Corporate SEO Archives - Social Media Management Agency Sydney

Is Google AI Overview Killing Your Traffic? Fix It with GEO, AIO & AEO

October 23, 2025 Categories: Corporate SEO, Featured, SEO for Small Business, SEO Sydney Social Media Addicts

It’s time to face a truth many website owners are resisting: The game of organic traffic is not broken — it’s been remade. If your blog, e-commerce site or WordPress page is losing clicks despite holding strong rankings, you’re witnessing the dawn of the Google Search Generative Experience (SGE) era — and your old SEO playbook needs a radical re-write.

What’s Really Happening

For years, we believed that if you ranked in the top three on Google, you were golden. Clicks followed rankings. Today? Not so much. Google’s new generative AI overview box — powered by the Gemini model — is increasingly delivering answers in the search results themselves. Users get what they need, and never bother clicking through.

So when you see your position stable or rising, but your traffic plunging, don’t chalk it up to “something wrong with your content” alone. It’s a recalibration of the system. Your content may still rank, yet a machine?summary might be siphoning the click you were expecting.

Why this Shift Matters

Let me be blunt: the control you once had — over click-through, brand visibility, the scroll real estate — is slipping. Consider these realities:

• The AI overview often appears above the fold (especially on mobile) and commands attention before organic links. Traditional listings get pushed down.

• Your site may be contributing to the AI summary, yet you don’t get the benefit of the click. You’ve become a source, not the destination.

• Generic, templated content that once passed muster now gets filtered out. The AI systems favour rich, entity-aware, structurally sound pages.

• On mobile — where most traffic lives — the effect is amplified. Users may never scroll past the AI snippet.

In short: ranking still matters, but visibility and then clicks no longer automatically follow. The domain of competition has shifted.

Who’s Winning — and Why

Of course, some winners are emerging, and their playbook offers clues:

•Government and educational sites (.gov, .edu) with high authority and structured content are often pulled into those summaries.

•Blogs or platforms that consistently use entity-rich content (brand names, tools, frameworks), well-structured headings, and in-depth knowledge appear more often.

•Forums and user-generated content (UGC) — which offers conversational, authentic user voice — are surprisingly showing up in AI summaries more than cleaned-up marketing blurbs.

If you’re producing decent content and still losing traffic, you’re not unlucky — you’re playing the old rules in the new arena.

My take: What you must Do

I’m convinced there’s one core principle guiding this shift: Write for humans. Format for machines. Everything old about SEO still matters — relevance, authority, links — but you must add the layer that makes content machine-readable, machine-summarisable, and machine-trusted. That’s the new frontier.

Here’s what I believe are essential steps:

1 Answer first, explain later. Give the core answer in the first 1-2 sentences, then expand. AI systems and voice search engines prefer this.

2 Structure like a pro. Use question-based headings (“What is…?”, “How do I…?”), bullet lists, short paragraphs, bold TL;DR sections. Be scannable.

3 Entity-rich writing. Mention explicit tools, brands, frameworks, people — signal to the machine exactly what you’re talking about.

4 Schema markup matters. FAQPage, HowTo, Product – these help your content become understood by search engines and AI.

5 Don’t drop the human tone. Yes, format for machines; but still write for people. The machine helps you get seen. The human keeps you trusted.

6 Audit your content for “AI-readiness.” Are you ranking yet losing clicks? That’s a red flag. Use tools (e.g., a site-audit checklist) to gauge your content’s structure.

7 Don’t fear the change — anticipate it. SEO isn’t dead. Far from it. It’s just evolving. The winners will be those who learn to serve both humans and machines.

Is Google AI Overview Killing Your Traffic? Fix It with GEO, AIO & AEO

If you feel like your content game is good, your SEO intact, yet traffic still bleeding — welcome to the new normal. Rather than lament traffic drop after traffic drop, let’s view it as the next stage of search.

The shift to AI? Dominant summaries by Google is a dramatic disruption, but one you can adapt to. The question is simple:

Will you keep doing SEO the old way — or will you evolve it?

Great content still wins. But in 2025, “great content” isn’t just helpful or high-quality. It’s helpful, high-quality and machine-friendly.

Time to upgrade your approach.

Social Media Strategy for Australian Healthcare: The Ultimate Guide with Insights, Examples, and More

August 24, 2024 Categories: Corporate SEO, Featured, SEO Sydney, Social Media Management Social Media Addicts

In the evolving landscape of healthcare, social media has emerged as a vital tool for engaging with patients, educating the public, and enhancing the reputation of healthcare providers. For Australian healthcare institutions, crafting a robust social media strategy is essential to navigate this digital frontier effectively. In this guide, we’ll explore actionable insights, real-world examples, and best practices to help you develop a winning social media strategy tailored to the Australian healthcare sector.

1. Understand Your Audience

Knowing your audience is the cornerstone of any successful social media strategy. In Australian healthcare, this means identifying the unique needs and preferences of your patient demographics. Are you targeting young families, seniors, or individuals with chronic conditions? Each group has distinct expectations and behaviours on social media platforms.

For example, young families may engage more on Instagram or Facebook, looking for health tips and paediatric advice, while seniors might prefer informative content on Facebook. Tailor your content to these specific audiences to maximise engagement.

2. Choose the Right Platforms

Different social media platforms serve different purposes, and not all may be suitable for your healthcare organisation. In Australia, Facebook remains a dominant platform, especially among older demographics, while Instagram is popular with younger users. LinkedIn is ideal for B2B interactions, such as networking with other healthcare professionals or institutions.

For instance, a Melbourne-based hospital might use Facebook to share patient success stories and community health initiatives, while a specialist clinic in Sydney could use LinkedIn to connect with other healthcare providers and share industry insights.

3. Create Valuable and Relevant Content

Content is the heart of your social media strategy. In healthcare, content should be informative, trustworthy, and sensitive to the needs of your audience. Share health tips, patient testimonials, updates on medical research, and behind-the-scenes looks at your healthcare facility.

An example of valuable content could be a Brisbane clinic posting regular updates on flu vaccinations, or a Sydney-based mental health service sharing articles on coping strategies during stressful times. By offering content that addresses the immediate concerns of your audience, you position your brand as a trusted source of information.

4. Engage with Your Community

Engagement is key to building a strong online community. Respond to comments, answer questions, and participate in conversations. This interaction helps build trust and fosters a sense of community around your brand.

For instance, a Perth-based dental clinic could run a Q&A session on Facebook Live, allowing patients to ask questions in real-time. This not only provides immediate value to your audience but also humanises your brand, making it more relatable and approachable.

5. Leverage User-Generated Content

User-generated content (UGC) can be a powerful tool in your social media strategy. Encourage patients to share their experiences with your healthcare services and feature their stories on your platforms. This not only provides social proof but also creates a sense of community and loyalty among your followers.

For example, a hospital in Adelaide might invite patients to share their recovery stories or photos after surgery, which can then be shared (with consent) on the hospital’s social media pages. This kind of content resonates deeply because it’s authentic and relatable.

6. Monitor and Adapt Your Strategy

Social media trends and algorithms are constantly changing, so it’s essential to monitor the performance of your content and adapt your strategy accordingly. Use analytics tools to track engagement, reach, and other key metrics. If a particular type of post is performing well, consider creating more of that content.

For example, if a Queensland health service notices that their mental health posts on Instagram receive high engagement, they might focus more on creating similar content, or even develop a campaign around mental health awareness.

7. Ensure Compliance with Australian Healthcare Regulations

Healthcare is a highly regulated industry, and it’s crucial to ensure that your social media content complies with Australian healthcare laws and guidelines. This includes protecting patient privacy, avoiding misleading information, and ensuring that all claims are evidence-based.

For example, a Sydney-based cosmetic clinic must be cautious not to post before-and-after photos without proper consent and should ensure that any medical claims made on social media are backed by clinical evidence.

8. Collaborate with Influencers and Experts

Partnering with healthcare influencers or experts can amplify your reach and credibility. In Australia, there are numerous health professionals, wellness experts, and patient advocates who have significant followings on social media. Collaborating with these influencers can help you tap into their audience and expand your reach.

For instance, a Melbourne-based wellness centre could partner with a local fitness influencer to promote their services or a Brisbane hospital might collaborate with a well-known dietitian to share nutritional advice during National Nutrition Week.

9. Crisis Management: Be Prepared

In the healthcare sector, it’s crucial to have a crisis management plan in place for your social media channels. Whether it’s dealing with a public health issue or responding to negative feedback, being prepared can help mitigate the impact of a crisis.

For example, during the COVID-19 pandemic, many Australian healthcare providers had to quickly adapt their communication strategies to provide timely updates and accurate information. Having a clear, well-communicated crisis management plan ensured that they could respond effectively and maintain public trust.

Conclusion

A well-crafted social media strategy can be a powerful tool for Australian healthcare providers. By understanding your audience, creating valuable content, engaging with your community, and staying compliant with regulations, you can build a strong online presence that enhances your brand and fosters trust among patients. With the right approach, social media can become an integral part of your healthcare marketing strategy, helping you connect with your audience in meaningful and impactful ways.

Identifying Keyword Cannibalization Using OpenAI’s Text Embeddings

July 21, 2024 Categories: Corporate SEO, Featured, SEO for Small Business, Social Media For Business Social Media Addicts

In the ever-evolving landscape of search engine optimization (SEO), maintaining a robust online presence requires constant vigilance and adaptation. One common yet often overlooked issue in SEO is keyword cannibalization. This occurs when multiple pages on a website target the same or similar keywords, leading to internal competition and potentially diluting the website’s overall ranking potential. Traditional methods of identifying keyword cannibalization involve manual analysis and the use of SEO tools, but recent advancements in natural language processing (NLP) offer a more sophisticated approach. This blog explores how OpenAI’s text embeddings can be leveraged to identify and mitigate keyword cannibalization, with a focus on applications relevant to Australian businesses.

Understanding Keyword Cannibalization

Keyword cannibalization happens when two or more pages from the same website compete for the same keyword, confusing search engines about which page to prioritise. This can lead to several issues:

Reduced Ranking Potential: Instead of one strong page, you have several mediocre ones.
Confused Search Engines: Search engines struggle to determine which page is more relevant.
Wasted Crawl Budget: Search engines may waste resources crawling multiple similar pages.

For instance, if a Melbourne-based e-commerce site sells eco-friendly products and has multiple pages targeting “sustainable shopping Melbourne,” it might experience keyword cannibalization. Instead of one authoritative page, the site might have several less impactful pages.

The Power of Text Embeddings

Text embeddings are a type of representation where words, phrases, or even entire documents are mapped to vectors of real numbers. These vectors capture semantic meaning, enabling more nuanced analysis of textual content. OpenAI’s text embeddings, in particular, have been trained on vast datasets, allowing them to understand and represent complex language patterns.

By leveraging text embeddings, we can move beyond simple keyword matching to a deeper analysis of content similarity. This approach can help in identifying keyword cannibalization by assessing the semantic similarity between pages.

How OpenAI’s Text Embeddings Work

OpenAI’s text embeddings convert textual data into high-dimensional vectors. Here’s a simplified breakdown:

Input Text: A piece of text is inputted into the embedding model.
Encoding: The text is encoded into a numerical vector.
Vector Comparison: Vectors from different texts can be compared to assess similarity.

For example, two blog posts about “Sydney’s best coffee shops” might use different wording but convey similar content. Text embeddings can quantify this similarity, making it easier to identify cannibalization issues.

Implementing Text Embeddings for Keyword Cannibalization

Step 1: Collect Data

Gather all the content from your website, including blog posts, product pages, and landing pages. For an Australian business, this might involve extracting data from various categories such as tourism, e-commerce, and local services.

Step 2: Generate Embeddings

Use OpenAI’s API to generate embeddings for each piece of content. This involves sending the text data to the API and receiving the corresponding vector representations.

Step 3: Calculate Similarity

Calculate the cosine similarity between vectors to determine how closely related the content pieces are. Cosine similarity ranges from -1 to 1, with 1 indicating identical content and 0 indicating no similarity.

Step 4: Identify Cannibalization

Set a threshold for similarity. Content pairs exceeding this threshold can be flagged for potential cannibalization. For example, a threshold of 0.8 might indicate significant overlap.

Step 5: Take Action

Once cannibalization is identified, take steps to consolidate or differentiate the content. This might involve merging similar pages, creating more distinct content, or optimising internal linking structures.

Case Study: An Australian Travel Blog

Consider an Australian travel blog with sections on Sydney, Melbourne, and Brisbane. By using OpenAI’s text embeddings, the blog owners can identify overlapping content about “top tourist attractions” in each city. Here’s a hypothetical scenario:

Data Collection: Gather content from blog posts on Sydney, Melbourne, and Brisbane.
Generate Embeddings: Create embeddings for each post.
Calculate Similarity: Compare embeddings to identify similarities.
Identify Cannibalization: Flag posts with high similarity scores.
Take Action: Merge or differentiate content to improve SEO.

Benefits of Using Text Embeddings

Enhanced Precision

Unlike traditional keyword analysis, text embeddings consider the context and meaning of content, leading to more accurate identification of cannibalization.

Scalability

Text embeddings can handle large volumes of data, making them suitable for websites with extensive content.

Insightful Analysis

By understanding semantic similarities, businesses can gain deeper insights into their content strategy and make more informed decisions.

Challenges and Considerations

Computational Resources

Generating and comparing embeddings can be computationally intensive, requiring significant processing power.

Threshold Setting

Determining the appropriate similarity threshold requires experimentation and may vary based on the specific context.

Continuous Monitoring

Keyword cannibalization is not a one-time issue. Continuous monitoring and adjustment are necessary to maintain optimal SEO performance.

Conclusion

Identifying keyword cannibalization is crucial for maintaining a strong SEO strategy. OpenAI’s text embeddings offer a powerful tool for detecting and addressing this issue, providing a more nuanced and scalable solution compared to traditional methods. By leveraging these advanced NLP techniques, Australian businesses can optimise their content, enhance their online presence, and ultimately achieve better search engine rankings.

For businesses looking to stay ahead in the competitive digital landscape, adopting innovative technologies like text embeddings is not just an option but a necessity. Embrace this advanced approach to SEO and ensure your content strategy is as robust and effective as possible.

Top 10 Social Media Influencers in The Philippines

May 26, 2023 Categories: Corporate SEO, Featured, SEO for Small Business Social Media Addicts

Filipinos are a truly creative bunch and have an undeniable talent that has captured the attention of audiences in America, and Asia. It’s clear that digital marketing and social media marketing, like Facebook, Instagram, YouTube, and Tiktok, just like other social media platforms, have a reputation for being superficial. Admittedly, it could be that way if you don’t know how to leverage it.

That said, improving your social media platform feeds is up to you. One of the best ways to break free from the superficiality of social media is to follow influencers that are considered the best in their fields. After all, if you follow content creators that have substance, the knowledge and resources they share will have a direct impact on your life.

So, here are the Top 10 social media influencers in the Philippines that genuinely inspire and provide value to their audience.

1. Willie Ong

A health professional with over 16 million followers, it’s safe to say Willie Ong is one of the most beloved doctors in the Philippines.

This cardiologist and internist rose to fame after giving medical advice through his YouTube channel and Facebook page. However, his career as a celebrity influencer didn’t start there. Even before he became a social media superstar, he produced his own TV show and appeared in Salamat Dok, a program by ABS-CBN. He also wrote for various publications including Philippine Star. Dr. Ong also tried his luck in politics when he ran for the senate in 2019 and vice presidency in 2022.

2. Chinkee Tan

A finance, and business professional when it comes to wealth coaching in the Philippines, Chinkee Tan is the ultimate influencer to follow. This motivational speaker and financial consultant has published 14 best-selling books. He also hosts his own radio program.

Although Chinkee Tan’s main platform is his personal website, and Facebook page is a heavy favorite among his 5.2 million followers.

On his Facebook page, he posts not only tips and tricks to build more wealth, but also funny anecdotes, and money-saving challenges.

3. Dr. Vicky Belo

A health expert dermatologist professional with 1.29M YouTube subscribers, Dr. Vicky Belo is not just any ordinary dermatologist; she’s the go-to skin expert for some of the biggest celebrities and models in the Philippines. But that’s not all she’s also a TV personality and social media sensation! Dr. Belo loves to share about her luxurious lifestyle and her family on social media.

She’s known for buying expensive designer pieces and taking VIP tours at designer boutiques. And if you follow her on TikTok, you’ll see her answering medical queries and posting mini vlogs. Whether you’re looking for skincare tips or just want to see how the other half lives, Dr. Vicky Belo is one influencer you don’t want to miss!

4. Bryan Yambao

An ultimate Filipino celebrity fashion and style blogger, and socialite with 4.2M TikTok followers.

Bryanboy, or Brian Yambao, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog, and his fame only continues to grow. He’s now creating short-form videos on TikTok and sharing his luxury lifestyle with his followers.

On his account, you’ll find product unboxings, his luxurious travels, his designer clothes, bags, and accessories, and his tips for attaining high social status. You won’t want to miss out on this style icon!

5. Heart Evangelista

An actress, and entrepreneur with 11.3M Instagram followers, Heart Evangelista is a total boss babe! socialite, basically a woman of many talents. Recently, Heart has been gaining international recognition for her jaw-dropping and stunning outfits during Paris Fashion Week.

She’s been rubbing shoulders with big names in the luxury fashion industry, like Edward Enninful, Anna Wintour, and Coisy Eloïse. Can you say goals?!

But that’s not all; on her Instagram account, Heart shares her most iconic outfits worn both nationally and internationally. Her fashion sense is truly impeccable, and she knows how to make a statement wherever she goes. And if you head over to her YouTube account, you’ll get an even more in-depth look into her glamorous lifestyle.

6. Liz Uy

A fashion stylist, and entrepreneur with 1.8M Instagram followers Liz Uy, an Instagram influencer who’s always in the know.

From edgy concepts and celebrity styles to her own stunning OOTDs and her favorite luxury brands like Gucci, Versace, and Bvlgari, Liz is a true fashion icon in the Philippines. And with her keen eye for style and impeccable taste, she’s sure to leave you feeling inspired and chic.

7. Team Kramer

A social media family influencer with 11M Facebook followers, and may be the most adored family in the Philippines at the moment. Team Kramer is composed of Chesca, Doug, Kendra, Scarlett, and Gavin Kramer. Chesca is a famous TV personality, who is now more known as a family and parenting social media influencer. Doug, on the other hand, was a basketball player turned family man.

On their social media account like the Facebook page and YouTube channel, Team Kramer usually shares about their family trips in and out of the Philippines. They also share their milestones, like purchasing their first and second home. The family members’ individual social media accounts are also popular, amounting to millions of followers overall.

8. Candy Pangilinan

A TV actress and host with 1.27M YouTube subscribers Candy is a single mother to Quentin, who was diagnosed with ADHD and autism. Through her YouTube channel, Candy aims to spread awareness and understanding of children with disabilities.

She shares her personal journey of raising her son, including the difficulties she’s faced and how she’s overcome them. Plus, you’ll get to witness Quentin’s incredible milestones, like his haircut and his experience with cooking.

With her down-to-earth personality and inspirational videos, Candy has become a role model for many.

9. Alodia Gosiengfiao

A popular cosplayer, model, and social media personality with 8.1M Facebook followers, Alodia is a true icon in the world of gaming and content creation.

She is known for being the Senpai Alodia of the Philippines and has a wide-ranging social media outreach. She is prevalent on most social media sites like Facebook and YouTube, gaining more than a million subscribers and millions of views.

She has also done multiple collaborations with other vloggers and was awarded for it (Silver and Gold Play Button) one of the OG gaming and cosplay influencers in the Philippines set up a talent management company and co-founded Tier One Entertainment.

10. Alejandro Ilagan Atienza

A weather anchor, television host, and actor, with 1.4M Facebook followers, he is known professionally as Kim Atienza or Kuya Kim for a multihyphenate television personality, Kuya Kim Atienza has become one of social media influencer and the nation’s most famous dispensers of facts and forecasts.

Maybe in an alternate timeline, Kim Atienza is now a prominent figure in Philippine national politics. He is, after all, the son of former Manila Mayor Lito Atienza, and was once poised to follow in his father’s footsteps.

He was urged by his father to run for mayor. He declined, however, and instead chose to continue what had already been a successful career in broadcasting.

Franchising Dental Clinics: Dentists Use Multiple Websites To Expand Brand To New Suburbs & Cities

August 20, 2021 Categories: Corporate SEO, SEO Sydney Social Media Addicts

Franchising Dental Clinics has to keep their marketing tools up to date to stay connected to existing customers and add new patients to their rosters during this unprecedented time.

To help franchising dental clinics, add new patients, and leverage sales, dental offices need to use multiple websites to expand the brand to new suburbs and cities. You already know how important it is to have a dental multiple websites presence. There are good reasons to have multiple sites.

So let start to take a look in more detail at when several domains could be helpful.

TARGETS A DIVERSE AUDIENCE

Irrespective of the type of business, companies often struggle to communicate with a diverse audience with a single website.

Different sets of customers have different expectations for your products/services, and this is where having multiple websites comes in handy. It helps addresses the need for diverse messaging. So, you can cater to the diverse interests and frustrations of your different target groups.

TARGETS MULTIPLE LOCALES

Does your business have multiple local presences? You can have different websites with geo-specific domains for each of them to build a stronger connection.

So your local customer’s website is more user-friendly for local users – customizing content design. It is showing that you are committed to the local market earning their trust and loyalty.

EXACT DOMAIN MATCH

There is much debate in the SEO community about the importance of a keyword being in the domain name. A recent study by SparkToro asked 1,500+ Professional SEOs how much weight each ranking factor has in the Googles organic ranking system.

Keyword in the domain name came out as one of the least important ranking factors. Crucially, however, it came out top of ranking factors by relative disagreement.

This means that some SEO professionals felt very strongly that keywords in the domain name had a larger impact.

Therefore, as Google’s algorithm improves with each update, the focus on high-quality, content that matches the user intent will mean exact match domains will continue to have less of an impact on rankings than other more important factors.

SHOWCASES YOUR SPECIALISATION

Having separate websites for different business niches allows you to promote your specialization more effectively.

You have to focused on keywords if you are promoting more than one brand or business niche. Moreover, you can avoid being penalized by search engines for using too many keywords in a single website – which is popularly called keyword stuffing.

Apart from supporting product/service niches, this also helps you develop specific and value-driven content, making your website successful in the long run.

If you have multiple websites or are considering building more, ask yourself why having more than one site is necessary. If you can’t come up with a good answer and wondering how best to deal with them, contact us by clicking here.

Travel SEO For The Australian Outback

April 27, 2021 Categories: Corporate SEO, SEO Sydney Social Media Addicts

There is usually a misconception that Australians aren’t such great overseas travellers. But this is far from the truth. Since the beginning of the Covid-19 pandemic and the travel restrictions that were put in place, billions of money that is usually spent oversees annually now go into traversing the wondrous backyard. Of course, this has led to a significant growth of the domestic tourism.

The Australian outback experience is never complete without the Madigan line experience. Without a doubt, it is one of the harshest and most savage areas in the Australian desert. This means that you need enough desert travel experience to tackle it. In fact, most desert travellers label Madigan line as the most adventurous 4WD trips you can ever undertake in your desert expeditions.

Madigan line lies in the Simpson Desert, starting from the north of Old Andado Station in the Northern Territory. It stretches eastwards into Queensland, where it joins the QAA at Eyre Creek. The Madigan line is remote and harsh, meaning you need a robust four-wheel drive and a tough and experienced guide to help you navigate it. Travel SEO is the same in the dental SEO and marketing space.

What you need to know about the Madigan line experience

If you love challenges, you can try crossing the Madigan line from East to West of the Australian Simpson desert. You will definitely experience a very challenging desert crossing in Australia. However, you must prepare adequately and have the necessary tools to make the adventure more enjoyable.

In short, crossing the Madigan line is not something that you need to take lightly. That’s why we have compiled some of the things you need to know before you kick off your Madigan line adventure.

It is a tough journey

Of course, this is the first thing you need to know. It is the toughest and harshest crossing you will experience in the Simpson Desert. It is worth mentioning that crossing Madigan Line is only limited to 4X4 wheel drive. The terrain makes the journey much slower and rougher, making it unsuitable for any kind of machinery.

The toughness is generally caused by the dunes and other desert swales, which basically test your endurance level.

Adequate preparation is key to having a memorable experience

If you are planning to travel to the Madigan Line, how well you prepare will determine your whole experience. The expedition can be conquered easily, but ensure that you have enough food, fuel, and water. Carrying enough food supplies and water is essential since the nearest soy-latte cafes are situated in Brisbane, 1000 kilometers away.

Having enough fuel is also critical since the journey will take you long, passing through tough and rough terrains. So make sure that you are all set for the adventure.

Travel slowly

If you are in a hurry, you will only get exposed to the challenges you don’t want to experience. As mentioned above, the Madigan Line is rough and harsh, meaning it will put everything you have to the test. So the only way you can conquer the desert tour is by allowing everything to take its course.

Spray Foam

July 26, 2013 Categories: Corporate SEO, SEO Sydney, Social Media Managers Tags: shed insulation, spray foam, spray foam insulation, underfloor insulation, wall insulation Social Media Addicts

Why would a person need spray foam? Is it environmentally safe? Is it safe to human health? How long does it last? Is a customer searching for it for home insulation or is it a business? What business applications is it most required for? A winery? A warehouse? A social media management company? Who the hell insulates their sheds? Which is better of you can only afford one – wall insulation or underfloor insulation?

One of the things that we strive to do, and is often a far more painstaking process for clients to grapple with as they know their own businesses backwards, is to as far as possible comprehend what a client’s customers needs truly are. To do this we have to try and understand what it is our clients’ do, why they do it and what the end outcomes are for customers of their business. So when approached by Ecofoam about starting a campaign with them we got to work on finding out as much about their customers as possible – within privacy limits of course!

Not only did we learn we’d be targeting a campaign that focused on residential, commercial and industrial clients, which is a broad range that needs to be approached in many ways, we conducted lengthy interviews with staff from Ecofoam in order to learn about the science behind spray foam and about its practical applications in the real world so we could talk about it confidently and run the marketing from an angle which we genuinely understood.

Insulation is a competitive market in Australia, every company worth their salt is truly having a go at dominating the market, whether online or otherwise. When coming up against this kind of competition it’s important to go on the offensive and to keep it sustained long term otherwise there will be no increase and possibly even a drop in rankings, just due to sheer competition.

This program has been one of our hottest. Simply because we had to allocate some of our best staff to internet battles to raise rankings. We threw some great minds at it and came up with a multi-pronged program which required staff members to write hundreds of hours of fresh content for a service wide information update and release.

This was definitely a case of bringing out the big guns!

The Short Story:

We took a strong approach to learning about Ecofoam’s business in order to fully understand our clients’ needs.
We spent time developing a stronger frame than usual to support our efforts in growing their business presence online.
Staff created hundreds of hours worth of new content in order to develop fresh ideas for the campaign.
This massive influx of fresh content gave Ecofoam an edge in the market against much larger players to maintain and improve upon rankings.

Other keyword terms:

Underfloor insulation

Wall insulation

Shed insulation

Foam insulation

Most Searched Terms: Spray foam insulation, home insulation, wall insulation, shed insulation, foam insulation, underfloor insulation, insulation sydney, insulation australia, insulation melbourne.

Hearing Aids

July 26, 2013 Categories: Corporate SEO, SEO Sydney, Social Media Sydney Tags: hearing aids, hearing loss, hearing loss prevention Social Media Addicts

An extremely competitive industry in Australia, when we were contacted about SEO-marketing hearing aids initially by HEARnet we all had to take a look at each other for a moment. The best thing about this is, we weren’t afraid of this challenge, you could see we’d all gone into ‘how to make this work’ mode.

HEARnet is focused more on research around hearing loss to help with prevention and also partnering to develop hearing aids which are more effective in the future. So we were dealing with competition from many groups who are in the business of selling hearing aids for these search terms, but we had an entirely different angle we could use.

As usual our Google search team decided to go after hard goals instead of soft targets. It would be easy to get rankings for terms related to medical research and conditions, which would seem great on the surface, however HEARnet was also about informing the public at large about hearing loss prevention and solutions, so we had to go for the big fish.

We set up the program to have an initial blast off phase, where we focused more than double our usual resources to ensure we put enough momentum into the program to give us success later. This saw rankings increase dramatically and push some terms where we would usually not find our clients at all, to finding them as first page rankings.

The short story:

We were approached with a significant challenge due to the particularly competitive nature of the search terms required.
We looked for fresh angles which would give an edge on the competition.
A ‘blast off’ phase was initially used which gave this program double the usual resources in order to cause a stir.
Rankings have gone from not being found in the first 100+ places to the top ten, or first page of Google for terms that are searched over 5000 times per month locally.

Find more information on hearing aids check HEARnet out by clicking on the link.

Rubbish Removal Sydney

July 26, 2013 Categories: Corporate SEO, SEO Sydney Tags: rubbish removal, Rubbish removal sydney, waste management Social Media Addicts

Recently we were contacted by Doyle Bros, a company specialising in resource recovery and waste removal, essentially offering an advanced recycling option for businesses.

They had stumbled upon the following problem, they offered a great solution to customers, 24 hour pick up of waste, it would be recycled using a modern Materials Recovery Facility (MRF) and in some cases they pay the customer to let them take the waste, however among a sea of businesses who offered only a simple rubbish removal option it wasn’t so easy to get this option in front of potential customers.

Having had some experience with online marketing before and understanding the cost benefits over traditional marketing, we were contacted by Doyle Bros initially to start working on a strategy with them.

The product they were offering was aimed at the commercial and industrial markets, and not for general consumption, so it was decided to focus even more heavily on the SEO component being delivered and less on social media functionality.

We also decided to be a little bold here, many SEO companies like to grab at long string, or very business specific queries, meaning long search terms which are not regularly used. We decided to rank for not only business specific terms, but also for general terms, like rubbish removal Sydney. This was a challenge as usually short or common searches are highly competitive.

This methodology helps us with funnelling huge numbers of common organic searches in the direction of the Doyle Bros business which means that they’re taking more advantage of leads being generated that long string searches or ultra specific searches wouldn’t bring them.

This has brought them a huge number of leads.

The Short Story:

Doyle Bros picked up on the cost benefits of online marketing versus traditional marketing.
A strategy meeting helped give the program direction, let’s focus on SEO instead of Social Marketing to target the right prospects.
We aimed to be bold when campaigning, going for large volume, short string queries that would pave the way to direct leads.
Doyle Bros is happy they’ve found a cost effective way to let people know about the good work they do!

Find out more at rubbish removal Sydney

Employee Benefits & Financial Education

July 5, 2013 Categories: Corporate SEO, SEO for Small Business, SEO Sydney, Social Media Management Tags: corporate SEO, employee benefits, financial education, SEO, SEO sydney Social Media Addicts

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When people ask me where I developed my business skills, which, being a little in my forties are fairly broad, I like to see it as a chance to comfort them with a very clear fact – pretty well all the work I do, from SEO to social media management, photography, article writing, public presentations and website design and development, I learnt on the job.

Usually this question arises because someone is talking to me about improving their career prospects, and wondering how they ever get to where I’ve ended up now. Learning on the job is pretty well half of the truth. The other half isn’t so palatable – the 16-hour days for weeks if not years on end.

But for all that I made sure I developed skills along the way, most of it wasn’t a conscious activity. It happened by osmosis or accident. Was it encouraged by the employer – for all the enlightened media organisations and magazines I worked for, I can honestly say that only one – Universal Magazines – ever cared about staff development enough to run me through a few courses.

Invariably those courses were focussed on making me a more skilled employee – not making me a more rounded out human being. Though of course being a skilled employee is usually also a vital part of becoming a more holistically-content human being.

Future Map is a collaboration between Alisdair Barr and Zoe Lamont offering financial education programs as part of employee benefits a progressive employer can offer staff.

To me, coming too often from the dark ages of employee development, this is a futuristic notion indeed.

Giving employees the chance to step back from the corporate furnace and consider ways that they can better use their income – in the sober environment of the place where they earn those funds – is a genuine gift by an employer to individual staff members.

Alisdair and Zoe fly around Australia delivering such workshops and report that 12 months on from their workshops, employees give the feedback that their lives are more on-track in regards to dealing with mortgages, family costs, savings and having a more optimistic attitude to their future.

As an entrepreneur who has ‘failed’ more than I’ve successes, I look forward to them running a course to help entrepreneurs plan more hopeful life paths. It can be daunting knowing that, for example, you might have ploughed everything you’ve got into a business for five or even ten years and you know that if it goes belly-up, there’s no back-up of saved superannuation – there really may be the prospect of having nothing unless someone like Alisdair or Zoe has got inside your head.

For the record here’s the SEO Result we got for Future Map – a #1 organic ranking on Google for the highly competitive search term “employee programs” – #1 out of 340 million search results! For more about our “Conquer Your Industry” search engine optimisation programs call 1300 321 814.

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