Instagram Management for Business

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Instagram is bread & circuses combined with smoke & mirrors. It’s a place where your business can create a populist lifestyle profile to draw people in – a magazine hook – should you need to make your boring, staid company have a bit more hipster appeal. Visibility is where we can be of huge help to your business – it’s not just likes & follows – including the crucial addition of a comment if the image has over 11 likes – but it’s the relentlessness of having targeted demographic visibility done every day all year round – so peopleknow of your brand on instagram as a first point of discovery.

“I discovered your brand on instagram”. This is what our clients hear continually.

Some interesting considerations which will be developed into articles in the coming weeks:

Definitely have emoticons eg emoji in your toolbag.
Is there a magical babushka factor? Eg @alexsydneymagic
Hashtags – collect batches of them. Delete hashtag batches but sometimes keep the most obscure and/or relevant ones in place.
Other social media: select which social media to instantly post to eg twitter, and recycle your self-created visual content on FB & Pinterest.
When u have your instagram & twitter hooked up then when people mention u on instagram it will instantly tweet your correct twitter name on twitter.
Make a list of allies.
Play the exotic location card.
How to turn a 23% follow-back rate into an 80% follow-back rate. Eg cherryrose9.
Drip feed. One event or outing can supply a fortnight’s images.
If you’re inclined then use instaweather, instaplace, instacollage, instatag, instavideo  etc.
Regard your phone as your own personal istockphoto library.
The cult of food will never die: wizzfood alvinquah_ chocolatesuze talkandspoon etc
Finding community: selectively follow other people’s followers: follow hashtag flows eg #vividsydney and also use Four Square to find location demographics.
What I’d like to see: insta posts to business pages.
Beware: people who like heaps of your photos without following you.
You can block people & report abuse & spammers.
You can access your account online but to extract photos u need extragram.
You can use instagram in hootsuite but I haven’t figured out how to add photos – seems u can’t do it.
Instagram bit unwieldy re accessing past photos. Pinterest better for storage by category. Insta is all chronological. Same problem twitter & Facebook.
Other effects on photos,: shapely, shapic, textmask, fisheye, pip camera, instaframe, @abeautifulmess
Most Searched Terms: instagram management, instagram ROI, instagram for business, instagram creative development, instagram market reach, instagram marketing techniques, instagram for business management training sydney melbourne brisbane perth adelaide australia.

Employee Benefits & Financial Education

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When people ask me where I developed my business skills, which, being a little in my forties are fairly broad, I like to see it as a chance to comfort them with a very clear fact – pretty well all the work I do, from SEO to social media management, photography, article writing, public presentations and website design and development, I learnt on the job.

Usually this question arises because someone is talking to me about improving their career prospects, and wondering how they ever get to where I’ve ended up now. Learning on the job is pretty well half of the truth. The other half isn’t so palatable – the 16-hour days for weeks if not years on end.

But for all that I made sure I developed skills along the way, most of it wasn’t a conscious activity. It happened by osmosis or accident. Was it encouraged by the employer – for all the enlightened media organisations and magazines I worked for, I can honestly say that only one – Universal Magazines – ever cared about staff development enough to run me through a few courses.

Invariably those courses were focussed on making me a more skilled employee – not making me a more rounded out human being. Though of course being a skilled employee is usually also a vital part of becoming a more holistically-content human being.

Future Map is a collaboration between Alisdair Barr and Zoe Lamont offering financial education programs as part of employee benefits a progressive employer can offer staff.

To me, coming too often from the dark ages of employee development, this is a futuristic notion indeed.

Giving employees the chance to step back from the corporate furnace and consider ways that they can better use their income – in the sober environment of the place where they earn those funds – is a genuine gift by an employer to individual staff members.

Alisdair and Zoe fly around Australia delivering such workshops and report that 12 months on from their workshops, employees give the feedback that their lives are more on-track in regards to dealing with mortgages, family costs, savings and having a more optimistic attitude to their future.

As an entrepreneur who has ‘failed’ more than I’ve successes, I look forward to them running a course to help entrepreneurs plan more hopeful life paths. It can be daunting knowing that, for example, you might have ploughed everything you’ve got into a business for five or even ten years and you know that if it goes belly-up, there’s no back-up of saved superannuation – there really may be the prospect of having nothing unless someone like Alisdair or Zoe has got inside your head.


For the record here’s the SEO Result we got for Future Map – a #1 organic ranking on Google for the highly competitive search term “employee programs” – #1 out of 340 million search results! For more about our “Conquer Your Industry” search engine optimisation programs call 1300 321 814.

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Key Links:

Social Media Management

Most Searched Terms: employee benefits, financial education, employee programs, financial literacy, social media, corporate wellbeing, corporate SEO, SEO Sydney, social media for business, corporate wellness, including financial education in workplace reform, employee workshops sydney, staff benefits perth, employee benefit programs melbourne, social media management, social media managers.

SEO Sydney

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SEO Sydney ~ Corporate SEO is Not Dead

Short string SEO is definitely not dead! Don’t believe the liars and self-aggrandising cheaters who spin this line – the reason they think it’s dead is because they don’t know how to rank their clients for ultra-competitive short-string terms – therefor they spin this myth to their clients and have done such a good job fooling their clients that they then seek to hoist this scam onto the rest of the planet – somehow pretending this gives them some kind of superior market-advantage.

SEO is more vital to your business than ever … if you don’t make it one of your biggest marketing spends in 2014 or as a last gasp in 2015, you don’t have your head screwed on right. We don’t care whether you heed our warning or not, we’ve got heaps of smart clients and in fact we don’t need your business at all. We’re just letting this cat out of the bag because maybe one in twenty Australian business owners who reads this will wake up.

Here are some of the things we rank people for:

Digital Marketing – partnered with Atomic Digital to secure them a top ranking for this term.

SEO – partnered with Sydney Corporate SEO Company.

Reputation Management we rank Atomic Digital for reputation management – the online world can be a vicious place.

Underfloor insulation in the cold of winter and heat of summer this link is extremely valuable to Foamed Insulations who provide underfloor insulation, wall insulation and even DIY foam insulation kits.

Social Media Management we’re high first-page of Google for this term – say no more!

Cafes Sydney Sydney’s coffee addiction knows no limits and the amount of cafes in Sydney grows every day.

Wedding makeup artists marriage is a great institution for those who need to be institutionalised – and wedding makeup artists in Sydney are always looking to rank better on Google.

And over 100 other industry-conquering search phrases.

Most Searched Terms: SEO Sydney, digital marketing, online reputation management, cafes in Sydney, corporate SEO, search engine optimisation company, wedding make-up artists, social media management, SEO Melbourne, SEO Perth, SEO Brisbane.

Hypnosis Training Courses in Sydney: SEO For Hypnotherapy

Are you a coffee addict? Or do you have an addiction to instagram? Or both?

If both, you may find insomnia is a constant friend.

Our SEO client The Counselling & Hypnosis Institute of Australia has just joined instagram – they’re at

Their SEO is going very well and more on this later …

New Rankings

hypnosis training #7

hypnosis course #11

hypnosis courses #14

Most Searched Terms: Hypnosis Training Courses in Sydney, SEO For Hypnotherapy Colleges, The Counselling & Hypnosis Institute of Australia, Social Media Management, Social Media Agency, Social Media Consulting, Social Media Training for Business.

Sexual Health Clinic Sydney: From Androgen Therapy To Vasectomy

SEO Case Study: Choices Sexual Health Clinic

Choices is a new website created by Gynaecare to market a broader array of services than fits under their existing Gynaecare brand which presently is perceived as a women’ health only operation.

Some of the development underway at present is:


– a Pinterest page geared to rank over time on Google for the sexual health clinic sydney phrase.

– focus on the new website’s home-page to also rank for the sexual health clinic sydney keyphrase.

– additional pages on this site such as a herpes treatment page.

– also a dedicated page for the shortened erectile dysfunction search term.

– a 3rd one for HPV vaccination as another anti-cervical cancer service.

– and finally a page for testosterone therapy for women.

As additional service-specific targets Gynaecare’s other websites are designed to rank for short-string single word terms such as abortion (not seen first ten pages) and vasectomy (successfully ranking at #7 for this single-word term) – while already having achieved Sydney-beating #1 Google Rankings for “vasectomy sydney” and “abortion sydney”.

Most Searched Terms: Sexual Health Clinic Sydney, Androgen Therapy, Vasectomy, Choices Sexual Health, STI Testing, Pap Smear, Cervical Cancer Screenings, Herpes Treatment, Testosterone Therapy Clinic Sydney, Womens Health Centre.

Mens Boxer Shorts Gifts For Men Sydney Australia

Out of all the social media training we’ve done across business, government and universities, the overwhelming feature of our feedback forms is a desire to learn more about SEO.

It’s ironic then that search engine optimisation is still the most integral part of our work. It’s the thing that brings our clients the significant ROI that enables them to have the spare change to spend on social media.

Social media is invariably an investment in the future of one’s business – though of course “anything can happen” and success stories are becoming ever more frequent.

Most social media work has almost insignificant effect on a client’s Google Rankings, however there are two platforms which do have an impact – and they are Google+ and Pinterest.

Today I’ll focus on Pinterest, suffice to say for our Sydney-based client Belmondo Boxers, who sell their men’s boxer shorts all over the world via their website, Pinterest is a vital part of both their social media strategy and one of about six underpinning foundations to their website, which, just a few months after creating, is ahead of almost all their competitors on Google.

Their boards are focussed on the following terms:

Men’s Underwear Australia

Men’s Boxer Shorts Australia

Men’s Gift Ideas

Gifts For Men Australia

Gifts For Blokes

Fathers Day Gifts Australia

Gifts For Dad Australia

Christmas Presents For Men

Boxers Australia

Boxer Shorts Australia

In my next post I’ll discuss why Google, desperate to save Google+ after they were outwitted by Facebook’s purchase of Instagram, have put a lot of search engine emphasis on Google+ leveraging results on Google Places / Google Local. So now the old joke about the only people using Google+ were Google employees can be expanded to include poor old SEO people who for their clients’ sakes are being forced to get into Google+ in a big way. It’s a dirty job but someone’s gotta do it!

For more on Pinterest Training For Business or Social Media Management across a range of platforms call Stewart Dawes on 0413 276 780.

Most Searched Terms: Mens Boxer Shorts, Gifts For Men Sydney Australia, Fathers Day Gifts, Christmas Presents For Men.

Blue Mountains Tours on Pinterest

Blue Mountains Tours Outback Tours Pinterest Day Trips From Sydney

Our client Aussie Farmstay have a fantastic presence on social media.

They have over 13,000 authentic, organically-grown followers on Twitter.

Over 3,600 organically-grown fans on Facebook: Aussie Farmstay

Together we’ve furthered their Pinterest profile because they simply have so many stunning images – and we’ve put together the following pages:

Blue Mountains Tours

Things To Do In Sydney

As well as 14 other Australiana-themed Pinterest pages.

We’ll continue to rank them high on Google for a range of key search terms, such as:

Blue Mountains Day Trips

Outback Tours

And of course no discussion of SEO is complete without an update on rankings, this update being 18 January 2012:

Farmstay holidays from Sydney – a #8 and #9 ranking for this term for Aussie Bush Adventures just the tip of the iceberg.

Tours from Sydney – a lot of work to be done, currently the only tours from sydney ranking is is the client’s original website at #58 on Google.

Blue Mountains tours – currently only a #36 ranking.

Blue Mountains attractions – new page recently added to secure better rankings for this as the client is not seen on the first ten pages.


Most Searched Terms:

Blue Mountains tours, outback tours, day trips from Sydney, Blue Mountains day trips, horse riding Blue Mountains,




Sydney SEO Company Helps Furniture Shop Be a Giant Killer

Habitat Furniture Warehouse has been delivering Australian-made furniture around Sydney’s inner west for two decades now – and for them the internet  is a great opportunity for them to grow their boutique brand further, not just in the suburbs of Hurlstone Park, Marrickville, Canterbury, Dulwich Hill and Lewisham to name a handful, but to further delivery destinations such as Rockdale, Parramatta and even onto the northern beaches.

Here’s some of their products they pride themselves on:

Timber Desks

TV Units

Entertainment Units

Pine Furniture Stores

Timber Dining Tables

Pine Beds

Timber Bookcases

Timber Wardrobes

Timber Coffee Tables

Lamp Tables

Kids Furniture Stores

Habitat Furniture Warehouse also have a Facebook page, a Twitter page and even a Pinterest page.

Furniture Sydney

Coffee Tables Sydney

Beds Sydney

Key Tags: Sydney SEO, search engine optimisation, sydney social media managers, social media management, corporate SEO, SEO company sydney.

Social Media Management

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Looking for social media management in Sydney or around Australia?

Our proven record in developing real, demographically-targeted followers and fans for small to medium Australian businesses is unparalleled. Our unique network of clients display their niche brand to wider networked audiences who have grown together through lifestyle channels feeding quality content together.

Here’s some hot leads to our associates:

SEO Sydney

Pinterest Training Sydney

Facebook Management

Twitter Management

Facebook Training

Instagram Management

Pinterest Management

Social Media Training



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