Social Media Management

Facebook Business Page Management

August 24, 2013 Categories: Featured, Social Media For Business, Social Media Management, Social Media Managers Tags: , , , Stewart Dawes
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It’s easy to “manage” a Facebook business page – any mug can do it – but for small businesses, what really matters is “developing” their business page.

Most of the time when business owners tell me “we’re managing our business page in-house”, part of me grimaces at the thought of their in-house “social media manager” happily whiling away the hours on Facebook, doing the very occasional post to “prove” their worth, and then whiling away a few more hours on Facebook.

I don’t see too many jobs posted on Seek.com.au or other recruitment sites for a social media developer, and yet this simple waywardness in semantics can make a significant difference to a company’s success or failure on social media.

While social media management is important – you need that daily presence even if you’re quite a small business – in fact more so – what ay small to medium business needs more than ever is social media development.

And a Facebook business page is – despite the stats showing 11 million Australians on Facebook – where social media “development” is the most difficult of all.

Instagram, Twitter, Pinterest and even Google+, indeed even LinkedIn, are far more open platforms where people are often there because they are more open and curious about “the world of social media” – so a full-scale development process can reap massive rewards.

But Facebook pages – they’re a dog.

Like owning a dog, you’ll get some love back from them – but return on investment?

Like a dog, you’ll need to feed them once or twice a day.

Like a dog, you need to take them for a daily walk around the neighbourhood so they can piss on other people’s posts.

And most gallingly, like a dog, Facebook has got your business page cooped up behind four walls – stuck in suburban solitary – for most of the day.

Your Facebook page is stuck in backyard confinement – you can’t directly approach your Facebook fans, etc etc – so many things a Facebook fan is not permitted to do.

Delivering audience growth through legitimate, quality means is what we specialise in – we take your dog for a daily walk to achieve visibility, but we do far more than that.

Words By: Stewart Dawes delivers Facebook and social media training to corporates, government and universities. Email stewart@atomicdigital.com.au 

If you’re serious about your company being a success on Facebook and the other social media platforms, call 1300 321 814.

Most Searched Terms: Facebook Business Page Management, Corporate Facebook Management Sydney, Facebook Managers Melbourne,  Company Facebook Management Australia.

30 Reasons To Do Pinterest

August 16, 2013 Categories: Featured, Pinterest Management, Social Media For Business, Social Media Management Tags: , , , , Stewart Dawes
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Pinterest is one of the big players in the social networking sites today, and is very effective in strengthening your brand recognition. If you haven’t discovered it, now is the time!

There are multiple reasons to do Pinterest and here are 30 of them.

  1. Pinterest is here to stay! Pinterest, which has recently launched Pinterest Web Analytics to illustrate its impressive statistics, has been valued at $7,700,000,000 by Forbes.
  2. It continues to grow fast! Pinterest surpassed 10 million users, faster than any other stand-alone site in history. In March 2013 it’s estimated to have 640,000 Australian users, up by 30,000.
  3. Its referrals traffic, when targeted, is very worthwhile! It appeals to college-educated females age 25 to 44, a sweet demographic for retailers if ever there was one.
  4. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Sources: comScore and Nielsen). Pinterest shoppers spend more, buy more items, and make more purchases than other social media buyers including Facebook and LinkedIn according to comScore.
  5. It’s Easy! Pinning uses up less than one calorie per pin!
  6. It’s (still) easy to share … even though Pinterest has moved the Twitter button it used to have available at the moment of pinning(!) which means we can’t kill two birds with one stone.
  7. It’s fabulous for recycling all your Instagram photos. Recycled content is king again!
  8. It doesn’t have to be boring! Pinterest doesn’t have to be all shoes, shopping and images of cats – as the Epidi Curiosity Shop shows, it can even be shocking!!!
  9. Infographics reign supreme. Infographics are the new fast way of learning for the time-poor attention-deficient modern thinker.
  10. You can always edit your pins.
  11. You can follow people’s individual boards.
  12. Secret Boards! Develop ideas internally among staff or for in-house presentations (or for your secret dream wedding, even if you don’t have a boyfriend yet!)
  13. Love a Good Satellite! Just as Twitter spawned Tweetdeck, Twitpic, Vine and ManageFlitter, to name just a few, so Pinterest has spawned Share as Image, Pinstamatic, Pinerly & Pinpuff.
  14. Videos can also be pinned. Also check out the “best youtube videos ever” page.
  15. One pin can launch a company.
  16. It’s a great social media activity to do over a few glasses of wine.
  17. Increase your website’s virality. The sheer existence of Pinterest is a good reason to improve the images on your website so make your website more pin-friendly!
  18. Showcase your niches, showcase your knowledge! Pinterest allows people to express themselves through a blend of their many disparate interests. This allows you to not only find out about new & different market segments, but see the relationship between differing markets and segments. You can further divide your content & offerings into segments within your market. E.g. a garden store might have a board for different gardening tools, flowers, vegetables, & other reader-generated needs.
  19. Its SEO properties are – at this time – the best of all social media.
  20. It’s a fantastic personal and professional image library and its search facilities aren’t too bad also.
  21. Pinterest can be inspirational! Create boards about things you love.
  22. Pinterest drives more traffic to blogs than Twitter.
  23. It can help secure your brand name. Do it now before it’s too late!
  24. It is free!!! Who doesn’t love free advertising? The best part is other people help you advertise when they re-pin your pins!
  25. Pinterest lets you express yourself!
  26. Pinterest can showcase your brand’s best features visually enticing potential clients. Most people buy with their eyes. So if it looks good, they would want them!
  27. Pinterest elicits random PR.
  28. It’s a great way to engage with your audience.
  29. Pinterest is another window to connect with the world giving you more access to a huge market.
  30. Pinterest can give you inspiration for new ideas or useful information that you can practice in your own business or personal style. Inspire and get inspired!

Instagram Management for Business

July 8, 2013 Categories: Featured, Social Media Management, Social Media Managers, Social Media Sydney Tags: , , Social Media Addicts
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Instagram is bread & circuses combined with smoke & mirrors. It’s a place where your business can create a populist lifestyle profile to draw people in – a magazine hook – should you need to make your boring, staid company have a bit more hipster appeal. Visibility is where we can be of huge help to your business – it’s not just likes & follows – including the crucial addition of a comment if the image has over 11 likes – but it’s the relentlessness of having targeted demographic visibility done every day all year round – so peopleknow of your brand on instagram as a first point of discovery.

“I discovered your brand on instagram”. This is what our clients hear continually.

Some interesting considerations which will be developed into articles in the coming weeks:

Definitely have emoticons eg emoji in your toolbag.
Is there a magical babushka factor? Eg @alexsydneymagic
Hashtags – collect batches of them. Delete hashtag batches but sometimes keep the most obscure and/or relevant ones in place.
Other social media: select which social media to instantly post to eg twitter, and recycle your self-created visual content on FB & Pinterest.
When u have your instagram & twitter hooked up then when people mention u on instagram it will instantly tweet your correct twitter name on twitter.
Make a list of allies.
Play the exotic location card.
How to turn a 23% follow-back rate into an 80% follow-back rate. Eg cherryrose9.
Drip feed. One event or outing can supply a fortnight’s images.
If you’re inclined then use instaweather, instaplace, instacollage, instatag, instavideo  etc.
Regard your phone as your own personal istockphoto library.
The cult of food will never die: wizzfood alvinquah_ chocolatesuze talkandspoon etc
Finding community: selectively follow other people’s followers: follow hashtag flows eg #vividsydney and also use Four Square to find location demographics.
What I’d like to see: insta posts to business pages.
Beware: people who like heaps of your photos without following you.
You can block people & report abuse & spammers.
You can access your account online but to extract photos u need extragram.
You can use instagram in hootsuite but I haven’t figured out how to add photos – seems u can’t do it.
Instagram bit unwieldy re accessing past photos. Pinterest better for storage by category. Insta is all chronological. Same problem twitter & Facebook.
Other effects on photos,: shapely, shapic, textmask, fisheye, pip camera, instaframe, @abeautifulmess
Most Searched Terms: instagram management, instagram ROI, instagram for business, instagram creative development, instagram market reach, instagram marketing techniques, instagram for business management training sydney melbourne brisbane perth adelaide australia.

Employee Benefits & Financial Education

July 5, 2013 Categories: Corporate SEO, SEO for Small Business, SEO Sydney, Social Media Management Tags: , , , , Social Media Addicts
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When people ask me where I developed my business skills, which, being a little in my forties are fairly broad, I like to see it as a chance to comfort them with a very clear fact – pretty well all the work I do, from SEO to social media management, photography, article writing, public presentations and website design and development, I learnt on the job.

Usually this question arises because someone is talking to me about improving their career prospects, and wondering how they ever get to where I’ve ended up now. Learning on the job is pretty well half of the truth. The other half isn’t so palatable – the 16-hour days for weeks if not years on end.

But for all that I made sure I developed skills along the way, most of it wasn’t a conscious activity. It happened by osmosis or accident. Was it encouraged by the employer – for all the enlightened media organisations and magazines I worked for, I can honestly say that only one – Universal Magazines – ever cared about staff development enough to run me through a few courses.

Invariably those courses were focussed on making me a more skilled employee – not making me a more rounded out human being. Though of course being a skilled employee is usually also a vital part of becoming a more holistically-content human being.

Future Map is a collaboration between Alisdair Barr and Zoe Lamont offering financial education programs as part of employee benefits a progressive employer can offer staff.

To me, coming too often from the dark ages of employee development, this is a futuristic notion indeed.

Giving employees the chance to step back from the corporate furnace and consider ways that they can better use their income – in the sober environment of the place where they earn those funds – is a genuine gift by an employer to individual staff members.

Alisdair and Zoe fly around Australia delivering such workshops and report that 12 months on from their workshops, employees give the feedback that their lives are more on-track in regards to dealing with mortgages, family costs, savings and having a more optimistic attitude to their future.

As an entrepreneur who has ‘failed’ more than I’ve successes, I look forward to them running a course to help entrepreneurs plan more hopeful life paths. It can be daunting knowing that, for example, you might have ploughed everything you’ve got into a business for five or even ten years and you know that if it goes belly-up, there’s no back-up of saved superannuation – there really may be the prospect of having nothing unless someone like Alisdair or Zoe has got inside your head.

 

For the record here’s the SEO Result we got for Future Map – a #1 organic ranking on Google for the highly competitive search term “employee programs” – #1 out of 340 million search results! For more about our “Conquer Your Industry” search engine optimisation programs call 1300 321 814.

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Social Media Management

Most Searched Terms: employee benefits, financial education, employee programs, financial literacy, social media, corporate wellbeing, corporate SEO, SEO Sydney, social media for business, corporate wellness, including financial education in workplace reform, employee workshops sydney, staff benefits perth, employee benefit programs melbourne, social media management, social media managers.

Mens Boxer Shorts Gifts For Men Sydney Australia

December 7, 2012 Categories: Corporate SEO, SEO for Small Business, Social Media Management Tags: , , , , Social Media Addicts

Out of all the social media training we’ve done across business, government and universities, the overwhelming feature of our feedback forms is a desire to learn more about SEO.

It’s ironic then that search engine optimisation is still the most integral part of our work. It’s the thing that brings our clients the significant ROI that enables them to have the spare change to spend on social media.

Social media is invariably an investment in the future of one’s business – though of course “anything can happen” and success stories are becoming ever more frequent.

Most social media work has almost insignificant effect on a client’s Google Rankings, however there are two platforms which do have an impact – and they are Google+ and Pinterest.

Today I’ll focus on Pinterest, suffice to say for our Sydney-based client Belmondo Boxers, who sell their men’s boxer shorts all over the world via their website, Pinterest is a vital part of both their social media strategy and one of about six underpinning foundations to their website, which, just a few months after creating, is ahead of almost all their competitors on Google.

Their boards are focussed on the following terms:

Men’s Underwear Australia

Men’s Boxer Shorts Australia

Men’s Gift Ideas

Gifts For Men Australia

Gifts For Blokes

Fathers Day Gifts Australia

Gifts For Dad Australia

Christmas Presents For Men

Boxers Australia

Boxer Shorts Australia

In my next post I’ll discuss why Google, desperate to save Google+ after they were outwitted by Facebook’s purchase of Instagram, have put a lot of search engine emphasis on Google+ leveraging results on Google Places / Google Local. So now the old joke about the only people using Google+ were Google employees can be expanded to include poor old SEO people who for their clients’ sakes are being forced to get into Google+ in a big way. It’s a dirty job but someone’s gotta do it!

For more on Pinterest Training For Business or Social Media Management across a range of platforms call Stewart Dawes on 0413 276 780.

Most Searched Terms: Mens Boxer Shorts, Gifts For Men Sydney Australia, Fathers Day Gifts, Christmas Presents For Men.

Social Media Management

October 25, 2012 Categories: Featured, Social Media Management, Social Media Managers, Social Media Sydney Tags: , , , , , , , , Social Media Addicts
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Looking for social media management in Sydney or around Australia?

Our proven record in developing real, demographically-targeted followers and fans for small to medium Australian businesses is unparalleled. Our unique network of clients display their niche brand to wider networked audiences who have grown together through lifestyle channels feeding quality content together.

Here’s some hot leads to our associates:

SEO Sydney

Pinterest Training Sydney

Facebook Management

Twitter Management

Facebook Training

Instagram Management

Pinterest Management

Social Media Training