanting to get started with automating their basic LinkedIn actions.

Expandi

The safest LinkedIn tool on the market (a bold claim, but we can back it up). It’s super convenient as it runs 24/7 on your computer (or at specific times, depending on your settings), and it’s extremely easy to set up.

It’s what we use, and we have a ton of case studies and growth hacks of successful campaigns on our blog. Like that time we got 40+ demos in a week on autopilot with NO ad spend. Check out that case study here.

Tool Standout Features

Here’s what makes Expandi a tool like no other:

Webhooks – With webhooks, you can link Expandi to your other marketing tools. You can even throw Zapier into the mix to create a powerful omnichannel growth hack with hyper-personalization.
Smart Inbox – Let’s face it, managing your inbox natively from LinkedIn is a mess. Messages get lost, you’re limited in filters, and everything is just ten times worse if you’re managing multiple accounts. Luckily, Expandi has a dedicated smart inbox to boost customer engagement and ensure you never miss a chat conversation again.
Dynamic Personalization – With dynamic personalization, you can message people based on a custom variable. This method goes far beyond ‘First Name’ and ‘Company Name’ personalization. We reached out to 42 people in one outreach campaign once and managed to gain an 83% response rate thanks to dynamic personalization. Check out the blog post to learn more.
Safety – At Expandi, we take safety seriously. Unlike many other tools on this list, you get a dedicated and local IP address using the tool. With most LinkedIn tools, your IP is different each time you log in and LinkedIn can tell if you’re logging in from a different country each time. This is not the case with Expandi, and you can rest easy knowing your account is in safe hands.
And more – If you want to get a better idea of why Expandi works so well, you’ll need some context behind the history of LinkedIn automation tools. Learn how to generate leads without getting banned here.

Expandi was designed specifically for growth hackers, agency owners, and people managing multiple LinkedIn accounts. With an easy-to-use dashboard and being able to switch between different accounts in a second – managing LinkedIn accounts has never been easier.

Tool Pricing

To discover the best all-in-one sales automation software, Expandi starts at $99/seat per month and also comes with a free 7-day trial.

Zopto

Is a LinkedIn outreach automation tool that mainly helps sales teams improve their lead generation efforts.

You can filter your ideal customers and start searching using LinkedIn Premium or Sales Navigator.

Tool Standout Features

Here’s how Zopto helps businesses find their customers on LinkedIn and increase their sales and conversions.

Customer Filtering – Using Zopto, you can filter by location, industry, company size, title, seniority level, and more.
Levels of Engagement – Once you’ve selected a filter or your target audience, you can then match the desired level of engagement and turn on the relevant features like connection invites, message sequences, free InMails, and more.
Managing Leads – Finally, you can track your leads on your live dashboard, which will provide you with detailed information and statistics related to your LinkedIn campaign.

In short, Zopto offers all the essential LinkedIn automation features, as well as some unique ones like Twitter engagement, InMail messages, advanced reporting, and more.

Zopto is mainly for startups and sales teams looking to improve their lead generation and outreach efforts. To make the most out of the tool, you should have a solid understanding of sales and LinkedIn automation. Depending on your usage, you’ll also probably need LinkedIn Premium or Sales Navigator. So, things might get pricey quickly.

Tool Pricing

Zopto offers 3 plans:

Personal – $215/month.
Grow – $395/month.
Agency – $895/month.

TexAu

is a combination of two words: text and automation.

Similar to Phantombuster, TexAu is also a growth automation platform that helps you scale your business faster by extracting all the data you need, and automating certain tasks to save time. Similarly, the platform also offers automation for several different websites (including Facebook, Twitter, Instagram, Quora, and 6+ others).

Tool Standout Features

Here are some of the many key LinkedIn automation features TexAu offers:

Extract Saved Leads List From Sales Navigator – Extract profiles from a saved Sales Navigator search.
Find Email Using LinkedIn Profile – Scrape emails from specific LinkedIn profiles.
LinkedIn Group Members – Scrape all the members of a LinkedIn group you’re a part of. You can reach out to them using different task automation.
Auto Endorse, Like, Comment, or Message – Automate all these tasks for target profiles or posts.
And more.

As with Phantombuster, you can use TexAu on its own. Or you can scrape data with it, and use a separate LinkedIn automation tool for a more efficient outreach. For the most part, though, TexAu focuses on getting you all the info you’d need for your right growth hacks.

You can also verify your emails with its built-in data enrichment features and use it as a CRM tool.

Is it better than Phantombuster?

Like with most things, it depends! Luckily, both of them offer a 2-week free trial to find out.

Tool Pricing

TexAu starts at $29/month and goes up to $199/month for cloud agency support. Which is not too bad. Especially if you’re going to be using it with a LinkedIn automation tool.

Ideally, your tool should also be optimized for safety and growth. It is important to note that no matter which tools you choose, you should always keep LinkedIn automation’s best safety practices in mind.

Hope this list of tools helps you to start generating your LinkedIn leads on autopilot.

Plumbers, Tradespeople & Electricians on Social Media

June 22, 2021 Categories: SEO for Small Business, Social Media Sydney Social Media Addicts

Most customers use social media platforms to air their opinions. Such media include Twitter, Rated People, Facebook, and TrustPilot. They give the current and prospective customers a better understanding of various businesses.

Positive reviews and comments from customers are likely to create good reputations for the businesses. This is an excellent approach to advertising the business and attracting new customers with minimal charges. Most plumbers, electricians, and tradespeople have opted for social media as a way of promoting their businesses.

Despite having some complications, social media has many benefits for a business when utilized well. This article has compiled some tips for plumbers, electricians, and tradespeople to use on social media to promote their businesses.

Choosing The Right Channels

Several social media channels exist out there, and you can’t use all of them for your business. Instead, it would help if you focused on the ones that align with your customers. Building an engaged and loyal follower base might seem the best approach.

For example, if you create engaging videos and visual content, Instagram and Tik Tok might be the best channels for your business. The channels will bring about visually impactful features that are likely to attract many views in short periods.

If you focus on updating your customers and getting their reviews, Facebook might be the ideal channel for you. Facebook has grown to be a social search engine where you can always reach out to your followers for recommendations. In addition, Facebook will be a great tool in advertising your business. For example, a ceiling fan installation video makes a cute Facebook post.

Optimizing Social Media Content

Posting on different social media platforms may require you to optimize your content to fit the particular platforms. For example, if you are posting on Twitter, understand that the platform has a character limit. The platform is ideal for retweeting customers’ testimonials and posting links. You can post the industry news or any long-form content on LinkedIn.

Posts with photos are generally ideal for platforms like Facebook or Instagram. When optimized with the relevant hashtags, they will undoubtedly generate more views.

Interacting With The Customers

Interacting with the customers is one reason you may want to use social media in your business activities. You will undoubtedly create mutual trust from the existing and potential customers by incorporating social media into your business.

The potential customers usually consult their friends and follow reviews to get the best tradespeople. With a solid social media presence and positive reviews, you are likely to attain a high level of trust in your business.

Using Hashtags

Originally, hashtags were used on Twitter only. However, with time, they are being used on other social media platforms as well. Including hashtags in your social media posts is an absolute way of reaching people beyond your followers. Using hashtags is an excellent method of social marketing for plumbers and tradespeople. Besides, they are helpful for electricians too.

Conclusion

Plumbers, electricians, and most of the tradespeople interact with many people. In-person meetings may be not only time-consuming but also monotonous and tiresome. By utilizing social media, these businesses can reach out to several people at a single time. This is likely to facilitate the growth of the companies.

Search Engine Optimization vs Social Media: What’s Best for ROI?

May 21, 2021 Categories: SEO Sydney, Social Media Sydney Social Media Addicts

Regardless of what you do, ROI (Return on Investment) is one of the priorities when running a campaign.

All the metrics presented as results of a campaign are interesting, but at the end of the day, what matters is how much was earned. ROI allows you to evaluate a campaign for its effectiveness and not for its costs or requirements.

Why should you do SEO?

Without a doubt, SEO provides the best ROI within digital advertising campaigns. The long-term benefits, even after the end of the campaign, make it the most effective medium.

This time we decided to show a specific case. SEO is often talked about without giving numbers, and it seemed essential to us that they see the results of a campaign. The small businesses who invest in SEO need it to be finely-tuned

Searching the web is one of the most powerful tools we have today. Just like you, people from all walks of life use Google to find solutions, find companies and learn new things. Although one of the things you can start to understand is which is better for your business.

Most businesses are unaware that search engines can drive massive traffic to their web properties. And not just any traffic, but the qualified traffic too, the one who is most likely to become a potential customer.

However, regardless of the wide variety of methods for gaining exposure online, Google continues to lead the market. Therefore, it is precisely here where doubts begin to arise.

SEO vs. SEM, which one can help my business better?

SEO or “Search Engine Optimization” is a method of optimizing a website to receive organic/natural traffic. However, while organic search traffic is not paid, the search engine optimization process can incur costs, depending on the competitiveness of the target market.

The goal of SEO is to attract relevant visitors to your website interested in your products or services. However, optimizing for organic traffic is only part of the equation.

The other part is getting this traffic in greater quantity by using multiple specific and relevant keywords and creating the perfect content for SEO.

As we said before, ROI means “return on investment”. It should be noted that this meaning in your networking strategies will depend on the objectives of your organization, such as brand recognition, revenue, customer satisfaction, etc.

In general, the ROI of social media is the sum of all the social media actions that create value. After all the time, money and resources invested, what is the return? For example, if you measure ROI on revenue,

ROI tools in social networks

Now that you know the theory of social media management for businesses and ROI measurement, you will need the right tools to do it.

Social ROI calculator: this free tool makes it easy for you to calculate the return on your investment in social networks.

Google Analytics – Track website traffic, conversions, and social media campaign logs.

Hoot suite Impact – measured ROI from social media across paid, owned, and earned channels. In addition, it facilitates the production of reports and offers recommendations in simple language to optimize your social strategy.

Facebook Pixel: A code snippet for your website that allows you to track conversions for Facebook ads. You can use the pixel function within Facebook’s advertising platform or with social ad targeting and optimization tools such as Hoot suite Ads.

Six Strategies To Increase Your Social Media Following

October 8, 2020 Categories: Featured, Social Media For Business, Social Media Strategy, Social Media Sydney Social Media Addicts

social media strategy sydney increase your following instagram facebook twitter

You can expect MICHAEL AUTHOR to speak the TRUTH about these Six Ways to Increase Your Social Media Following …

1) Spread a perspective that activates people’s fear response.
If you’re going to employ this strategy it’s important to note that your humanity, your personal life, and any emotions other than disgust, outrage, cynicism and anger have no place on your page. The more you can help people collude WITH YOU and AGAINST the enemy/competing perspective, the more your content will be shared in fringe communities and by the weak-minded.
Popular topics to address: Global politics, feminists, antifa, BLM, vaccines, 5g, trump, mask-wearing. Bonus points if you do something shocking and antagonistic on a Facebook Live.

2) Create numbered lists.
Numbered lists activate people’s biological CRAVING for certainty and direction. Particularly now, we’ve got a boatload of people craving certainty, so numbered/bullet-pointed lists will appeal to the masses like never before.
Remember: The number is arbitrary. If you are following strategy 1) the more on your list the better because it creates a sense of OVERWHELMING fear rather than just slight fear, which will cause people to share your content even more fervently.

3) Critique other highly visible online influencers.
The only thing that will increase your following faster than spreading a fear-based perspective is to activate people’s disgust and hatred of others who hold different perspectives from them.
There’s a trick to this one. Even if what the other person is saying makes a lot of sense, you must reduce their position to absurdity and then attack the absurd position rather than their ACTUAL views. In logic, we call this a Straw Man argument. This tactic serves two purposes:
A) Baiting the other influencer into engaging, which enhances your credibility.
B) Taking full advantage of being the second-mover. In online arguments, the person who RESPONDS SECOND gets the last word. That’s why in rap, “dis” videos are so popular. Most people stop listening to the first-mover after a successful, scathing, critique. Or they’re drawn into the drama. Either way benefits you.

4) TAKE PHOTOS OF YOUR PIXELATED/SLIGHTLY OBSCURED TITS OR MAKE SILLY FACES
This one is obvious. If people love boobies, you win. If they get offended by boobies you also win because they tell others you showed your boobies distastefully, which gets you more eyeballs.
Obviously, it’s a bit harder if you don’t have tits. You can compensate by being extremely silly and expressive. Sorry, I know it’s not a good replacement but it’s the best you’ve got. Unless you have a man-bun, or really striking tattoos. Those are about equivalent to having tits in terms of personal draw.

5) Don’t be too intelligent/insightful. Instead, be powerful.
Power is demonstrated by how efficiently you cut down anyone who disagrees with you.
Remember: Your audience is, ideally, stupider than you are. It’s important that you speak only to people who will have something to gain from listening to your brilliance.
You must be prepared to demonstrate that brilliance, and you want to TURN OFF the people who are smarter than you to begin with by offering them nothing of value, insulting them, and resorting to ad hominem attacks. Try to sell them on your program and insult their intelligence when they choose not to join thecasinoapps.com. If they refuse to be bullied by your tactics, you can just block them.
6) Post pictures of your really hot girlfriend.

You can enjoy the genius of Michael Author by following him on Facebook.

Is Brisbane Australia’s Fittest City? Gyms & Personal Trainers

July 7, 2020 Categories: Featured, Social Media Sydney Social Media Addicts

Brisbane Australia is a vibrant city which boasts of historic buildings, magnificent gardens, and is a phenomenal hub of both culture and arts. What’s more, it’s one of the famous fitness hubs in Australia. It features a wide variety of top fitness clubs and personal trainers. If you’re seeking the best spot to reach your fitness goals, Brisbane might be your solution.

Is that all? Not yet! The city allows you to visit the ablest dentists in the country. By visiting the highest standard Brisbane dental clinics, you can be sure to get the best experience. Besides, you can’t train with a toothache or complication s from a dental implant.

What are the best gyms in Brisbane?

1. Healthworks

Helathworks location is at 145 Pring Street, Hendra, Brisbane. It offers a wide variety of exercises for all-round body fitness. From yoga classes, free weights, spin bikes, treadmills, strength machines, exercise cycles to racks and dumbbells, you can be sure to get the best experience while at the gym.

The gym cost is about 15 dollars weekly, and there’s an option of contract or no contract. They offer secure lockers, day spa and massage, a steam room and tennis courts. The changing rooms have all the necessities, like lockers, hairdryers, irons and ironing boards.

2. Anytime fitness

The gym is located on 175 Street, on River Front, below Café Pacino, Brisbane, and has branches in most parts of the world. It features Spin bikes, exercise cycles, battle ropes, treadmills, barbells, squat racks, kettlebells and many more. It offers flexible options for membership with a seven-day free trial pass and free fitness consultation.

The services are not only affordable but friendly, and this makes it the best spot for anyone on a budget. You’ll also get access to security 24 hours in a day plus free classes, virtual coaching, yoga and kickboxing classes.

3. Jetts 24 Hour Fitness

Located at 356 Street Pauls Terrace, Fortitude Valley, Brisbane, and has many other clubs across the country. The gym offers small group training, barbells, dumbbells, kettlebells, free weights, functional training and suspension training, among others. It also provides a three-day trial pass coupled with personal and professional experiences.

There are no lock contracts, and you expect to pay 34.90 dollars per week. Where can I take meals while training? You’ll find a variety of cafes in the town, and most Brisbane cafes are also audcasinos health-focused. As such, you don’t need to bother about health-related complications while eating out.

Can you get personal trainers in Brisbane?

If you have never hired a personal fitness trainer, Brisbane will allow you to do just that. You’ll get most of the personal trainers in the leading gyms in the city, but you can as well hire one for home training. Although finding a great personal trainer can be a real challenge, Brisbane has a wide selection of expertise in the field, and you can always get the most suitable personal trainer for your needs.

The bottom line

Brisbane is undoubtedly the fittest city in Australia. With a wide variety of top-rated gyms, you can be sure to get the best programs to help you achieve your fitness goals. You can as well get the best personal trainers to help you with your fitness endeavors.

Do Not Blame Social Media

July 29, 2019 Categories: Featured, Social Media For Business, Social Media Managers, Social Media Strategy, Social Media Sydney Claire Felices

People worry all the time about being happy. It didn’t just happen today, this generation. So do not blame social media. That pervasive feeling have been nagging at us a longer time than we care to admit. Instead of working towards it, we reflect, we question and rationalise. And we compensate. Should it be any different for our children? It is not just the kids, but most adults are also hooked on social media. They can’t put their phones down. They use them for work meetings, for buying things, for keeping in touch with their old school buddies. If you, who have been born of a different generation are using these tools for your own day to day, what do you suggest children who are born of this time, use?

The problem was always there. It’s not pretty. And before social media we didn’t want to address it. So, it stayed hidden. Do not blame social media for pointing it out. Social media platforms exposes and sometimes zeroes on user personality. The substance of a person you would usually not have a clue to, can now be hinted at by their social media accounts. Narcissism, love of cats, political inclinations; it’s right there.

Social media has been blamed for everything including mental health issues. A disparity of income can affect available alternatives. Sports (equipment), community sponsored drama, school music recitals. When these children are all tuckered out from sports, or thinking and creating costumes and props for plays, there is less time worrying about what they are missing out on. They sleep, rest, they collaborate, they communicate with their peers. They get to worry about different things and not just how many likes their new profile picture have.

Roosevelt said ‘Comparison is the thief of joy.’ Well, sure. That is when you are looking from a place of where we (in our opinion) fall short of. But you can’t be less at everything. The body image dissatisfaction is a tired argument, it has been plaguing women since the 80’s and magazine subscription was a thing. Like most of the problems being blamed on social media, this is an old one. It is hardly fair to put the blame on a newcomer just because it is convenient. This is not to say that the children should be given unlimited access to social media. It does mean that they should be given a chance to explore it. The same way we explored newspapers for news, classifieds, garage sales and even personal ads.

This is their world and their time. What we must do is try to help them along using tools we already know (responsible posting/sharing, security measures) to hone theirs. Guide them in the safe and proper use of social media.

Social Media As A New Power

July 26, 2019 Categories: SEO Sydney, Social Media For Business, Social Media Management, Social Media Managers, Social Media Strategy, Social Media Sydney Claire Felices

It is very rare that you would not see people on their smart phones when one goes out. They would usually be on their many social media accounts. Facebook, Instagram, and the list goes on. They could not put their phones down. Not when eating, not even while in a conversation. It is the constant fear of missing out (FOMO) that has put social media as a new power.

It is both good and bad, being in these platforms. There is an information overload, that is neither bad or good in its own. What we do with it is what makes it either. Social media opens more avenues for friendship but it does so for bullying, too. These networks are invaluable to any marketing company. For most companies social media marketing is as important if not far more important, than any other marketing forums. This is also true to any group or affiliation a student belongs to. They can reach more people, like-minded or otherwise. There are more opportunities for interaction and learning through social media.

Through online conversations, one could learn first hand what other countries are like from new friends that they make. Video conversations become animated and can show a person around a location or share experiences that one might not want to actually try. Communicating with peers and teachers, also groups of same interests becomes instant for sharing information, rectifying mistakes and just touching base.

Using social media as a new power is evident in its ability to inform and influence a much broader audience, of different generations, to agree or think over facts, realities and opinions effectively and all at once. The use of instructional videos on these platforms can teach and enhance skills on their own. The creative pieces people make, whether tangible or not, sometimes get discovered or highlighted through exposure on these sites.

Immediate news of things happening elsewhere. Earthquakes, floods, good or bad, people can just go live and show whoever is interested in what is currently happening.

Like anything new, some people are opposed to things changing. Preferring for how things were before. But if that thinking succeeded at all before, we never would have cars or airplanes.

Virtual Kids Education Must Be Balanced With Real Life

After school, what’s your kids’ go-to? Well, in the modern technologically driven world, you don’t have to guess as it is a definite answer; online. From social media to online games, modern families are glued to their addictive screens, living in a virtual world that, if not well addressed, can be quite toxic. As you strive to educate your kids, you need a balance between virtual and real-life, equipping them with the necessary skills to effectively handle various activities for a successful life.

The holidays, especially, can be a little tricky as you can hardly get your kids off the screen while struggling to juggle between your tight schedules and trying to lead them off the screens and trying something else, especially outdoor activities. You don’t, however, have to give in, as you can utilize the readily available services for educational activities during school holidays and strike a balance between virtual and real-life learning.

While you could be struggling to tip your kids’ interest in favor of outdoor activities, the organized programs are tailored to not only keep them off the screens but also hooked to the activities that expose them to real-life learning. From socializing with other kids to exploring various activities that spark their curiosity, entertainment such as music, among other games, your kids won’t only get out of their screen’s comfort zone but also acquire valuable real-life skills. You could, however, be wondering why virtual kids’ education must be balanced with real-life; after all, technology seems to be taking over every aspect of modern life. There are a lot of benefits of maintaining the balance, but the two top reasons are;

Health concerns

A little physical exercise a day goes a long way in enhancing your kids’ health. Unlike sitting on the couch all day, glued to that blue light, they could benefit a lot by spending a few hours exploring various activities, stretching their muscles, and discovering what they can do with their developing bodies. This helps their bodies to remain active, develop strong and healthy bones, and keep concerns such as heart conditions at bay.

Interpersonal skills development

A lot of today’s relationships are ignited online and end online. This, however, doesn’t allow your kids to develop practical interpersonal and communication skills as they rely on their devices to relate with others. From curving to unhealthy social media competition, to making up a virtual reality that doesn’t necessarily fall in line with their real-life stand, there is a lot that needs to be addressed to shape the future of your kids in real life. With the programs, however, they get a chance to interact face to face with other kids while benefiting from guidance from experienced professionals. The skills are especially necessary as they will eventually have to be independent, develop long-lasting relationships, and interact with others on a personal and more intimate level as they grow.

You don’t want your kids to develop dependency syndrome, neither do you want them to develop health complications as they grow. While busy schedules might not leave enough room to encourage time off from the screens, you can take advantage of professional services and let your kids realize real-life educational activities during school holidays.

Dangers of the Digital Age

May 27, 2019 Categories: Social Media For Business, Social Media Management, Social Media Managers, Social Media Sydney Claire Felices

An unspoken conflict exists between teens/preteens and adults. About having, using and managing smartphones and gadgets. Smartphone use is prevalent in young people’s lives. Adults being adults, who can sometimes be worrywarts, tend to search everything wrong with the new generation and their daily weapon of choice, the smartphone. They go about their business unaware of the dangers of the digital age.

Because youngsters have nothing to compare their lives without smartphones and all these social media platforms, most of them see nothing wrong with social media or the technology that they are now experiencing. To them it is a speedy way to connect, communicate and share. A novel way to express themselves. It is life as they know it.

Cyber bullying – the anonymity behind a keypad, those whispers, unflattering photos and threatening messages that will incite fear and embarrassment to our children. Without guidance and a strong support system, they will never tell and never be open enough to stand up to it.

Cyber flashing – as if bullying was not enough, this is another bad side of technology. The immediate and oftentimes anonymous unsolicited images can be sent through bluetooth or airdrop. Or the falsehood of befriending on apps using a different picture as profile, and receiving a call from this cyber flasher. The anonymity makes it even scarier for the victim. It could be enough to trigger anxiety issues and a general feeling of dread.

There has never been a need for parental guidance in the use of smartphones because until recently there has not been reports of this kind. Taking away smartphones may not be the right answer. Guidance and preparation, not to mention seeking out new solutions, have to be foremost in facing these problems of our digital lives. Perhaps technology can also shed some light in figuring out how to limit this predicament.

For now what we can control is how we prepare and mold our children. Being involved in their daily life and opening their eyes to the risks and potential harm of ‘stranger danger’ of both online and in real life situations.